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Search Engine Optimisation

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This is a basic slide deck I use for talking about SEO. It's not in "slideument" format so may be of limited use to others.

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Search Engine Optimisation

  1. 1. Search Engine Optimisation
  2. 2. SEO Is Not...
  3. 3. “We Submit Your Website to 500 Search Engines”
  4. 4. One Link On SEO Company’s Portfolio
  5. 5. Link Exchange with Poker and Viagra Sites
  6. 6. Keyword Stuffing Meta Tags
  7. 7. Run Away, Quickly!
  8. 8. SEO Is...
  9. 9. Understanding Your Site & Market •Analysis •Research •Reports •Strategy
  10. 10. On Page Optimisation Can range from • using a simple plugin to • HTML coding tweaks to • complete site reengineering
  11. 11. Off Page Optimisation => Link Building
  12. 12. SEO Basics – On Site
  13. 13. Make The Best Site
  14. 14. Create Link Worthy Content
  15. 15. www or no www – pick one
  16. 16. Use Good Practices:
  17. 17. Make Sure Your Site Is Accessible
  18. 18. Use Web Standards
  19. 19. Semantic HTML
  20. 20. SEO Basics – Getting Links
  21. 21. Create Link Worthy Content
  22. 22. Be Beautiful
  23. 23. Create Conversation
  24. 24. Blog
  25. 25. Discussion Forum
  26. 26. Directories – Niche and General
  27. 27. Pay Per Click Can Help
  28. 28. Jumpstart Traffic to Your Site
  29. 29. Gives You Real Data
  30. 30. Adapt to Seasonal Fluctuations
  31. 31. Why I Love Blogs
  32. 32. Easy To Add New Content
  33. 33. Different Rules Apply
  34. 34. Conversation
  35. 35. Analytics
  36. 36. “You Can't Improve It If You Don't Measure It”
  37. 37. Set Goals
  38. 38. Number of Unique Visitors to Site
  39. 39. Conversion – How Many Actually Bought
  40. 40. Email Open Rate – Improve Subject Line
  41. 41. Email Marketing – Keeping In Touch
  42. 42. Measurable
  43. 43. Opt In, “Permission Based”
  44. 44. Never, ever spam
  45. 45. Build a Community with Forums
  46. 46. Interact With Customers
  47. 47. Your Customers Become Your Support Team
  48. 48. Feedback and Testing
  49. 49. Great Content for Your Site

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