Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Get Your Insurance Agency Visible on Google
Similar to Get Your Insurance Agency Visible on Google (20)
Recently uploaded
Recently uploaded (16)
Get Your Insurance Agency Visible on Google
- 2. • A marketing agency built for insurance agents and financial advisors • A platform built by insurance agents and the top marketing teams in the nation • Marketers who enable local insurance agents to sell more to today’s insurance buyer, the way they buy
- 3. The QuoteShark Executive Team Kitty Cobb, CEO Jennifer Steever, COO Desiree Bryant, VP Kelly Williams, Director of Social Media & Content
- 4. Get Found On Google! A Website, Social Media, and Blogging solution.
- 5. So Who Are Today’s Insurance Buyers?
- 6. “Maintaining a competitive advantage in digital capabilities through websites and mobile applications is critical. Insurers need to focus on the delicate balance of providing an easy shopping experience while providing product differentiation and professional service,” said Greg Hoeg, VP of U.S. Insurance Operations at J.D. Power. What Does this Mean for Your Agency?
- 7. The 4 Critical Steps to Securing the Future of Your Local Business 1. Mobile Friendly and User Friendly Website 2. Social Media Services (Facebook setup and posting) & Marketing (Brand visibility) 3. Quality Content Marketing (Blogging, posting, and articles) 4. Local Search Engine Optimization & Maps (Google needs to find your agency first! Then, so will customers!)
- 8. Mobile and User Friendly Websites • More than 70% of searches for local businesses and services start on mobile devices says Search Engine Land (a leading authority in search marketing). • Google statistics show that 60% of users will not return to a site they could not access on their mobile device and 40% of these users move to and stay on a competitor’s website that is mobile friendly. Two Good Reasons to Have a Mobile Responsive Website
- 9. Social Media Services & Brand Visibility • The Sprout Social Index discovered 57% of consumers are more likely to buy from a brand they follow. Additionally, 75% have made a purchase because they saw it on social media. • According to an Epsilon report, 28% of consumers said a brand’s social presence was the biggest reason to try new products or services. • A study by Accenture found that 48% of consumers would consider comments on social media when making insurance- buying decisions. Why Your Business Needs to be Social
- 10. Blogging, Posting and Articles • Only one in five consumers believe they completely understand the details in the insurance policy they purchased. • Half of all consumers say they don’t understand how to file a claim with their insurance company after an incident. • According to a survey by Nationwide Insurance, when asked to describe their insurance policy, consumers said their policy was too long (53%), complicated (43%), overwhelming (31%) and confusing (29%). Agents who post content on a website to educate insurance buyers, and share that content on social media, drive ten times more leads and three times more booked business to their agencies than those who don’t. Insurance buyers love content. Why?
- 11. Local SEO & Maps • Nearly 1/3 of mobile searches are related to location. • Location-related searches have been growing 50% faster than mobile searches overall in the past year. • Google searches (on Google.com and Maps) guide consumers to 1.5 billion destinations every year. • 84% of consumers conduct local searches. • 28% of those searches result in a purchase. Local Maps Optimization Puts You on the Front Page for Your Market
- 12. Your Goals for 2017 • Responsive, Mobile Friendly Website • Boost Your Social Media Presence • Content Marketing & Distribution • Local Search Engine Optimization • Customer Engagement Strategies
- 13. Where’s the Time for All This? QuoteShark Can Help!
- 14. QuoteShark Pro 360 Marketing™ Package $1399 Per Month* Agencies Pay Only $799 mo* *Annual commitment pricing only. Month to month pricing available at additional charge and auto pay setup is required.
- 15. What You Will Get • FREE Website Design or Rebuild (that YOU own) • Website Optimization and Local Search Engine Optimization (SEO) • Google My Business & Maps Setup & Optimization • 5 Primary Keyword SEO, 10 Secondary (Long Tail) • Blog Content Creation and Distribution • Social Media Profile Creation, Branding, & Management • Over 150 Local Business Directory Listings & Citations Management • 5 Star Feedback Integration & Brand Management • Quote Form Integration & Lead Forms Setup • Conversion Monitoring - Click to Call and Form Conversion Tracking • Website Hosting, Management, and Ongoing Optimization • A Dedicated Marketing Team Driving Your Success Every Day
- 16. Mobile Friendly Dynamic Website $599 Per Month* Senior Marketing Services Affiliated Agencies Pay Only $399 Down $99 mo* *Tradeshow commitment pricing only. Auto pay setup is required.
- 17. What You Will Get • Premium Website Hosting • Site wide SSL (recommended for Google) • Maintenance • Security Updates • Uptime Management for Larger Websites, • Websites w Advanced Features & Functionality
Editor's Notes
- Social is Queen because she is married to content, which is king. Social signals and distribution response is very high and improve business conversions as well as search engine rankings for your content pages. In the insurance industry, studies have proven that social is one of the best ways to gain trust and conversions from a digital marketing program.