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Social Gaming with Scoreloop & BBM
Volker Hirsch (@vhirsch)
Director, Global Head of Business Development Games
1.   Social Games
2.   What is Social?
3.   Value Propositions
4.   Scoreloop & BBM
GDC12: Social Gaming
Metric-driven design
Sources & Sinks




                                                                                                                    $$             $
http://www.revivevending.co.uk/blog/wp-content/uploads/2010/07/vending-machines.jpg
http://en.wikipedia.org/wiki/File:Fountain_by_slonecker.jpg                           http://upload.wikimedia.org/wikipedia/en/4/46/Storm_Drain_Dryden.JPG
Social?




http://www.revivevending.co.uk/blog/wp-content/uploads/2010/07/vending-machines.jpg
Social Games Seem
  Not So Social...
Coercion is
         Evil ...




http://www.theargonath.cc/characters/saruman/pictures/saruman2.jpg
Or do you want to be him?




Courtesy of the US Department of Justice
What is Social?
Social refers to the
interaction of organisms with
other organisms and to their
collective co-existence [...]


Source: Wikipedia
GDC12: Social Gaming
http://commons.wikimedia.org/wiki/File:Bhgs_crowd.jpg
I am
White             (good) skier
Male              (poor) golfer
Middle-Aged       Book lover
Atheist           School Governor
Gamer             European
Parent            Liberal
iPhone user       Traveller
BlackBerry user   Jazz fan
PlayBook user     Entrepreneur
Mobile Geek       TEDx Speaker
So why are you still here?
You need context!




http://flickr.com/photos/nolifebeforecoffee/124659356/
Object-Centered Sociality




                                                                                                         Jyri Engeström
                                                                                                   Founder, Jaiku & Ditto

                                                                                               Prof Dr Karin Knorr-Cetina,
                                                                                                               Sociologist



https://svn-create.freedesktop.osuosl.org/public/create/docs/logo/images/light_bulb_off3.jpg
Object




Social is interaction in context
http://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg
Make sure you’re relevant




http://gapingvoid.com
?




http://www.revivevending.co.uk/blog/wp-content/uploads/2010/07/vending-machines.jpg
GDC12: Social Gaming
Quid Pro Quo
          The exchange of valuable consideration [...] required for the formation
          of a valid contract between individuals. This requirement of mutual
          consideration, or the                         exchange of something of value,
          indicates the sincerity of the parties' intent to adhere to the contract
          between them.




http://legal-dictionary.thefreedictionary.com/quid+pro+quo
GDC12: Social Gaming
Human Value Drivers:
            Sex
Hope
            Money

Belonging

Feeling Important

Security

Getting more out of Life
Social changes value perception




http://legal-dictionary.thefreedictionary.com/quid+pro+quo
Experience Economy
        Orchestrate memorable events for users.That memory
        itself becomes the product.




  B Joseph Pine II & James H Gilmore, “The Experience Economy” (1999)
http://the4thstage.com/wp-content/uploads/2008/05/prod-development-ux-team-plan-2008pptx1.jpg
Q: What is the essence of your
                                 game?




http://legal-dictionary.thefreedictionary.com/quid+pro+quo
Quid Pro Quo
          The exchange of valuable consideration [...] required for the formation
          of a valid contract between individuals. This requirement of mutual
          consideration, or the                         exchange of something of value,
          indicates the sincerity of the parties' intent to adhere to the contract
          between them.




http://legal-dictionary.thefreedictionary.com/quid+pro+quo
Got that?
Overview
Scoreloop powers mobile social gaming
          across platforms

       125m+ registered users
For all Games
   From big-brand blockbusters to indie hits.
   From hard-core to super-casual.
   All mechanics, all designs...
Approach

  Discover              Engage        Monetize
Increase installed   Increase user   Increase
base                 activity        revenues

                        Analyze
                     Optimize game
                     mechanics and
                       revenues
Discover
                                                      Social Network Publishing
Friend Finding
                                                      • Unified posting of stories (high scores, unlocked
• One-touch scanning of address book, and social        achievements, player challenges) to integrated
  networks                                              social networks
• Integrated with Facebook and Twitter                • Augmented messaging with pictures and links
• Friends-only views for leader-boards                • Story modification process from default to
• Friend invitations (with rewards like coins)          publisher to player
• Friending via leader-boards or after a Player       • Automated story posting based on game-specific
  Challenge                                             events (eg. achievements)
                                                      • Server-to-server communication allows for story
                                                        posting in native game dialogs

                                                                                      Localization
                                                                                      • Designed for localization to speak to
                                                                                        users natively
                                                                                      • Localize key aspects from in-game
                                                   Cross-Promotions / Friend            functionality to email campaigns and
                                                   Recommendations                      push notifications
                                                   • Cross-promotions as friend
                                                     recommendations
                                                   • Various message streams for
                                                     recommendations from news feed to
                                                     activity lists
                                                   • Message streams can be fed by
                                                     customizable server messages or
                                                     news
Engage (1)
                                                               Leaderboards
Online Profiles
                                                               • Global leaderboards contain each players’ best
• User profiles storing all Scoreloop related                    scores
  information from scores to coin balance to friends,
                                                               • Geo-aware scores with player location recognition
  games played and avatars
                                                               • Custom ‘Smart Lists’ to filter the global
• Skill comparison based on game-independent                     leaderboard (eg. 24h, country, user demographics)
  algorithms to automatically render a winning
                                                               • Optional game-specific information in addition to
  probability and identify other players with like skills
                                                                 scores
• No user data required to sign up. Requirements
                                                               • Live score comparisons to show progress
  (like email) are optional.
                                                                 compared to others while playing the game
                                                               • Support for
                                                                  • levels and modes
                                                                  • major/minor scores
                                                                  • ascending/descending scores



                                                            Achievements
                                                            • Custom achievements with custom unlocking
                                                              mechanisms
                                                            • Unlocking achievements can be linked with
                                                              virtual goods and currencies
                                                            • Achievements comparisons are publishable
                                                              stories on social networks
Engage (2)
Push Notifications (iPhone only) &              Player Challenges
Custom Emails                                   • Asynchronous between any user
• Automated notifications for                     (wherever users are shown) or
  challenge events                                asynchronously with skill matching
• App Icon badge to alert of awaiting             algorithm
  direct challenges                             • Challenge history to track success
                                                • Ghost challenges shows contestant’s
                                                  progress in same game instance
                                                • Direct messages turn challenges into
                                                  a type of communication


                                        Location Awareness
                                        • Scores, challenges, etc. can be
                                          associated with explicit GPS data
                                          (from OS) or implicit IP resolved
                                          location data.
                                        • Location data can be used to
                                          access specific downloadable
                                          content from the server. Eg.
                                          background images, themes or
                                          complete game levels can all
                                          depend on where the user is
                                          located.
Monetize
Virtual Goods/Services & Downloadable        Virtual Currencies
Content
                                             • Purchasable through platform dependent
• Virtual goods are hosted through             payment options
  Scoreloop’s servers                        • Internal accounts system tracks all sources and
• Virtual goods are versioned. SDK capable     sinks as transactions
  of downloading new versions upon           • Unlimited number of currencies
  version checks.                            • Dual currency: Custom credit events in
• “Feels-like-local”: SDK takes care of        gameplay (eg achievements) and/or monetary
  connection problems and provides access    • Can be associated to virtual goods
  to data as if it was local                 • Custom currency scope (one game, multiple
• Caching mechanisms to store data locally     games, all publisher, global)
• Virtual goods/services can be purchased    • Currency exchange between games as cross
  with virtual currency or through direct      promotion tool
  payments
                                                                  Competitive Currencies
                                                                  • Currencies can be associated with challenges
                                                                    to let users earn currencies by playing against
       Piracy Prevention
                                                                    their friends and other users
       • Use server checks to                                     • Winner of Player Challenges takes the
         prevent illegal use of                                     currency placed on the Challenge less a rake
         the game                                                   to fight inflation
Attachable Features
    Feature A          +   Feature B    =   Feature C
   e.g. Virtual Good   +   User         =   Gifting

       Virtual
       Currency
                       +   Challenges   =   Skill gaming

       Challenges      +   Virtual
                           Goods
                                        =   Themed challenges

        Achievements   +   Virtual
                           Currencies
                                        =   Activity driven currency

        Scores         +   Game State   =   Tag team gaming

        Invitation     +   Virtual
                           Currencies
                                        =   Invitation rewards

                                etc …
BBM

55m active users. Powerful social graph.
Drives usage and uptake by 15x on average.
Social discovery, asynchronous multi-
player, chat with your friends.
API to integrate into games.
Thank you!

   +44 7795 970 191
   @vhirsch
   vhirsch@rim.com


    http://vhirsch.com

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GDC12: Social Gaming

  • 1. Social Gaming with Scoreloop & BBM Volker Hirsch (@vhirsch) Director, Global Head of Business Development Games
  • 2. 1. Social Games 2. What is Social? 3. Value Propositions 4. Scoreloop & BBM
  • 5. Sources & Sinks $$ $ http://www.revivevending.co.uk/blog/wp-content/uploads/2010/07/vending-machines.jpg http://en.wikipedia.org/wiki/File:Fountain_by_slonecker.jpg http://upload.wikimedia.org/wikipedia/en/4/46/Storm_Drain_Dryden.JPG
  • 7. Social Games Seem Not So Social...
  • 8. Coercion is Evil ... http://www.theargonath.cc/characters/saruman/pictures/saruman2.jpg
  • 9. Or do you want to be him? Courtesy of the US Department of Justice
  • 11. Social refers to the interaction of organisms with other organisms and to their collective co-existence [...] Source: Wikipedia
  • 14. I am White (good) skier Male (poor) golfer Middle-Aged Book lover Atheist School Governor Gamer European Parent Liberal iPhone user Traveller BlackBerry user Jazz fan PlayBook user Entrepreneur Mobile Geek TEDx Speaker
  • 15. So why are you still here?
  • 17. Object-Centered Sociality Jyri Engeström Founder, Jaiku & Ditto Prof Dr Karin Knorr-Cetina, Sociologist https://svn-create.freedesktop.osuosl.org/public/create/docs/logo/images/light_bulb_off3.jpg
  • 18. Object Social is interaction in context http://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg
  • 19. Make sure you’re relevant http://gapingvoid.com
  • 22. Quid Pro Quo The exchange of valuable consideration [...] required for the formation of a valid contract between individuals. This requirement of mutual consideration, or the exchange of something of value, indicates the sincerity of the parties' intent to adhere to the contract between them. http://legal-dictionary.thefreedictionary.com/quid+pro+quo
  • 24. Human Value Drivers: Sex Hope Money Belonging Feeling Important Security Getting more out of Life
  • 25. Social changes value perception http://legal-dictionary.thefreedictionary.com/quid+pro+quo
  • 26. Experience Economy Orchestrate memorable events for users.That memory itself becomes the product. B Joseph Pine II & James H Gilmore, “The Experience Economy” (1999) http://the4thstage.com/wp-content/uploads/2008/05/prod-development-ux-team-plan-2008pptx1.jpg
  • 27. Q: What is the essence of your game? http://legal-dictionary.thefreedictionary.com/quid+pro+quo
  • 28. Quid Pro Quo The exchange of valuable consideration [...] required for the formation of a valid contract between individuals. This requirement of mutual consideration, or the exchange of something of value, indicates the sincerity of the parties' intent to adhere to the contract between them. http://legal-dictionary.thefreedictionary.com/quid+pro+quo
  • 30. Overview Scoreloop powers mobile social gaming across platforms 125m+ registered users
  • 31. For all Games From big-brand blockbusters to indie hits. From hard-core to super-casual. All mechanics, all designs...
  • 32. Approach Discover Engage Monetize Increase installed Increase user Increase base activity revenues Analyze Optimize game mechanics and revenues
  • 33. Discover Social Network Publishing Friend Finding • Unified posting of stories (high scores, unlocked • One-touch scanning of address book, and social achievements, player challenges) to integrated networks social networks • Integrated with Facebook and Twitter • Augmented messaging with pictures and links • Friends-only views for leader-boards • Story modification process from default to • Friend invitations (with rewards like coins) publisher to player • Friending via leader-boards or after a Player • Automated story posting based on game-specific Challenge events (eg. achievements) • Server-to-server communication allows for story posting in native game dialogs Localization • Designed for localization to speak to users natively • Localize key aspects from in-game Cross-Promotions / Friend functionality to email campaigns and Recommendations push notifications • Cross-promotions as friend recommendations • Various message streams for recommendations from news feed to activity lists • Message streams can be fed by customizable server messages or news
  • 34. Engage (1) Leaderboards Online Profiles • Global leaderboards contain each players’ best • User profiles storing all Scoreloop related scores information from scores to coin balance to friends, • Geo-aware scores with player location recognition games played and avatars • Custom ‘Smart Lists’ to filter the global • Skill comparison based on game-independent leaderboard (eg. 24h, country, user demographics) algorithms to automatically render a winning • Optional game-specific information in addition to probability and identify other players with like skills scores • No user data required to sign up. Requirements • Live score comparisons to show progress (like email) are optional. compared to others while playing the game • Support for • levels and modes • major/minor scores • ascending/descending scores Achievements • Custom achievements with custom unlocking mechanisms • Unlocking achievements can be linked with virtual goods and currencies • Achievements comparisons are publishable stories on social networks
  • 35. Engage (2) Push Notifications (iPhone only) & Player Challenges Custom Emails • Asynchronous between any user • Automated notifications for (wherever users are shown) or challenge events asynchronously with skill matching • App Icon badge to alert of awaiting algorithm direct challenges • Challenge history to track success • Ghost challenges shows contestant’s progress in same game instance • Direct messages turn challenges into a type of communication Location Awareness • Scores, challenges, etc. can be associated with explicit GPS data (from OS) or implicit IP resolved location data. • Location data can be used to access specific downloadable content from the server. Eg. background images, themes or complete game levels can all depend on where the user is located.
  • 36. Monetize Virtual Goods/Services & Downloadable Virtual Currencies Content • Purchasable through platform dependent • Virtual goods are hosted through payment options Scoreloop’s servers • Internal accounts system tracks all sources and • Virtual goods are versioned. SDK capable sinks as transactions of downloading new versions upon • Unlimited number of currencies version checks. • Dual currency: Custom credit events in • “Feels-like-local”: SDK takes care of gameplay (eg achievements) and/or monetary connection problems and provides access • Can be associated to virtual goods to data as if it was local • Custom currency scope (one game, multiple • Caching mechanisms to store data locally games, all publisher, global) • Virtual goods/services can be purchased • Currency exchange between games as cross with virtual currency or through direct promotion tool payments Competitive Currencies • Currencies can be associated with challenges to let users earn currencies by playing against Piracy Prevention their friends and other users • Use server checks to • Winner of Player Challenges takes the prevent illegal use of currency placed on the Challenge less a rake the game to fight inflation
  • 37. Attachable Features Feature A + Feature B = Feature C e.g. Virtual Good + User = Gifting Virtual Currency + Challenges = Skill gaming Challenges + Virtual Goods = Themed challenges Achievements + Virtual Currencies = Activity driven currency Scores + Game State = Tag team gaming Invitation + Virtual Currencies = Invitation rewards etc …
  • 38. BBM 55m active users. Powerful social graph. Drives usage and uptake by 15x on average. Social discovery, asynchronous multi- player, chat with your friends. API to integrate into games.
  • 39. Thank you! +44 7795 970 191 @vhirsch vhirsch@rim.com http://vhirsch.com