1. Times City – How to increase review
count on the platform?
Abhinay Mohan
Sunstone Business School - 2012

2. Current situation
2500 19
2000 1525%
1500
1025%
1000 2023
525%
500
3
277 369 2.19
0 26% 40% 60% 25%
Zomato.com Burrp.com Timescity.com
Alexa Rank Bounce (%) Average time on site (Mins)
60% of our users bounce off from our home page*
Average time spend on our site is 2.19 minutes*
We receive on average 60 Reviews/month from one city
This situation requires colossal efforts
*Source: www.alexa.com

3. Questions to be answered
 What value platform is creating for the user?
 Are we able to help users in making informed decision of going
out?
 Are our reviews authentic?
 What is the quality of review?
 What is the incentive for reviewer?
 Are we focused on solving one problem?
 What all customer segments we are trying to cater?
 Is there any relation between those customer segments?
 Are there enough mediums of accessing Platform?
 Mobile platform will allow users to use the platform on the go

4. What are our options?
 Improve quality of reviews generated (Which will in turn increase authenticity of
reviews)
 Introduce review moderators in the process
 Moderators will assign points on the basis of quality of reviews
 Bring in more expert reviews
 Provide virtual incentive to reviewer
 Assign salutation to users on the basis of certain range of points collected and number of
followers
 Publish these salutations on users Facebook profiles, in order to provide social recognition
to users
 Bring more users on Platform
 Launch mobile app of application on Android and Blackberry
 Launch operation in one high potential cities
 Increase number of restaurants on platform
 Incentivize users for coming out and eat
 Provide information about restaurant deals/packages to customers
 Generate deals in collaboration with Restaurants/Bars
 Generate events (Sunday Brunch etc.) for brining more people out of their home and eat

5. Improve Quality of Reviews/Incentivize
reviewers
Bring in review
moderators
Assign points to
Bring in more and
reviewer on the basis
more expert reviews
of quality of reviews
Assign salutation to
reviewers on the basis Provide facility to
of certain range of fellow users to follow
points collected and a reviewer
number of followers

6. Bring more and more users on platform
• Total number of Android users in target cities • Total Population – 2.1 Mn
– 14.1 Mn • Assumption – On average 0.7 outings per
• Assumption – 1 % will download our app person/month
• Total achievable market – .14 Mn • Number of Meals out of home/Month – 1.49
• Assumption – 10% will write reviews every Mn
month • Internet Penetration – 7%
• Achievable number of reviews – 0.014 Mn / • No of people available on internet – 0.104 Mn
Month = 14000 Reviews/Month • Assumption – 1% will opt for reviews
• Total available market size – 0.001 Mn
• Assumption – 50% market share
• Achievable number of reviews – 0.0005
Mn/Month = 500 Reviews/Month
Launch mobile Add Nagpur to
application on existing
Android portfolio

7. Incentivize users to coming out and eat
New events at
restaurants
creating
New packages opportunities for
and deals in users to go out
collaboration with and eat
restaurants
Information about
Deals and
Packages, available
at restaurants

8. Steps to be taken (Not limited to)
 Product Development & Engineering
 Create mobile app for Android platform and in future for other operating system
Blackberry, iOS, Windows
 Add moderator in review approval process
 Hire two moderators having good literary skills (This can be outsourced to some third
party agency as well)
 Build follow me feature allowing user to follow a reviewer making him/her popular
(Calculate popularity score on the basis of number of followers)
 Create salutations for reviewers on the basis of points given by moderator and his/her
popularity score
 Sales
 Expand in one more city, Nagpur having high internet penetration and high number of
educated population
 Collaborate with additional restaurants
 Create deals and packages with existing restaurants
 Create events in order to target users to come out and eat
 Marketing
 Bring in more and more expert reviews
 Advertise availability of mobile application in media