(Not) One to Rule Them AllA look into the future (or: Is today tomorrow already?) International Interactive Entertainment Law London, 30 Oct 2012 @vhirsch
Hi, my name is Volker...- BlackBerry: Global Head of Business Development - Games- Scoreloop: Chief Strategy Oﬃcer & General Counsel- Connect2Media: Co-Founder, EVP Corporate Development & General Counsel- Mforma: VP Corporate & Legal Aﬀairs- iWorld Group: Head of iSmartMoney & General Counsel- Luther & Partner: Private Practice- Deringer Tessin Herrmann & Sedemund (now: Freshﬁelds): Private Practice- Fellow of the Royal Society of Arts- Governor of the Fallibroome Academy- Co-Founder of TEDx Youth @ Manchester, Mobile Monday Manchester, ... VIEWS ARE ENTIRELY MY OWN!
Risk Mitigation- Standard developer licenses- Standard usage terms- Click-wrap agreements (for SDK)- Contract management processes- Risk proﬁling- Country segmentation- ...
Is that all? Will it stand up?Does it really solve our issues? Does it solve our real issues? http://gapingvoid.com
82,764,913 unique visitors>1,000,000,000 page loads50,000,000 daily visitors4% of global Internet traﬃc180,000,000 registered members25 petabyte storage (= 25,000 terabyte)
13 (nearly 14) 17Facebook, BBM Facebook, Twitter, Tumblr, WordPressPC, BlackBerry, iPod Mac, Android, iPodCode: none (yet) Code: JS, C++, C#Music via YouTube & Spotify Spends £40+/month on music- They know the bargain.- Too much friction? They will leave!- They will call it out (remember #StopSOPA).- They only care for cookies in chocolate form!
What do we really need? ... besides the severability clause ...http://wlppr.com/wallpapers/2010/12/23/Minimalism_superhero.1440x900.jpg
New Tools?- Simplify terms.- Design services rather than try to bullet-proof (if it blows up, it will always be a business decision anyway).- Adapt concepts (e.g. privacy as a currency ).- Do not try to shoe-horn old templates into new behavioural patterns!