2. Who Is A Consumer?
A consumer is said to be a king of the free market economy.
The earlier approach means “let the buyers beware”.
However now it has been changed to “let the sellers beware”.
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Knowledge of the
product in terms of
price, quality etc
Knowledge about
consumer’s own
responsibility to buy and
use only what is necessary
Any problem associated with
marketing of the product. Ex
- misleading advertisement
Knowledge about how to
lodge a complaint and
claim compensation if the
product is faulty
4. The market is flooded with a wide
variety of goods and services and it is
very difficult to know which one is a
duplicate.
Because of advanced technology,
distance between buyer and seller has
increased, hence a buyer decides
what to buy based on the
advertisements which can be
misleading.
Information about date of packaging
/expiry date in the case of certain
products becomes important hence
the consumer should be aware.
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5. ‘KNOW YOUR RIGHTS BEFORE BUYING
THE PRODUCT, CAUSE YOU DON’T LIVE
TO BUY, YOU BUY TO LIVE’
BY - SOMEONE VERY FAMOUS
6. The consumer has a certain responsibility to carry as an aware consumer can bring changes in the
society and would help other consumers to fight the unfair practice or be aware of it.
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● They should be aware of their rights under the Consumer Protection Act and should practice the
same in case of need.
● They should be well aware of the product they are buying. Should act as a
cautious consumer while purchasing the product.
● If in case a product is found of anything false or not satisfactory a complaint should be filed.
● The consumer should ask for a Cash Memo while making a purchase.
● A customer should check for the standard marks that have been introduced for the authenticity of
the quality of the product like ISI or Hallmark etc.
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8. 1) VAT is value added tax to be
paid by the seller.
2) It is a tax placed on a product
whenever value is added at any
stage of production and at final
sale.
3) Once this is levied, price of the
commodity will increase because
seller has to cover his cost.
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T
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11. Question: Explain the following rights: (a) The right to safety (b)The right to consumer education.
Ans: Let us take a look at the two rights:
● The right to safety: It refers to the right to be protected against products, production processes and
services that endanger the physical health or well being of the consumer.
● The right to consumer education: It refers to a right that protects the consumer from various large
companies of the products and services they sell. It is basically about informing people and giving
them the required knowledge for living in a consumer society. These rights and exercises must be
followed by every consumer.
12.
13. Product value
more than
rs.20 crores
Product value
upto rs.20
lakhs
Product value
upto rs.20
crores
DISTRICT STATE NATIONAL
14. Do you check the products
manufacturing and expiry
before purchasing?
Do you check the
standardisation masks
ISO and SASO?
Do you examine
ingredients used?
Do you complain in the
store in case of
dissatisfaction?
Are your complaints
timely attended?
Have you ever filed in
consumer court in case
of dissatisfaction?
Is the advertisement of
the product persuasive?
Is your complaints attended
to your satisfaction?