BlackBerry 10 Rises

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The slides to my talk held at Casual Connect Europe in Hamburg on 14 Feb 2013.

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  • especially enjoyed the slide showing the sheep on the welsh countryside Herr Volker! Nice presentation. Can we tie up some time at MWC to have a catch up?
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BlackBerry 10 Rises

  1. 1. How will users find you? BlackBerry 10 rises Casual Connect Europe, Hamburg - 14 Feb 2012http://3.bp.blogspot.com/-3TvcMCABcv0/TrqusL3zG_I/AAAAAAAAGFQ/jCvJYKvvnj0/s1600/Phoenix+Tattoos+%252832%2529.jpgPhoto: (c) Octavio Aburto @vhirsch
  2. 2. 30 January 2013http://getwebdesign.co.za/wp-content/uploads/2010/07/package1.jpg
  3. 3. http://getwebdesign.co.za/wp-content/uploads/2010/07/package1.jpg
  4. 4. It’s s*** hot !http://3.bp.blogspot.com/-TEgejMJhOFY/TsZBqa9dSWI/AAAAAAAACSw/AaSpWZ16HEo/s1600/Alfa+Romeo+Pandion+Bertone++sports+car+Coupe+futuristic+design+concept+vehicle+italian+italy+1+side+view.jpg
  5. 5. What’s in it? - C++, Webkit, Adobe Air, etc, etc - BlackBerry Flow - BlackBerry Balance - BlackBerry Timeshift Camera - Engines & tools galorehttp://www.wallchan.com/images/sandbox/64591-cogs.png
  6. 6. Speaking of tools... PRO Commercial release: Spring 2013http://www.wallchan.com/images/sandbox/64591-cogs.png
  7. 7. Developers’ nightmares No OS or Hardware Power ✓ No Ease (complicated dev) ✓ No Discovery No Retention No Moneyhttp://www.themoviebanter.com/wp-content/uploads/2010/05/a-nightmare-on-elm-street-1939.jpg
  8. 8. Interlude...
  9. 9. Create Dreams!osall/ushistory/topics/March%20on%20Washington%202.jpg
  10. 10. Create excitement! “Unless you have a game that is inherently fun to play, you won’t have a game that’s engaging and you won’t have these players playing for months & months & months. And if you don’t have that, then it doesn’t really matter what the monetization per user is.” Ilkka Paananen, Super Cellhttp://www.youthkiawaaz.com/wp-content/uploads/2010/12/Crowd1.jpg
  11. 11. Create Context!Social is interaction in contexthttp://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg
  12. 12. Not this! One more Farmville invite... I dare you! I double-dare you! http://1.bp.blogspot.com/-Pt9reuR5KCg/Ttmbj30FLvI/AAAAAAAAA5k/fusAjGtWAts/s1600/smljpf1.jpg
  13. 13. Hit it out of the park!!!http://upload.wikimedia.org/wikipedia/commons/a/af/2012_Home_Run_Derby.jpg
  14. 14. 1. How will users find you?Photo: (c) Octavio Aburto
  15. 15. BlackBerryWorld
  16. 16. Games AppScoreloop-powered- Peer-to-Peer Challenges- Achievement System- Leader Boards- Save State, etc.Anchored on Home ScreenAdditional Discovery routes
  17. 17. 2. How do you keep your users?http://raykliu.files.wordpress.com/2011/11/shepherd-sheep-12.jpg
  18. 18. BBM80m+ UsersAchieve up to 15x UptakeIn-game via API, supporting:- Gifting- Asynchronous multi-player- In-game chat- Increase visibility: status updates, etc.
  19. 19. ScoreloopMulti-platform SDK- BlackBerry 10, Android, iOS- Achievement- Peer-to-peer challenges- Leader Boards- Save State, etc.265m users and counting...
  20. 20. Remember ... Create excitement! ...No tool can make ahttp://pricardo.com/wp-content/uploads/2012/08/Old-Man-Reading-Proverbs.jpg rubbish game great!
  21. 21. 3. Show me...http://www.flickr.com/photos/9731367@N02/6988272680/
  22. 22. Ecosystem - Carrier billing on 85+ carriers - PayPal & credit card - IAP, subscriptions - Marketing opportunities - 70,000 apps at launch 35% gameshttp://lipstrips.files.wordpress.com/2012/11/manta.jpg
  23. 23. Time to join those guys... ... And thats why birds do it, bees do it Even educated fleas do it Lets do it, ... Cole Porterhttp://lipstrips.files.wordpress.com/2012/11/manta.jpg
  24. 24. Thank you! +44 7795 970 191 @vhirsch vhirsch@rim.com http://developer.blackberry.com

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