Social Media 101 AUB’s Online Collaborative’s third annual social media workshop #SM101
Course OverviewDay/Date Lecture Title Loca0on Introduc0on and Case 27-‐Feb OSB 207 Studies 6-‐Mar Facebook Tips and Tricks OSB 207 TwiAer Basics and Jafet: E-‐Classroom 13-‐Mar Blogging (2nd ﬂoor) Jafet: E-‐Classroom 20-‐Mar LinkedIn (2nd ﬂoor) Google Plus and Other Social Networks 27-‐Mar OSB 207 (Pinterest, Instagram, etc…) Social Media Monitoring Jafet: E-‐Classroom (2nd 3-‐Apr and Measurement ﬂoor) Design for Social Media 10-‐Apr OSB 207 and HTML for Blogs 24-‐Apr Examina0on OSB 207
So what is Social Media?• The internet has been available since the 1960s as ARPANET• Access was limited to the military and universities• First Website in 1991• Dial-up access in 1993 to the public• Web 1.0• Not Social Media
So what is Social Media?• Web 1.0:• Early stage of World Wide Web• Users can only view, cannot contribute• Editing only done by owner of the website• No user-generated content
So what is Social Media?• The big transformation: Web 2.0• Coined in 1999• Resurfaced in 2004• Allows users to interact and collaborate• Ongoing interactive dialogue• Social networking, user created sites, blogging, video sharing, etc…
So what is Social Media?• Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. It is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.
Web 2.0• A Web 2.0 site allows users to interact and collaborate with each other in a dialogue as creators of user- generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them.
Social media is an online conversation! Look Who’s Online: • your school• your family • your fans• your schoolmates • your neighborhood• your community • your acquaintances• Your childhood • anyone who has friends internet access and an opinion
Listen• Find where the people that interest you are participating• Read what they have to say• Google your interests (and your name)• Find tools that can help you listen• Discover what is happening out there
Share Your Content• Don’t be afraid to share. You need to share information to get the value out of social media• Update your profile(s) to update your readers• Tools that promote sharing: • Share This, RSS feeds, Email a friend
Contribute in a meaningful way• Think like a contributor• Consider what is relevant to the community• Share your opinion with regard to issues of interest• Help in creating original content, constructive discussions, etc…
Be personal• Dont shout (?). Don’t be extra formal.• Speak like yourself – and join the conversation• Start a conversation– give people something they can relate to.• Most importantly: Be yourself
Be transparent & honest• Remember: Online content is public content.• Ask yourself: Would you say that in public?• Avoid puffery (people will ignore it)• Avoid evasion and lying (people won’t ignore it)
See criticism as an opportunity• Don’t try to delete or remove criticism (it will just make it worse)• Listen to your detractors• Admit your shortcomings• Work openly towards an explanation and legitimate solution