Presentation innovation & creativity

1. Innovation, a practical guide
Get Ready
to dive in

5. Rody Vonk
Trainer and speaker
Innovation & Creativity

6. When is an idea
innovative?

12. Dare to
discover

14. One small step for man
One giant leap for mankind

15. A liter of light

16. rocket
science?

17. INNOVATION
Different perspective
Technology
New function

18. Innovation?

19. Introducing something new that
helps a targeted user segment
solve a specific problem

20. What’s more
important than
solving a problem?

21. PROBLEM
Finding the real

22. Fall in love with the
problem
not with the solution

23. EXPLORE
diverge converge diverge converge
create
choice
make
choice
create
choice
make
choice
00:10
The Double Diamond
designthinkersacademy
DESIGN IMPLEMENT
Fuzzy
Front
End

24. Mindset
Tools
& skills
Environ-
ment
Basis for
succesful
innovation

25. Mindset

26. 8 seconden

30. Mindset

32. IDEA KILLERS

35. GOOD IDEA?
The best way to
come up with a

36. Mindset
Take time
Be curious
Be open to others
Dare to fail

37. Tools &
Skills

38. Creativity
Core Value

39. Source: research by professor George Land

40. Source: World Economic Forum

41. 1
Empathize
2
Validate
3
Ideate
4
Build
5
Pitch
Process

42. Design Thinking
Lean
Startup
Scrum
Agile
Service
Design
Find new
ways of
doing things

43. STAKEHOLDER MAPPING
EXAMPLES OF STAKEHOLDER
CUSTOMERSGOVERNMENT
EMPLOYEES SUPPLIERS CREDITORS
COMMUNITY
$
WHO ARE THE STAKEHOLDERS?
Stakeholder map

44. S
EMOTIONAL STATUS
WHAT IS THE PERSONA FEELING?
WHICH EMOTION:
ADD QUOTE:
CUSTOMER’S JOB
WHAT IS THE PERSONA TRYING TO DO?
WHAT STEPS DOES THE PERSONA TAKE?
JOURNEY STAGES
TOUCHPOINTS
WHICH DEPARTMENTS
ARE ACTIVE?
company or brand?
e service?
and desires?
ons causes this behaviour?
rom choosing a function, service or product?
uct or site.
ona’s own mouth.
WHICH EMOTION:
ADD QUOTE:
Customer Journey

45. Business Model Canvas

50. “ “
Albert Einstein
If I had only one hour
to save the world,
I would spend
55 minutes defining the
problem and 5 minutes
finding the solution.

51. Tools &
Skills
Creativity
Clear process
Canvasses
Right question

52. Environ-
ment

53. We don’t
have time

54. Innovation is
not a priority

55. Innovation is not in
our culture

57. Environ-
ment
Leadership
Culture
Physical space
Multidisciplinary team

58. Mindset
Tools
& skills
Environ-
ment
Basis for
succesful
innovation

59. Rody Vonk

60. Innovation, a practical guide
Get Ready
to dive in