SlideShare a Scribd company logo
1 of 12
Your Passions on your finger tips.
GO AND OPEN THE NEW
POSSIBILITIES!
Penetration Insurance in Indonesia
2,99%
Insurance Utilization in Indonesia
11,81%
Terget OJK in 2020
75%
Insurance communication only happen during purchase and
claim.
There is a big gap between..
Then FWD Life comes with Innovation,
not only give protection but also fill the
gap with happiness..
Support customer pursuing their
passion..
A lifestyle approach and change the way
people feels about insurance
FWD MAX
FWD Life Customer
Loyalty & Engagement
Program
“We Commit to give the best values
To our Passionate Customers”
So we provide a lot of benefits in one Application
And create an unique experience
We are here to support you pursuing your passion
Everyday in lifetime possibilities, is about the new adventure
•Discount
•Communication
(News update,
Push Notification,
Birthday Greetings)
•Personalized Profile
• Point Reward
• Merchant
Redemption
• Provider Network
• Customer Portal
• eFriend (Corporate
Care)
• eClaim submission
• Medical eCard
•Buy Insurance (Bebas
Aksi, Bebas Rencana,
FWD LooP)
•Click to Meet
•Community&Event
Engagement Loyalty Servicing* Protection
• Passion Story (support
6 passions)
• Financial Literacy
• Online Quiz & Polling
Activity
Information
FWD MAX IS OUR DIFFERENTIATOR AND PROOF POINT WITH SINGEL SIGN ON
GOAL: TO MAKE FWD MAX BECOME A POWER APPS
FWD’s AGENT FWD’s CUSTOMER Non Customer
FWD Sales Person Individual & Corp. Care FANS
Who can use it?
Daily inspiring
Passion Story
I Love Discount Realtime Points
Redemption
Unique Digital
experience..
Check my benefits,
submit claims Online
Why should I download? What is it in for me?
Promo Offer Discount FWD MAX
at Merchants
Real Time Redemption Reward Poin FWD MAX
Merchants Available
• Premi Payment
punctuality
• Change Payment
Method cash
payment to
Credit/Auto Debit
• 3 months with no
claims*
• Birthday
• Welcome gift
• Share articles to
social media
• Quiz
• Promotion
• Complete data
Transaction Gift
Social
Media
Tactical
How Can I get Points FWD MAX?
Disclaimer
Term & Condition
SIGN IN LOG IN
Based on
USER TYPE
DATA FILL IN
HOW TO HAVE IT
Select one of your Passion :
Culinary, Fashion, Sport, Music,
books & Movies & Travel
Enjoy your Benefits
Insurance Innovation Award-FWD Life Indonesia

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Insurance Innovation Award-FWD Life Indonesia

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Editor's Notes

  1. FWD MAX inovasi teknologi terbaru dari FWD Life sebuah aplikasi mobile, yang hadir layaknya seorang sahabat untuk membantu nasabah menikmati hidup tanpa batas. dengan aplikasi ini asuransi yang tidak hanya hadir menemani tidak hanya ketika membeli asuransi, membayar premi atau pada saat terjadi risiko dan melakukan klaim, namun juga menemani setiap saat dalam perjalanan hidup masyarakat, sehingga manfaat asuransi sebagai sahabat yang selalu hadir setiap saat dalam suka dan duka benar-benar dapat dirasakan