What is Native Advertising JUNE 2013


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I try to define what is Native Advertising, so far. More on http://pasqualeborriello.com and http://artattackadv.com

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What is Native Advertising JUNE 2013

  1. 1. WHAT IS NATIVE ADVERTISING?**a.k.a. the bestthing to happento advertising,since bannersFAIR USE NOTICE: We believe that the use of any copyrighted material contained in this presentation constitutes a fair use as provided for in section 107 of the US Copyright Law. If you wish to use copyrighted material from thispresentation for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.
  2. 2. We call them NativeThose who were born where they live.
  3. 3. Howard Luck GossagePeople dont read ads, they read whatinterests them. And sometimes, thathappens to be and ad.
  4. 4. John WanamakerHalf the money I spend onadvertising is wasted; the troubleis I dont know which half.
  6. 6. 2010s1990sWe live in a connected world.Fact #1
  7. 7. Banners dont work.Fact #2
  8. 8. 80% USERS 500 MLN 1.5 BILLIONInternet is going mobile.Fact #3tweets via mobile mobile users mobile devices
  10. 10. Googles AdwordsThe Adwords platform lets you placetext-ad on SERPs based on a usersquery. They look like search engineresults, except that an Ads text isclearly visible
  11. 11. Facebooks Promoted PostsYou can pay to promote each post of a Facebook Page tomake it visible to more users. They look like normal postsexcept for the text Promoted above the post.
  12. 12. Twitters Sponsored TweetsYou can sponsor a Tweet to make it visibile on thetimelines of users that are not following your profile. It is anormal tweet, except for a Promoted by highlighted text.
  13. 13. Tumblrs RadarEach tumblr post can bepromoted and become an Adthat appear on users timeline.That is the only type advertisingaccepted on Tumblr.sdashboard.
  14. 14. NATIVE ADVERTISINGdef: A web advertising method in whichthe advertiser provides valuable contentin the context of the users experience.(ˈneɪtɪv ˈadvətʌɪzɪŋ)http://en.wikipedia.org/wiki/Native_advertising
  15. 15. NATIVE ADVERTISINGIt tells you which half of your budget iswasted (hint: its about the media).(ˈneɪtɪv ˈadvətʌɪzɪŋ)
  16. 16. NATIVE ADVERTISINGLEADERbuzzfeed.com lets you sponsor any contentcreated by the editorial staff
  17. 17. NATIVE ADVERTISINGPLATFORMsharethrough.com is a platform that letspublishers create and manage native ad
  18. 18. NATIVE ADVERTISINGPLATFORMnativo.net is another platform for publisherswith publishers with multiple media properties
  19. 19. NATIVE ADVERTISINGMARKETPLACEForbes Brandvoice is a proprietary content-sharing platform for advertisers
  20. 20. NATIVE ADVERTISINGIN THE NEWSIAB creates a Native Ad Task Force to definethe rules for native ads emerging market
  21. 21. NATIVE ADVERTISINGIN THE NEWSMashable posts on Native Ad are among themost shared on social media
  22. 22. NATIVE ADVERTISINGIN THE NEWSYahoo! bought Tumblr as a chance to revive itsdisplay advertising business with native ad
  23. 23. NATIVE ADVERTISINGIN THE NEWSYahoo! bought Tumblr as a chance to revive itsdisplay advertising business with native ad
  24. 24. NATIVE ADVERTISINGIN THE NEWSeMarketer projects $4.6 billion spending in2017 with a 400% increase since 2012.
  25. 25. THANKSAnd please remember that NativeAdvertising IS the only solution fora mobile-first world.