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Digital Imagery: Easy Photography Tweaks for Your Website


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We've all heard the saying "a photo is worth a thousand words." What are the photos on your website saying about your organization?

Join Jessie Fox and Lansie Sylvia from Here's My Chance as they give a comprehensive overview of photography and how improving the finer points of an image can make a world of a difference to your website.

Published in: Art & Photos
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Digital Imagery: Easy Photography Tweaks for Your Website

  1. 1. Presented by Lansie Sylvia & Jessie Fox DIGITAL IMAGERY: EASY PHOTO Tweaks for your website
  2. 2. here’s my chance T: @HMCTwit I: @heresmychance  
  3. 3. Our core values •  Founded in March 2011 to serve high-impact orgs •  Here’s My Chance (HMC) is a creative agency for good – we work with clients we believe in! •  HMC empowers organizations to capitalize on the influence of community, content, and social impact •  Using our creativity to make a positive impact on the planet is a core mission and part of our business model
  4. 4. PHOTOGRAPHY: why does it matter?
  5. 5. Authentic vs Stock •  What is the true difference between authentic and stock photography? •  At HMC, we celebrate personality and we love to capture that in photos •  Stock photographs are obviously…stock photographs •  Authentic photographs are personal, valued & true moments
  6. 6. See the Difference?
  7. 7. “Photography, as a powerful medium, offers an infinite variety of perception, interpretation and execution.” A N S E L A D A M S
  8. 8. Your website matters!
  9. 9. 1. Quality over quantity 2. Story & LEgacy 3. Shareability
  10. 10. Some things to consider: •  Placement matters •  Captions get read more than body copy—four times more •  Images without clear relevance are a waste of space •  Page load times are the number one criterion for maximizing readership Image composition
  11. 11. IMAGE COMPOSITION •  90% of information transmitted to the brain is visual •  We process images 60,000x faster than text •  Irresistible images? Pointing arrows and directed gazes •  Our brains are wired to remember images better than names
  12. 12. Learning from eye tracking
  13. 13. david ogilvy .”   “Image means personality.”
  14. 14. WHAT DO THE PROS DO WELL? •  Use quality (high-resolution) photos •  They know that certain images can reduce readership •  Create eye-catching photos to be shared •  Avoid having an entire archive of photos on their site •  Use quality, size, and position to help the reader see what is important
  15. 15. Great examples! #1
  16. 16. Great examples! #2
  17. 17. Great examples! #3
  18. 18. What can nonprofits Learn from all this?
  19. 19. Here’s what... •  PICK THE RIGHT PHOTOS •  “More” does not mean “better” •  TELL THE RIGHT STORIES •  You want your viewers to take something away from your images •  KEEP IT SIMPLE •  Don’t overpopulate your pages with photographs •  QUALITY IS KEY •  Photos have the highest user engagement •  People like to share beautiful (high quality) images. •  Planning within your budget for photographs is well worth the cost!
  20. 20. Look at the difference NIKON D700, DPI 300 IPHONE 4S, DPI 72
  21. 21. Photographs on your website should give INSIGHT to who you are
  22. 22. What is your Company’s culture?
  23. 23. WHAT are your success stories? HMC  IS   TURNING   THREE!  
  24. 24. Have fun with it!
  25. 25. SHARE, SHARE, SHARE!
  26. 26. Resources + reading h%p://­‐content/uploads/2013/05/Web-­‐Stress-­‐ Infographic-­‐500.jpeg     h%p://  ((Great  Visual  Story)      
  27. 27. Upcoming events & webinars •  WORKSHOP: Tips & Tricks For Improving Your Brand With Photography •  Friday, June 13th from 9:30am-11:00am •  Co-hosted by Jessie Fox •  At the Free Library of Philadelphia Making-Sense-Phillys-Nonprofit- Fundraising-Group/
  28. 28. Questions? Lansie Sylvia Director of Engagement @hmctwit Jessie Fox Photojournalist