Learn How to Write an Effective About Us Page for Your Business WebsiteLead Generation Experts
An About Us page is the first step in sowing the seeds of trust in your customers minds. The first thing any visitor will look for when on a website is the About Us page so he or she can learn more about the people behind the website and the company.
Why you need Ambassador Marketing for your DevRel business Madoka Chiyoda
In this digital era, people output their opinions easily through internet, thus more and more companies are shifting towards ambassador marketing, the ultimate form of “word of mouth” marketing, which needs building good relationship between company and customer
The rise of the sharing economy provides an alternative approach to buying and selling through sharing, collaborating and/or renting. The global sharing economy has risen rapidly and is expected to reach an estimated $335 billion by 2025.
Learn How to Write an Effective About Us Page for Your Business WebsiteLead Generation Experts
An About Us page is the first step in sowing the seeds of trust in your customers minds. The first thing any visitor will look for when on a website is the About Us page so he or she can learn more about the people behind the website and the company.
Why you need Ambassador Marketing for your DevRel business Madoka Chiyoda
In this digital era, people output their opinions easily through internet, thus more and more companies are shifting towards ambassador marketing, the ultimate form of “word of mouth” marketing, which needs building good relationship between company and customer
The rise of the sharing economy provides an alternative approach to buying and selling through sharing, collaborating and/or renting. The global sharing economy has risen rapidly and is expected to reach an estimated $335 billion by 2025.
Breakfast is the most important meal of the day - especially for school-aged children with growing minds and bodies. Get your kids ready to learn with these fun breakfast ideas.
Apache ® Spark™ MLlib 2.x: How to Productionize your Machine Learning ModelsAnyscale
Apache Spark has rapidly become a key tool for data scientists to explore, understand and transform massive datasets and to build and train advanced machine learning models. The question then becomes, how do I deploy these model to a production environment? How do I embed what I have learned into customer facing data applications?
In this webinar, we will discuss best practices from Databricks on
how our customers productionize machine learning models
do a deep dive with actual customer case studies,
show live tutorials of a few example architectures and code in Python, Scala, Java and SQL.
Técnicas de Blogging Avanzadas para conseguir más tráfico, leads y ventasMiguel Florido
Presentación de mi ponencia en el Congreso DMD Madrid 2017 donde he contado algunas estrategias que he utilizado en mi blog para captar tráfico cualificado y que me han ayudado a superar las 250.000 visitas al mes y conseguir más de 55.000 suscriptores.
No te pierdas los bonus que ofrezco en la presentación.
Στο πλαίσιο του Προγράμματος Erasmus+ και με χρηματοδότηση της Ευρωπαϊκής Επιτροπής αναπτύσσεται το σχέδιο ερευνητικής δράσης με τίτλο «Η Κριτική Σκέψη στα Ευρωπαϊκά Προγράμματα Σπουδών της Ανώτατης Εκπαίδευσης» (‘Critical Thinking Across the European Higher Education Curricula’ – CRITHINKEDU). Βασίζεται στην εμπειρία Ευρωπαϊκών Ιδρυμάτων Ανώτατης Εκπαίδευσης, επιχειρήσεων και Μη-Κυβερνητικών Οργανώσεων, καθώς και στο διαρκές ενδιαφέρον τους για τη βελτίωση της μάθησης στα πανεπιστήμια και σε ποικίλους τομείς, οι οποίοι συγκλίνουν σε μια κοινή ανάγκη: πώς είναι δυνατό να υποστηριχτεί καλύτερα η ανάπτυξη της Κριτικής Σκέψης (ΚΣ), σύμφωνα με τις ανάγκες της αγοράς εργασίας και τις κοινωνικές προκλήσεις.
Το CRITHINKEDU θα δημιουργήσει ευκαιρία για την ενίσχυση του διαλόγου μεταξύ των σχετικών φορέων σε έναν κοινό τόπο συνάντησης των βιομηχανιών με τα πανεπιστήμια, όπου θα καταβάλλεται διαρκώς προσπάθεια για την ευθυγράμμιση των μαθησιακών αποτελεσμάτων με τις προκλήσεις του πραγματικού κόσμου. Θα επιτρέψει επίσης την εφαρμογή ενός μοντέλου για τη διδασκαλία της CT και για ανάλογες μαθησιακές δραστηριότητες στα προγράμματα σπουδών των διαφόρων εταίρων σε διακρατικό επίπεδο. Η σύμπραξη θα λειτουργήσει ως θεμέλιο για την προώθηση της εκπαίδευσης στην ΚΣ σε όλη την Ευρώπη. Η διεθνοποίηση αυτή των προγραμμάτων ΚΣ αποβλέπει στη διαμόρφωση ενός αποτελεσματικού ακαδημαϊκού περιβάλλοντος το οποίο θα υποστηρίζει τις μαθησιακές ανάγκες διαφορετικής κουλτούρας που έχουν οι διεθνείς φοιτητές.
Andrej Salner: Naozaj použiteľné weby bez veľkých rozpočtov, Biznis raňajky I...Basta digital
Ako zlepšiť UX webov ak nemáme veľký rozpočet na používateľský výskum a testovanie? Prednáška Andreja Salnera na biznis raňajkách univerzitného technologického inkubátora STU InQb.
EVALUATION OF SCIENTIFIC ATTITUDE AMONG STUDENT TEACHERSS. Raj Kumar
attitude and scientific temper among them, which will be enormously supportive in teaching scientific
attitude to their students during the classroom teaching. The present investigation is an attempt has
been made to study the Scientific Attitude of student Teacher in Madurai District, Tamil Nadu, India.
The tool scientific attitude inventory developed and standardized by Asokan and it was slightly
modified by the researcher. The result reveals that the student Teachers have moderate level of
Scientific Attitude and the Scientific Attitude differs significantly with respect to their Arts and Science
stream and Parents occupation.
How Emerging Destinations Benefit From Working With Travel BloggersMatt Gibson
In this presentation Matt Gibson (President of the Professional Travel Bloggers Association) and Dileep Mudadeniya (VP of Marketing for Cinnamon Hotels, Sri Lanka) discuss how emerging destinations benefit from working with travel bloggers and the results of the TBC Asia conference and blogger trip.
Voice search is fast becoming part of our broader organic search ecosystem. Discover how organic data, including Featured Snippets, feed voice and represent new SEO opportunities.
This presentation explores branding from the viewpoint of social media. The scenario is how to document a social media strategy that encapsulates branding strategy and content marketing.
What Brands Don't Understand About Content Marketing Michael Spencer
I work with a lot of brands and start-ups that have no idea how to do content marketing or plan their marketing strategy according to the trends in 2016.
This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: Merchant programs need to support a brand’s audience and overall direction. In 4 steps, you will be able to create a stand out program while providing Affiliates with on-brand promotional tools!
6 Tips on the best way to Define Your Brand Voice.
Learn more about teach others how to express their brand voice... http://contentsparks.com/brandvoice
Why Branding Matters in Gaming | Justin Booth-ClibbornJessica Tams
Delivered at Casual Connect Europe 2017. In the overly saturated and ultra-competitive mobile gaming landscape, simply showing fun gameplay only goes so far. In this session from Psyop, the creators of the iconic Clash/Clash Royale commercials, as well as content for several other brands, understand the importance of branding and good creative ideas that build an emotional connection with audiences, transcending any one title or feature.
Personal branding seems so hard, but it doesn't have to be. Ill show you how to personally brand yourself step-by-step without all the complications.
Watch the YouTube video here: https://youtu.be/X_LUyOKYkkc
Breakfast is the most important meal of the day - especially for school-aged children with growing minds and bodies. Get your kids ready to learn with these fun breakfast ideas.
Apache ® Spark™ MLlib 2.x: How to Productionize your Machine Learning ModelsAnyscale
Apache Spark has rapidly become a key tool for data scientists to explore, understand and transform massive datasets and to build and train advanced machine learning models. The question then becomes, how do I deploy these model to a production environment? How do I embed what I have learned into customer facing data applications?
In this webinar, we will discuss best practices from Databricks on
how our customers productionize machine learning models
do a deep dive with actual customer case studies,
show live tutorials of a few example architectures and code in Python, Scala, Java and SQL.
Técnicas de Blogging Avanzadas para conseguir más tráfico, leads y ventasMiguel Florido
Presentación de mi ponencia en el Congreso DMD Madrid 2017 donde he contado algunas estrategias que he utilizado en mi blog para captar tráfico cualificado y que me han ayudado a superar las 250.000 visitas al mes y conseguir más de 55.000 suscriptores.
No te pierdas los bonus que ofrezco en la presentación.
Στο πλαίσιο του Προγράμματος Erasmus+ και με χρηματοδότηση της Ευρωπαϊκής Επιτροπής αναπτύσσεται το σχέδιο ερευνητικής δράσης με τίτλο «Η Κριτική Σκέψη στα Ευρωπαϊκά Προγράμματα Σπουδών της Ανώτατης Εκπαίδευσης» (‘Critical Thinking Across the European Higher Education Curricula’ – CRITHINKEDU). Βασίζεται στην εμπειρία Ευρωπαϊκών Ιδρυμάτων Ανώτατης Εκπαίδευσης, επιχειρήσεων και Μη-Κυβερνητικών Οργανώσεων, καθώς και στο διαρκές ενδιαφέρον τους για τη βελτίωση της μάθησης στα πανεπιστήμια και σε ποικίλους τομείς, οι οποίοι συγκλίνουν σε μια κοινή ανάγκη: πώς είναι δυνατό να υποστηριχτεί καλύτερα η ανάπτυξη της Κριτικής Σκέψης (ΚΣ), σύμφωνα με τις ανάγκες της αγοράς εργασίας και τις κοινωνικές προκλήσεις.
Το CRITHINKEDU θα δημιουργήσει ευκαιρία για την ενίσχυση του διαλόγου μεταξύ των σχετικών φορέων σε έναν κοινό τόπο συνάντησης των βιομηχανιών με τα πανεπιστήμια, όπου θα καταβάλλεται διαρκώς προσπάθεια για την ευθυγράμμιση των μαθησιακών αποτελεσμάτων με τις προκλήσεις του πραγματικού κόσμου. Θα επιτρέψει επίσης την εφαρμογή ενός μοντέλου για τη διδασκαλία της CT και για ανάλογες μαθησιακές δραστηριότητες στα προγράμματα σπουδών των διαφόρων εταίρων σε διακρατικό επίπεδο. Η σύμπραξη θα λειτουργήσει ως θεμέλιο για την προώθηση της εκπαίδευσης στην ΚΣ σε όλη την Ευρώπη. Η διεθνοποίηση αυτή των προγραμμάτων ΚΣ αποβλέπει στη διαμόρφωση ενός αποτελεσματικού ακαδημαϊκού περιβάλλοντος το οποίο θα υποστηρίζει τις μαθησιακές ανάγκες διαφορετικής κουλτούρας που έχουν οι διεθνείς φοιτητές.
Andrej Salner: Naozaj použiteľné weby bez veľkých rozpočtov, Biznis raňajky I...Basta digital
Ako zlepšiť UX webov ak nemáme veľký rozpočet na používateľský výskum a testovanie? Prednáška Andreja Salnera na biznis raňajkách univerzitného technologického inkubátora STU InQb.
EVALUATION OF SCIENTIFIC ATTITUDE AMONG STUDENT TEACHERSS. Raj Kumar
attitude and scientific temper among them, which will be enormously supportive in teaching scientific
attitude to their students during the classroom teaching. The present investigation is an attempt has
been made to study the Scientific Attitude of student Teacher in Madurai District, Tamil Nadu, India.
The tool scientific attitude inventory developed and standardized by Asokan and it was slightly
modified by the researcher. The result reveals that the student Teachers have moderate level of
Scientific Attitude and the Scientific Attitude differs significantly with respect to their Arts and Science
stream and Parents occupation.
How Emerging Destinations Benefit From Working With Travel BloggersMatt Gibson
In this presentation Matt Gibson (President of the Professional Travel Bloggers Association) and Dileep Mudadeniya (VP of Marketing for Cinnamon Hotels, Sri Lanka) discuss how emerging destinations benefit from working with travel bloggers and the results of the TBC Asia conference and blogger trip.
Voice search is fast becoming part of our broader organic search ecosystem. Discover how organic data, including Featured Snippets, feed voice and represent new SEO opportunities.
This presentation explores branding from the viewpoint of social media. The scenario is how to document a social media strategy that encapsulates branding strategy and content marketing.
What Brands Don't Understand About Content Marketing Michael Spencer
I work with a lot of brands and start-ups that have no idea how to do content marketing or plan their marketing strategy according to the trends in 2016.
This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: Merchant programs need to support a brand’s audience and overall direction. In 4 steps, you will be able to create a stand out program while providing Affiliates with on-brand promotional tools!
6 Tips on the best way to Define Your Brand Voice.
Learn more about teach others how to express their brand voice... http://contentsparks.com/brandvoice
Why Branding Matters in Gaming | Justin Booth-ClibbornJessica Tams
Delivered at Casual Connect Europe 2017. In the overly saturated and ultra-competitive mobile gaming landscape, simply showing fun gameplay only goes so far. In this session from Psyop, the creators of the iconic Clash/Clash Royale commercials, as well as content for several other brands, understand the importance of branding and good creative ideas that build an emotional connection with audiences, transcending any one title or feature.
Personal branding seems so hard, but it doesn't have to be. Ill show you how to personally brand yourself step-by-step without all the complications.
Watch the YouTube video here: https://youtu.be/X_LUyOKYkkc
A brief visual guide to the basic aspects of content marketing, answering questions like what is content marketing, what are the different types of content, and different content formats like blogs, videos and info graphics. It also covers what tone and writer's voice to use.
Unless we live on the moon, it has become apparent that 20th Century sales and marketing tactics won't cut it in the post-pandemic world.
The tectonic plates that formed our fundamental assumptions about interacting with other people are shifting under our feet, and business leaders are scrambling to find their balance.
Read this short eBook for some actionable insights.
In this presentation, we will explore the techniques and strategies to create compelling advertisements that engage and resonate with your target audience. Learn how to use emotional appeal, storytelling, and call-to-action effectively.
To captivate your audience, it is crucial to understand their needs and demographics. Conduct market research, analyze customer data, and create buyer personas. Tailor your advertisements to speak directly to their desires and solve their problems. By doing so, you'll create a strong connection and increase the chances of conversion.
I created this presentation for the CEO Roundtable for the Nashville Business Incubation Center. This deck gives insight on how business owners can turn social media likes into sales leads.
Kopi Chat with Stew Langille: The Importance of Brand Building for Start-upsBLOCK71 Singapore
We had the honor of hearing from Stew Langille, a successful entrepreneur and angel investor from San Francisco. He has spent the last decade building companies – resulting in four successful exits. The largest – Mint.com was sold to Intuit for USD $170 million. He also founded Visual.ly - which raised over USD $20 million and sold to Scribble (preparing to go IPO).
He shared his journey with us and a lot of useful tips for entrepreneurs about brand building. Watch our slides for the highlights of the session!
Attract, Sell, Wow - sales and marketing best practices for growing businessesRamon Ray
How to boost sales and have more successful marketing with the three steps of "Attract, Sell, Wow". Also called "Date Your Leads, Marry Your Customers" - by Ramon Ray - @ramonray - www.ramonray.com
Similar to Amplify Your Voice, Define Your Writing Style, Make Your Audience Dig Your Stuff (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.