1. Brain Hack your R&D !
with Design Thinking!
(case studies)
Jose Berengueres - Juli 10th 2014 Bielefeld
(guest scientist program)
jose@techfak.uni-bielefeld.de
https://www.cit-ec.de/node/9808

3. Outline
• Motivation (WF NPV)
• Group IQ
• What is Design Thinking?
• Five Why’s
• Application to Boost R&D
output (case study)
• Workshop Time

4. How much will you earn in your lifetime?

5. How Much time do you spend thinking?
How Much time do you spend
thinking about how-well you think?

6. Group IQ? What enables a team of people to
effectively solve problems and produce solutions?

7. One of the hardest things to learn for designers
is to focus on the process, not the goal

8. What is Design Thinking?

9. Design Thinking in Action

10. What is Design Thinking?
It is not about design, it is about the
process.

11. What is Design Thinking?
It is not about design, it is about the
process.

12. Enabling Faster Group Thinking (IQ)

13. Enabling Faster Group Thinking (IQ)

14. The ideo Workshop Method layout

15. One Tool to think better… that they use at Toyota

16. How we applied it in my lab….

17. Aha moments…

18. More Aha moments…