MGT 353

1. Creativity &
Innovation
© Kevin Popović. All rights reserved. Developed for San Diego State University

2. Class 9
 Play A Game
 Lecture: Chapter 7
 Roll + Admin
 HBR: The Innovation Value Chain
 Mid-Term / Grades
 Assignment
© Kevin Popović. All rights reserved. Developed for San Diego State University

3. Creating A Culture of
Innovation at Your Workplace
 Friday, March 20
 2:00pm
 EBA 341
 Discussion of real-world business
challenges faced by companies successful
in inspiring a culture of innovation.
 Extra Credit: Pic, ask a question based on
what you learned in class, 250 words on
what you learned at event.

4. Reading Assignment:
Chapter 7
© Kevin Popović. All rights reserved. Developed for San Diego State University

5. Purposeful Creativity
 Creativity applied to specific issues.
 Class: Name an application.
 Innovation the result of change in the order
of things.
 The solution that comes from purposeful
creativity.

6. Make a Better
Lecture
© Kevin Popović. All rights reserved. Developed for San Diego State University

7. Seven Stages of Purposeful Creativity
1. Groundwork & Immersion
2. Divergent Exploration
3. Selection
4. Focused Exploration
5. Initial Articulation of a Solution
6. Development and Transformation
7. Implementation

8. 1. Groundwork & Immersion
2. Divergent Exploration
3. Selection
4. Focused Exploration
5. Initial Articulation of a Solution
6. Development and Transformation
7. Implementation
Seven Stages of Purposeful Creativity

9. 1. Groundwork & Immersion
2. Divergent Exploration
3. Selection
4. Focused Exploration
5. Initial Articulation of a Solution
6. Development and Transformation
7. Implementation
Seven Stages of Purposeful Creativity

10. 1. Groundwork & Immersion
2. Divergent Exploration
3. Selection
4. Focused Exploration
5. Initial Articulation of a Solution
6. Development and Transformation
7. Implementation
Seven Stages of Purposeful Creativity

11. 1. Groundwork & Immersion
2. Divergent Exploration
3. Selection
4. Focused Exploration
5. Initial Articulation of a Solution
6. Development and Transformation
7. Implementation
Seven Stages of Purposeful Creativity

12. 1. Groundwork & Immersion
2. Divergent Exploration
3. Selection
4. Focused Exploration
5. Initial Articulation of a Solution
6. Development and Transformation
7. Implementation
Seven Stages of Purposeful Creativity

13. 1. Groundwork & Immersion
2. Divergent Exploration
3. Selection
4. Focused Exploration
5. Initial Articulation of a Solution
6. Development and Transformation
7. Implementation
Seven Stages of Purposeful Creativity

14. 1. Groundwork & Immersion
2. Divergent Exploration
3. Selection
4. Focused Exploration
5. Initial Articulation of a Solution
6. Development and Transformation
7. Implementation
Seven Stages of Purposeful Creativity

15. Structures That Support
Purposeful Creativity
 Formal Strategies to Enrich Evolving
Solutions, i.e., milestones / go /no go
 Annual Reviews / Reports
 Capture ideas, create archives of best
thinking (not now, but maybe later)
 Fast Failure, Success Transfer
 Goal: Establishing permanent systemic
creativity in an organization.

16. Learn more from Bernie.

17. The Innovation
Value Chain
© Kevin Popović. All rights reserved. Developed for San Diego State University

18.  All companies face obstacles
 Everyone knows best practices
 Why aren’t all companies better at
innovation?
 Intuit
 Procter & Gamble
The Innovation Value Chain

19. The Innovation Value Chain

20.  A company’s capacity to innovate is only as
good as the weakest link in its innovation
value chain.
 The idea poor company
 The conversion poor company
 The diffusion poor company
The Innovation Value Chain

21.  The innovation value chain provides a
framework for managers to sort out which
approaches make the most sense for their
companies.
The Innovation Value Chain

22. Assignment
 Dealing with Darwin
 Chapters 1, 2, 3 in the reader.