2. Publishing Credits
This resource is derived from, and gives creative acknowledgements to, Strategyzer.com and
BigName.it. As part of this assignment, you are to read Chapters 2 & 3 of Business Model You:
A One-Page Method For Reinventing Your Career. This book, along with the Personal
Branding Canvas founders, BigName.it, are the original sources for the concepts described in
this resource. While the assignment requirements differ from the original Personal Brand
Canvas and One-Page Business Model, these sources inspired this assignment.
Icons found in this keynote presentation are used with permission from www.kameleon.pics.
*This slide is a requirement and cannot be removed from this presentation.
3. Brandon Scott
I am an aspiring life coach, motivational
blogger, and social media strategist. I
am passionate about assisting others to
achieve their goals. I am a firm believer
that everyone holds an abundance of
power and potential that needs to be let
out.
December 14, 2018
4. Identity
Who are you? What makes you unique?
• Aspiring life coach, motivational blogger, and social media
strategist. Explorer
• Curious, focused on self-discovery and self-sufficiency
• Raised in Ohio.
• Served as a campaign leader and digital
consultant.Supporter and volunteer of GLAAD Media.
• Pursuing a Bachelor of Science Internet Marketing at Full
Sail University.
• I am passionate about assisting others to achieve their
goals. I am a firm believer that everyone holds an
abundance of power and potential that needs to be let out.
5. Services
I provide consultation services to individuals in the
entertainment business who struggle with industry pressure.
• Work/life balance, build and maintain confidence and self
esteem. Establish clear defined goals.
• Media communications certified, health and nutrition, social
media management, and content creation.
• MS Office, Google Suites, Windows/Mac.
• Transfomational
• Initiating change in others.
• Motivating others to do more than they think possible
• Empowerment
6. Credentials
What makes you credible to the Audience?
• Certified Nutritionist,
• Google Adwords,
• Habitat for Humanity volunteer/Youth Advisor.
7. Promises
What is your unique promise of value? What benefits do your
Customers enjoy when working with you?
• Confidence in decision making
• Motivated and empowered
• Curious, open-minded and authentic
• Socially accepting to change and diversity
8. Positioning
Why should your Audience hire you? What is the distinctive
element that makes you different from your competitors and
appealing to the Audience?
• As someone who has struggled with competing in a high
stress industry, I have and continue to create and cultivate
habits that ground them.
• Navigating day to day life, emotions, challenges and
pressure.
• Benefits received are staying connected to their passion
and hand learning to embrace day to day fulfillments
• Pricing will be based on a needs basis.
• There will be many competitors in this industry, my focus
will be on my clients no matter how many.
9. Target Audience
Who needs to know you? What companies do you want to
work with? Who influences your Audience? Who else could
help you to develop your Brand?
• Entertainment industry professionals
• Ages 20-35
• High level creatives
• Record labels, managers
10. Networking & Marketing
How will you become known by your Audience? Through
which channels do you reach your Audience? How do you
create relationships with your Audience?
I am an aspiring life coach, motivational blogger, and social
media strategist. With a background in health and wellness, I
am passionate about assisting others to achieve their goals.
• Motivation blogging/vlogging and content creation would
be my primary channels.
• LinkedIn groups specializing in coaching techniques.
• Wellness seminars/TedTalks
• For content creation I will use facebook and instagram as
these have over 3 billion monthly users. These alongside
medium will be synced with my website.
11. Professional Development
What do you need to do to strengthen your personal brand
and advance your career? How will you invest in your
continued professional growth? Who do you need to meet,
what do you need to do, and what do you need to get in order
to brand yourself successfully?
• I need to seek other life coaches with at least 15yrs
experience, specializing in high profile clients.
• Access to scholarly articles relating to human behaviors.
12. Goals & KPIs
What are your primary personal brand goals? How will you
track your progress? What results do you hope to get from
your branding efforts?
• I want to build brand awareness as a celebrity life coach.
• I will work to connect with producers and managers
online to develop valuable and trustworthy relationships
by 2022.
• Having consistent and transparent brand values
13. Identity Services Promise
Positioning
Target Audience
Credentials Networking &
Marketing
Professional Development
Goals / KPIs
• Aspiring life
coach
• motivational blogger
• Raised in Ohio.
• Volunteer
GLADD Media
Inc
• Work/life balance, build
and maintain confidence
and self esteem.
Establish clear defined
goals.
• Confidence in decision
making
• Motivated and
empowered
• Curious, open-minded
and authentic
• Socially accepting to
change and diversity
• Certified
Nutritionist,
• Google Adwords,
• Habitat for
Humanity
volunteer/Youth
Advisor.
• Navigating day to day
life, emotions,
challenges and pressure
• Benefits received are
staying connected to their
passion and hand learning
to embrace day to day
fulfillments
• Entertainment
industry
professionals
• Ages 20-35
• High level
creatives
• Record labels,
managers• Motivation blogging/vlogging
and content creation would be
my primary channels.
• facebook and instagram - over
3 billion monthly users. These
alongside medium will be
synced with my website.
• I want to build brand
awareness as a
celebrity life coach.
• I will work to connect with
producers and managers
online to develop
valuable and trustworthy
relationships by 2022.
• I need to seek other life coaches with at least
15yrs experience, specializing in high profile
clients.
