INTRODUCTION Doordharshan was founded in 15 September 1959 with a small transmitter and a makeshift studio. The DD provides television, radio, online and mobile services throughout metropolitan and regional India, as well as overseas through the Indian Network and Radio India. Doordarshans regional stations were networked using INSAT 1A and a national feed called national programme was introduced. Rangoli is the oldest programme on DD National, dedicated to Classic Hindi songs.
1.DO A SWOT ANALYSIS ON DOORDHARSHANUSING CASE METHOD OF LEARNING?
STRENGTHS DD was the monopoly player It was earning 100% profit It is one of the largest broadcasting organisations in the world in terms of the infrastructure of studios and transmitters. Reaches to maximum population especially in
WEAKNESS Strict rules have been made to make a channel less creative. They are telecast only few social programmes. It is one of the cheapest channel. No presence on internet to provide broadcasted programmes 90% saturated in the Indian market, no visibility elsewhere
OPPORTUNITIES Buying exclusive rights of major events. It also had three tier programme services for national local and regional… Need to be more vibrant and commercial. Online media access may allow an interested audience across the world to expand their market
THREATS Existence of number of channels. Private channels turning into HD quality are attracting viewers. Development of internet in the modern generation. Advancement in education. Rigid format of programmes and stringent norms make viewer dispassionate about Doordarshan
2.WHAT WOULD BE YOURRECOMMANDATION TO DOORDHARSHAN? Programmes should be interesting They should try to spend more money on award shows. The logo of doordharshan should be attractive. Cultural programmes should be reduced. The picture clarity
CONCLUSIONWe would like to conclude by saying that : It has a ability to educate the poor farmers . It also help the poor students in their education and also the uneducated. It also touches the lines of success through providing innovative