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to grow your business with ZERO BUDGET MARKETING
1. Think inbound – Push is out, pull is in!
2. Define objectives
3. Create a sharp website
4. Offer content
5. Project you...
How SEO can help power
your business…
Let’s understand what SEO stands for…
SEO (Search Engine
Optimization) is a
combination of activities
and techniques that ...
Benefits of SEO
 Achieve long term results
 Overtake your competition
 Increase sales
 Enhance brand visibility
 Cost...
First Phase SEO
Keyword Research – Keywords are the conduit that funnels new visitors to your web site. The
search engines...
• Create unique, accurate page titles
SEO Basics
 Less than 70 characters, as this is the limit Google displays in search...
Indicate page titles by using title tags
• Make use of the "description" meta tag
 Should optimally be between 150-160 characters.
 Accurately summarize the page...
Make use of the "description" meta tag
Improving Site Structure
Improve the structure of your URLs
Creating descriptive categories and filenames for the document...
 Use words in URLs
 Create a simple directory structure
 Provide one version of a URL to reach a document
Setting up a ...
 Prepare two sitemaps: one for users, one for search engines
Visitors may visit this page if they are having
problems fin...
Optimizing Content
 Interesting sites will increase their recognition on their own
 Anticipate differences in users' und...
Use heading tags appropriately
 Use heading tags to emphasize important text
There are six sizes of heading tags, beginni...
Dealing with Crawlers
• Make effective use of robots.txt
 Restrict crawling where it's not needed with robots.txt
A "robo...
Do’s And Don’ts Of SEO For Redesign
Target keyword phrases?
If this hasn’t already been determined in the past, then use t...
Common SEO Site Redesign Mistakes
• Changing the web publishing software – for example if you are using
Blogger and you sw...
Make use of free webmaster tools
 Make Googlebot crawling smoother by using Webmaster Tools
Google's Webmaster Tools help...
Google Analytics
What is Google Analytics?

Google Analytics is a service offered by Google that generates detailed stat...
24
Website Traffic:
- Where visitors came from
- How they are navigating through your site
How they are navigated from pag...
Sign up for Google Analytics
https://www.google.com/analytics/
They return code to you
You paste the code just below th...
Setting up Google Analytics
Step 1: Look below ;)
Simplest of the steps here is to sign up! Head over to
www.google.com/an...
At this point either sign in with your existing Google account (Have you
signed up for Google Apps for Business, perhaps? ...
Step3: Add your website
 Click on admin and browse “create new account” in
Account section (left)
Step4: Fill up all the information in the form
 For free GA – Select universal Analytics and fille all required informati...
Step5: Implement code on website
‘Analytics’ Glossary for your ease…
Overview
Of
DashBoard and Interface
What all dashboard offers
 You can analyze your statistics over many months (duration you can select
through date range c...
Traffic Sources
Traffic Sources show you how people are finding your site. To view traffic
sources, click on Acquisition –...
Keywords
 You can see search keywords by going to Acquisition – Keywords (paid,
organic)
 Keywords are individual words ...
Content
Click on Acquisition – Content – All pages to see the most viewed content
on your site within the last 30 days, or...
Learn About Your Audience
 In the navigation menu on the left, you’ll find several links that will help
you find about mo...
SEO Success Story
This Presentation includes
 Traffic Analysis
 SE Positioning
 Organic Traffic Report
 Strategy to Increase Traffic
 O...
Performance Analysis
Period 12-Jul 12-Aug 12-Sep 13-Jul 13-Aug 13-Sep
Organic Search Engine Visits 3,419 3,347 4,369 6132 ...
Organic Search Performance
Search Engine Jul-12 Aug-12 Sep-12 Jul-13 Aug-13 Sep-13
Google 3342 3233 4,267 5997 7400 10300
...
Organic Search Performance
Non Branded Jul-12 Aug-12 Sep-12 Jul-13 Aug-13 Sep-13
Google 1531 1472 1872 3198 4734 8212
Dail...
Strategy To Increase Traffic
 Add Brand Related Pages like Dell, Lenovo, HP, Samsung etc. to
target brand related query l...
On Page Activities
On Page Activities
Other On Page Activities
Off Page Activities
Keyword Ranking
Location Based Keywords RankingBangalore Ranking
pc repairs in bangalore 1
pc repair in bangalore 1
pc repairs bangalore 1...
Let’s Deep Dive into this thing
everyone’s raving about. We are
talking about
social media…
and it’s going to be a flashy ...
Organic Social Media
What is Organic Social
Media ??
What is it NOT !!!
Before we can understand what organic
social media is, first we need to understand
..
What is it NOT !!!
• Buying Likes
• Generating False Client Testimonials
• Cheating Google Ranking
Organic Social Media Marketing
It is about leveraging the free nature of social content to sell services
and products thro...
Core Components of OSM
Marketing Strategy:
• Sit down with your team to discuss and discover overall
requirements from thi...
Core Components of OSM
Content Marketing Strategy:
• Content marketing has emerged as a powerful tool since
Google and oth...
Core Components of OSM
Blogging Strategy:
• A planned blogging strategy can be the cornerstone and
foundation of a simple ...
Core Components of OSM
Blogging Strategy:
• A planned blogging strategy can be the cornerstone and
foundation of a simple ...
How Dodge Drives Organic
Social Media Marketing Success
SUPPORT
LOYALTY
ADVOCACY
AWARENESS
CONSIDERATION
INTENT
PURCHASE
1. Achieve high brand
impression rates
2. Connect with ni...
SUPPORT
LOYALTY
ADVOCACY
AWARENESS
CONSIDERATION
INTENT
PURCHASE
1. Achieve high brand
impression rates
2. Connect with ni...
SUPPORT
LOYALTY
ADVOCACY
AWARENESS
CONSIDERATION
INTENT
PURCHASE
1. Achieve high brand
impression rates
2. Connect with ni...
Minimal Social
Advertising Budget
Most brands over-allocate their social media
marketing budget to social ads.
Paid
Earned
Owned
Dodge operates with an at-need paid media
budget, primarily focuses on earned and owned
media.
Paid
Earned
Owned
Dodge owns a vast
social presence.
Facebook
Twitter
REDLINE Dodge Blog
YouTube
Google+ & Instagram
Dodge drives organic
engagement with
creative, brand lifestyle
content.
Brand Content
Content Series
User-Generated Content
Trending Hashtags
Promotions grow and
activate Fans by
incentivizing interaction
and sharing with a brand
program.
Drive the REDLINE Dodge
Objective:
Support the Dodge brand by
giving a brand advocate the
chance to share their love of
Do...
Drive the REDLINE Dodge
Strategy: Focus on awareness and advocacy by promoting sharing by the
influencer and their communi...
Drive the REDLINE Dodge
Drive the REDLINE Dodge
Drive the REDLINE Dodge:
720K brand impressions
54K engagements
18,350 contest pageviews
2,300 soc...
In Summary
- Forego large, unfocused paid media budgets for
smaller, concentrated budgets.
- Drive Fan engagement by focus...
doesn’t exist in online marketing. Stay on it. Keep at it.
Let’s discuss!
Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360
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Zero Budget Marketing - AdGlobal360

  1. 1. to grow your business with ZERO BUDGET MARKETING
  2. 2. 1. Think inbound – Push is out, pull is in! 2. Define objectives 3. Create a sharp website 4. Offer content 5. Project your personality 6. Optimize with less obvious keywords 7. Become your market’s best blogger 8. Create a content production machine 9. Connect with Social Media 10. Create compelling offers 11. Use no-frills landing pages 12. Send smart e-mail 13. Foster word of mouth – Word of MOUSE 14. Embrace analytics – Measure everything
  3. 3. How SEO can help power your business…
  4. 4. Let’s understand what SEO stands for… SEO (Search Engine Optimization) is a combination of activities and techniques that aims to improve the visibility of a website in organic search results (a.k.a. non- paid or natural search results) for a particular set of key words
  5. 5. Benefits of SEO  Achieve long term results  Overtake your competition  Increase sales  Enhance brand visibility  Cost-effective
  6. 6. First Phase SEO Keyword Research – Keywords are the conduit that funnels new visitors to your web site. The search engines use them to connect potential readers. We do quite relevant keyword analysis according to your website’s services. We find those keyword who can generate more traffic on website and able to generate more business in short time. Keywords Research Tool : https://adwords.google.com/KeywordPlanner Website Technical Analysis – It is very important to make your website completely search engine friendly and user friendly also. Before starting to further SEO work, we take a technical look over on website and check all those points, which should be correct. This is also part of SEO work. You can use following tools for Website analysis - http://www.woorank.com/. - http://www.similarweb.com/ - http://www.iwebchk.com
  7. 7. • Create unique, accurate page titles SEO Basics  Less than 70 characters, as this is the limit Google displays in search results.  Accurately describe the page's content  Create unique title tags for each page  Use brief, but descriptive titles
  8. 8. Indicate page titles by using title tags
  9. 9. • Make use of the "description" meta tag  Should optimally be between 150-160 characters.  Accurately summarize the page's content  Use unique descriptions for each page
  10. 10. Make use of the "description" meta tag
  11. 11. Improving Site Structure Improve the structure of your URLs Creating descriptive categories and filenames for the documents on your website can not only help you keep our site better organized, but it could also lead to better crawling of your documents by search engines  URLs are displayed in search results The URL to a document is displayed as part of a search result in Google  Simple-to-understand URLs will convey content information easily.
  12. 12.  Use words in URLs  Create a simple directory structure  Provide one version of a URL to reach a document Setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. • Make your site easier to navigate  Navigation is very important for search engines The navigation of a website is important in helping visitors quickly find the content they want.  Plan out your navigation based on your homepage You should think about how visitors will go from a general page (your root page) to a page containing more specific content.  Ensure more convenience for users by using ‘breadcrumb” It allows visitors to quickly navigate back to a previous section or the root page
  13. 13.  Prepare two sitemaps: one for users, one for search engines Visitors may visit this page if they are having problems finding pages on your site.  Create a naturally flowing hierarchy  Use mostly text for navigation  Put an HTML site map page on your site, and use an XML Sitemap file  Have a useful 404 page
  14. 14. Optimizing Content  Interesting sites will increase their recognition on their own  Anticipate differences in users' understanding of your topic and offer unique, exclusive content • Offer quality content and services  Write easy-to-read text  Stay organized around the topic  Create fresh, unique content  Create content primarily for your users, not search engines
  15. 15. Use heading tags appropriately  Use heading tags to emphasize important text There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>  Imagine you're writing an outline  Use headings sparingly across the page
  16. 16. Dealing with Crawlers • Make effective use of robots.txt  Restrict crawling where it's not needed with robots.txt A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site  Use more secure methods for sensitive content
  17. 17. Do’s And Don’ts Of SEO For Redesign Target keyword phrases? If this hasn’t already been determined in the past, then use the keyword data to help you estimate if there are enough people searching within your anticipated territory to indicate whether search marketing might become an important marketing channel for you. This will help you decide how much effort to put into search marketing during and after a site design. Use Keyword Tool •Make a master spreadsheet of all landing page URLs. OLD URL NEW URL CONTENT ACTION website.com website.com No changes website.com/product website.com/solutions Revamped content NO PAGE website.com/small-business New content • Ensure Meta data transfers properly. • Loading Speed Time • Proper url of redirection with 404 page • make sure popular features are still easy to find ( like search filters ) • Freshen up your keyword research. Natural keyword integration into your content is key. • Create unique meta descriptions and page titles for every single page. Consider each page to be a new keyword opportunity and avoid duplication. • Order is important: Don't forget semantic structure. • Logically create search engine friendly URLs with your keywords. • Ensure there is a good call to action on every page if you want to convert visitors in some way. • Place alt tags on your images. • Create a custom 404 page. • Plan out a logical internal linking structure. Use good anchor text to link to your other pages. Do’s
  18. 18. Common SEO Site Redesign Mistakes • Changing the web publishing software – for example if you are using Blogger and you switch to WordPress. Or if you are using Joomla and you switch to Drupal, vice versa. • Changing the URLs of your website – if your website is using query strings (/example.php?id=9) in the URL, you might change them to shorter URLs with keywords in them for a more SEO friendly approach • Changing the entire protocol of the website from HTTP to HTTPS or vice versa. • Not doing a complete backup before redesign • Not preparing an exhaustive list of old content URLs • Redirecting entire URLs to the homepage of newly designed website • Not checking for broken links and miss-redirection • Putting more emphasis on site “looks” rather than loading time • Not putting emphasis on usability and content presentation
  19. 19. Make use of free webmaster tools  Make Googlebot crawling smoother by using Webmaster Tools Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. https://www.google.com/webmasters/tools/ Get the data, tools, and diagnostics for a healthy, Google-friendly site. Here are some of the things you can do: • Check your site's health for potential issues that Google has detected. • Understand your search traffic and learn how users are finding your site. • Make optimizations to help Google better understand and represent your site.
  20. 20. Google Analytics What is Google Analytics?  Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales  Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay- per-click networks, email marketing and digital collateral such as links within PDF documents. 23 http://www.google.com/analytics/
  21. 21. 24 Website Traffic: - Where visitors came from - How they are navigating through your site How they are navigated from page to page Which page they stayed longest or left from the most (bounce rate) Conversions - Downloads - Page Views - Registrations E-commerce - Volume of transactions - Dollar value of transactions - Success of transactions % complete and % dropped out of sales funnel Adwords Performance Google analytic is a powerful tool that analyzes:
  22. 22. Sign up for Google Analytics https://www.google.com/analytics/ They return code to you You paste the code just below the </body> tag Put it on EVERY page Go to the Analytics dashboard page to see daily metrics How Google Analytics Works…
  23. 23. Setting up Google Analytics Step 1: Look below ;) Simplest of the steps here is to sign up! Head over to www.google.com/analytics
  24. 24. At this point either sign in with your existing Google account (Have you signed up for Google Apps for Business, perhaps? or do you currently use Google Adwords?) or click ‘Create an Account’ in the upper right. Step 2: Sign in!
  25. 25. Step3: Add your website  Click on admin and browse “create new account” in Account section (left)
  26. 26. Step4: Fill up all the information in the form  For free GA – Select universal Analytics and fille all required information and click on “get tracking code”
  27. 27. Step5: Implement code on website
  28. 28. ‘Analytics’ Glossary for your ease…
  29. 29. Overview Of DashBoard and Interface
  30. 30. What all dashboard offers  You can analyze your statistics over many months (duration you can select through date range calendar)  It gives you -New Visit data -Unique visit data -visit by browse -visit duration /page/visit -bounce rate -Goal -Revenue You can also customize your dashboard as per your requirement.
  31. 31. Traffic Sources Traffic Sources show you how people are finding your site. To view traffic sources, click on Acquisition – All Traffic in the left navigation. There are four traffic sources:
  32. 32. Keywords  You can see search keywords by going to Acquisition – Keywords (paid, organic)  Keywords are individual words or phrases that you type into a search engine to find the sites you want to visit. In Google Analytics, the Keywords page shows you which words or phrases brought people to your site.
  33. 33. Content Click on Acquisition – Content – All pages to see the most viewed content on your site within the last 30 days, or whichever time period you choose. Try sorting the table by Bounce Rate (click on the column header). You can now choose the “Weighted” option under Sort Type for a more useful result set. So instead of the 100% bounce rates with only 1 entrance at the top of the list, you should now see the pages with the biggest overall number of people bouncing away
  34. 34. Learn About Your Audience  In the navigation menu on the left, you’ll find several links that will help you find about more about  the people visiting your site. To get started, click on Audience – Technology – Browser and OS.
  35. 35. SEO Success Story
  36. 36. This Presentation includes  Traffic Analysis  SE Positioning  Organic Traffic Report  Strategy to Increase Traffic  On Page and Off Page Strategies  Keyword Ranking
  37. 37. Performance Analysis Period 12-Jul 12-Aug 12-Sep 13-Jul 13-Aug 13-Sep Organic Search Engine Visits 3,419 3,347 4,369 6132 7513 9158 Paid Search Engine Visits 187 250 298 27485 27841 18736 Direct Visits 4,643 3,363 4,133 5876 7917 10973 Organic traffic 3 months Total 11,135 22,803 Paid traffic 3 months Total 735 74,062 Direct traffic 3 months Total 12,139 24,766
  38. 38. Organic Search Performance Search Engine Jul-12 Aug-12 Sep-12 Jul-13 Aug-13 Sep-13 Google 3342 3233 4,267 5997 7400 10300 Bing 22 28 10 91 62 106 Yahoo 12 21 15 21 21 41 babylon 14 22 27 6 13 30
  39. 39. Organic Search Performance Non Branded Jul-12 Aug-12 Sep-12 Jul-13 Aug-13 Sep-13 Google 1531 1472 1872 3198 4734 8212 Daily Average 49 47 62 103 152 273 Branded Jul-12 Aug-12 Sep-12 Jul-13 Jul-13 Sep-13 Google 1888 1875 2497 2934 2779 1805 Daily Average 60 60 83 94 89 60 Overall 3419 3347 4369 6132 7513 10026 Daily Average 110 107 145 197 242 334 Not Provided Jul-12 Aug-12 Sep-12 Jul-13 Aug-13 Sep-13 Google 909 902 1231 2366 3981 7723 Daily Average 29 29 41 76 128 257
  40. 40. Strategy To Increase Traffic  Add Brand Related Pages like Dell, Lenovo, HP, Samsung etc. to target brand related query like dell laptop repair, HP laptop repair etc.  Add Issues related pages like laptop and computer issues to target issues related query like laptop hard disk failure, blue screen error etc.  Add Location based pages for each category like repair, support, amc etc. to target search query like laptop repair in delhi, printer repair in Mumbai and motherboard repair in pune etc.  Target google places and increase local citation to via targeting classified campaign and yellow page submission websites.  Optimize google places pages to get them included in search results.
  41. 41. On Page Activities
  42. 42. On Page Activities
  43. 43. Other On Page Activities
  44. 44. Off Page Activities
  45. 45. Keyword Ranking
  46. 46. Location Based Keywords RankingBangalore Ranking pc repairs in bangalore 1 pc repair in bangalore 1 pc repairs bangalore 1 pc repair center in banglore 1 bengaluru pc repair 1 pc repairs bengaluru 1 pc repair in bengaluru 1 pc repair center in bengaluru 1 bangalore pc repair 2 laptop repairs in bengaluru 3 laptop repairs bengaluru 3 laptop repair center in bengaluru 3 computer repair bangalore 3 laptop repairs in bangalore 3 laptop repairs bangalore 3 Chennai Ranking computer amc chennai 4 pc repairs in chennai 4 pc repair center in chennai 4 pc repair chennai 4 pc repairs chennai 4 laptop repairs chennai 6 computer repair chennai 6 laptop repair chennai 6 computer repairs chennai 6 chennai computer repair 6 laptop repairs in chennai 7 chennai pc repair 7 chennai laptop repair 8 pc repair in chennai 8 computer repair in chennai 8 Hyderabad Ranking pc repair hyderabad 5 pc repairs hyderabad 5 hyderabad pc repair 5 pc repairs in hyderabad 5 laptop repair in hyderabad 7 laptop repairs hyderabad 7 laptop repair hyderabad 8 pc repair in hyderabad 8 computer repairs hyderabad 8 laptop repair in hyderabad 8 hyderabad computer repair 8 laptop repairs in hyderabad 8 hyderabad laptop repair 9 computer repair hyderabad 10 computer repairs in hyderabad 10 Delhi Ranking Virus removal Service Delhi ncr 1 Laptop repair shop delhi ncr 1 PC Repair services Delhi ncr 2 pc repair in delhi ncr 2 pc repairs in delhi 2 pc repair in delhi 2 laptop repair in delhi ncr 3 pc repair center in delhi 3 computer services in delhi 4 amc in delhi 4 Computer AMC Service delhi 4 Computer repair service delhi ncr 4 pc repairs delhi 4 computer repair services in delhi 5 pc repair services in delhi 6 Mumbai Ranking mac repairs in mumbai 3 pc repairs in mumbai 3 pc repairs mumbai 3 pc repair mumbai 5 pc repair mumbai 5 computer repairs mumbai 5 computer repair in mumbai 6 mumbai pc repair 6 pc repair in mumbai 6 computer amc mumbai 7 mumbai computer repair 7 computer repairs in mumbai 7 computer repair center in mumbai 7 computer repair mumbai 8 computer repair services mumbai 8 Gurgaon Ranking Computer annual maintenance service Gurgaon1 Affordable pc repair service Gurgaon 4 computer repairs gurgaon 4 laptop repair in gurgaon 5 gurgaon pc repair 5 pc repairs gurgaon 5 computer repair in gurgaon 6 pc repair Services Gurgaon 7 computer repair Services Gurgaon 7 laptop repairs in gurgaon 8 gurgaon laptop repair 8 computer repairs in gurgaon 8 pc repairs in gurgaon 8 gurgaon computer repair 8 laptop repairs gurgaon 9 Sample Keyword Ranking
  47. 47. Let’s Deep Dive into this thing everyone’s raving about. We are talking about social media… and it’s going to be a flashy journey henceforth. Are you ready?
  48. 48. Organic Social Media
  49. 49. What is Organic Social Media ??
  50. 50. What is it NOT !!! Before we can understand what organic social media is, first we need to understand ..
  51. 51. What is it NOT !!! • Buying Likes • Generating False Client Testimonials • Cheating Google Ranking
  52. 52. Organic Social Media Marketing It is about leveraging the free nature of social content to sell services and products through the mantra of “engage first and sell second”. This organic approach takes time as creating content and growing tribes on social media is a journey rather than a quick fix.
  53. 53. Core Components of OSM Marketing Strategy: • Sit down with your team to discuss and discover overall requirements from this activity and objectives. • Research about your Target Market, Competitors, Industry and create a written plan. • Work on estimated ROI that you can derive from this activity and how will this activity increase your Brand Awareness. #1
  54. 54. Core Components of OSM Content Marketing Strategy: • Content marketing has emerged as a powerful tool since Google and other search engines have started giving priority to quality content in their search results. • Two main aspects of Content Marketing are : Content Creation & Content Amplification • Always think and act as a Publisher when sharing content and not as an Advertiser. • Entertain and Educate first. Sell second. #2
  55. 55. Core Components of OSM Blogging Strategy: • A planned blogging strategy can be the cornerstone and foundation of a simple content marketing strategy. • Unchanging static pages is not going to customers back to your website so often as new and interesting content. • Build a community of loyal builders and they become your fanatical customers and advocacy begins. #3
  56. 56. Core Components of OSM Blogging Strategy: • A planned blogging strategy can be the cornerstone and foundation of a simple content marketing strategy. • Unchanging static pages is not going to customers back to your website so often as new and interesting content. • Build a community of loyal builders and they become your fanatical customers and advocacy begins.
  57. 57. How Dodge Drives Organic Social Media Marketing Success
  58. 58. SUPPORT LOYALTY ADVOCACY AWARENESS CONSIDERATION INTENT PURCHASE 1. Achieve high brand impression rates 2. Connect with niche customer base 3. Activate fans to complete social actions Primary Objectives:
  59. 59. SUPPORT LOYALTY ADVOCACY AWARENESS CONSIDERATION INTENT PURCHASE 1. Achieve high brand impression rates 2. Connect with niche customer base 3. Activate fans to complete social actions Primary Objectives:
  60. 60. SUPPORT LOYALTY ADVOCACY AWARENESS CONSIDERATION INTENT PURCHASE 1. Achieve high brand impression rates 2. Connect with niche customer base 3. Activate fans as advocates Primary Objectives:
  61. 61. Minimal Social Advertising Budget
  62. 62. Most brands over-allocate their social media marketing budget to social ads. Paid Earned Owned
  63. 63. Dodge operates with an at-need paid media budget, primarily focuses on earned and owned media. Paid Earned Owned
  64. 64. Dodge owns a vast social presence.
  65. 65. Facebook
  66. 66. Twitter
  67. 67. REDLINE Dodge Blog
  68. 68. YouTube
  69. 69. Google+ & Instagram
  70. 70. Dodge drives organic engagement with creative, brand lifestyle content.
  71. 71. Brand Content
  72. 72. Content Series
  73. 73. User-Generated Content
  74. 74. Trending Hashtags
  75. 75. Promotions grow and activate Fans by incentivizing interaction and sharing with a brand program.
  76. 76. Drive the REDLINE Dodge Objective: Support the Dodge brand by giving a brand advocate the chance to share their love of Dodge vehicles by becoming a voice on the REDLINE blog.
  77. 77. Drive the REDLINE Dodge Strategy: Focus on awareness and advocacy by promoting sharing by the influencer and their community, while highlighting the influencer’s affinity for Dodge and the Dodge brand.
  78. 78. Drive the REDLINE Dodge
  79. 79. Drive the REDLINE Dodge Drive the REDLINE Dodge: 720K brand impressions 54K engagements 18,350 contest pageviews 2,300 social shares
  80. 80. In Summary - Forego large, unfocused paid media budgets for smaller, concentrated budgets. - Drive Fan engagement by focusing on quality content. - Supplement day-to-day content with an on-brand promotion.
  81. 81. doesn’t exist in online marketing. Stay on it. Keep at it.
  82. 82. Let’s discuss!

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