contain questionnaire , analysis of the responses, and conclusion.

2. Content
 What is questionnaire?
 Advantages of questionnaire
 What is consumer awareness?
 Need for consumer awareness
 Need for consumer awareness survey
 Survey on consumer awareness
 Questionnaire on consumer awareness
 Responses
 Analysis
 Summary and Conclusion

3. What is Questionnaire ?
A questionnaire is a research instrument that
consists of a set of questions or other types of
prompts that aims to collect information from a
respondent.
The data collected from a data collection
questionnaire can be both qualitative as well
as quantitative in nature. A questionnaire may or
may not be delivered in the form of a survey, but a
survey always consists of a questionnaire.

4. Advantages of questionnaire
 It is an economical way of accumulating information.
It is economical both for the sender and for the
respondent in time, effort and cost.
 It can cover large group/area at same time.
 Replies may be received very quickly in questionnaire
method, as there is no need to visit the respondent
personally or continue the study over a long period.

5.  Questionnaire is comparatively an easier method to
plan, construct and administer. It does not require
much technical skill or knowledge.
 It puts less pressure on the respondents for immediate
response. He can answer it at his own leisure.
 Questionnaire has some unique merits as regards
validity of information. the responses given by the
subjects are available in their own language and
version. Therefore, it cannot be wrongly interpreted by
the researcher

6. What is consumer awareness ?
Consumer awareness means being conscious of having
knowledge about the various consumer production laws,
redress mechanism and the consumer rights which include
right to protection of health and safety from goods and
services that the consumer buy, right to be informed about
the quality, price, potency, purity and standard of good, right
to choose the best from a variety of others, right to get
representation if there is any grievance or suggestion, and
right to seek redress against unfair trade practice or
unscrupulous exploitation. The Consumer Protection Act
was enacted in 1986 to protect the consumers from unfair
trade practices. There are certain rights provided to every
consumer by the Consumer Protection Act. Every consumer
must be aware of the consumer rights and responsibilities.

7. Need for consumer awareness
 Exploitation of consumer.
 Poverty and illiteracy of consumer.
 Ineffective consumer law.
 Information gap.
 Absence of quality consciousness.
 Mislead by seller.
 To create more informed buying decision.

8. Need for consumer awareness
survey
 Through the data collected in survey, the level of
consumer awareness in public can be understood.
Whether public is aware about the rights provided to them,
their duties and various remedies provided for their
grievances.
 It helps the society in becoming more knowledgeable
about their rights and products . it
also helps the consumer to know about taxes implemented
on products and their quality and expiration and
manufacturing dates etc.

9. In the present study, an attempt was made to find
the awareness levels among the consumers of age
group ( 18-25 years). To collect the data, 20 sample
respondents were selected from different part of
India.
Survey on consumer awareness

10. Questionnaire on consumer awareness

12. Responses
Link :
https://docs.google.com/spreadsheets/d/1xTz116ZDbfdj
zmcCNZ4c_9BMjLdy2hNlaj80o92EY5g/edit?usp=shari
ng

13. Analysis
 AGE
20 responses
Age ( in years)
No.
of
respondents

14. 1. Do you examine expiry date of the product when you buy
them?
20 responses
INTERPRETATION-
From the responses we
collected it can be seen
that all the respondent
responded positively. It
shows that consumers
are well aware
regarding the
examination of expiry
date of the product.

15. 2. Do you check the ingredients of the food item when you
buy them?
20 responses
INTERPRETATION-
Here we can see that
equal no. of consumer
shows negative as well
as positive response
which shows only 50%
consumers give their
attention to product
ingredient during their
purchase.

16. 3. Do you check Certification Marks issued for different
products in India such as BIS Hallmark, AGMARK, ISI Mark,
FPO Mark when you buy any product?
20 responses
INTERPRETATION-
From the data we can
see that only 13
consumers respond
positively . It shows
less awareness
regarding certified
marks among
consumers.

17. 4. Have you ever cross checked the weights of products
mentioned on item?
20 responses
INTERPRETATION-As
shown in data only 9
consumer respond
positively and
remaining 11
responds negatively.
It shows there are
more consumer who
does not feel the
need to cross check
weight of product
mentioned on
purchased item .

18. 5. Do you check M.R.P (maximum retail price) before buying
the product?
20 responses
INTERPRETATION-
The data shows that
the consumers are
very much aware
regarding checking
of MRP before
purchasing any
product as all
consumer responded
positively.

19. 6. When you buy some item, do you insist on a bill?
20 responses
30%
70%
INTERPRETATION-
According to the
data shown 14
people responded
positively and 6
responded
negatively , showing
that there are few
consumers who does
not demand bill
after their purchase.

20. 7. Do you keep the bill carefully?
20 responses
INTERPRETATION-
The data shows that
9 responded with Yes
and 11 responded
with No . from this
we understand that
consumer few
consumers keep bill
safely.

21. 8. If you realize that you have been tricked by the
shopkeeper, have you bothered to complain to him?
20 responses
15%
85%
INTERPRETATION-
According to data 17
people responded
positively and 3
responded negatively
, from this we came to
understand that most
people complain
when tricked by
shopkeeper but there
are few who kept
silent about it.

22. 9. Are you attracted by the promotional offers like buy one
get one free?
20 responses
20%
80%
INTERPRETATION-
According to the
graph 16 responded
with YES and 4
responded with NO
showing that many
consumers are
attracted to
promotional offers
like buy one get one
free.

23. 10. Do you compare the price of the food you buy at other
store?
20 responses
INTERPRETATION-
The data shows that
12 responded
positively and 8
responded negatively.
That implies that
consumers are aware
about price of
product but there are
few consumers who
are not aware.

24. 11. Are you aware of the rights available to consumer?
20 responses
INTERPRETATION-
The data shows
100% positive
response , which
shows that all
consumers are
aware of consumer
rights available to
them.

25. 12 . Are you aware of the existence of different consumer
organization ?
20 responses
INTERPRETATION-
The data shows that
16 responded with
YES and 4 responded
with NO . It shows
that not all
consumers are aware
about the existence
of consumer
organisation.

26. 13. Are you aware where to file complaint if you come across
any unfair trade practice?
20 responses
INTERPRETATION-
The data shows that 18
people responded
positively and 2
responded negatively.
It shows that most of
consumers are aware
about where to file
complaint for unfair
trade practice but
there are still few who
are not aware.

27. 14. Are you aware of the consumer courts /forums works for
consumer grievance?
20 responses
INTERPRETATION-
The data shows 100%
positive response ,
which shows that all
are aware about the
existence of
consumer
court/forum.

28. 15. If yes, have you ever file a complaint in consumer court?
20 responses
INTERPRETATION-
The data shows 100%
negative response
which shows that
none of the
respondent have ever
filed a complaint in
consumer court.

29. The objective of this project is to assess the people of
age group (18 – 25)in the society about different aspects
of consumer awareness viz., price and quality of
products used by them, about standardization of
products, about Consumer Forum, about
their Rights and Duties etc. Consumers will lead a
happy, healthy and prosper life if they fully aware about
the above mentioned aspects.
For the project report, total number 20 people were
given questionnaire and all belong to urban area where
all are literate. Majority of them are students (95%)
remaining (5%) is advocate.

30. As far as consumer awareness is concerned ,majority of
respondents have knowledge about certified products,
check MRP, date of manufacturing and expiry at the time of
purchase. However some of them do not check about the
ingredients used in the product. On the other hand, majority of
them have the knowledge of Consumer
Courts, but out of total respondents no one have ever gone to
the Consumer court for complaining about
different commodities they purchased and consumed. Lastly, it
is evident from the study that, majority of them insist for
Cash memo at the time of purchase, but, it is limited to consumer
durable goods and for consumer non-durable goods when large
quantities of goods is purchased.
To conclude, people are concerned about different aspects of
consumer awareness i.e. their rights and duties, certified
products, MRP, date of manufacturing and expiry of products they
date of manufacturing and expiry of the products they used,
Consumer Courts etc as far as urban area is concerned.