Unit 13

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P1 Evidence
Name: Stanko Saczek
Candidate Number: 2123
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
Magazine Product Logo HERE
Publisher Logo HERE

Contents
1. Purpose of magazine
2. Target audience of magazine
3. Front cover annotations and labels
4. Form and style of magazine
5. Genre of magazine
6. Frequency of magazine
7. Socio-economic needs
8. Double page spread connotations
9. Double page spread connotations
10. Process of production for a magazine

Purpose
The purpose of this magazine is to show the public the top rappers and hip
hop artists in the hip hop industry. This magazines purpose is also to let the
public know some inside information about their favourite hip hop artists,
which makes a personal relationship between the reader and their artist as
they would read information about their artist and maybe for example find
that they have the same interest in some thing, this would form a personal
relationship and could make the reader like or idolise the artist more, this
could be through the quote that is in this front cover magazine “Diddy finally
speaks to us”.
Also, this magazine denotes to their audience and the public information
about the top new hip hop songs and collaborations that have happened in
the industry. The strap line of the XXL magazine is “Hip Hop on a Higher Level”
this connotes that this magazine is the best of them all, this could also mean
that maybe they have invested more time and chosen to make their hip hop
magazines even better then they've ever been.

Audience
• For the XXL magazine the target audience is young
people who are into Hip Hop and Rap music. If I was to
put an age rating it would be 16+ mainly because of
some of the words and subjects that are talked about
within the music magazine. XXL magazine seem to be a
big influence on the young generation, stereotypical
speaking this magazine is for Hispanic and African
American origins as many of the artist are from these
origins and the music that XXL cover in their magazines
are Hip Hop and Rap and this music is inspired by
African American and Hispanic cultures

Form and Style
The form and style of the magazines is very much like any other hip hop and rap magazine would
be. The masthead “XXL” is very large just like the “VIBE” magazine, my chosen magazine is XXL
could imply that they are more passionate and serious about their work as they want to be the
largest ad greatest size which could connote to the audience that if they purchase this magazine
they will be getting the best quality magazine right now. The XXL magazines are always laid out
very similar, their mastheads being behind the artists ad having their masthead around the same
size at all times, as you ca see here they also have the main headline in the same place. The XXL
magazine also always have their barcodes in the place although here they are landscape ad
portrait. The colours in the XXL magazine are very clear and very routine, they always go for a
very simple background colour and the headlines match the colour of their mastheads. The
language used in the XXL magazines are very much the language that the artist are featured in
would use, the type of language that is used in these magazines is slang, for example you have
the quote “the dopest music” this is the type of slang that the magazine is full of. This gives a very
stereotypical view as it tells the audience that the magazine, music and artist within the magazine
are very ruff and very stereotypical thugs

Genre
• XXL magazine covers news about current and upcoming hip-hop artists over the
nation. In this they cover what is known as 2014's Freshman Class which consists
of twelve of hip-hop and R&B's artists to look out for. What XXL covers is often
explicit interviews with different musicians of the hip-hop genre, for example the
interview with Chris Brown where they talk about Chris Brown being different
from other rap artists. This lets the readers read his interview and lets them know
what makes him independent from other artist that may be very similar with one
another. There are many stereotypes throughout the XXL magazine, such as the
picture of Chris Brown on this slide, the smoke flowing out of his mouth can imply
that they are very relaxed artist and that they do things that are frowned upon
such as smoking with an attitude. Additionally the choice of clothing that the
magazine gave him is very unique, the chains are very stereotypical as when the
public think of rap artist they are full of flashy jewellery big chains and fancy cars,
and mainly people who intend to break the law. This stereotype is what XXL try to
aim for as they are the leading rap and hip hop magazine

Frequency of the magazine
• XXL magazine produce 6 magazines per year,
therefore they let out one magazines every
two months. The magazines are sold around
£3.95

Socio-economic needs
• XXL magazine would be classed in the D and E
category of socio-economic needs, as the magazine
attracts a lot of young students as they like the type
of lifestyle and music these artists make and the fact
that they are in the E category, not all young people
find this type f magazine interesting but
stereotypically lots of young people like artists in the
magazine. Another reason why I picked this
magazine to be in the D and E category is because
much of the stories and the music with in the artists
life are about struggles and coming from hard up
bringing, many people who are unemployed put up
with these situations on a daily basis therefore they
may listen to music like this and read magazines like
this as it reflects on their life and they build personal
relationship with the artists.

Double Page Spread (DPS) and Annotated Codes & Conventions on this slide
Large picture
of Chris Brown
over a whole
page. This
would attract
the public to
buy as it’s a
very eye
catching
image. This
picture is a
focus on Chris
Brown which
tells the
audience that
this story will
be focused on
him
Web address on the bottom of the page, this
allows the reader to find their website online
and read more about the magazine
This page has
credits to show
you who is
being
interviewed or
spoken about
The quote given by Chris Brown “I’M DIFFERENT”
could attract the audience as it could imply that the
story is about something personal

Drop
Capital-
The drop
capital is
very
unusual as
it takes up
half of the
page.
Page number and web address-
This magazine always has a page number and a web
address, this allows the reader to access the magazine
online. This is a example of technological convergence.
This page is covered in text of the interview. The text on
this page is very organised they are all the same width.
Although the interview is organised it’s a very unusual
as the interview is more text based rather then
questions and answer based.
Although the other page is
very text based the next
page is very picture based
as it is a full page spread of
Chris Brown. This picture
has a very unique style as

Process of production
• First of all you must have a deadline for each story to be given to the editor of the magazine,
you also must have time to proof read the magazine. You must have a printing deadline and a
distribution deadline. Lastly you must have enough time for the editorial board to look over
the magazine and add their comments.
Step by step process of production.
1. Create a production schedule
2. Create a content page
3. Create a detailed plan for each story
4. Proof read and edit stories
5. Magazine is ready to be designed
6. One final check before sending of to be printed.
Where XXL magazine is sold?
XXL magazine sells in most stores throughout the UK. Main stores would be big supermarkets
such as Asda, Sainsbury's and Tesco's. this magazine also sells in many corner shops and
newsagents.

Unit 13 –
Planning & Pitching a Print Based
Media Product

Content
1. Mind map
2. Font styles
3. Summary of ideas for magazine
4. Target audience
5. Hartley
6. Demographics
7. Maslow's hierarchy of needs#
8. Psychographics
9. Spending power
10. Socio-economics
11. Similarities between my magazine and XXL magazine
12. Mood board 1
13. Mood board 2
14. Mood board conclusion
15. Hand drawn draft of front cover
16. Hand drawn drafts of double page spread
17. Inspiration
18. Front cover annotations
19. Double page spread annotations

LO2
Key areas of my
magazine
Masthead ideas
DOPE
EAZY
SWAG
HARD
Colour scheme
Red-Black-white
or
Black-Yellow-white
Font style
Primetime-Red october-Freshman
Square.
Freshman is the most likely as I
really like it and thinks it satnds
out the most as its simple but
affective.
Possible artist on the front
page
Chris Brown
2 Chainz
Lil Wayne
Eminem
Asap Rocky
Logic
How will it be presented
my magazine will be presented with lots of
pictures of artists with small stories on the
side, this will most likely include
advertisement just like in XXL. By doing this I
have to take great care in order to not make
it look like a ‘we love pop’ music magazine as
those magazines are very different in
stereotypical views
Price of magazine and
frequency-
This will range from £2 to
£4. my magazine will be
published once every
month.

Font styles.
The font I have chosen is ‘Myriad Pro’ as I feel that this is the best font for my magazine as
its simple bold and stands especially if put into the right colour scheme. I have decided that
the name of my magazine will be Dope. I have chosen Dope because its hip hop slang, many
people in the rap industry use this. The word Dope is slang for cool or sick, therefore this is
the language that my target audience will be using. As well as the word meaning cool, it also
another word for drugs, mainly marijuana which hip hop artists stereotypically rap about.
MYRIAD PRO

Summary of ideas for magazine.
Genre
The genre of my magazine is going to be Rap and
Hip Hop, this will be very identical to the Hip Hop
magazine XXL. It will cover the latest and biggest
rappers in the Hip Hop industry.
Format of magazine
The colour of my magazine is going to be black and
yellow, the black will be the more dominant colour
and yellow will be the less dominant.
The size of my magazine will be 27.5cm-lengt and
20cm-width

Target Audience
• The age range fort my magazine would be from 16 to
adult. This is because the content and images in the
magazine might be a bit unappropriated for people
under the age of 16.
• The Gender of the magazine will more likely be male as
the content in it is very male, as well as this, most of
the rappers in the magazine would be male rappers.
Although I say the magazine is more for males it is for
both genders as there will also be female artist and
they might have stories or artist that females are
interested in. the rappers and music fetured in this
magazine will Rap and Hip Hop therefore this music
will be Hispanic and African American

Hartley
• Ethnicity- stereotypically XXL magazine would sell to African
American or Hispanic ethnicity. This is because rap and hip
hop music was started by these ethnicity and most rap
artists today are black or of a African American ethnicity.
Although stereotypically this magazine is for black people,
many white people would also be looking at this product as
more white rappers are in the hip hop industry.
• Age-XXL magazine would mainly look to sell to teenagers
and young adults. This is because it is known that young
people like this type of music. This is also because many rap
artist are very young and therefore the customers of XXL
magazine can have something in relation with the artist.

Demographics
• Socio-economic factors- XXL magazines readers are
classed in the E and D category, this is because the
people classed in E and D are unskilled and
unemployed individuals, as hip hop artists show an
image of poverty the music is connected with the
categorise of unemployed and uneducated. As well as
this, people who listen to Hip Hop music are
stereotypically unskilled and haven't educated very
well as of poverty.

Maslow's hierarchy of needs.
• My magazine fits in the top of the pyramid of
Maslow's theory. My music magazine gives
people creativity and morality as they learn
about an artist and what the artist are really
like, creativity could be in this theory as the
magazine allows the audience to view many
different type of style of clothing that the artist
wear and the personalities they have, this
would give the audience creativity as they
would take the information from the artists
that they maybe wouldn’t usually know about.
Reading magazines in not something you
would think do unless your basic needs were
met which are further down the pyramid.

Psychographics
• Stereotypically people who listen
to rap or would read the XXL
magazines would be put into the
strugglers section. This is because
people who listen to rap are
looked at as unskilled individuals
with low education. These people
are mainly physical skilled or
mechanically, such as a car
mechanic. Psychographics also
tell us that this group are heavy
consumers or alcohol and maybe
drugs. Rap music involves the use
of alcohol, drugs and money
therefore the strugglers table
would suit the XXL stereotypically.

Spending power
• As my magazine would be in the D and E category
the spending power on this magazine cant be to
high as stereotypically my customers are
unskilled individuals therefore they don’t have
massive amounts of money to spend on things
such as magazines. As of this I have decided to
make my magazine cost around £3.50. this is
because we know that our target audience is
young adults who maybe don’t have as much
money on the side to spend on magazines every
month.

Socio-economic needs
• My magazine would
most likely fit in the E
and D category, this is
because stereotypically
Rap and Hip Hop is a
thug and gangster type
of music, therefor
people such as thugs
are placed in the E and
D category as they are
stereotypically unskilled
and unemployed.

Similarities between my magazine
and XXL magazine.
Masthead- My masthead is very similar to XXL as I felt that a simply bold and big
masthead is the most suitable as my magazine is Rap and that is generally a very
serious music therefore I chose a bold and hard masthead just like XXL.
Layout- The layout of my magazine will also be very similar to XXL magazine as I found
that XXL aren't very flashy with there artist, there is always a simple background and
only around 3 colours, which for them is black, red and white. My layout will be just
like XXL with the artist in the middle, the shot of the artist will either be a middle shot
or a close up of his face like Lil Wayne in the front cover of XXL on the right hand side.
The masthead will be on the top left hand side and if the artist over laps with the
masthead I will make sure that the masthead is underneath the artist, this could show
that my magazine take pride in their artist that they feature
Colour- The colour of XXL magazine is mainly black, red and white, from this I've
chosen to use black, yellow and white as I think the three colours will stand out
against one another
Front cover- the front cover of my magazine will look similar to the XXL magazine
covers as I think that they are appropriate covers for the genre of the magazine.

Mood board conclusion
• As you can see from my previous slide of my
mood board, my magazine will be a very African
American genre as most of the rappers are black
or from a African American origin, this will be a
stereotypical gangster and thug magazine. There
will also be white rappers in my magazine such as
Eminem but the majority of the rappers will be of
African American ethnicity. In the second mood
board you can clearly see what kind of clothing
and accessories you are likely to see on my
artists. This shows a very stereotypical gangster
image that rappers go for.

Hand drawn drafts of front cover.

Hand drawn drafts of double page
spread

InspirationInspiration
I've used these as my source of inspiration for my magazine double page spreads. I didn’t want to
completely use their ideas therefore I changed them slightly. The drop capital in the Chris Brown double
page spread really gave me a good idea of how I could use that to make the page look more professional.
Similarities such as the picture on my first double page spread of the mid shot of the artist is very similar to
the XXL magazine close up of Chris Brown.

Front cover
Barcode- the
barcode on the
bottom right of
the page will
also include
the logos of
Facebook and
twitter
Masthead- the
masthead could be
yellow on a black
box or the other
way round, this is
just a plan so far so
changes could be
made when I see it
on Photoshop. The
strapline will fit
under the
masthead where
exclusive also is
Story separators-
these are going to be
the other stories in
the magazines that
we think people will
find interesting,
these will involve
artist like 2
Chainz and Tyga
Anchorage text- this will be
place under the main story
to give the audience a extra
hook to get them to
purchase the magazine
Headline- this will be the main
story in the magazine. This is the
one we feel is most important.

Content
1. Masthead ideas
2. Social media
3. Proposal
4. Target audience
5. House style
6. Front cover drafts
7. Double page spread annotation with inspiration
8. Magazine flat plan
9. Double page spread draft article
10. Question and answers in my double page spread article
11. Reflection of the creation of the magazine
12. Creation of the double page spread

Masthead ideas
Here are the four ideas for my mastheads, I feel like all of them stand out and will
attract a pass along audience, therefore my magazine would be eye catching for the
audience and would hopefully lead them to purchasing the magazine.
Final decision- the final decision for my magazine masthead will be Dope. This may be that I will
change the font style in future purposes if it doesn't look good on the magazine page. But I feel
that the word dope will fit my magazine the most. The yellow background with the black text
makes the name of the magazine stand out really well. Although swag and dope are both used
in the hip hop slang, I feel that dope is much more connected to the rap music and the target
audience that I will be aiming at.

Social media
• Social media is a very important part of my magazine, this I because my target audience are
young people and therefore it would be the ideal place to interact with them. I would place
my social media site on my magazine in the bottom right of the front cover in order to let my
audience know that they can interact with the magazine on social media sites such as, twitter
and Facebook. As well as social media sites, I will also make sure that at the bottom of every
page there will be a web link to my magazine page, this is a good way to getting my audience
to visit the magazine website and find more information on the article or artist that they are
reading about. Social media will also allow my customers to join in on discussion about the
recent subjects

Proposal
The proposal ideas are just below the PowerPoint presentation.

Target Audience
• The target audience for XXL magazine is categorised in the age groups
between 16 to about 30. XXL magazine target audience are classed in the
D and E category of the demographics table, this is because stereotypically
people who rap or listen to rap are gangsters or are involved in a gangster
lifestyle this is the genre XXL magazine are based on. The reason that the
target audience starts from 16 is because some of the content within the
magazine may be unsuitable for younger ages. XXL magazine is classed in
the E and D category, this is because stereotypically people who rap or
listen to rap are from hard backgrounds and are less skilled and able of
doing intellectual jobs. Stereotypically the target audience would be young
black males, this is from the Hartley theory. Stereotypically my magazine
would sell to young African Americans as the hip hop and rap industry is
mostly full of African American rappers, therefore it is know to be
supported by young African Americans. This would also apply for gender
as most rappers are male rappers as they rap about power and in the eyes
of a rapper that is what they want, therefore more males would listen to
rap as the subjects they rap about may not be as appeling to the female
gender as it is to the male gender.

House style
The house style is a very important convention for the presentation of the magazine, therefore I have spent a
long time thinking about how I will present this essential ingredient to make the magazines brand identity
stand out. First thing is colour. The colour of my magazine will be yellow, black and white as I feel these colours
will look really well together and the yellow will stand out around the black and white. Another thing will be
the positioning of the magazine masthead logo, which will be positioned next to the number, and next to the
masthead logo will also be placed a web page (Cross Media Convergence) so that my readership can visit the
website to access more exclusive content, as well as, through technological convergence means, watch an
interview with a famous ‘star’ on top of reading about it in the magazine. The inclusion of a website for the
magazine will also ‘inform’ (Katz) the fans go onto my website and find out more information about the artist
within the magazine. Social media will be big part of my magazine as my target audience is young and therefore
they all use social media daily. This would be a great way to advertise the magazine and also let people
discuses our latest reviews and stories about the artist that are in my magazine.
The font style for my magazine will be Myriad Pro this is because it’s a really simple and good font to have for a
magazine. This font style will be used for my masthead as it fits perfectly with a drop shadow. There where a lot
of choices of font styles but at the end I decided to go for the simply one, this was because if I went for a fancy
one it would not appeal to my target audience.
The layout of my magazine will go right under the masthead box, the strapline will include slang. I feel like I
related the title of the magazine well to the strap line as the strap line uses the name of the magazine. The
strapline will be ‘RAPS DOPEST MAGAZINE’ the word ‘dope’ is African American slang for cool same applies
with ‘sick’ or ‘swag’. But as well as ‘dope is used for cool, the word ‘dope also means drugs, mainly drugs such
as cannabis, this relates to the magazine and the artist featured within as they are well know to do illegal drugs
and rap about issues like this.

This is my hand drawn draft these
drafts will help me a lot to design
my magazine as I can having
something to look back on if I
forget what I want to design the
magazine like.
Other ways that it will help me is by having the
hand drawn drafts I already have planned what the
layout and what I want the magazine to look like,
therefore I wont be changing my magazine half
way through the process as I already know what I
want to the magazine to look like.

Double page spread
Title- this will be the tile
of the story, this will be a
really important party of
the story as the title is
the quote that grabs the
readers attention
therefore it must stand
out in order to sell.
Picture- the picture of the artist will be a mid shot
over the two pages. This may change in time
depending on what the final piece looks like. XXL
tend to take a full page picture with no writing
presented on it, this is to make the artist stand
out.
Exclusive- this is in the top right corner, it will be in a
red box in order to grab the readers attention and let
them know that this is a exclusive story. This is used in
XXL magazine to show the reader what stories are
most important, we have used this idea as well
Drop capital- this drop
capital is a inspiration from
the XXL double page
spread, this works very well
in XXL as the drop capital
stands out as soon as you
open the page. The drop
capital will be very big in
order to grab the readers
attention and make him
read on.
Web address and page
number- the web dress and
page number are very
important. This is because
the web address allows my
customer to visit our website
so that they can get more
information. XXL do this also
they put their web address
by the page number, this is
very similar with my
magazine.
Comparisons

Magazine flat plan
This is my magazine flat plan, this
includes what my magazine will have on
each page.

My double page spread draft article.
• The interviews that inspired me where in the XXL magazine where Chris
Brown is being interviewed, as well as being inspired by the interview I
was also inspired by the layout as it was a very unique layout. For example
the big drop capital in Chris Browns interview.
The artist that I will be featuring on the front cover
will be Logic, as well as on the front cover he will
also be he artist that I will be interviewing as I think
that then I can link the headline with the interview.

Questions and answers in my
interview with Logic
Q-what age are you now?
A- I just turned 24 actually
Q- where were you brought up?
A- I was born and raised in Gaithersburg in Maryland
Q- when did your carrier properly start?
A- my carrier properly started in the year 2009
Q- What record label are you with at this moment in time
A- at this moment in=m with a record label called Def Jam
Q- is it true that when you where a young kid your brother use to sell crack cocaine to your father?
A- yeah when I was a little kid my dad use to buy crack of my brother and my brother was a dealer, both my parents where crack addicts.
Q- what was your relationship like with your dad when you where young?
A- When I was a kid my dad wasn’t a big part of my life, I don’t really remember seeming him around a lot, but as I grew up I managed to keep in
contact with him and now I still have contact with him.
Q- is it true that you where a talented English student?
A- yes I guess so, I started skipping classes in the 10th grade and I failed every class except English, then the school gave up on me and kicked me
out.
Q- when you where a young kid at the age of 13 you met your mentor Solomon taylor, wheat was your relationship like and how did he help
you get into music?
A- Yes Solomon Taylor was my mentor he bought me numerous cd’s with simple beats to them and told me to write lyrics over them and from this
I started to make music.
Q- through out your carrier you had a few names before your build up of fame tell us about one.
A- yes I had numerous names as I was growing up rapping, one of them was psychological , this is because I just loved the word because it was
about the mind and I knew that that’s what I wanted my music to consist of
Q- In 2009 you seem to be going throuigh a very bad stage relationship wise, tell us something about that.
A- yeah I came out of a 5 year relationship while working on my music, you can put your everything into a relationship, but that doesn't mean
that you will get it back, and when I created my first mix tape I could see the amount of time I sacrificed I order to make my music and I can see
what I get back and that’s the same I give. Although through this I feel as I have sacrificed so much from my relationships to friends and family.

Reflection on the creation of the
magazine.
• The front cover and the double page spread where both created on Photoshop. The front cover was
created first, but before this we had to plan what we wanted the magazine to look like, we did this
through hand drawn and magazine flat plans. Once we did this we created the front cover.
Step by step of the creation of the front cover.
• First of all we had to get the measurements of the magazine in order to create the right sized canvas
• I used the ruler tool in order to see where everything will be positioned, these where things such as,
barcode, masthead and strapline
• Then I inserted the background of my choice
• I then created and placed the masthead, small version of the masthead to go above the barcode,
strapline, barcode and the exclusive box in their positions that where set out by the ruler tool in
order to help me get the exact positing right.
• After the barcode was placed in I used the ruler tool to in order to measure out two small boxes so
that I could put the Facebook and twitter logo in, thanks to the quick selection tool it was nice and
easy to crop the logos out of their white backgrounds
• I placed the taken picture of my artist on the page, I used the quick selection tool in order to crop the
surrounding s of him in the picture as I only wanted him. I placed him slightly to the left of the
centre of the magazine.
• I used the spot healing tool in order to get rid of any spots on the artist face that where un wanted, I
then found picture of tattoos which I applied on my artist face so that he had a more of a rap
stereotype look. I made the tattoos look real by editing them to look like they are on his skin.
• I added the headline story across the artist chest, then I also added the side stories on the right side
of the magazine, I used the ruler tool to get the separation between each artist name, I also used the
text tool in order to put a little advert in the bottom of the magazine.

Creation of double page spread
• This was also created on the Photoshop software.
Step by step creation of double page spread.
• I used the ruler tool in order to get all the positioning of the magazine right
• I created the background, I then found a picture on the internet of smoke that I then used the quick
selection tool in order to get rid of the background so that it would go with the black background
• I imported the masthead and exclusive box from the front cover in to the double page spread, this
saved me a lot of time rather then recreating an identical copy
• Also used the small masthead in order to place it next to the page number at the bottom of the
magazine and the web address
• I then imported another picture of my artist, again I used the quick selection tool in order to get the
background put. I the positioned him in the middle.
• I then used the text tool in order to put a big quote from an interview with my artist on the left page,
I also used this to put the editors, photographers and artists names
• Finally in word I created a question and answer interview. I did this in word as photo shop text
doesn't have spell check and therefore isn't as affective as the word software, after I finished the
interview I inserted it in to the right hand page of the magazine.
• Finally step was using the pen tool. This was a really use full tool as I used it to put text around the
artist body, I had to create a line around the artist body and the text fitted in at the same shape of the
outside of his body. This was a great tool as it was very effective and looked very professional.
That is how I created both my magazine and double page spread, Photoshop was very used full as it had
all the tools I need and more

Content
1. Purpose of magazine
2. Publisher
3. Forma and style
4. Content
5. Content continued
6. Genre
7. Target audience
8. Frequency
9. Production process of the magazine

Purpose of the magazine
The Source’s strapline is ‘The Bible of Hip Hop Music, Culture and
Politics’ the connotations behind this strap line may be that the source
is trying to get a message over to their audience that ‘The Source’ is
the best magazine for hip hop culture and politics. This is because they
use the word bible which they are trying to get a message over that
this is the best possible magazine to get. The publisher of this
magazine is ‘North Star music publishing ltd’ their slogan is ‘music is
our business’ the connotations behind this slogan is that north start
publisher specialise in music as it is their business therefore they will
be very experienced in this subject. The price of the source magazine is
around £5 this is quiet expensive for a Hip hop magazine, although you
are able to purchase subscription for the magazine in order to get
electronic copies.

Publisher
• The publishers of source magazine are called
‘North star music publishing ltd’ this is the
publishing group that publishes the sources.
They also publish magazines such as ‘Jones’

Form and style
The form and style of this magazine is very much like XXL. This may be
because they are also the same type of music genre. The masthead is
always bold and always has ‘The’ against the ‘s’ of the word source, as
show below. The size of the magazines is a4 like most magazines. The
language in this magazine is also much like XXL. This is because they
feature the same music. This means the language in the magazine has
a lot of African American and Hispanic slang as that’s their target
audience. Although as well as having slang this magazine also features
politics and culture , therefore for that section of the magazine they
have very intellectual language for the upper class individuals.
The colour scheme in this magazine depends on who's the artist on
the front page sometimes the mast head is grey and black as shown
below and sometime the masthead is red. The source magazine varies
their colours o their magazines so therefore they don’t really have a
colour scheme that they stick to.

Content
The content in The Source magazine is very similar to XXL when it comes to language
and the choice of artists they pick. Although the source magazine content is also very
different as they feature a lot of articles that include things such as culture and
politics. As well as this they feature general information about rappers rather then
their music. As you can see below the source magazine focus less on the actual music
and the stories that the artist have. As well as this as you can see the headline on the
right is also a article headline by the source. The source magazine also focuses on the
political problems and culture discussions. This makes the magazine very unique as it
includes a lot of information from different for people with different areas of interest.
This is because it consists of what a normal rap magazine would have, but also it has a
very wide range of stories going from president Obamas speeches to ice cubes latest
information on re-joining the NWA crew.

Content
As you can see here is a article about Eminem. As
this is partly a rap magazine you would think that
they would talk about his latest songs and
collaborations, instead The Source magazine tends
to talk about other things such as his life or what he
is currently doing. As you can see they don’t
advertise his music in anyway and at the bottom of
the page they have a number of song names and
not a dingle of them is Eminem's song. This
magazine is very unique as they don’t focus on the
music but more about the stories about the artist,
this is what the source magazine brings to the table
that is very different compared to other magazines.
This is why The Source magazine are one of the
largest magazine in the United States

Genre
• The genre of this magazine varies. This is because in this magazine they
feature rap, culture and politics. Therefore for each section there is a
different genre. The main section is hip hop therefore the majority of the
genre will be for the African American ethnicity. The pictures in the hip
hop section of the magazines are very much stereotypical for a rap artist,
this is because in the photo there are lots of chains, cigars and anything
that represents wealth. This is what rappers tends to show

Target audience
• The target audience for The Source is young people who are into
Hip Hop and Rap music. If I was to put an age rating it would be 16+
mainly because of some of the words and subjects that are talked
about within the music magazine. The Source magazine seem to be
a big influence on the young generation, stereotypical speaking this
magazine is for Hispanic and African American origins as many of
the artist are from these origins and the music that The Source
cover in their magazines are Hip Hop and Rap and this music is
inspired by African American and Hispanic culture. As well as it
being a target audience for young African Americans, it is also
known to be a magazine for people who like to read about culture
and politics as tis magazine also features this in. therefore this
magazine could also be for the people who are of upper class, such
as middle class as these areas tend to appeal more to the middle
class

Frequency
• The source magazine releases 10 magazines a
year, this is just less than one magazines a
month. It is a unusual amount of magazines as
most magazine either sell weekly or monthly.
https://en.wikipedia.org/wiki/The_Source_(magazine)month

Production process of the magazine
First of all you must have a deadline for each story to be given to the editor of the
magazine, you also must have time to proof read the magazine. You must have a printing
deadline and a distribution deadline. Lastly you must have enough time for the editorial
board to look over the magazine and add their comments.
Step by step process of production.
1. Create a production schedule
2. Create a content page
3. Create a detailed plan for each story
4. Proof read and edit stories
5. Magazine is ready to be designed
6. One final check before sending of to be printed.
The source magazines is available online as a digital copy. You can also buy a yearly
subscription where you will get all the magazines. the Source magazine is a very popular
magazine in the united states, it is sold pretty much in all shops. When subscribing you can
either subscribe for a digital copy or for a print copy, or even both.

Candidate number- 2123
Centre number-64125

Content slide
1. Survey monkey analysis
4. Production plan
5. Production plan 2
6. Legal and ethical issues
7. Legal and ethical
8. Calendar events
9. Equipment list 1
10. Equipment list 2
11. Equipment list 3
12. Equipotent list 4
13. Witness statement comments
14. Witness statement comments

Survey monkey feedback
As you can see from my survey people seemed to
enjoy my pitch. This is important as I didn’t bore
anyone and kept them interested about my
magazine presentation.
As you can see from these response I have a
lot of positives of what people like about my
pitch. The reviews have stated that I included a
good amount of detail in each slide and that
the connotations behind the magazine was
impressive. As well as this according to the
reviews my financial slide was impressive. This
is important as it showed that I research my
information well and explained my financial
areas of the magazine well.

This questions asks how well I spoke in the pitch. As you can
see %80 have agreed that I spoke clearly and are impressed
with this. On the other hand the other %20 have disagreed
and think that there is room for improvement. This is
important as I know that I have to work on speaking clearly
when doing my pitch. through my reviews I know I have
areas to improve therefore I would have to practise speaking
to a class more clearly and louder in order for every
individual to understand what I'm saying.
This question asks the reviewers whether they liked my
magazine front cover or not. As you can %100 said yes this is
important as the magazine front cover is the main selling
point to an individual in a shop, this is what attracts them to
buy the magazine as they think that the magazine will be
interesting through the front cover.

In this question it asks if my double page spread looked
good, just like the front cover the double page spread also
got %100. this is also important as the double page spread is
the main story in the magazine therefore it has to look good
in order to convince the target audience that the magazine
is one that they will like and buy on a monthly bases. As the
designer I feel there could be some areas to improve such as
the size of the editors, artist and interviewers name but
according to the reviews there is no areas to improve.
As you can see all the responses state that my magazine
covers have improved from the original covers. This is
important because it means that the slides now look
professional. This is important because it shows that people
like the covers therefore they are eye catching, and this will
lead to higher sales as if they are impressed by the covers
then they will think that the magazine is of a higher
standard.

Production Plan
Week beginning: Monday 2nd March 2014
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Gathering the
writers,
photographers and
editors
Editorial
and
budgeting
decision
Get together
with the
budgeting
team and
budget all the
content
within the
magazine
Setting
suitable
dates for
interviews
and phots
of the
magazine
As an editor I
need to
make a
decision
about the
aesthetic of
the magazine
Contacting
my artists
that are
schedule
for
interviews
and setting
a suitable
date for
them.
Plan some kind
of competitions
for the
magazine such
as wining
concert tickets
Completed by- Tue
3rd
Wed 4th Thu 5th Fri 6th Sat 7th Sun 8th Mon 9th
Week beginning: Monday the 9th
Plan where tour
magazine adverts
will be placed
Collect
informatio
n on your
rap artists
Photo-
shoot for
artist in
content
page
Photo-
shoot for
double
page
spread
article
Photoshop
for front
cover of the
magazine
Gathering
information
on the
articles
featured in
the
magazine
Looking over all
the images and
making sure
they look like
stereotypical
gangster like
photos
Completed by-Tue
10th
Wed 11th Thu 12th Fri 13th Sat 14th Sun 15th Mon 16th

Production Plan
Week beginning: Monday 16th
Putting all the
front cover
images
together
Choosing the
best suited
front cover for
the magazine
Put
interview
into the
double
page
spread with
the image
of the artist
Looking
over the
double
page
spread
making
sure
everything
looks
perfect
Finding the
new young
talent in
order to
put into the
magazine
Research
anecdotes
that make
the
magazine
more
interesting
Chose the best
anecdotes and
insert these into
the magazine.
Completed by-
Tue 17th
Wed 18th Thu 19th Fri 20th Sat 21st Sun 22nd Mon 23rd

Legal and Ethical Issues
Copyright- this is a law that was created in order to keep peoples work safe that they have created so
that someone else cannot use it as their own. This area applies to my magazine as it means through
making my magazine copyright no one can copy my magazine and therefore it is safe
IP- IP stands for intellectual property, this is something that you have physically created, intellectual
property cannot be an idea it has to be physical creation such as a book. Through IP you can stop people
stealing your name of your product or brand, your invention, design or look of your product, things you
write, make or produce. This links to my magazine as through IP my magazine is protected from people
using my property. Therefore they cant use my magazine name, my articles and my pictures without my
permission. You own IP if you have created it, purchased IP from the owner or have a brand that could
be trade marked, as well as this IP can have more than one owner, belong to people or businesses and
be sold to transfer.
IPSO- this is the Independent Press Standards Organisation. This is the regulator of the newspaper and
magazine industry. It include things such as:
Harassment- this makes sure that journalists do not pursuit in intimidation or a harassment way. You
must not keep on trying to question, telephone and photograph and individual. As a journalist if you are
asked to leave someone's premises you must to as if you do not this is classed as harassment. This links
to my magazine as I will have to make sure I know the laws of what my journalists can and cant do so
that my company and my journalists don break the law and get bad press

Legal and ethical
Copyright- I will have to copyright my magazine so that no one can copy my name and in
order to keep my magazine safe. In order to make your company copyright you would have
to register your business this can be done on the internet, all you do is put your details of
you and the business and you can make your business copyright, therefore my magazine
will be safe and no one can copy my magazine or my ideas without my permission.
Accuracy (IPSO)- the press must make sure that they do not publish inaccurately or
misleading information, this includes pictures. Once this is spotted it must be fixed
immediately, also if appropriate a published apology. My magazine as a publication will
have to report fairly therefore my magazine can not publish stories that aren't fair. If this
does happen I will have to change it immediately.
The data protection act- this is the law that protects personal data in the UK. This is the law
that control how my customers information can be used by my organisation, these are data
protection principles. When my magazine takes people information for things such as
memberships I will have to be careful not to take advantage of the information that I am
holding. There are many principles I will need to follow such as only using the data
accurately and not keeping it for longer than I have to, therefore once my magazine does
not need it, it should be deleted and taken of the system. When I collect people data my
magazine will have to be careful and keep all the information safe and secure so that no
one else can access it.

Calendar Events
In my magazine no dates will come in to clash with
my magazine as all the concerts that are hosted will
be nearer to the summer, this is because big venue
arenas such as Staples Centre in Los Angles will not
be in use as the sports seasons are finished,
therefore it will be much easier to organise big
concerts for my artists such as Dr Dre. On my
magazine I have a puff promotion of Chris Brown
concert in the staple centre arena this would be
launched in the summer.

Equipment list
Number of equipment Equipment
Computers x12 Apple iMac
£899.00
Printers x2 HP LaserJet Enterprise M725dn A3 Mono
Multifunction Laser Printer
£2,200.00

Camera x6
Tripods x6

Adobe Photoshop x12
Desks sets x12

Office Snack and refreshments Monthly allowance=£160.00

Witness statement analysis
As you can see I have a lot of what went wells in my witness statement, this is good as it means that my work
had more positives than negatives. As you can see it on the witness statement it mentions that I have done a
good overview of the magazines and of the connotations of the magazine, it also states that I had a good
overview of the content of the star appeal and the target readership. This is important as target readership is
the key to getting sales, this is because f I understand my target readership I will make the magazine suit them.
For example I wouldn’t have a hip hop target readership and try to sell pop magazines to them as this wont
interest them in any way. Other strong areas in my presentation where the social media slides and the
advertisement slides. In the even better if box I had a few corrections to do for my magazine presentations.
These where corrections such as, the advertising, why did I put my magazine advertises in my competitors
magazine, therefore I would have to talk about the cost, why I did it and how this will help my magazine beat
my competitors. This is an important area to improve as the right advertisement will really get my magazine up
there with all the worldwide magazines, therefore I will have to-do some research and improve these slides
and say how my advertisement will affect the sales and reputation of my magazine. Another area for
improvement was my pre production material. As stated on the witness statement I have not included enough
information for each day therefore I will have to go back and add more information for each day so that it can
be of top quality. I can include things such as how much each step will cost me to produce. For example, how
much will it cost me to create the double page spreads and how long this process will take. The last even better
if tells me not to rely on the handout to much. This means that I was reading to much. The way to improve this
is to practice reading what on my script and going through the presentation to know what will b coming on the
next slide, rather then relying on the script. I could improve this by putting less information on the script and
talk more freely, this would make my presentation seem more professional as the publisher will see that the
things I am saying are not just from the script but from general knowledge of my magazine.

Unit 13

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Unit 13

Editor's Notes