The document discusses the planning and influences for a film opening sequence. It analyzed the social realist films Adulthood and This is England to understand how to attract their target audience. They decided to follow Adulthood's style of fast cuts and music to build tension. Locations were chosen to match the social realist genre. Character costumes and styles were based on stereotypes to make them relatable. Overall, the film opening was influenced by Adulthood but with some differences like introducing the title later and including female characters.

1. Evaluation Q1

3.  Before planning our film opening we took out
some research so we can understand what our
film had to look like in order to attract our target
audience and maintain our audience.
 Now, because our film genre is Social Realism, we
had to watch and analyse films such as
adulthood, kidulthood, This is England. How ever
whilst we watched films from the past such as
This is England, we realised there was a change
in environment, clothing, locations.

4.  After watching modern social realist films
such as Adulthood. We as a group were
influenced to follow the film opening and
create something similar to adulthood.
 The key features about adulthood that we
liked about it, was the fact that the first 2-
3mins of the opening was a sequel of the first
film mad called Kidulthood. This is because it
consists of fast silent cuts which was creating
suspense. (see next slide for reference)

6.  The fast cuts and fades influenced us to use the
effect to make scenes feel stronger and build
tension leading to action.
 We thought about using silence but this may lead
to losing audience interest, so we decided to use
popular grim artists music, with permission.
 We also thought that inserting titles at the end
the same as adulthood but we decided it would
be best to insert the titles at the end of the
sequel in order to actually start the film “All in
50s”

7.  Adulthood was based in the suburbs of
London, so we decided to keep our locations
simple and within the local borough. We also
made sure there was area’s with low lighting
and area’s were the scene is urban and
matches codes and conventions of social
realist films.

8.  From real media products, representation of
characters is really important because this will
make it easier for audiences to understand the
story.
 Because our characters were young, films such as
adulthood, characters are based on stereotypes.
So we dressed our characters according to
stereotypes of young people – Hoodies,
trackies/jeans.
 Representation of characters also allow audiences
to relate to the characters and the social
problems they face through every day (form of
Uses and Gratification Model)

9.  Since our film is similar to Adulthood, and we
were mainly influenced by adulthood when
creating our film opening, our film is similar
to adulthood.
 Similarities – Both films consists of fast pace
editing when there is a change in scenes.
 Both film opening consist of violence between
young people
 Both Films contain urban grim music
 Both films are set in London

10. Because our film was based on social problems
young people face when handling money and
trust. We knew our target audience were
young, so we had to match our characters
costumes with the latest trends in society.

11. Our production logo is simple and clear
to the audience that this is the
production logo, we used motion to
create our logo.

12. We created a film company to
show that we have team of
filming and camera men,
directors, producers. This
makes our film seem more
professional

13.  Our film consists of music from the beginning
however Adulthood consists of silence for the 30
seconds.
 Our film title is introduced after the sequel has
finished but in Adulthood the title is introduced
at the end of the whole opening which is 3mins
long.
 There’s also female characters involved in
adulthood seen as less dominant and emotional
in the opening of adulthood
 Additionally Adulthood has camera shots with
professional equipment which we are not able to
afford due to our budget.

14.  In conclusion, real media products helped us
create our film opening, influencing our
decisions and directing the film.
 We used effects and scene paces to help
create tension and build on audience
interaction and maintain audiences interest.
 Our film idea fits the criteria of Social Realist
films because our film opening outlines social
issues young people face in life.