What Is The VRIO Analysis Of Frog Leaf

What Is The VRIO Analysis Of Frog Leaf
Student ID:
The company's strategy is to create a premium brand of wines, targeting to "green – customers", through
sustainably environmental – social approaches. The company has already adhered to pre – 1970 Napa
Valley winemaking traditions such as dry farming, which involved growing grape vines without drip
irrigation systems. As a result, minimal water was used while the wine tasted more European style and
more favored. Furthermore, pursuing the EMS projects, Frog's Leap used both organic and biodynamic
technique to grow grapes and produce its wines in order to save cost, get high quality sources of grapes,
and benefit the environment as well as its employees. This company also developed geothermal and solar
power system to ensure energy self – sufficiency ... Show more content on Helpwriting.net ...
In terms of value, the differentiation through best practices under Environmental Management Systems
has added value to Frog's Leap. As a result, this company can take advantages of lower production costs,
high–quality product, excellent brand image as an environment –friendly –company and employee
satisfaction. Frog's Leap also benefited from its full–time, year – round offers and benefits to its
employees. Its employee's satisfaction without any worries on incomes, housing, schools for kids, leads
to high productivity, low operating cost because of low turnover rate and dead – time to hire new ones. In
terms of rarity, in the winery industry, grapes and energy play decisive roles. With an investment in
growing grapes applied both organic and biodynamic techniques, Frog's Leaf always has its own grapes
and ensure the high quality of such a material. It also has energy self – sufficiency by the use of
geothermal and solar power system and save waters by declining the drip irrigation systems in growing
grapes. Thus, Frog's Leaf does not face rarity
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Champagne Study in Uk Market (Marketing Plan)
Marketing in Context: Wine
Group 15: Matthias Suttner, Johanna Stenmark, Swati Mahajan, Sam Sin & Saunders Shen
Oct/Nov
12
Jean Pernet Champagne
08
Fall
Table of Contents Introduction 3 Current Situation of Champagne in the United Kingdom 4 Company
Anlaysis 4 Current Situation of Jean Pernet 4 Strength 5 Weakness 5 Competitor Analysis 5 Target
Segmentation 6 Product 6 Champagne 6 Jean Pernet Limited Edition 7 Champagne Booster 7 Price 7
Jean Pernet Champagne 8 Jean Pernet Champagne Limited Edition 9 Champagne Booster 9 Distribution
10 Evaluation of learning experience 12 Appendix 13 Organisation schedule for The Comité
Interprofessionnel du Vin de Champagne 13 Figure 1.0 13 Figure 1.2 14 Figure 1.3 16 ... Show more
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When a customer buys a bottle of Champagne she buys a bottle of good quality wine. She also pays for
the fact that the wine is exclusive, it is from the region of Champagne and that is something that
differentiates it from other sparkling wine. This is something the customer experiences as added value to
the product. However, this value does not count as much when the product becomes available to a bigger
number of customers. It looses its exclusiveness. When it comes to sparkling wine that is not from
Champagne the Spanish Cava and the Italian Prosecco have long been two popular varieties. Today, in
the UK, there is also a growing interest in sparkling wine from the United Kingdom
Target Segmentation
Market segmentation is the process of dividing a market into segments or groups that have identifiable
differences between them. For the wine industry, we will be using 4 bases of marketing segments divide
the UK population. The 4 classic marketing segments are geography, demography, psychograph and
behavioural.
Demographics wise, UK has ranked all the households in a country by disposable income, and classified
them into 10 deciles. Consumer reports have reported that the middle–income deciles, deciles 4,5 and 6,
averaged around 29.6% of their income on alcoholic beverages and tobacco (Euromonitor International,
2011). This target segment has an annual income ranging from £20,000 to £30,000. Our marketing plan
would be

Club Of America Research Paper
What is Clubs of America? Clubs of America is the world's first and foremost monthly gift club specialist
since 1994. The company has been providing subscription services for a variety of consumable gift
products such as beer, wine, flower, fruit, cigar, coffee, chocolate and even pizza clubs. The company is
family owned and operated and allows its subscribers to experience and taste products before subscribing
them. All their products are carefully chosen by experts in their respective fields. So if you want the
finest of products at the best values and also want to enjoy a most pleasurable shopping experience then
you must shop at Clubs of America. How to use a Clubs of America coupon? You can easily browse for
Clubs of America coupons

Chilean Wine
9–503–044
REV: NOVEMBER 17, 2005
DAVID ARNOLD HOWARD STEVENSON ALEXANDRA DE ROYERE
MontGras
Export Strategy for a Chilean Winery
In November 2001, Patricio Middleton, CEO of Viña MontGras, a $7 million Chilean winery, was
driving through the Colchagua Valley to meet American journalists from Wine Enthusiast magazine.
Looking at the endless vines that surrounded him, he wondered how those newly planted grapes would
find a market. Chile, the world's 10th–largest wine producer, had enjoyed an export boom in the 1990s
and had grown to become the fourth–largest wine exporter, its wines positioned mainly in the lower end
of the fine–wines price range. (See Exhibit 1 for world wine production and exports, and Exhibit 2 for
price ranges.) ... Show more content on Helpwriting.net ...
Nevertheless, the industry remained fragmented, with the largest player, Californian E&J Gallo,
accounting for 1.5% worldwide market share.1 The industry was also in transition at the consumer and
distribution levels.
Old World versus New World
The Old World wine industry, centered on France, Italy, Spain, Portugal, and Germany, was characterized
by long–standing traditions of wine production, industry fragmentation, high levels of regulation from
production to labeling and marketing, and strong domestic markets. Most Old World wines were made
from a blend of different grapes and were named after the growing regions themselves, such as
Bordeaux, Chianti, or Rioja, which resulted in considerable complexity of designation–for example, the
French regulatory system included 450 different apellations d'origine controlées (AOCs, or registered
origin names). The Old World philosophy of wine production was based on the importance of terroir
(terrain), which assumed that every vineyard was unique because of differences including soil,
microclimate, topography, and the skill and practices of the winemaker. The New World wine industry,
dominated by Australia, the United States, South Africa, Chile, and Argentina, was more concentrated
and more focused on exports. In addition, the lack of stringent regulation in the New World had spurred
innovation in production processes and a more scientific

China Spirits Market
International Markets Bureau
MARKET INDICATOR REPORT | JUNE 2010
Consumer Trends Wine, Beer and Spirits in China
Consumer Trends Wine, Beer and Spirits in China
EXECUTIVE SUMMARY
INSIDE THIS ISSUE
Consumer Trends 3 4 4–5 6 7 8 9
Total sales of alcoholic beverages in China were US $105.0 billion in 2009, a growth of 8.1% from 2008.
On–trade* sales of alcohol in 2009 were reported at US $ 51.6 billion, with beer accounting for 40% of
sales, wine 28%, and spirits 32%. Off–trade sales of alcoholic beverages in China were slightly larger
than on–trade sales and reached US $53.4 billion. Sales through off–trade channels were broken down as
follows: beer accounted for 45%, wine 11%, spirits 43%, and other alcoholic beverages ... Show more
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In terms of spirits, rare cognacs, whiskies and imported scotches are becoming trendy, as consumers
follow the trend toward high–end products.
Although demand is growing for premium products, this has mainly been limited to large
metropolitan areas. There is still demand for economy and domestic products throughout China, and
growth for domestic products is still observed in the rural and interior areas of China.
Young consumers, particularly educated, middle–class men, are leading growth in the market and
trends are appearing quickly as brands become increasingly important to this fashion–conscious
demographic. The number of female drinkers is also increasing dramatically, as female Chinese drinkers
were virtually non–existent in the past.
Contributing to growth in alcohol consumption is the increasing number of bars, restaurants and
clubs in China.
Going out with friends and colleagues for entertainment has become a part of China's urban culture,
influenced by the West, and this practice is gradually spreading throughout the country.
RETAIL TRENDS
Small grocery stores are the leading retailers of off–trade alcoholic beverages based on sales value.

These stores are conveniently located close to residential neighbourhoods, which has been the main
reason for their success. However, supermarket sales are increasing as they become more popular and as
car ownership

Competition in the Global Wine Industry:
A U.S. Perspective
Murray Silverman
Professor of Management
College of Business
San Francisco State University
1600 Holloway Avenue
San Francisco, CA 94132
Phone: 415–338–7489
Fax: 415–338–0501
Email: msilver@sfsu.edu
Richard Castaldi
Professor of Management
College of Business
Phone: 415–338–2829
Fax: 415–338–0501
Email: castaldi@sfsu.edu
Sally Baack
Assistant Professor of Management
College of Business
Phone: 415–338–6421
Email: sbaack@sfsu.edu
Greg Sorlien, MBA
College of Business
A U.S. ... Show more content on Helpwriting.net ...
wineries are implementing strategies to compete against foreign producers.
Overview of Wine

The dynamics of the global wine industry are better understood through a brief history of wine as well as
an overview of the wine making process. Some countries have longer historical and cultural ties with
wine then others and that can affect the quality and perception of the product in the eyes of the consumer.
Also, the conditions in which the wine grapes are raised and the processes used to make the wine can
create a superior wine and therefore a competitive advantage.
Wine has been a part of Western history since the Neolithic Period (8,500–4,000 B.C.), when cultures
first started to develop permanent communities, and stopped being nomadic hunter–gatherers (U. Penn,
2000). One of the earliest written records of the consumption of wine is recorded in the Bible and the
impact of wine on Mediterranean cultures became more pronounced over the years as the geopolitical
situation stabilized in the region under the Roman Empire. Roman Imperialism helped to spread the
production of wine across most of the countries in the Empire, which included most of North Africa and
Southern Europe (Britannica, 2000). During that same era, wine became ingrained in the Christian faith
and is still used in Christian mass today. The close tie between wine and the Christian faith aided to the
spread of wine production and wine consumption across Europe

Analyzing The Manufacturing Process Of Whisky
Alcoholic Beverages
Whisky
Alexandra Moore 1411491 22/01/2015
This report will be illustrating the manufacturing process of Whisky.....
Table of Contents
Alcoholic Beverages –an introduction 3
Whiskies 3
Alcohol and Health 3
Guidelines 3
The Effects of Drinking Alcohol 3
Who is the consumer? 4
How Whisky is made? 4
The Process 4
The Materials Used 4
Malting 5
Grinding 5
Mashing 5
Fermentation 6
Distillation 6
Aging 7
Limitations 7
Alcohol Regulations 8
Retail Regulations 8
Manufacture Regulations 8
Conclusion 8
Works Cited 3
Alcoholic Beverages –an introduction
Alcoholic beverages have been around for thousands of years, some Stone Age beer jugs show that
fermented beverages were being produced as early as 10,000 B.C.[Hanson, David J. 1997]. In the past
beer was used as a substitute to drinking water, it was considered safer due to the unsanitary ways that
water was delivered, as the process boiled off any bacteria [Cahill, Mero M. There are many different
types of alcoholic beverages on the market, these are classified into the following groups beer, wine and

spirits (Alcoholic Beverages).
Beer – According to [Motarjemi, Yasmine Moy, Gerald Todd, Ewen. 2014] beers 'are alcoholic beverages
brewed from germinated barley (malt), hops, yeast and water.' It is also stated that beer can be dated back
to 9500BC, making it one of the worlds oldest prepared beverages.
Wine – According to [Motarjemi, Yasmine Moy, Gerald Todd, Ewen. 2014] wines 'are alcoholic

Ceja Vineyards Marketing Analysis
Ceja Vineyards' Decision to Directly Market to the Hispanic Community Analysis
Ceja Vineyards' Decision to Directly Market to the Hispanic Community Analysis
The Case Study, "Ceja Vineyards: Marketing to the Hispanic Wine Consumer?" by Armand Gilinksy Jr.,
Linda I. Nowak, Cristina Santini, and Ricardo Villarreal deSilva (2010) outlines a critical decision a
small, family owned winery in California is facing. The winery, Ceja Vineyards, is located in the
Carneros region and is equally owned by four Mexican born immigrants of farm workers.
Amelia Moran Ceja, President, and her husband Pedro Ceja, Artistic Director, along with Pedro's brother
Armando Ceja, Winemaker and Vineyard Manager, and his wife Armando Ceja comprise the ... Show
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Their wine club members receive a discounted retail price, but Ceja Vineyards could introduce a
"Rewards Program" for recruiting new members.
The wine market has exploded in the 2000s, and has produced quite a few Threats for Ceja Vineyards.
Competition has become fierce recently as the number of wineries grew by 26% from 2004–2007.
The "three–tier system" for distribution does not favor small wineries. It places a different tax rate
dependent on state, and the "Big Five" distributing companies hold 52% of the distributing market.
Boutique distributors are not able to operate in all states, and are always at threat of being purchased by
the major distributors.
Ceja Vineyards has done well for itself so far, but there is always the threat of growing too fast, without
the required demand.
The SWOT analysis shows a very high amount of strengths and opportunities that would suggest an
aggressive strategy if not for Ceja Vineyards personal business strategy of slow growth.
Porter's Five Forces Porter's Five Forces was next used to determine the competitive environment. The
Five Forces method is used to determine a company's profit potential for a particular industry. The Threat
of New Entrants – High. Despite the high start–up costs, and that vineyards and wineries are a long term
investment, it has not stopped people from joining the market. In 2006–2007, 12,000 new brands were
introduced to the market. The number of imports in

Love Cork Screw Llc ( Lcs )
Love Cork Screw LLC (LCS) is a small, fairly new wine & distilled beverages wholesaler based in Las
Vegas, Nevada. The product line includes varieties that offer the sophisticated and novice wine
enthusiasts a range of choices for any palate. Each sleek wine bottle is colorful, whimsical and fun.
Additionally, LCS offers 2 types of Scented Candles, each with a unique name and the "Lampley" Cigar,
a high end Dominican cigar that serves as the perfect complement to have a full "Love Cork Screw"
experience. The Love Cork Screw brand has risen in popularity since its launch in 2013, landing at over
40 Chicago–area restaurants and retailers, including all local Mariano 's Fresh Markets.
Revenue
According to Dun & Bradstreet (n.d), Love ... Show more content on Helpwriting.net ...
For every employee, Love Cork Screw LLC brings in an estimated $66,666 in revenue a year, which is
7% less than its wholesale wine & distilled beverages competitors in the United States (where the median
is $72,000 per person). To put this in perspective, the typical company in the United States brings in
$57,000 per employee, suggesting that companies in the industry generate more revenue per employee on
average.
Beer, Wine & Distilled Spirits Wholesalers Industry Profile
Companies in this industry distribute beer, ale, wine, and distilled spirits on a wholesale basis. Major US
companies include Charmer Sunbelt Group, Glazer 's, Reyes Holdings, Southern Wine & Spirits of
America, and Wirtz Beverage Group. Demand for beer, wine, and spirits is increasing in emerging
economies worldwide and creating opportunity for alcohol wholesalers. Africa, the Asia/Pacific region,
and Latin America are key growth markets for the alcoholic beverage industry. The US beer, wine, and
spirits distribution industry includes about 3,400 companies with combined annual revenue of about $135
billion. Key growth drivers include technological advances in distribution and a growing interest in
locally produced and distributed wines, beers, and liquors. Suppliers and customers of beer, wine, and
spirits distributors are covered in separate profiles for Breweries; Distilleries; Wineries; Bars &
Nightclubs; and Beer, Wine, and Liquor Stores.
Competitive Landscape

Causes Of Alcoholism In The United States
Alcoholism is an issue in the United States, Germany, and Italy among teenagers and adults. Teenagers
are consuming alcohol at a younger age and getting more addicted to alcoholism than adults. (Allamani,
2008) (Grant, 2012) (Rosta, 2004) There are different types of prevalence among these three states all
three states talk about alcoholism being a disease, what they don't know that there are many reasons and
causes why people consume alcohol. Germany stated that the reason for alcoholism is due to physical
and psychological disorders. (Rosta, 2004) This is also a lifestyle that people in Germany go by from
consuming alcohol day by day in their everyday lifestyle. For alcohol users, this is their everyday habit
just as cigarette smokers have ... Show more content on Helpwriting.net ...
(Grant, 2012) In Germany, it shows that doctors have done surveys among the people who suffer from
alcoholism next survey they work on they need to show the population amount of people in that state.
(Rosta, 2004) In these 3 countries, most people are suffering from alcoholism issues as mention, in the
beginning, many of these issues must do with family problems or their economic issues. More
organizations need to be open to students, for example, after school programs that will help them talk
about the problems they are having and what type of help they can get. Another option to camp during
the weekend many kids have nothing to do but get themselves into trouble free camps will be a great
thing for these teens. Adults need to attend counseling sessions for any problem they might have going
on this means affordable counseling for the family's and therapy's that they might need to better their life
and leave behind the alcohol that's damaging their minds and lives. More therapy for families with
alcoholism and school programs that talk to kids about the effects of alcohol. "SAY NO TO ALCOHOL

Le Club Francais Du Vin
Club Français du Vin Case study
Inventory Management
"The Club Français du Vin" case study
This case study discusses ordering and forecasting process of the wine company Club Français du Vin.
As the name suggests, this is a French company that offers French wines to the consumers trough catalog
offers. The main catalog is the Etiquette, which includes a selection of 30 to 40 wines that the clients can
then choose and order by mail, phone, fax or by internet. The members also receive other two leaflets, La
Selection (shows three recommendations for the season) and La Cave (consists of a list of wines and
corresponding prices, that are available also – this are mainly leftovers from the previous season and are
heavily discounted).
The ... Show more content on Helpwriting.net ...
Although if they cannot sell in the appropriate (if they have to sell at discount), they will incur in this
cost of capital; * We assume the cost of capital to be a stated annual rate to facilitate calculations; * As
stated in the guidelines, we also assume that the mean of the demand is equal to the product of the mean
of the forecasting error and the forecast itself, and the same for the standard deviation of demand; * To
compute the lost function we use the following formula: UNL(z)=f(z)–z(1–F(z))
Now that we have exposed our assumptions, we can start going into more detail on the case itself. First,
as this is an inventory management case study, we are going to determine the optimal order quantity of
each type of wine, so that afterwards we can make include a more financial view of the problem and
make some recommendations.
Optimal order quantity:
To compute the optimal order quantity of each wine we firstly needed to compute the unit cost per bottle
and the salvage value of each. From the description of the case we could easily identify that the unit cost
of each bottle was 50% (gross margin) of the price plus the 1,25€ per bottle of the transportation costs.
With this we computed the unitary cost of each type of wine.
Afterwards we needed to compute the salvage value. Here the calculations aren't that simple because we
have to account

Wine Industry
[pic]
Wine & Spirits
Industry Analysis
Team 6
SMBA 04 Strategic Marketing MKT 606 November 22, 2008
Hayden Olson, Natanyi Carter, Maurice Campbell, Natasha Mohl, Tameika Dozier, Majed Soboh, Allan
Topher
[pic]
Table of Contents
Executive Summary 3
External & Internal Environment 4
External Environment 4
Technological Trends 4
Consumer Trends 5
Governmental Trends 5
Economic Trends 6
Opportunities 6
Threats 7
Internal Environment 7
Strengths 7
Weaknesses 7
Market/Submarket Analysis 8

Submarkets 8
Market Trends 8
Distribution Channels 9
Customer Analysis 10
Wine 10
Spirits 10
Competitor Analysis 11
Direct & Indirect Competition 11
Top Three Competitors 11 ... Show more content on Helpwriting.net ...
Amazon.com is currently working on an online store that would sell wines direct from the manufacturer
to the consumer.
Consumer Trends
More people are drinking wine today than they have in the past. This growth has been predominately in
the Baby Boomer and Millennial demographic segments. Millennials represent 32% of the "core
drinkers." Many of the wine and spirits companies are targeting a younger generation through
sponsorships and promotions in trendy night club hot spots. It appears that the Millennials behavior is
moving in a similar fashion to the Baby Boomers in their alcoholic beverage preferences. Due to the
mere size of the Millennial generation this trend seems to be crucial for future profitability, and the
success of the companies that can compete for these consumers. We will be examining other consumer
tends such as healthy lifestyle, green production, and aspirational buying will be examined further in the
market/submarket analysis section.
[pic]
Governmental Trends
The regulation of alcohol has always been a sensitive issue. As the world continues to become a global
marketplace, the task of keeping track of the various regulations is becoming increasingly difficult. Here
in the United States each individual state is responsible for regulating alcohol sales and the means by
which it is sold. Each state taxes the sale of alcohol differently. The differences in the state's requirements
make it cost prohibitive for

International Wine Marketing Plan
The Situation Analysis
CUSTOMERS
Customer Analysis in the United States: The Scarborough Wine Market Report recently released new
research on the average American consumer of wine. The report states that within the last three month,
approximately 39% of all Americans over the age of 21 have purchased a bottle of wine. In addition,
33% of purchasers have a household income of over $75,000. Furthermore, of those surveyed, 39% of
purchasers had attended at least some college. The report went on further to state that 25% of purchasers
were between the ages of 21–34 and 45% of purchasers were between the ages of 35–54. In a recent
annual Yankelovich MONITOR survey of American adults, research has found that wine consumers
exhibit ... Show more content on Helpwriting.net ...
They have higher disposable income and they would enjoy high quality wine either in formal dinning or
socializing events. It is true that Taiwanese consumers are very sensitive about price; however, they are
willing to pay premium for quality goods.
COMPETITION
Competition Analysis in the United States:
Domestic:
The competition found within the United States is comprised of two distinct categories: national and
international. The national aspect of competition is composed of several key states. Each state has
numerous wineries, which compete both directly and indirectly within the wine market. California:
California produces the largest amount of wine within the United States, accounting for approximately
90% of all American production. In 2004, wineries in California numbered over 1,600.
Washington:
Washington falls into the 2nd position with a 2% market share of all wine produced within the United
States. In 2004, wineries in Washington totaled over 323.
New York
New York is the 3rd largest produced in the United States with a less than 2% market share. In 2004,
there were 203 wineries operational in New York.
Within each of the top three wine producing states, many wineries stand out on numerous award lists.
These ranks change dramatically over the

The Temperance Movement Essay
Temperance Movement What was the purpose of the Temperance Movement and Prohibition on alcohol?
The Temperance Movement was an anti–alcohol movement. The Temperance Movement took place back
in the early 20th century. The Christian abolitionists who fought slavery also prayed to the same God to
end the scourge of alcohol. The purpose of the Temperance Movement was to try to abolish alcohol in
the early 1900's. "'We Sang Rock of Ages': Frances Willard Battles Alcohol in the late 19th Century"
(Willard). The author the of literary piece is Frances Willard and the literary piece is an autobiography.
America should get rid of alcohol because it ruins lives along with the family of that person who is an
alcoholic. The article "'We Sang Rock of ... Show more content on Helpwriting.net ...
"For those Americans who did not want to go to the effort of making their own liquor, an army of
bootleggers, moonshiners, and rumrunners was available to supply the nation with all the booze its
citizens could drink" (Hanson). Americans could just buy alcohol from bootleggers, moonshiners, and
rumrunners if they did not want to make it themselves because they could find an alcohol seller
anywhere. "The Eighteenth Amendment was intended to reduce drinking by abolishing the businesses
that made and sold alcohol: breweries, distillers, winemakers, wholesale sellers, and retail establishments
such as saloons" (Hanson). The Eighteenth Amendment was made to stop alcohol from getting on the
streets but it did no use so they got rid of the Eighteenth Amendment. The temperance movement and the
prohibition on alcohol helped stop most of the drinking in the United States of America. The authors
intent on the Temperance Movement was to show how people were trying to stop the Temperance
Movement. The people involved in the stopping of alcohol sales were know where close to stopping it.
The prohibition on alcohol was far from being possible on stopping alcohol consumption in the United
States. "In the great arc of American history, it is tempting to view the anti–alcohol forces as a historical
anomaly, a minor obstacle that interrupted the march from

Marketing Strategy Of A New Wine Brand Essay
When introducing a new product or brand to the public a "big picture" must first be established to build a
plan that provided step by step guidelines on the communication plan. Consideration of goals and budget
is critical and a strategy built to accomplish goals while being prepared when problems arise. Ogden and
Ogden (2014).
To ensure an effective marketing campaign an Integrated Marketing Strategy must be developed to
communicate the brand and work collectively with various tactics to deliver a seamless message to
consumers that stand out amongst competition. The objective is to make certain all elements of the
marketing communication including, public relations, advertising, online communication, direct
marketing, social media, and sales promotions are a collaboration of a unified campaign to effectively
promote a product, rather than each tactic working independently, and would not have a maximize
effectiveness. Csikósová (2014). This paper will outline an executive summary of a marketing strategy of
a new wine brand to a targeted audience that will incorporate the buyers motivation, psychographics, and
demographics. A description of the overall marketing strategy will include advertising, customer
relationship manager and a Public Relations campaign. Finally, a an overall strategy to position the brand
against the competition will be outlined.
Provide an Overview/Executive Summary of the marketing strategy The Executive Summary of the

How Wine Laws Regulate The Growth Of Wine Were The Ancient...
Brandon Wiles
Tony Johnston
ABAS 2500
Research Paper
November 1, 2016
US Wine Laws
The first known people to regulate the growth of wine were the ancient Romans. The Romans found that
wine grew best in higher elevations and off the ground; as well as in certain regions. The practice of
regulating wine carried on to recent history and modern times with France and other European nations
heavily regulating wine production. Additionally, new world wine nations – like the United States and
Australia – have implemented laws regulating the production, distribution and sales of wine. In the
United States, wine laws vary in federal, state and local realms. Wine laws in the United States regulate
what appears on the label, how it is distributed, where and when it can be sold, and intellectual property.
American consumers in 2016 are able to order nearly anything their heart desires through services such
as Amazon or wine clubs that deliver goods directly to their door. Additionally, consumers are able to
order directly from a retailer or manufacturer from another state over the phone or online and have the
product shipped for little cost. This development is essential to the growth and stability of a healthy
economy. While many products are easily accessible, some are not; most notably, wine and other
alcoholic goods. The severity of this issue varies state–by–state. In 1933, the Twenty–First Amendment
to the United States Constitution was ratified, ending Prohibition nationwide.

ivey Essay
Yellow Tail
Yellow Tail is the leading imported wine in the US. Introduced in June of 2001 by Australian owned
Casella Wines, Yellow Tail sold more than 8.5 million cases in 2008, which is more wine than the next
three Australian brands combined. This success has attracted substantial competition. The issue for
Casella is how to sustain Yellow Tail's growth in the face of emerging competition on a limited ad
budget.
Yellow Tail competes in the $11 billion dollar US wine industry, which is characterized by a high level of
fragmentation and stiff competition. There are over 6,500 wine brands. E & J Gallo brands command an
18% share of the market and Constellation Wine brands have 13% share. No other brand has more than a
7% ... Show more content on Helpwriting.net ...
They are unlikely to respond to overt marketing efforts and hard–sell tactics.
Distribution
Yellow Tail's success in US market is attributable in part to its partnership with W.J. Deustsch & Sons,
which gave them immediate distribution in 44 states. Deustsch also imports Georges Duboeuf, which
often sells at a similar price point to Yellow Tail and makes an annual splash with the release of its
Beaujolais Nouveau. As demand for Yellow Tail has grown, management looked for ways to build its
retail presence. Yellow Tail partnered with warehouse outlets such as Wal–Mart/Sam's Club, Target and
Costco. Yellow Tail also has a presence in Whole Foods organic supermarket and White Hen
convenience stores. The goal in acquiring this distribution is to make Yellow Tail available everywhere
and for all occasions – from a late night run to the convenience store to a fabulous, organic meal.
Product Packaging
Yellow Tail's simple and elegant packaging made it easy to understand the varietal being purchased and
supported the brand's quality image. However, Australian competitors have begun to innovate. Banrock
Station is exploring the Wine Box and The Little Penguin has begun distributing single serving wine six
packs. Yellow Tail management wondered whether it made sense to offer a twist off top instead of the
cork to enhance the convenience of a brand that was consumed everywhere. Yellow Tail was also
considering the introduction of wine six packs

Mondavi Analysis
Robert Mondavi and the Wine Industry Analysis EXECUTIVE SUMMARY The Robert Mondavi
Winery became one of America's most innovative, high–quality winemakers in the late 1960s and early
1970s. There are over 1 million wine producers worldwide and no winery accounted for more than 1% of
global retail sales. Because of this and the fact that there are many substitutes, there is an issue to try to
gain economies of scale and become a leader in the wine market. Wine tends to stay it its local region,
which makes it harder to compete with its substitutes. In the strategic analysis portion of this case
analysis, we discuss Porter's Five Forces and how they affect the Robert Mondavi Winery. We conclude
that in order for the winery to stay ... Show more content on Helpwriting.net ...
Wine consumers hardly think about price when it comes to buying. For the lower grad cheaper wines, the
power of the buyer is greater; but when in comes to premium brands of wine, the power of the buyer is
low. 4. Threat of New Entrants The treat of new entrants is low. The cost to start a vineyard is really
expensive. Most wine firms have been around for a while and are some sort of family business or a major
corporation. So their industry know–how, economies of scale advantage, and learning curve cost
advantage makes them hard to imitate. Plus when you start a vineyard, there is no payback for at least
five years. 5. Threat of Substitute Products The treat of substitute products is high for the wine industry
in general. Wine is not the number one alcoholic beverage in the world. Consumers drink beer, liquor,
distilled spirits, and other drinks when wanting to consume alcohol. Vineyards are now being bought out
buy liquor and beer companies, such as Gallo and Diageo. There are many substitute products for wine.
PROPOSED SOLUTIONS In 2001 there were over 1 million wine producers worldwide, and no firm
accounted for more than 1% of global retail sales. Because of this, it would be nearly impossible for the
Robert Mondavi winery to dominate sales in any region. Due to Mondavi's efforts, the winery became
one of America's most innovative,

Rfid in Wine Industry in France
EXECUTIVE SUMMARY
France is the biggest wine producer in the world (7–8 billion bottles sold in 2010). 17% of French drink
wine regularly,which is a total of 9.35 million people. We identified that buying wine requires knowledge
of the different kinds of wine and that many consumers find it difficult to get the information when they
want it.
Our team has identified this pain point as an opportunity to launch our product using smart phones and
RFID technology on the wine bottles. The solution is an application on a smart phone which allows the
end user to scan the RFID tag on the wine bottle in order to get real–time information on the wine bottle,
instant access to any promotion available and consumer ratings of the wine.
The RFID ... Show more content on Helpwriting.net ...
With our segments of targeted application end–users, there are around 17% of 55 million people are
frequently wine drinkers in France, we estimate that 10% of them will be the innovators who start to use
our application fast, that will give us the end–users to be 0.94 million. Our application will be very
efficient in functioning, fast access to specified and detailed wine information and interactive reviews
sharing within 2 minutes. The easy use will enhance the market penetration speed. With higher frequency
of application usage among our end–users, our customers (wine retailers and wine producers) will
increase. We expect to start with 5–15 wine retailers and producers in first year and add to 20–50 in
second year, 50–100 in third year.
Market Penetration potentials
The French wine market is at its stable stage now, not fast growing anymore, but still with large volume
of consumption. We will start our marketing by key activities and relationships we can build with our
customers, with all the sales effort and partnership with RFID suppliers, we assume that our market share
will grow very fast from niche to 30% in the third year.
PEST assessment
Political – normally, political factors will not affect people 's mood and habit of drinking wine, if
anything bad or good, it perhaps can stimulate the consumption, but we need to

The Brotherhood Of Ice Wine And India Doesn 't Go Back Ages
MARKET AUDIT AND COMPETETIVE ANALYSIS
The tale of the brotherhood of Ice wine and India doesn't go back ages; it is still fairly
new to the composite culture of the country and is making its place firm in a very short
period of time. As previously discussed India residing over 1.2 billion residents, being
the second most populated nation in the world has approximately one–sixth of the
consumer base market. The Indian economy shows scope of tremendous growth in
terms of opportunity and development.
CUSTOMERS
The growing Indian economy dominates the Southern Asian section with its urban
centres backed by private sectors which grow not only with its knowledge capacity but
also technologically. With the availability of ... Show more content on Helpwriting.net ...
Estimates touch the numbers of 25 million
which increases numbers, even as we discuss, as the population matures. This maturing
youth has shown greater scope as they tend to look beyond the geographical boundaries
and acquiring new tastes of wine.
The youth, as discussed above has a segment of young working women who have shown a
bend towards wine because of its light nature and such being socially an acceptable
beverage; the professional women form a larger category of buyers than the other
women.

The urban section representing the wealthy section accounts for the majority
consumption of wine in the country and the growing sector technologically as well are an
important centre of wine consumers.
CHARACTERISTICS OF THE MARKET
India is a maturing country, which still acquires and follows trends from across the
globe. A country with 28 different states that think and speak differently ought to see
a difference in eating and drinking habits. There also lie differences in opinions of
thoughts which diversify the Indian market a lot.
The consumers overall though, now seek a better quality of life, thereby the spending
on food and drinks have seen a rise and more emphasis, which includes wine as well. A
higher life quality is sought so do the pockets go deeper and premium

Global Wine: New vs. Old World
Global Wining: New vs. Old World
An Analysis of New and Old World Wine Countries
– 1 –
Outline
I. Executive Summary ...................................................................................................................... 3
II. Background................................................................................................................................. 4
III. Industry Analysis: Australia....................................................................................................5–7
A. Challenges ...................................................................................................................7–8
1. Public perceptions
2. Fragmentation of wineries
3. Overproduction
4. Climate
5. ... Show more content on Helpwriting.net ...
For many years France was paving the way and producing high quality wine and reaping success in a
growing market, but just like any industry, a shift in consumer demand changed the outlook on France's
future success in the wine industry, but proved to be an opportunity for new comers United States and
Australia.
The following analysis provides alternatives and recommendations for New and Old world producers to
gain a larger share of the wine industry. New World wine producers have a handle on the large growing
segment of younger wine drinkers, but have yet to tap into the older, quality conscious wine
connoisseurs.
Wine growers need to invest heavily in market research and customize their marketing and labeling to
that particular customer preference.
For Old World wine producers such as France, it will be a little more difficult in implementing changes
as it is nearly incapable due to strict rules and regulations. Not only is government's involvement a
hindrance, the cultural and traditional influence is a blockade in applying technology to production. As
such, it will be difficult for Old World countries to compete, but there are some changes that France wine
producers can make while staying within the restrictions. These include promoting their traditions
through advertising and simplifying

History Of Ancient Hill Estate Winery
Mission
Ancient Hill Estate Winery specializes in making quality and small tasty wines made from grapes and
processed on–site in European style. The company 's mission is to prepare wines that are in tune with
nature.
History
Ancient Hill Estate Winery is owned by Jitske and Richard Kamphuys. The two discovered the company
after planting an orchard after moving to Kelowna in 1992. They imported varieties of wine from Europe
in the 1930s to test the best one that would grow well in Okanagan. In the 1940s, a series of trials were
conducted at Ancient Hill and most of the vineyards, which were planted that time still survives. The
present vineyard at Ancient Hill was planted in 2005. Lemberger was the best variety that grew in the
area. Other varieties that did well included Baco Noir, Gewurztraminer, Pinot Gris, Pinto Noir and
Zweigelt. During the years 2008 and 2009, the current winery building was designed and led to the
accomplishment of the first vintage. Moreover, the name 'Ancient Hill ' chosen to reflect the natural
forces that created the vineyard. The company 's logo symbolizes various elements of nature, which
include the Earth, Air, and Water to show their interconnectedness and eternal circle that allow grapes to
grow (Ancient Hill Estate Winery, 2016).
SWOT Analysis
Strengths
Ancient Hill dedicated founders understand the product and the target market.
The Winery uses its grapes and manufactures its wine ensuring maximum quality control.
Ancient Hill has

Virginia's Winery Business Plan
Virginia's Winery Business Plan Example 111 Winery Lane Churchville, VA 11111 Phone: (111) 111–
1111 Email: virginiaswinery@gmail.com Website: http://www.virginiaswinery.com Owners: William and
Wendy Vine Table of Contents Table of Contents
................................................................................................................................................................... 2
Executive Summary
............................................................................................................................................................... 3
General Business and Industry ... Show more content on Helpwriting.net ...
11 Operations Staff
Estimate................................................................................................................................................. 11
Scheduling
........................................................................................................................................................................
12 Plan of Operations
............................................................................................................................................................... 12
Timeline
...........................................................................................................................................................................
12 Hours of Operation
.......................................................................................................................................................... 12
Suppliers
..........................................................................................................................................................................
13 Production Process
........................................................................................................................................................... 13
Bottling and Labeling Process
........................................................................................................................................... 14 Storage
Process

India Wine Industry Report
Indian Wine Industry Report
Report prepared by
Western Australia Trade Office – India Department of Agriculture and Food – WA
Mumbai 93, Jolly Maker Chamber II 9th Floor, Nariman Point Mumbai 400 021 Tel: +91 22 66303973
Fax: +91 22 66303977
January 2012
TABLE OF CONTENTS
CONTENTS Introduction Market Size Market Development Local Industry Duties and Taxes Australian
Wine players in India Market Segment and Market Share for imported wines Duties and Price Structure
Wine Duty calculation impact on retail price Pricing factors The Developing market Market Entry
Strategy Further Information Annexure I – Map of India Annexure II – Useful Information Annexure III
– Major Wine Importers in India Annexure IV – list of other wine ... Show more content on
Helpwriting.net ...
The perception of wine being "upmarket" and "sophisticated" is helping in bringing about this change.
One sign of this happening is the emergence of wine clubs in a number of cities. The biggest
consumption of wine (up to 80%) is confined to the major cities, of which the largest are Mumbai (39%),
Delhi (23%), Bangalore (9%) and the foreign tourist
3
dominated market of Goa (9%). With the easing of quantitative restrictions on wines after April 1,
2001, there has been an increasing interest in the Indian market by international players. However the
import duties and state taxes (which will be discussed later in more detail) remain high. They continue to
be a major impediment to the foreign entrants into the Indian market. Local Industry: Maharashtra,
Karnataka and Himachal Pradesh (a recent entrant) are the three major wine producing regions in India.
Maharashtra, on the western coast of India, is the major wine–producing region, accounting for 94% of
the total wine produced in the country. According to the Department of Wine Production of the
Maharashtra Industrial Development Corporation (MIDC), the wine producing region is spread over
30,000 hectares, covering 64 wineries. During the year 2007/08 Maharashtra registered a massive growth
in wine production to 21.1 million litres against 13.2 million litres in 2006/07. This was a growth of 60%
over the previous year

Lowering The Drinking Age Act Essay
Lowering drinking age
California Passed the drinking age act in 1984 for all consumers of alcohol had to be 21 years of age to
buy and consume. Was this a good idea? Is this making young teens stay away from alcohol, and making
our cities safe? Age limit should be lowered to 18 years of age because there should be no reason why try
to keep teens away from something that they are going to get one way or another. Many teens get alcohol
from older siblings, seeing parents, and being influenced by other friends at school or outside just to fit in
or become popular at school. Teenagers are more likely to get alcohol no matter what age they are if they
want to get it they're going to get it. Not only can alcohol hurt them without knowing the responsibilities
that comes to drinking and how much to consume or when to stop. Germany's laws allow 14 year olds to
consume wine, and beer, with the supervision of parents and show them how alcohol is taken and how
it's consumed in a responsible way. Other countries have shown that lowering the age limit to consuming
alcohol has better their economy, and as well having less car accidents due to drunk drivers. As well,
many Countries around the world allow young teens to get married without knowing what's the risk of
getting married and what responsibilities it comes with but not drink alcohol because it's dangerous and
harm. The goal is not to take alcohol away from teenagers, but to show them to become responsible when
consuming alcohol,

Wine Industry Analysis
The US winery industry had a growth rate of 4.7% between 2006 and 2011, and is expected to grow by a
rate of 4.9% over the next five years [ (IBISWorld) ]. In California alone an average of 175 wineries have
opened every year since 2000 [ (Richard Green) ]. The states of New York and Virginia have been major
players in the US wine industry. The data shows that the demand for wine has been increasing at an
exponential rate over the past 5 years. Average annual revenue for the wine industry is expected to be
estimated at $20.2 billion through 2016 [ (IBISWorld) ]. The growth of the wine industry, particularly
over the past 10 years, can be attributed to a few key drivers in the market. Per capita consumption of
alcohol has increased ... Show more content on Helpwriting.net ...
These wineries would import large amounts of wine in bulk, and then bottle the wine in the US. This
allowed the larger wineries to sell their wine at a considerably cheaper price, hurting the smaller
domestic wineries. In 2011, the import market share in wine was roughly 26.5% [ (IBISWorld) ]. The
amount of foreign wine entering the US has been on the rise ever since it was named the largest
consumer of wine in the world. Foreign producers, who are experiencing a decline in business in their
home country, are looking for new markets to sell their product. Countries such as Argentina, Chile,
Australia and New Zealand are able to produce their wine at a lower cost than the US. The import of
these wines has heated up the competition in the US creating benefits for the US wine consumer. The
superior quality of the imported wines has also changed consumers thinking as far as how much should
be spent on a good wine. The immediate future looks promising for the wine industry. In 2012, the
industry is expected to grow by 4.4%, and will only increase through 2016 [ (IBISWorld) ]. The wine
industry relies on a three–tier distribution system. The producers sell to the wholesalers, who then sell to
the retailers. The national sales tier consists of suppliers who sell to a wholesale distributor [ (Tincknell
& Tincknell) ]. As suppliers continue to consolidate, the larger producers will have the upper hand
due to

Market Segment Analysis to Target Young Adult Wine Drinkers
Market Segment Analysis to Target Young Adult
Wine Drinkers
Elizabeth C. Thach
School of Business and Economics, Sonoma State University, 1801 E. Cotati
Ave., Rohnert Park, CA 94928. E–mail: Liz.Thach@sonoma.edu
Janeen E. Olsen
School of Business and Economics, Sonoma State University, 1801 E. Cotati
Ave., Rohnert Park, CA 94928. E–mail: Janeen.Olsen@sonoma.edu
ABSTRACT
Consumer segmentation in the wine industry takes on many forms: demographic, geographic, behavioral,
and others+ In the United States, one of the most promising new demographic segments is the
Millennial or Echo Boomer segment, which is being targeted by many consumer industries due to its size
and buying power+ For the wine industry, this group currently fits ... Show more content on
Helpwriting.net ...
geographic, which is based on where the customer lives, such as country or city; ~2! demographic, which
is based on age, gender, income, social class, and so on; ~3! psychographic, which is based on lifestyle
and personality; and ~4! behavioral, which is based on occasions, benefits, usage rate, readiness to
purchase stage, and so on+ ~ Zikmund, 1999!+
In the wine industry, some of the most extensive research on market segmentation has come from
Australia+ One of the premiere studies was that of McKinna, in which he focused on the geographic
segment of consumers in the South Australian wine industry, and then was able to divide this consumer
grouping more specifically into a psychographic segmentation based on five wine lifestyles ~ McKinna,
1986!+ This research was further expanded upon and empirically validated by a cadre of other wine
marketing researchers ~ Bruwer, Li, & Reid, 2001; Hall & Winchester, 1999; Johnson, Ringham, &
Jurd, 1991; Spawton, 1991a!+ The most recent empirical findings using this lifestyle segmentation
suggest that the following five consumer segments are confirmed in

Stone Creek Vineyards Analysis
March, 2002
STONE CREEK VINEYARDS
2000
"If you accept my offer of $11 million dollars, the employment agreement will allow you and your sister
to remain as managers for the next ten years. You will be able to continue to define the styles and tastes
of Stone Creek's red and white table wines, just as you have been doing for the last 9 years and you will
be able to implement plans for developing and expanding these brands throughout the United States. Yet,
you will be relieved of ownership and financing responsibilities. Together we will continue to build our
brands, expand our production and distribution, and move towards producing fine wines for the higher
end of the premium market segment."
This was the essence of the proposal ... Show more content on Helpwriting.net ...
By the late 1990's, more than 1500 wineries were in business, yet the top 20 produced approximately 90
percent of all American wine, by volume, and 85 percent, by value, at wholesale. Of these larger firms, a
few were publicly held, with readily recognizable names: Robert Mondavi, Beringer, and Canadaigua.
Probably the most well–known large firm was the privately owned and operated E & J Gallo Wine
Company. Best known for its large production of less expensive wine labels, the firm had been
expanding into the premium varietial market segment with it's widely acclaimed winery, Gallo of
Sonoma.
Consolidation among wineries began to accelerate in the early 1990's, as larger producers decided to buy
smaller ones in order to achieve greater economies of scale in marketing and economies of scope in
gaining access to more varied distribution channels. Larger wineries could then become more effective in
negotiating favorable selling terms with the small number of large, regional distributors. The
"consolidators" were generally public firms that were able to offer predominantly family–run wine
businesses a means to greater liquidity of their investment in larger, more diversified operations.
Concurrently, the attractiveness of California's wine industry to entrepreneurs continued un abated as
new, small operations were started each year.
The wine industry was capital intensive. In addition to land and vineyards, a firm needed
investments

History And Commerce : The Chardonnay Grape Of The Species...
RUNNING HEAD: FROM FRANCE TO OKLAHOMA: THE SUMMINATION IF CHARDONAY 1
FROM FRANCE TO OKLAHOMA: THE SUMMINATION OF CHARDONAY
CHRYSTAL WEBB
BMC TULSA
FROM FRANCE TO OKLAHOMA: THE SUMMINATION IF CHARDONAY
One might think of the Chardonnay grape as a traveler, comparative to a nomadic race, roaming from
place to place. From France to California, stopping along the way to leave its imprint on the locals –
surviving in some areas to become a dominant part of history and commerce, as some members of a tribe
might, and some continue on to search out the omnipresent dream of a promised land. For the
Chardonnay grape, this Promised Land was California and its journey was fruitful. The Chardonnay
grape of the species Vitis vinifera ssp. vinifera has long had a mysterious origin while expanding its
future from the Old World to the New, enjoying cool temperatures and surviving thanks to its winter
hardiness. Along the way, Chardonnay was planted in Oklahoma, and even though the land and climates
are much different from those of its native France, Chardonnay continued to surprise. Steadfast and as
stubborn as its growers, the vine production in Oklahoma continues to grow. These small, light green
fruits can produce one of the most well–known and highly produced white wines in the world were
inevitable. The origin Vitis vinifera ssp. vinifera has long been a mystery. With the discovery of DNA
came the ability to research the grape's genetic origin.

Robert Mondavi and the Wine Industry Case Analysis
Executive Decision Making & Strategic Analysis
Robert Mondavi and The Wine Industry,
HBS 9–302–102 (Case 1)
Post–Class Analysis
Individual Assignment
Student: Álvaro Toro
I. Executive Summary
On May 2001, Michael Mondavi took over the position of chairman of Robert Mondavi Company, as
well Greg Evans assumed as CEO. They company was founded in 1966, and has became one of the
world's finest and most innovative winemakers, currently having sales for 480 millions, and firm's
market value about $ 600 million.
The executives estate that, as the competitors spent considerable amount of money pursuing aggressive
acquisition strategies, they are doing well on the track of organic growth of its premier brands, as they
note ... Show more content on Helpwriting.net ...
In the case of retailers they are "on–premise" (restaurants, hotels, pubs, etc.) and "off–premise"
(supermarkets, wholesale price clubs, mass merchandisers and liquor stores). This three tier model was
mandatory in USA to avoid organized crime, and is not longer mandatory in several estates, as well as
many countries, but this structure tends to exist.
Wholesaler distributors. The current trend is the concentration in both wholesalers and retailers. In the
case of USA, today the top 5 distributors control 33% of the market, and the top 10 control 45%. This
high concentration supposes higher buyer power, as they buy larger volumes. In this scenario some
producers have their own distributors, like Gallo. In other markets, this is also a trend, as Europe, where
large firms, particularly the leading breweries, dominate the alcoholic beverage distribution. In this sense,
the buyer power is high.
Retailers. The current trend, further than the wine market, is clearly the concentration of the "off–
premises" retailers. The well known Wal–Mart and others became very large retailers, concentrating as
well high bargaining leverage. For example, Costco is currently the largest wine retailer in the U.S.

The same concentration is happening in the "on–premises" buyers, where many large hotels and
restaurants chains are purchasing wine centrally rather at locally, increasing their buyer power.
Thus, the retailers buying force is also

Chamber Street Wine Research Paper
Last week I have visited Chamber Street Wines located at 148 Chambers Street in Manhattan. They
opened in June 2001, by David Lillie and Jamie Wolff. According to their webpage they opened the store
with idea that, "New York might support a shop that indulged their love for naturally made wines from
artisanal small producers. "When I walked in the store I saw an employee at the register. He was very
friendly and asked me if I need any help in choosing anything in the store, I have explained that I came to
visit from my Wine and Beverage class and he was very kind to take his time to explain to me how
everything was set in the store. Behind their counter they had different types of liquor such as Vodka,
Whiskey, Coniacs, Rum, Tequila and more.

Old World Versus New World: the Origins of Organizational...
Old World versus New World: the origins of organizational diversity in the international wine industry,
1850–1914
James Simpson
Universidad Carlos III de Madrid. Departamento de Historia Económica e Instituciones
Instituto Figuerola de Historia Económica
Abstract:
Wine production in Europe today is dominated by small family vineyards and cooperative wineries,
while in the New World viticulture and viniculture is highly concentrated and vertically integrated. This
paper argues that these fundamental organizational differences appeared from the turmoil in wine
markets at the turn of the twentieth century. As technological change endangered existing rents, growers,
wine–makers, and merchants lobbied governments to introduce laws ... Show more content on
Helpwriting.net ...
Section one argues that traditional grape and wine production favored small scale integrated production.
From the mid nineteenth century producers had to adapt to three major exogenous events: the integration
of national and international markets, the appearance of new vine diseases and production shortages that
these provoked, and the major advances in the knowledge of fermentation and the development of wine
making equipment that produced economies of scale and which allowed cheap table wines to be
produced in hot climates. These changes encouraged an expansion of production in hot climates in the
New World and a shift in the locus of production of cheap table wines from Europe's centre to the
periphery. Thus while the four Midi departments and Algeria produced the equivalent of less than 15 per
cent of France's domestic wine consumption in the 1820s, this figure had reached 50 per cent by 1910.
Other regions, such as La Mancha in Spain or Puglia in Italy experienced similar changes, although at
later dates. By the turn of the twentieth century, a combination of higher yields and increase in
adulteration flooded wine

Winter Warmer Persuasive Essay
Looking to warm up your winter? As winter approaches, hundreds of thousands of snowbirds are
preparing for their annual move from the north, escaping to warmer climates. Of course you will be
spending more than three months far far away from the long, cold winters of the North, but are you sure
which destination is the right one for you? Whether you are moving South or West in search of warmer
climates, each state has its delicacies just waiting for you to enjoy. Choose wisely.
Check out eight states that will make your winter warmer.
1. Arizona– It's hard to resist the idyllic landscapes, scenic splendor, tranquility and endless blue skies of
Arizona. From outdoor enthusiasts to wine connoisseurs; bird watching and shopping, this state ... Show
more content on Helpwriting.net ...
Texas–The Lone Star State is certainly a popular destination for those RVers escaping the frigid winter
months of the north. Many snowbirds drive down in RVs enroot to RV parks ranging from small to
enormous. If you enjoy highly organized activities with crafts and dancing, the larger RV parks are just
for you. If you like square or line dancing, this is the place to kick up your heels and start dancing. If you
enjoy exploring wild life; the small town of Rockport attracts bird watchers from all over the world to
visit the famed Aransas National Wildlife Refuge, home of the endangered, migrating whooping crane
and other wildlife species. If butterflies are your favorite, Marble Falls is a great place to watch monarch
butterfly migrations in mid–October or Colorado River waterfalls flowing over marble outcroppings. Full
of natural beauty, Texas is sure to keep you busy during the winter

The Tampa Museum Of Art Essay
There is no denying that the fast–paced life so that their monotonous life and no momentum. Art adds
vivid colors to our dull and monotonous daily routines. It is not required that art is something static in
motion but in thought. A single painting could mean millions of different things to different people. It is
the value of possibility and of perception that is so important. Tampa Museum of Art which is a good
platform to show the glamor of art. On October 28, 2016, I visited the Tampa Museum of Art in
downtown Tampa. Located in the heart of downtown Tampa, the museum serves as the focal point of
Tampa Bay's lively creative art district. With three main exhibits set up, the Tampa Museum of Art
highlights important pieces representing different time periods. Today, I want to talk about the Classical
World section. There are many characteristics of art, including the ancient cultural relics, images, and
sculpture from the ancient Rome, Greece, and other Mediterranean regions. Ancient objects from these
areas such as pots, jewelry, and sculptures. Many of the pots had scenes and figures painted on them,
many of which were significant historical events and mythological events.
The study of Greek sculpture is a complex relationship of Roman sculpture. And a large number of
Roman sculpture, especially in the stone, survives more or less intact, it is often damaged or piecemeal;
life–size bronze statues are much more rare, because as most have been recycled for their metal. The

Blahh
Market size
The U.S Wine market has been claimed as the largest market in the world by Wine Institute
representative and CEO Robert P. This industry is highly fragmented and relatively large with a total of
$17 billion in revenue as of 2014. There are currently about 1,800 established wineries in the nation, with
half of these located in California. Wine sales from all distributers in the U.S have seen a record increase
in their sales of 9– liter cases totaling 360.1 million worth $34.6 billion. 58% of those sales were
attributed to California, the leading wine producing state in the nation. California had a total of 250.2
million cases distributed worldwide. 90% of the industries revenue comes from California. The other top
wine ... Show more content on Helpwriting.net ...
This growing demand has added to the attractiveness of the industry with many new producers entering
the market. US Wine producers have also been able to establish an improved reputation among experts
and are now becoming more accepted internationally. Wine producers have managed to make their
products more accessible to consumers, offering them through a wider array of distribution channels. In
relation to foreign competitors, US wine consumption is still small, with Americans consuming less than
3 gallons per person, demonstrating more room for industry growth. Wine sales through eccomerce and
other direct to consumer sales have also experienced rapid growth. Laws facilitating direct–to –consumer
shipments have helped in the increase of distribution of wine eliminating the need for other distributers.
Number of rivals (buyers) and their relative size look at major competitos
The top wine producing firms in the U.S include E&j Gallo Winery having around 22.3% market
share, constellation brands inc. 17.4% market share and the wine group inc with 8.5% market share. The
US wine industry faces competition from foreign producers such as france, spain and Italy being some of
the top producers, accompanied by argentina, Australia, and Germany. Some of the industries top foreing
competitors in wine–making include Gruppo Italiano Vini (Italy), Distell Group (South Africa), Veuve
Clicquot Ponsardin (France), and Viña

story
#### this is a very poorly written personal narrative. ##### Short stories I felt her hair on my face, I
smell her scent; I slide slowly away from her so she would not wake. I stopped for a while just to look at
her, what a beauty she is. We met last autumn I was doing some repairs in her father's restaurant; she was
and still is helping her parents at the restaurant. Su is waitress and cashier at the restaurant. I had seen her
there few times before, my friends told me that she is married and her husband lives back in home. All I
had with her had been just hellos and little small talk at bar. I had a long day at work and decided not to
make dinner at home; instead I went to Su's father's restaurant to have dinner. That night restaurant was
full. Su came in about the same time. She is studying law at the university, this night she came to meet
her parents and to have dinner not to work. There was only one table free I asked if Su would like to have
dinner with me so we could get to know each other. At first she insists that she eat at kitchen, her father
said her something what I did not understand after that she accepted my offer. – How are you doing Su? –
I'm fine, thanks. How about you, I haven't see you here for a while, been busy at work? – Yes I've been
busy and had short vacation couple weeks ago; I went fishing up north and visited my mother. – Oh that's
nice to hear, how is she doing? – She is fine just getting old keeps forgetting things luckily my

The Importance Of Signing Up For A Wine Club
Branding
Aligning a strategic partnership with wine club members and creating excitement and romance in
developing wines can increase brand loyalty. Customers like variety and without it will look for new
wine clubs.
When a winery allows members to pick up wine at the winery it creates entertainment, by offering
exclusive privileges it boosts their egos, and providing the best wines in club offerings is prestigious.
Including tips from the Master Chef or Gardner, facts about wine making, and all the news from your
winery when shipping wines, only adds more value to the club in the eyes of the club member (Teaff,
2005).
The industry has turned from wine marketing to wine storytelling (Maker, 2015). Associating wine
storytelling with ... Show more content on Helpwriting.net ...
A winery should decide what to do depending on their brand and what makes sense for them in creating a
memorable experience.
Events are important revenue generators, too. It is a way to bring the local community together and for
the consumer to get to know the farmers and fellow wine club members. The market position focus for
wine clubs is to continue to improve the club by including musical events and films, starlight suppers,
harvest lunches, yoga in the vineyards, winemaker dinners, and family oriented activities such as a
summer vineyard hike.
As the industry changes, wineries offering wine clubs must also change, and always promote the wine
club as something fun to do. Fresh ideas and changes to wine will ensure the club keeps up with
consumer tastes, competitive pricing, and sustainable farming practices. As more consumers formulate
ideas based on website information in making decisions to visit a winery on an upcoming vacation, a
well–written website is important. Most wine club members are tourists with only about 20% being "day
trippers" (Penn, pg. 73). Therefore, use good strategy when developing a website and hire professionals
(Williamson, 2014). Furthermore, wine club members enjoy wine and make it almost a hobby. For some
collecting wine is a "cultural and educational experience" (Williamson, 2014). Providing what a wine
club member needs and desires, can deliver greater commitment and interest to the wine, leading to
purchases

Wine Apellation Research
Wine Appellation Research
App. 1: Dole de St–Leonard Appellation: Central Valais Region: Valais Village: Saint–Leonard Estate
Vineyard/ Grand cru: N/A Grape Varieties: Gamay and Pinot Noir Country: Switzerland Sub–region:
Sierre District
Climate Conditions: In Valais, the rainfall is low but the annual hours of sunshine are the highest in the
country. Which lead them to enjoy a favoured climate benefitting from both sunshine and dry weather
with mild temperatures late into autumn. Nevertheless, this canton is subject to a multitude of
microclimates due to its complex and tortuous relief as well as numerous local winds. In St–Leonard,
there is the Lienne River which runs through the village and an infamous underground lake along the ...
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Red wine, given ruby to dark red with garnet highlights, promising a richly aromatic, well–structured
wine.
Type of wine:
Character of the wine: Full–Bodied Red wine, harvest by hand with the process of fruit selection
beginning in the vineyard, and transport of the selected grapes to the chai in small, 30 kg crates. The
vinifications take place in thermo–regulated concrete vats for an average of 21 days. Malolactic
fermentation takes place in barrel. After the malolactic fermentation stage, all the wines are carefully
matured in oak casks of which 70% are new for about 15 months. The wine is full bodied Pomerol,
without the ripeness, elegance and concentration the better wines from the region often display. Grow in
Single 11 hectare Pomerol vineyard. Nose: A powerful bouquet asserts the wine's personality with
pronounced aromas of violets (from the Merlot) and truffles. A distinguishing feature is the very board
spectrum of fragrances ranging from red fruits and animal notes to noble hints of leather. Palate: The
wine's aromatic richness and complexity are confirmed on the palate. The young wines are supported by
powerful structure and remarkable persistence, developing in strength over the years. Older wines
acquire a rich, smooth, silky character in perfect harmony with their aromatic expression.

What Makes Ceja Vineyards Successful Like Amelia Get Her...
The different factors have made Ceja Vineyards successful like Amelia get her education (viticulture)
related to the Vineyard industry. This factor contributes a lot toward its success. Furthermore another
factor which is important for the success of this brand is that it is family owned business and every
person of this family is involved in this business and taking his/her responsibilities with care. The most
important factor which I believe is the most important one toward their success is that they are involved
in both growing of grapes and production of vine from these grapes. So Ceja Company is well aware of
all possible steps to enhance the quality of their products.
2. How likely is it that Ceja will be able to maintain its differentiation strategy in the future? (10 points)
Ceja vineyards passage into the distribution market of the winery may be confronted with a few forces
from rivalry. The principal is a danger as another entrant. As another entrant focusing on the U.S.
Hispanic purchaser fragment, they may require Ceja to revamp their premium wine Ceja is known for.
They may acquire considerable incremental promotional costs, and they may lose their quickly
developing sales channel of their wine buying club. Ceja access to distribution channels can be a
boundary to section additionally, in view of the new entrants ' have to get distribution for its item. As
another entrant they may need to influence the distribution channels to acknowledge its item by giving

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