2. My Magazines
President
STATE
Target
Audience
Color
SchemesPrice
Masthead
Names
Brand identity
Images
Frequency
1. Vertex
2. H-H (Hip-Hop)
3. Mondo
4. Future
5. Fated
6. Unborn
7. President
8. State
The colour scheme of the
first magazine will be blue
and white. This is because
the two colours will contrast
really well. This is like the
‘Vibe’ magazine with red
and white. However the
second magazine will be red
and black.
The price of the
magazine will be
3.00 pound as this is
50p cheaper then my
magazine of
inspiration so it will
sell.
The target audience of the magazine will
be between the ages of 16-35, this is
due to the fact that the genre is hip hop.
I have based my idea from ‘Vibe’
magazine. As I want to be able to sell as
many magazines as possible.
My magazine will be release monthly as this is when
‘vibe’ is released. This is because people will be
used to this routine.
On my front cover I will include a image of a famous hip-hop
artist as this will attracted the reader using ‘star appeal’
(Richard Dyer). Also I will have other pictures of artists too as
this will attract the reader. I will also be having a a medium
close up for the front cover.
The masthead will be going across the top of
the page on every issue. As this will be
recognized by the reader every time. Also the
use of two contrasting colours to make it stand
out.
5. Deconstruct a front cover
Masthead- The masthead is
bold but very simple.
However this is significant
as you know that it is ‘Q’
magazine very quickly on
the shopping shelves. The
colours work well together
as they contrast with each
other. As it is called ‘Q’ this
connotes that it is aimed at
older people.
Header- This informs the reader
what types of articles are within
the issue of magazine. In this
particular magazine I is ‘ The most
exciting people in music now’.
This is used to draw the reader in,
as they would like to read more
about it. The use of the
superlative ‘most’ conveys these
artists are the people to be listing
to so this also draws the reader
in.
Cover lines- The cover lines
are used to attracted the
reader to read more of the
magazine. They are quotes
from what people have said
which are normally interesting
and outrageous so the reader
in drawn in by it.
Main Image- This main
image is of Jay-Z who is a
well known star across the
world. This is called ‘star
appeal’. As lots f people
know who Jay-Z is they are
more likely to by this
magazine especially if they
have a interview with him.Barcode- The barcode is
there so they can sell the
magazine
Strapline- The strapline for ‘Q’ magazine is
‘Discover Great Music’ which implies that you
can find out about ‘great’ music in this
magazine so this means more people will buy
it.
6. Main Image- The main image
is of Jay-Z who is also
featured on the front cover as
he is well known and this is
called ‘star appeal’. There are
two colours used in this
image. Red connotes ‘Q’
magazine as the company but
also the red could connote
danger as he is a rapper and
they are meant to be ‘hard’.
The second colour is a light
colour which could convey
Jay-Z’s “good” side. Further
more Jay-Z is wearing
sunglasses and chains as he is
conveying himself as a rapper.
Headline- This head
line is always the
main heading on the
front cover so this
means that it is the
main story in the
magazine. This
headline is
particularly
interesting so this
will make the reader
want to read more
about it. Jay-Z’s
name is underneath
in the colour red
and bold as this is a
contrast to the
white background.
Quote from interview- This is a
quote from Jay-Z which is
inspirational which will make the
reader want to fond out more on
Jay-Z’s interview and his character.
Page Number- This page number is unique
as it is three digits for example 038 rather
then the two digit page numbers in other
magazines. Also the ‘Q’ logo is next to it as
well as this indicates the company
throughout the magazine.
Deconstruction
of DPS
7. Genre
Q magazine provides Rock ‘n’ Roll and pop music magazines.
The image on the right shoes the Foo Fighters on the front cover
who are a rock and roll band.
The image on the left connotes Ed Sheeran who is a pop music
artist.
According to Spotify hip-hop was is the most listen to music
genre in the world with 20 billion tracks.
In the UK pop music over took rock music as the most popular
music genre.
http://www.bauermedia.co.uk/brands/q
8. Name: Harry Dyerson
Candidate Number:
Contents Editorial
Conte
nt
Main
Image
Masthead Headline
Article
Headline
Article
Headline
Article
Article
Main DPS
Reviews Headline
Article
Arti
cle
Headline
Article
Article
Headline
Article
Reviews
12. Target Audience Spending Power
My target audience will be for BC1, this is because this is quite high up
on the socio-economic needs table. Also I think that this people will
have that spare money to spend on a magazine unlike people in E who
need to budget their money so they don’t spend it on things they don’t
need. This mean so will have a bigger spending power.
13. Chosen Fonts
Bad Stories by
imagex
yborg Rooster à € by
Iconian Fonts
I have chosen this font as it is very
similar to my magazine of
inspiration. This is good as I am not
re-inventing the wheel. As most
magazines have bold fonts.
I have chosen this font as it is
similar to ‘Vibe’ but not as
similar as the other font.
However this font is more
squashed together.
14. House Style - PRESIDENT
The color scheme to my first magazine is light blue and a light grey. As these two colours contrast
each other. The colour blue connotes loyalty highlighting that my magazine will contain accurate
information. The colour blue is easy to see and connotes my magazine will have pure and trustful
information. The light grey denotes a neutral colour, the connotations behind the colour grey is that
it is quite cool and contemporary.
Furthermore, I will have social media logos on my page to keep up with the brand identity and it is
an example of cross-media convergence, ‘digital natives’ (Prensky 2001) will like being “courted
across multiple media platforms” (Jenkins 2006).
15. House Style - STATE
The colours I am using for the ‘STATE’ magazine is red and light grey as these contrast well with each
other. The colour red connotes passion therefore the editor of the magazine will be passionate
about the information they produce will be passionate and full of energy. Furthermore the colour
red connotes power which means that the whole magazine working force will be powerful in
making the magazine and working together. The second colour light grey connotes cool which
means that the magazine will be cool and trendy on the magazine market.
Furthermore, I will have social media logos on my page to keep up with the brand identity and it is
an example of cross-media convergence, ‘digital natives’ (Prensky 2001) will like being “courted
across multiple media platforms” (Jenkins 2006).
20. Week beginning: August 8th 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Meet all the new
employees in the main
office and tell them
the plans for the
magazine and what
each of them are
meant to do.
Search for a artist to
interview for the first
addition of the
magazine.
Get the writer to think of good
questions to ask the artist at
the interview.
Get the reporter to go
and interview the artist
with the questions
which the writer has
written.
Type up the
answers that the
artist has given
the reporter.
Do a photo-shoot of the
artist for the front cover
and DPS for the
magazine.
Get the designer to
design the layout of
the front cover and
DPS.
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
Monday 12th August
2017
Sunday 19th August
2017
Thursday 21st August 2017 Saturday 24th August
2017
Sunday 25th
August 2017
Tuesday 26th August
2017
Tuesday 26th August
2017
PRODUCTION PLAN
21. Week beginning: August 15th 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Get reporter to
investigate more
stories about new up
coming hip hop artists.
Edit the photos that
were taken of the
artist to make the
artist look more
appealing.
Insert interview into the DPS of
the magazine.
Look for business who
would want to
advertise their
company in the
magazine
Start inserting
other articles
into the
magazine.
Weekend off Weekend off
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
Friday 19 th August Saturday 20th August Wesnesday 17th August Thursday 25th August Friday 26th
August
PRODUCTION PLAN
22. Week beginning: August 22nd 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Finish of designing the
magazine
Find more short stories
about artist
Find more short stories about
artist
Find more short stories
about artist
Send finished
magazine of for
production
Weekend off Weekend off
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
Friday 26th August Friday 26th August Friday 26th August Friday 26th August
PRODUCTION PLAN
23. Week beginning: August 29th 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Once magazines arrive
find places where the
magazine can be
distributed to
Distribute magazines
to stores and online
websites you have
found which gave
permission to
advertise your product
on
Set up social media account
and advertise the magazine on
there
Set up social media
account and advertise
the magazine on there
Product launch Weekend off Weekend off
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
Tuesday 30th August Friday 1st September Friday 1st September Friday 1st September
PRODUCTION PLAN
LAUNCH DATE – SATURDAY 2nd SEPTEMBER
24. Staff and cost (LOSS)
As you can see from the table on the
left it conveys the staff jobs and how
much they will be paid. The salary is a
fair amount due to the nature of the job
and the higher the hill level the higher
the salary will be. For example an
publisher and editor is a much more
higher skilled job then a photographer
for the magazine.
Staff Position Salary
Publisher 37,500
Editor 32.500
Journalists 32,500
Writers 37,500
Photographers 30,750
Marketing 32,500
Finance 37,750
Design 37,500
HR 32,500
Total 311,000
https://www.totaljobs.com/salary-checker/salary-calculator
25. Equipment and cost (LOSS)
Equipment cost
Office space £212,480
Apple MacBook (x25) £29,975
Adobe C5.6 master collection £9,179
Desks (x25) £937.25
Chairs(x25) £1,249.75
Printer £79.99
Cameras (x3) £687
Pens £9.58
Paper £9.16
Total 254,606.73
The table above illustrates the type of equipment that we will be using and how much the equipment will cost to
buy. Obviously the most expensive bit of equipment will be the office space leading right down to the paper which
will be used for most things around the office.
26. Marketing the magazine (loss)
I will market the magazine on all platforms possible which includes apps, also I will be marketing my
magazine on billboards and other magazine advertisement which is a form of below the line
marketing.
One major platform would be Facebook. This is because Facebook has millions perhaps billions of
users who use it and it is without a doubt that someone would come across the advertisement on it.
Another major platform is Instagram. I will try and advertise on it because millions of people are on
it and there is always and advertisement or two when scrolling down to look at other peoples
stories. Snapchat is also another major platform, however not everyone looks at the news side on it
therefore we do not want to waste money on advertisement on a platform that no one even looks
at. These are all forms of above the line marketing which is good as the possible amount of people
that will e able to see the magazine is so much more higher hen any other type of marketing. To
advertise my magazine on Facebook it will cost £28.72 a month £344.64 a year.
27. Printing Quotes and Costs (loss)
I will be printing about 15,000 copies and it will all add up to £3907.63.
http://print24.com/uk/product/magazines/
28. Advertising revenue – this is how you are
going to make money!!
In my magazine 17 full pages of advertisement which comes to 5,005
pounds a page so in total it will come to 85,085. Also 15 half pages of
advertisement which are 2,752 and the total comes to 41,280.
All together
comes to
126,365
https://www.slideshare.net/charlie17morris/q-media-pack-27920971
29. Subscription sales (profit)
Subscription for 12 months for the cost of 8 months.
8x3.00= £24.00
If I sold 8,000 subscriptions I would make £192,000
I did this by doing 8,000 x £24.00
30. How many magazines will I sell – budget
summary
If I sold 12,000 magazines in a year at the cost of £3.00 I would make
£36,000.
31. Budget Summary OVERIEW
Profit and loss break down
Profit
1. Money from selling magazine -
£36,000
2. Advertising revenue - £126,315
3. Subscription sales – £192,000
TOTAL: £354,315
Loss
1. Equipment cost- £254,606.73
2. Staff cost- £311,000
3. Printing- £3907.63
4. Advertising the magazine-
£344.64
TOTAL: £569,859
Profit minus loss = -£215,544
It is okay to have a lost in the first year of my magazine as the business is just getting started. This means the business
would have to pay for start up costs such as equipment. However in the second year I wouldn’t have to spend money on
costs such as equipment. This means that the profit will increase up to a profit, not a lost. If my magazine sells in the
shops.
32. Ethical & Legal Issues.
The Code- It is the cornerstone of the system of voluntary self-regulation to which
they have made a binding contractual commitment. It balances both the rights of the
individual and the public's right to know. This connects to my magazine because I
would need to be careful in what I think the public needs to know about the article.
Accuracy- This is when the media company has to make sure that what they are
publishing is accurate towards the IPSO guidelines. However if the company is
inaccuracy when this must be corrected or they have to write an apology. However
the publisher could be sewed by the person they have accused if they have no
evidence of what they say. This connects to my magazine as my journalists have to be
accurate in what they connote about the person they are interviewing.
Privacy- This is when the editor has to be careful about what they are writing about
someone and they don’t expose any sensitive information. The code says that
‘Everyone is entitled to respect for his or her private and family life, home, health and
including digital communications’ so this means that if an editor mentions any of this
they can take action against them. For example my magazine cannot expose any of
this private information when writing about an artists without their permission.
However if the editor has consent from the person they are allowed to mention these
topics.
Harassment- This is when the editor or journalists cannot engage in any form of
intimidation or harassment. This includes not persist in asking questions, telephoning
and if they are on someone's property and they are asked to leave they have to leave.
For example my magazine journalist cannot force someone into doing an interview
with them otherwise they could be persecuted.
https://www.ipso.co.uk/editors-code-of-practice/
33. ASA Codes
Guidance on media placement restrictions – This guideline says ‘Protecting children and young people is one of the
core purposes of the CAP Code. It is a general responsibility of all marketers to ensure that they are appropriately
protected from marketing that includes sensitive content – for instance, violent, sexual or frightening imagery –
and from being targeted with marketing for unsuitable products.’ This relates to my magazine because I will not be
able to publish anything graphic or inappropriate in my magazine to protect the people who are reading it.
ASA code 21 ‘Tobacco, Rolling Papers and Filters’ – says that tobacco product are not allowed to be advertised to
the public. This connotes to my magazine because as it is a ‘Hip-Hop’ magazine some of the artists smoke cannabis
so this can not be portrayed in the magazine as this would be advertising it to the public. Also in the UK cannabis is
an illegal substances. Furthermore young people who listen to this artists may idolise them and want to be like
them, by smoking cannabis too.
ASA code 18 ‘Alcohol’ – says ‘Marketing communications must not claim or imply that alcohol can enhance
confidence or popularity.’ this relates to my magazine because some Hip-Hop artists advertise some alcoholic
drinks. If people see the artist that they listen to drink a certain type of drink, so they would want to be drinking
this type of drink too. This then could lead to people drinking more because they think that if they drink a certain
drink they will gain the status of that artist.
https://www.asa.org.uk/uploads/assets/uploaded/e75b867d-
3872-4370-aec955b80a83f45e.pdf
34. Copyright
Copyright- is when there is a legal right which lasts for a certain amount of years so you can’t print,
publish, perform, film, or record literary, artistic or musical material that already exists.
This is on the bottom of the ‘Q’ magazine website, this means that everything this website belongs
to Bauer Media. If anyone uses the information or pictures on any of the Bauer Media websites
they will be persecuted for copyright. As all the stuff the any of the Bauer Media websites belong
to Bauer Media and you have to ask permission of them to be able to use their photos or
information.
The copyright act was changed in 1988 as the Design and Patents act. This is when people have
their own right to write and put their own photos in a print. Also the person who toke the photo
are able to protect them so no one else are able to use them unless they pay them or ask
permission.
This connects to my magazine because if I want to use other photographers pictures for my
magazine I would have to ask for there permission or buy the image of them for money to be able
to use it. This also happens vicar versa as if people want to use my images they would have to do
the same. Furthermore if people or I use other peoples images and they are copyrighted and I
don’t ask to use them I can get fined heavily by them. To show other people that my images and
magazine is copyrighted I will have the copyright symbol at the bottom.
https://www.gov.uk/government/publications/copyright-acts-and-related-laws
35. Regulatory Issues Watermark
Content that usually has copyright can be referred to as Intellectual Property
(IP) and this is protected by the law. IP can be divided into two categories;
Industrial Property and Copyright. As well as IP on printed work (hard copies),
you can get a digital watermark which protects any copyrighted content from
any magazine online and in any digital format. For example ‘Q’ magazine have
digital copies for the people have subscribed for them and by having the data
protected someone cannot still that data. It is important to have this because
it means people will have to pay you to use your information/ ideas and the
company can also decline the use of their products if they wanted to. The
best way to protect your IP is to acquire a patent. However, this can take
several years to get and costs over $7000 in fees but it allows you to not have
your own work stolen by another person.
For example ‘Q’ magazine can put their logo on a image so when someone
else comes and wants to use it they have to go to ‘Q’ magazine and ask them
if they can use and the magazine company could ask them to pay them to use
it.
36. Regulatory Issues
Data Protection Act (1998)- Is an act of the United
Kingdom (UK) Parliament defining the ways in which
information about living people may be legally used
and handled. The main intent is to protect individuals
against misuse or abuse of information about them.
For example ‘Q’ magazine has to the very careful about
what they put into their magazines about a person they
are talking about, if they are not they could be sued by
the person and fined.
http://whatis.techtarget.com/definition/UK-Data-Protection-Act-1998-DPA-1998
37. Complaint procedure
To make a complaint on ‘Q’ magazine you have to scroll down to the bottom of the
page and it will say ‘Complaint Policy’ under the heading ‘The Small Print’. Then it will
take you to another page where it tells you how to make a complaint. To make a
complaint you have to send an email to complaints@bauermedia.co.uk or you can do
it by post to Bauer Consumer Media Limited, Endeavour House, 189 Shaftesbury
Avenue, WC2H 8JG and addressed to The General Counsel. When you are writing your
complaint you have to include a link to the complaint and a written explanation of your
complaint and any other documents that helps with your complaint.
http://www.bauermediacomplaints.co.uk
38. Complaint procedure (Continued)
Some people may complain about this ‘Q’ front cover as Lady Gaga is
being made to pose seductively and being topless. This may cause
other women to be annoyed as the image of the women is being used
as an objected to attracted males to buy this issues of the magazine.
This is also used to attract a younger audience to buy their magazines.
Another example of this is the front cover with Cheryl Cole on it.
39. Witness Statement
This is my witness statement, it includes what I did well in the pitch and what I could include
to make my pitch better. One of the things I could have done better was to include the target
audience for my magazines. This means I now have to go away and add my target audience
to my pitch presentation.
