Smart Citizens Populating Smart Cities
Volker Hirsch @vhirsch Iot Shifts Barcelona, 19 Oct 2015 http://venturesafrica.com/wp-content/uploads/2014/06/smart-cities.png

Start: a city
https://waxnwings.files.wordpress.com/2013/12/ya021345-1680x1050.jpg

Actually:
People!https://luggagetagtravels.files.wordpress.com/2012/08/img_1486.jpg

Regular d e s i
g n Process ??? http://www.urbanmatters.eu/wp-content/uploads/2012/09/Barcelona03.jpeg

The people it really speaks
to are the city managers who can say, ‘It wasn’t me who made the decision, it was the data.’ Smart City Vernacular De-coded In: Steven Poole, The Guardian, 17 Dec 2014, “The truth about smart cities: ‘In the end, they will destroy democracy’" Usman Haque, Umbrellium w.theimaginativeconservative.org/wp-content/uploads/2014/12/dystopia-1.png

IOT isawesome
http://i.imgur.com/g635i.jpg

Smart Grid Smart Motoring Smart
logistics Smart buildings = 7.8 Gt Co2 saved http://www.smart2020.org/_assets/files/02_smart2020Report.pdf http://test.imaginesolar.com/wp-content/uploads/2011/08/sg101.png

7.8 Gt = 7.8 trillion
kg ???http://www.thestar.com/content/dam/thestar/life/technology/2014/06/26/tv_watching_other_screens_increases_death_rate/tv_watching.jpg

= 66 billion Dwayne “The
Rock” johnsons http://spinoff.comicbookresources.com/wp-content/uploads/2013/06/dwayne-johnson-fast-and-furious1.jpg 7.8 Gt

= 1.4 billionafrican elephants http://go-grafix.com/data/wallpapers/1/african-elephant-507625-3872x2592-hq-dsk-wallpapers.jpg
7.8 Gt

= 39 millionblue whaleshttps://school-in-the-cloud-production-assets.s3.amazonaws.com/uploads/big_question/image/121/blue_whale.jpg 7.8
Gt

= 15,600 Burj Kalifas http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg
7.8 Gt

And we haven’t even started
to talk about CO2 … http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg

? ??

Smart Cities Need Smart Citizens
http://cdn.citylab.com/media/img/citylab/legacy/2013/04/30/RTXZ0T7.jpg

The “I” in Iot

We need
the people

and We need to explain
it

If you can’t explain it
simply, you don’t understand it well enough. http://waynejagoe.com/wp-content/uploads/2014/12/Albert-Einstein-HD.jpg

don’t explain, do
http://assets.bwbx.io/images/iezlJYF._gAs/v1/1200x-1.jpg

http://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg

http://alden-tan.com/wp-content/uploads/2015/09/comfort-zone1.jpg

http://i.huffpost.com/gen/2223300/images/o-SCARY-TERMINATOR-ROBOT-facebook.jpg Win People over so
they won’t be scared

http://flickr.com/photos/nolifebeforecoffee/124659356/
context

1.Personal mass media 2.Always carried
3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008 Mobile is Sensor-Rich Old Slide A.D. 2008

Tomi Ahonen, Mobile as 7th
of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008 1.Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Mobile is Sensor-Rich Toolbox for ContextIoT

https://upload.wikimedia.org/wikipedia/commons/7/79/Foundation-M2325.jpg
Foundations

Open Data http://andrewxhill.com/cartodb-examples/scroll-story/pluto/ Scale needs
Access, not compartments

...
http://www.donschimmelphotography.com/data/photos/327_1bodiesep5x11.jpg

Design
http://creativeconservatory.com/wp-content/uploads/2011/05/Design290.jpg

Focus on the User

gapingvoid.com

Design: For the Device For
the Type of User For the Environment CourtesyofZahaHadidArchitectsviaBusinessInsider

http://img06.deviantart.net/adcc/i/2010/236/1/a/barcelona_by_night___3_by_hadcorp.jpg Cities People Love to
live in

How to build a crowd
https://urbanfragment.files.wordpress.com/2012/10/crowd-at-coney-island-new-york-photographed-by-arthur-fellig-1940.jpg

(awesome)
product

Easy
Onboarding

Consumers irrationally overvalue the old.
Companies irrationally overvalue the new. John T Gourville, HBS ‘Eager Sellers and stony buyers’

Use the Power of
Engagement

behavioural
Psychology

Behaviour is
triggered by
Motivation

Extrinsic
Motivationhttp://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg

http://quotes.lifehack.org/media/backgrounds/Dalai_Lama.jpg
Intrinsic
Motivation

http://blog.desktime.com/wp-content/uploads/2013/06/mp900431819.jpg
Intrinsic
Motivation

Focus on the User

http://i.ytimg.com/vi/KcaKocRXCB4/maxresdefault.jpg

http://i.ytimg.com/vi/9n5z9LTbakk/maxresdefault.jpg

Dopamine Thanks for the inspiration
to this slide, Gabe Zicherman!

Motivation
Arousal
Cognition
Decision-Making
Reward

Helping to
Make it
stick!

http://www.yukaichou.com/
Engagement Tools

NOT (only) this!

loops to create
lasting engagement

Hooks + HaBits

Hooks + HaBits Nir Eyal
H o o k e d Read: Habit-forming products

Autonomy
Mastery
Purpose
(Intrinsic)

Infographic by Huddle

What we need human-centric design
Engagement, not badges habit-forming solutions

Thank You! @vhirsch me@vhirsch.com +44
7843 599 678 https://upload.wikimedia.org/wikipedia/commons/3/38/Gaudis_Barcelona_(8202432438).jpg