1. Unit 3 Task 3 Table 2
Describe in detail the different recruitment methods used by the organisations within the Creative Media Industry.
Recruitment Methods Detailed Description Advantages of this
recruitment method
Disadvantage of this recruitment
method
Provide real
examples
National Press This is a common way of
recruiting people. The
wording of your advert
and what media you place
it in are the two most
important aspects of
recruitment advertising.
 Pay only for results
(clicks)
 Ability to select
where your ads will
be shown, giving a
better chance to
reach target
audiences
 Can generate
immediate visibility,
as ads go live
immediately
 Ads can be easily
modified, adjusted
even deleted
instantaneously
depending on the
results
 Allows for quick,
easy tracking of the
effectiveness of the
campaign allowing
you to better analyze
the return on your
investments (ROI)
 Broad match, the default
option where the ad is shown
and automatically matched
against a broad array of
related queries, can result in
ads that are irrelevant to the
intended search.
 Bid price inflation as more
advertisers compete for the
keywords and bid the prices
up for the terms
 Bidding war could also result
where competitors can bid a
higher amount than your bid,
lowering the position of the
ad and decreasing its
visibility
 Click through fraud where
users maliciously click on
the adverts, from disgruntled
competitors to website
owners who earns from ads
shown on their pages
The guarding/times

2. Trade Press
A trade magazine, or
trade rag, also called a
professional magazine, is
a magazine published
with the intention of
target marketing to a
specific industry or type
of trade. The collective
term for this area of
publishing is the trade
press.
People with that specific
industry or type of trade can
look at the jobs that are
available for them and be
more specific with they want.
The disadvantage would be applying for
this job role if very time consuming as
there are many applicants.
Scriptwriter
Hollywood
Word of mouth
WOM recruitment is
getting references from
current employees,
personal contacts, etc. It
can be an effective means
by which to attract and
retain talent.
• You may already be
familiar with the person
who you want to employ so
be able to make a more
informed decision.
• It takes minimal effort.
• It cuts down on both time
and financial cost
• It is so limited number of applicants..
• It discriminates against those not
aware of the vacancy.
• Narrows the pool you from which can
choose.
Friends
Personal contacts When someone contacts
the manger or the boss
directly to get the job and
waits for response.
This is advantages because
the manger has your personal
details and might contacts
you back quicker.
1. It can take longer and also
cost more than hiring from
within the organization.
2. It can also damage employee
morale because current
employees may feel this
lessens their chances for
promotion.
Someone you know

3. Internet Internet is common
method that many people
use to get job, you would
usually apply online or
send you CV to the
company you applying
for.
Advantages are its
professional way of applying
and they check on regularly
and have good chance of
getting the job if your cv
meets the requirements.
Disadvantage would be that sometimes
they don’t reply to your email or online
applications or your CV if it doesn’t
meet their requirements.
Gumtree
Indeed
Jobsite.com
Internal promotion When employee gets
promoted to another job
sector within industry
Advantage would be usually
you would get better job with
higher pay rise.
Disadvantage would be that the
employee might not like this job or find
harder as it’s in different sector.
Jobs