Gamification presentation by Ashley Sprain and Cheyenne Sexton from Penn State's Social Media boot camp. #PSUsocialpros

1. Ashley Sprain and Cheyenne Sexton

2. What is Gamification?
[gay-muh-fi-kay-shuhn]
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Engage and motivate
Turns extrinsic rewards to intrinsic rewards
Game mechanics include:
• Points
• Levels
• Challenges
• Leaderboards
• Gifts

3. Gamification Campaign
GetJenniferThere.com
by Kohls

4. You don’t have to be a gamer!
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Gamification only works if content is compelling
enough to engage members repeatedly,
consistently and with the right frequency.
How?
o provide real time rewards
o encourage participation and competition
o create leaderboards
Results?
o Increase member motivation
o Happier when working hard, doing
meaningful and rewarding work
o Quick feedback

5. What do you want?

6. Gamification Elements: Proof!
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Mobile app: Proof!
Download and compete against others to
win challenges
Document it with PROOF!

7. Proof!

8. Proof!

9. •
Team up: Set a goal to team up with a restaurant to create awareness, increase donations or
interact with your members.
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To do list: Create and send out “to do list” to your members that they can share around.
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Tips: Add informational tips about the organization and link you website to the tip.
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Gain insight: Link with other social platforms and see how your members interact with the
organization.

10. Gamification Elements: Badges
Badges, Mayor and points allow you to see who is most
interactive and completing their goals. The person with most
goals receives badges.
Digital tokens that appear as icons to award individuals and signify
accomplishments such as completion of a project, mastery of skill
or marks of experience.

11. Gamification
Ashley Sprain
Cheyenne Sexton
@ashleysprain
asprain38@gmail.com
@CheyenneNSexton
cns0518@gmail.com