Ben Thompson from TMP talked about disrupting recruitment at the Washington D.C. Rebels of Recruiting Roadshow stop!

1. disrupting recruitment
Ben
Thompson
Vice
President,
Digital
Strategy

2. Labs,
what
is
it
good
for?
Who
it
is.
What
types
of
projects
we
focus
on?
Why?
candidate behavior
technological change
how do we get there
opportunities and examples

3. SEARCH SOCIAL MOBILE

5. The Power of Voice:
Creating Great Content for Recruitment

7. LOYALTY
LOOP
INSPIRE
&
BOND
CONSIDER
&
EVALUATE
APPLY
ENJOY
ADVOCATE
In 2014 the job seeker
decision cycle lengthened
by 41%.
Jobseeker Decision Cycle

9. • 78%
of
sales
professionals
said
they
would
accept
less
money
to
work
at
a
company
selling
something
compelling.
• 78%
of
software
engineers
say
the
top
reason
they
would
leave
their
job
is
salary
and
compensation.
• 66%
of
healthcare
professionals
are
likely
to
accept
less
money
to
work
at
a
company
with
a
great
culture
Glassdoor – 2014

10. EVP matters
more than ever
What’s yours?

11. How do we
segment?

15. BIG DATA

18. What
Mattered:
• An
accurate,
grammatically
correct
resume
• Having
completed
some
education
from
beginning
to
end
• Having
successful
sales
experience
in
high
priced
items
• Demonstrated
success
in
some
prior
job
• Ability
to
work
under
unstructured
conditions.
What
Didn’t:
• Where
the
candidate
went
to
school
• What
GPA
they
had
• The
quality
of
their
references.
Results
$4M
improvement
in
revenues
in
the
next
fiscal
period.

20. What
Mattered:
• Behavioral
Interviews
• Assessments
What
Didn’t:
• Brainteasers
• Degree
• GPA
• School
• Test
Scores

22. What
Mattered:
• Personality
Tests
What
Didn’t:
• Criminal
Record
• School
Level
• Experience
Results
20%
reduction
of
turnover
while
increasing
output
and
production

32. A Good Content Strategy Touches Everything
Email Internal Social Events Job Search Job Description Paid Campaigns

33. Labs,
what
is
it
good
for?
Who
it
is.
What
types
of
projects
we
focus
on?
Why?

37. RESULTS
• 150
Schools
• Over
5,000
Students
• Only
17
People
Completed
• 10 Hired
• 37,500%
traffic
increase
YOY

38. Be.Here is a EGC program that provides ESPN a branded, unique, efficient way to
create, organize, manage, and distribute employee generated content that tells the
unique stories about what it's like to work there. Those stories would center around
ESPN's EVP, culture and employment experience.
What is Be.Here?

43. The Power of Voice:
Creating Great Content for Recruitment

44. The Power of Voice:
Creating Great Content for Recruitment

45. The Power of Voice:
Creating Great Content for Recruitment

46. Labs,
what
is
it
good
for?
Who
it
is.
What
types
of
projects
we
focus
on?
Why?
have fun, try things

47. thank you