digital marketing company in Navi Mumbai
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digital marketing company in Navi Mumbai
- 2. CONTENT CONTENT Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site structure and copywriting.
- 3. KEYWORD KEYWORD Keywords are words or phrases that are used to match your ads with the terms people are searching for. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.
- 4. HTML TAGS HTML TAGS The <html> tag represents the root of an HTML document. The <html> tag is the container for all other HTML elements (except for the <!DOCTYPE> tag). Note: You should always include the lang attribute inside the <html> tag, to declare the language of the Web page. This is meant to assist search engines and browsers.
- 5. INTERNAL LINK INTERNAL LINK What are internal links? An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find
- 6. IMAGE OPTIMIZATION IMAGE OPTIMIZATION Optimizing web images is a process of delivering high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size. Image optimization can be done in different ways, be it by resizing the images, caching, or by compressing the size.
- 7. META DATA META DATA Metadata can be explained in a few ways: Data that provide information about other data. Metadata summarizes basic information about data, making finding & working with particular instances of data easier. Metadata can be created manually to be more accurate, or automatically and contain more basic information
- 8. URL URL Just as buildings and houses have a street address, webpages also have unique addresses to help people locate them. On the Internet, these addresses are called URLs (Uniform Resource Locators).