Mobile + Social: Why BlackBerry is Perfect - GDC Europe 2012

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The slides to my talk on "Social + Mobile: Why BlackBerry is Perfect", which I delivered on 14 Aug 2012 at GDC Europe in Cologne.

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Mobile + Social: Why BlackBerry is Perfect - GDC Europe 2012

  1. 1. Mobile Social: @vhirschWhy BlackBerry is PerfectVolker HirschGlobal Head of Business Development -GamesGDC Europe - 16 Aug 2012
  2. 2. Prelude...
  3. 3. What you think
  4. 4. What you getWhat you get
  5. 5. What you think
  6. 6. What you get Dual-core 1 GHz Cortex A-9, symmetrical multi-processing 1 GHz RAM 1080p HD HDMI out HTML5 Flash Multi-tasking Scoreloop Social Gaming Tons of Engines and Libraries Premium Stereo Sound ...
  7. 7. What you will get... ;-)
  8. 8. What you think
  9. 9. What you get
  10. 10. What you think
  11. 11. What you get
  12. 12. What you think
  13. 13. What you get One f***ing day! Michael Schade, CEO
  14. 14. What you think http://upload.wikimedia.org/wikipedia/commons/f/fa/Tumbleweed_rolling.jpg
  15. 15. What you Get More paid downloads than Android Market. Yankee Research Group 43% more average daily downloads per app than the [Apple] App Store. research2guidance 40% more revenue than Android apps. Vision Mobile 13% of BlackBerry developers make more than $100,000, considerably more than on iOS and Android. Evans Data Corphttp://www.andreandpenny.com/wp-content/uploads/2011/12/100-Dollar-Bills-HD-Wallpaper.jpg
  16. 16. Big spenders... Average spend on Average spend on paid % have ever made each in-app for app in-app purchase purchase €3.8 42% €4.5 €2.8 35% €3.9 €2.8 36% €3.2
  17. 17. Over 6 million downloads daily.Nearly 30 apps per user.Over 3 billion downloads2nd profitable app store most
  18. 18. Industry-leading reach: AppWorld available in 177 countriesand growing!Carrier Billing with over 40 majorcarriers such as AT&T,Vodafone, Rogers etc andexpanding rapidly!
  19. 19. Games are driving app sales onPlayBook
  20. 20. Why?
  21. 21. We are a Communications Company!
  22. 22. We are Social!
  23. 23. Social refers to theinteraction of organisms withother organisms and to theircollective co-existence [...]Source: Wikipedia
  24. 24. Communication!
  25. 25. I am
  26. 26. I amWhite
  27. 27. I amWhiteMale
  28. 28. I amWhiteMaleMiddle-Aged
  29. 29. I amWhiteMaleMiddle-AgedAtheist
  30. 30. I amWhiteMaleMiddle-AgedAtheistGamer
  31. 31. I amWhiteMaleMiddle-AgedAtheistGamerParent
  32. 32. I amWhiteMaleMiddle-AgedAtheistGamerParentiPhone user
  33. 33. I amWhiteMaleMiddle-AgedAtheistGamerParentiPhone userBlackBerry user
  34. 34. I amWhiteMaleMiddle-AgedAtheistGamerParentiPhone userBlackBerry userPlayBook user
  35. 35. I amWhiteMaleMiddle-AgedAtheistGamerParentiPhone userBlackBerry userPlayBook userMobile Geek
  36. 36. I amWhite (good) skierMaleMiddle-AgedAtheistGamerParentiPhone userBlackBerry userPlayBook userMobile Geek
  37. 37. I amWhite (good) skierMale (poor) golferMiddle-AgedAtheistGamerParentiPhone userBlackBerry userPlayBook userMobile Geek
  38. 38. I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheistGamerParentiPhone userBlackBerry userPlayBook userMobile Geek
  39. 39. I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamerParentiPhone userBlackBerry userPlayBook userMobile Geek
  40. 40. I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParentiPhone userBlackBerry userPlayBook userMobile Geek
  41. 41. I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParent LiberaliPhone userBlackBerry userPlayBook userMobile Geek
  42. 42. I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParent LiberaliPhone user Traveller (49 countries)BlackBerry userPlayBook userMobile Geek
  43. 43. I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParent LiberaliPhone user Traveller (49 countries)BlackBerry user Jazz fanPlayBook userMobile Geek
  44. 44. I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParent LiberaliPhone user Traveller (49 countries)BlackBerry user Jazz fanPlayBook user EntrepreneurMobile Geek
  45. 45. I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParent LiberaliPhone user Traveller (49 countries)BlackBerry user Jazz fanPlayBook user EntrepreneurMobile Geek TEDx Speaker
  46. 46. So why are you still here?
  47. 47. You need context!http://flickr.com/photos/nolifebeforecoffee/124659356/
  48. 48. Social ≠ Social Media...
  49. 49. Social ≠ Social Media...http://gapingvoid.com
  50. 50. Social is interaction in contexthttp://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg
  51. 51. Connected Gaming 2004: CoD3 LAN
  52. 52. Connected Gaming 2012: Casual Draw Something Song Pop
  53. 53. We are Social!
  54. 54. ?
  55. 55. 55m+ active users 175m+ usersPowerful social graph Cross-platform (BB10, iOS, Android, Marmalade)Drives usage and uptake by15x on average Profile, leader boards, achievements, challengesSocial discovery, gifting, etc. Cloud storage: save-stateAsynchronous multi-player Virtual currencies & goodsIn-game chat with your (real)friends Modular architectureAPI to integrate into games BlackBerry Game App
  56. 56. Games Take Centre Stage!
  57. 57. Games Take Centre Stage! Deep OS-level integration In-built discovery mechanisms using BBM, Scoreloop, etc. Tight tie-in with AppWorld Cloud storage: play on 1 device, continue on another All the BBM and Scoreloop goodness you are used to Tight tie-in with billing, incl. carrier-billing
  58. 58. Come on board! +44 7795 970 191 @vhirsch vhirsch@rim.com http://vhirsch.com http://3.bp.blogspot.com/_XdP6Lp2ceqY/S9w-2B5I0PI/AAAAAAAAPwk/g5di2eFrGy0/s1600/HD-1900x1200.jpg

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