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Channel Incentive Programs


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Redefining Channel Programs, Solving Key Challenges in Current Channel Initiatives Case Studies from 700+ corporate clients including Amazon, Pepsico, Cadbury etc

Published in: Recruiting & HR
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Channel Incentive Programs

  1. 1. The Best Things In LifeAre Not Things But The Moments
  2. 2. Fact Major Issues in current scenario Challenges in Current Channel Initiatives vendors want to implement incentives that extend beyond rewarding physical gifts to partners. Source: Baptie & Company Channel Focus North America 2014 survey Managing approvals and track payments. Delays in incentives of channels Transparency of Information from senior to retailer. Lack of visibility into the channels Attracting and retaining the Channels Channels no longer want gifts such as trophies, and voucher. 74%
  3. 3. Some Facts on Channel Initiatives As per Incentive Research Foundation, channel sales incentives programs increase revenue by 32%. % 32 % 15 % 77 % 81 In this competitive world, every rupee invested to drive channel loyalty will result in a minimum 15% ROI* on your marketing spend as per SLI study. 81% channels partners agree that the opportunity to earn rewards and incentives from manufacturers strengthens their ongoing relationship with them as per Mike Spellecy Report. You can’t expect a disengaged channel partner to build engagement around your brand. 77% of channel partners are more willing to sell a manufacturer’s products and services if they offer a reward and incentive program as per Mike Spellecy Report.
  4. 4. Globally, spending on luxury Experienceshas increased SIGNIFICANTLY Changing Culture of Incentive Programs Companies delight their channel partners by giving them tickets of sport events, music festivals or other such events. Companies are giving lifestyle experiences rather than physical gifts like a golfing session. Brands are striving to create experience around their product and services to make stakeholders feel special. Gone are the days when channel partners used to feel satisfied with bonus, vouchers, trophies and merchandise. Over the past decade, an abundance of research has shown that Experiences bring people more happiness than do possessions. Why? • Rich and engaging • Shared • Strong emotional connect • High impact value • Talking point
  5. 5. Channel Partners are key driver for growth, they truly deserve something special rather than gifting object. Everyone needs to enjoy a moment away from life’s stresses and strains and we know experiences are perfect for that Imagine the effect of rewarding someone with the thrill of driving a fast car, the peace of a relaxing spa day or spectacle of a hot air balloon. As per Incentive Research Foundation study, 41% of incentive takers demand non cash rewards People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou “ Gift Experiences?
  6. 6. is India's largest online platform for providing experience based rewardsolutions. It is also a fresh technological approach towards appreciating and motivating an employee or channel partner. The tool helps to build wonderful memories that employees cherish for their lifetime. Delight Stakeholders With Incredible Gifting Solutions Experiences Create memories of the lifetime Gift Vouchers Multiple brands across categories XOXOEngage A platform for largescale R&R programs
  7. 7. With the Giftxoxo ExperienceBox,you give the receiverthe power of choice!IThe Experiencesarepackaged in an elegantly designed aestheticbox with your branding and message. It containsmultiple Experience cardswhich gives the receiverthe power to chooseonefrom variouscategoriessuch as: Handcrafted Experiences … memories for the lifetime We ensure that when you do something, it's truly memorable Giftxoxo Experiences
  8. 8. Giftxoxo – Redefining Channel Programs A technology based platform that enables organizations to organize all aspects of their appreciation, loyalty and reward policies (monetary and non monetary) under a single platform Distributor Retailer Wholesaler Any Others
  9. 9. Plan  Budget Allocation  Access permissions  Custom Award Categories Incentive  Adventure Getaways  Dining  Brand Vouchers  Travel Vouchers  Mobile Recharge Vouchers  Food Vouchers Customize  Allocation of points  Values  Greetings  Channel Records  Rewards Analyze  Reports  Survey Analysis  Engagement scores  Hall of Fame Synergize  Shared company values  Social Platform  Announcements Recognize  Badges  Awards  Greetings  Boost Giftxoxo: What It Contains
  10. 10. What We Will Do? Digitization Optimization Real time Instant redemption process Mobility Multiple Users Manage your channel program in a digitized way Cloud based system updated on real time basis Give access to multiple users so that they can track payments, incentives etc. Redeem your experiences in a single click and get your order on time Manage your program anywhere anytime Error free with lesser resources
  11. 11. Our Offerings Powered By The Giftxoxo Marketplace Our Catalogue Is Updated In RealTime Opportunity To Create Unlimited Memories 5000+ Experiences |500+ Vouchers Most amazing experiences right at their fingertips Ability to share memories with their friends, family and co-workers Wellness Gourmet Hobbies Travel Adventur e Hobbies Destination Activities Things To Do Arts & Learning Curated gift experiences across categories Vouchers from players such as Flipkart, Amazon etc All In One Travel Gold Category Electronic s Others Giftxoxo is an online marketplace of awesome experiences and gift vouchers. Because the marketplace is updated on a real time basis, the same change is also reflected on the tool and channels are provided with an incredible variety of incentive options that are refreshed each time channel partner logs in.
  12. 12. How Does it Work? Realtime trackingof point usage Unused points (retirement/exit) will be returned back to the pool hence no wastage 01 Tell your requirements, budgets 02 We will provide you options 03 Allocate Points With A Click 04 Incentivise your channel partners With Points 05 Channel Partners Redeems Points To Select Experiences and gift vouchers 06 Orders delivered tothe employees doorstep 07 08
  13. 13. 700+ corporate clients including amazon, pepsico, cadbury etc Fast and pan India delivery Mobility: Track from anywhere Real time Updation Biggest redemption portfolio 5000+ experiences, only platform giving such variety Dedicated Customer Support Best price offered 700+ Why Us?
  14. 14. Give and take is essential for relationship success Your success is often dictated by how successful your channel partners are.
  15. 15. Client • Amazon Objective • Amazon India wanted to delight their top 10% of sellers across multiple cities in a unique way since they are the face of Amazon to the consumer Program • Giftxoxo shared multiple Experiences in two Price ranges Rs. 5000 for various locations in Metro cities. Results The receivers were very happy to receive something as innovative as Experiences. Case Study 1: Delighting Sellers
  16. 16. Client • CADBURY Objective • Immediate redemption and choice of date for the experience or gifts offered to wholesalers Program • XOXO voucher that allowed redemption any day for choice of experience Program of quarter to quarter moved to month on month. Support both Call, SMS and Miss Call Results 85% redemption and same was replicated in 2 markets Case 2. Wholesalers Incentive Program
  17. 17. Client • TITAN Industries Objective • To delight loyal customers on mother’s day with experience gifts Program • Offered Choice Format experience cards PAN India • Worked with Agency in the facebook campaign designing and roll out • Redemption end to end handling done by us CUSTOMER FEEDBACK “Great experience. Received the voucher within 3 days. For the first time I have received such a unique gift.”- Moutusi, Tata Consultancy Services. Case Study 3: Consumer Promotions
  18. 18. Client • Pepsico India Objective • To incentivize sales team for achievement of sales target for IPL Season with exclusive experience gifts Program • Offered XOXO exclusive getaways experience boxes for the team Customer Feedback “We are delighted with the Giftxoxo offerings”- Gokul Kandhi. Case 4. Sales Team Incentive Program
  19. 19. Client • Godrej Properties Objective • Engaging premium customers and offering exclusive privileges Program • Designed a personalized card program that offers special privileges for members of Godrej Ambassador club • Giving loyalty incentives to the premium customers. RESULTS Program has been planned to roll out in Mumbai as well Customers are delighted with the kind of experience they had Case 5. Customer Loyalty Program
  20. 20. Client Testimonials Media Coverage We gifted an Experience box as a marriage gift to our colleague and he loved it!Great delivery time and performance, will definitely come back to giftxoxo for more gifting needs Amit Agarwal, American Express Had the perfect Sunday with my super cool spa and dinner Experience at the Alila. Thanks so much, Manoj and You guys rock! Payal Banerjee,Flipkart A dream come true, would like to try again. The entire Experience was just beautiful. Lookforward to adventure flying! Rahul Mathur, ITC Foods We used giftxoxo for our trade promotions, our associates are delighted! Gokul Kandhi,Pepsico Our Credentials 700+ and Growing… Our Clients
  21. 21. Sumit Khandelwal Co-founder MBA, TAPMI, Hexaware, Wipro Consumer Care, Metro Cash and Carry Kushal Agrawal Co-founder MBA Welingkar Bidco Oils, Kenya Mongol Rallier, The Adventurists Abhishek Kumar Co-founder BTECH, IIT B Evening flavors, Nettpositive, Synopsis Manoj Agarwal Co-founder MBA, IIM K Yahoo, Manipal Education. Flipkart Our Team & Capabilities 150 Employees 5000+ Experiences Offering in 20+ cities 6 Offices 500+ Brand Vouchers
  22. 22. Let’s Grow Together! KushalAgarwal +91 96866 99211 Sumit Khandelwal Head Office: No-55, 1st Floor, 3rd Cross, Kaveri Layout, Main Road, Bangalore – 5600291 | Phone: +91 - 080 4091 5311 | Email: +91 99720 97097