The document discusses three common misconceptions about niche. It states that niche is not something static that is chosen from options, but rather how one defines their place in their community. Additionally, niche is not just research data, but rather fluid and adaptable. The document also notes niche is not static or something that is set and forgotten, but rather constantly evolving. It provides three "niche reframes" challenging typical views of niche and provides a link to further questions about rethinking marketing strategy.

1. 3 Niche Misconceptions
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2. 3 Niche Misconceptions
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Niche is how we define our place in
the community

3. 3 Niche Misconceptions
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The common perception of “niche”
lacks fluidity and adaptability

4. 3 Niche Misconceptions
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Niche Reframe #1
Niche is not something you pick from
a menu just because someone says it’s
lucrative or viable

5. 3 Niche Misconceptions
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6. 3 Niche Misconceptions
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Niche Reframe #2
Niche is not a collection of
research data

7. 3 Niche Misconceptions
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8. 3 Niche Misconceptions
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Niche Reframe #3
Niche is not static.
Niche is not “set it and forget it”

9. 3 Niche Misconceptions
© ling wong | Business-Soulwork.comwww.business-soulwork.com/ywf-free

10. 3 Niche Misconceptions
© ling wong | Business-Soulwork.comwww.business-soulwork.com/ywf-free
4 Questions that will
change your Marketing:
tinyurl.com/ling-niche-reframe-Q

11. 3 Niche Misconceptions
© ling wong | Business-Soulwork.comwww.business-soulwork.com/ywf-free
About Ling
Ling is an Intuitive Brainiac. Through her unique blend of Business + Marketing coaching with a
Mindset + Psychic Twist, she helps the multi-talented and multi-passionate maverick solo-entrepreneurs
distill ALL their big ideas into ONE cohesive Message, nail the WORDS that sell and design a Plan to cut
the busywork and do what matters, through her intuitive yet rigorous iterative process born out of her
Harvard Design School training and 10 years of experience in the online marketing industry.
Ling has the superpowers to help her clients optimize the space between individuality + originality vs.
“tried-and-true” marketing so they can express their WHY unapologetically and profitably without
reinventing the wheel.
Find Ling and grab her free “How to Find YOUR Winning Formula” Training Series at
http://business-soulwork.com/ywf-free/