How to entice your current Advocates to come out of hibernation and engage with your referral program.

1. Promotions that
Prompt
Repeat Referrals
How to entice your current Advocates to
come out of hibernation and engage with
your referral program

2. Sweep your
Advocates off
their feet with
a Sweepstakes
In addition to your main
incentive, offer an entry
into a sweepstakes
every time an Advocate
makes:
A new qualified referral
A new referral share
Or a successful referral

3. Why
Sweepstakes?
It motivates Advocates to
make a referral during a
slower period
It will provide you better
ROI since you will only be
rewarding a select number
of Advocates who
participate

4. Give your
Advocates
something to
reach for with
Tiered
Rewards
Tiered Rewards offer
Advocates rewards that
increase as the amount
of successful referrals
increase over time

5. How ADP
implements
Tiered
Rewards
ADP offers $100 credit for
each of the first three
successful referrals they
receive from an Advocate
Upon the fourth successful
referral, an Advocate will
receive free payroll for a
year

6. How to
determine
your Tiered
Reward
The type of Tiered Reward
you decide on is based off
your analysis of the
average number of referrals
the typical Advocate makes
With ADP that was three
successful referrals a year,
requiring the fourth referral
to be more highly
incentivized

7. Make your
Advocates feel
special with
Special Offers
Special Offers can be
launched during a slow
time of the year or when
you want to generate
increased participation.
They can be anything
from:
Monetary
Bill Credit
Training
Or even tickets to user
events

8. Special Offer
vs
Sweepstake
Pro
Special Offers can be more
influential than
Sweepstakes since the
Advocate will directly
receive the incentive
instead of just being
entered to receive it
Con
Special Offers usually
require the Advocate to
achieve a successful referral
unlike a sweepstakes where
just sharing a referral with
someone could be enough
to get a reward

9. Promote with
Sales and
Customer
Success
Your Sales and Customer
Success team have
previously built special
relationships with
Advocates. Promote your
referral program through
them by having them:
Create general awareness
Ask for additional referrals
Remind Advocates of
benefits and rewards

10. How to
empower Sales
and Customer
Success
promotions
Empower Sales and
Customer Success to reach
out to Advocates by
providing them with:
Resources to remind them of
the benefits of referring you
Access to in-depth Advocate
profile that records their
referral made, accepted, and
successful
Information about tired
rewards or special offers
A new fresh message

11. Retargeting
your Advocates
Retarget current
advocates based on their
referral activity and
reach out to them for
additional referrals.
Filter you advocates
down by behavior:
Advocates who haven’t
referred yet
Advocates who have
referred but not in the last
90 days
Advocates who have
recently had success with a
referral
Etc.

12. Natural
Retargeting
openings
There are times that you
naturally reach out to
current customer or
partner advocates. Use it
to mention the benefits
of referrals. These times
include:
Checkups into how the
product or service in
functioning
Regular meeting on
improvements or updates
A point where your product
or service has had a
moment of success
Subscription renewals

13. Automated
Email
Reminders
Nurturing Emails:
Are white labeled to your
brand
Acknowledge the
submission of a referral
lead
Keep them updated on the
status of their referral
Notify them of a successful
referral and reward
Encourage additional
referral activity by keeping
the advocate informed

14. Amplifinity referral marketing software generates
revenue growth for sales-driven companies.
Amplifinity turns customer, partner and employee
advocacy into high-quality leads by integrating
referrals into marketing and sales processes.
Companies like ADP and DIRECTV trust Amplifinity
to enable high-quality acquisition while providing
an engaging experience for their advocates.