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Facebook Netnography:   a lesson learned        Sarah Sloan      Griffith University                            1
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Facebook is a social space &   we are the intruders                               5
What I wanted to know          Firm   User          User                        6
Method Online                 NetnographyEthnography                               7
Entrée Process    Lurking the Page  Like the Facebook Page    Comment on posts    Create own Posts                        ...
Lurking the PageLike the Facebook Page  Comment on posts  Create own Posts                         9
Lurking the PageLike the Facebook Page  Comment on posts  Create own Posts                         10
Lurking the PageLike the Facebook Page  Comment on posts  Create own Posts                         11
Lurking the PageLike the Facebook Page  Comment on posts  Create own Posts                         12
Facebook         Insights        Data                     TextualField                     Data inNotes                   ...
Facebook         Insights        Data                     TextualField                     Data inNotes                   ...
Before March 30, 2012   After March 30, 2012                                               15
What does this mean for the data?           Before March 30, 2012                                    16
What does this mean for the data?           After March 30, 2012                                    17
Did this impact results?                 Enough data                 was collected                   to draw              ...
A lesson learned!Full details of this study can befound on my poster in the foyer          Questions?                     ...
Sarah Sloans.sloan@griffith.edu.au    Griffith University                          20
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Experiences with Netnography data collection

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The slides from my recent conference presentation "Facebook Netnography: a lesson learned". You are welcome to contact me at s.sloan[at]griffith.edu.au to discuss.

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Experiences with Netnography data collection

  1. 1. Facebook Netnography: a lesson learned Sarah Sloan Griffith University 1
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. Facebook is a social space & we are the intruders 5
  6. 6. What I wanted to know Firm User User 6
  7. 7. Method Online NetnographyEthnography 7
  8. 8. Entrée Process Lurking the Page Like the Facebook Page Comment on posts Create own Posts 8
  9. 9. Lurking the PageLike the Facebook Page Comment on posts Create own Posts 9
  10. 10. Lurking the PageLike the Facebook Page Comment on posts Create own Posts 10
  11. 11. Lurking the PageLike the Facebook Page Comment on posts Create own Posts 11
  12. 12. Lurking the PageLike the Facebook Page Comment on posts Create own Posts 12
  13. 13. Facebook Insights Data TextualField Data inNotes PDF form 13
  14. 14. Facebook Insights Data TextualField Data inNotes PDF form 14
  15. 15. Before March 30, 2012 After March 30, 2012 15
  16. 16. What does this mean for the data? Before March 30, 2012 16
  17. 17. What does this mean for the data? After March 30, 2012 17
  18. 18. Did this impact results? Enough data was collected to draw conclusions Partially More data would have made the findings more reliable 18
  19. 19. A lesson learned!Full details of this study can befound on my poster in the foyer Questions? 19
  20. 20. Sarah Sloans.sloan@griffith.edu.au Griffith University 20

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