Social media marketing for schools (SBMAQ presentation)
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This document provides an introduction to using social media as part of a school's marketing strategies. It discusses how social media is important for schools to connect with stakeholders and provide updates. It also covers tips for setting up and managing Facebook, Twitter, YouTube accounts and content best practices like keeping posts light and interactive. Potential social media content ideas for schools are outlined. The document also addresses how to politely respond to critical posts. Overall, the key points covered are how social media can benefit schools, tips for implementation and engagement, and handling negative feedback.
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Social media marketing for schools (SBMAQ presentation)
- 1. Social Media Marketing for Schools An introduction to social media and how to use it as part of your school’s overall marketing strategies Presented by Sarah Sloan PhD marketing candidate, Griffith University
- 2. s.sloan@griffith.edu.au Tweet me @happy_chappy89 Connect with me on LinkedIn About me - Sarah Sloan
- 3. What you will take away from this presentation • You will learn how important social media is in today’s business environment • You will receive tips relevant to schools on how to connect with your stakeholders • You will get ideas on how to deal with critical posts on social media
- 4. Social Media in 2014 Watch “#socialnomics 2014 by Erik Qualman” on Youtube
- 5. Which social networks are we talking about?
- 8. Department name (edit in View > Header and Footer...) Brainstorm: Why is social media important to my school?
- 9. • Allow you to send quick and easy updates to families and outside stakeholders • Give you an online presence – it’s expected you are on social media now • Allow you to create a deeper, more positive relationship with parents • Give you feedback – remember it’s a 2 way medium • Allow you to notify families of emergencies or changes to school policies Social media can:
- 10. • It is 24 hours a day, 7 days a week – it needs constant monitoring • Who will oversee your social media accounts – they should have knowledge of basic marketing principles • You can’t just ‘set and forget’ – you should post regularly to have an effect • Your social media activity should be in line with the schools vision • Remember to become familiar with the departments policies on social media But!
- 11. Ok, so how do I set up and manage our school’s social media?
- 12. Facebook Pages
- 14. YouTube Accounts
- 15. Wow, I have to do all of that? You’re not alone! Let’s look at the tools to help you
- 16. …but first…. …a 5 minute break
- 17. Resources available to you
- 18. Resources Available to you
- 19. Marketing for Schools Tools • Resources developed by the department to guide you • Tips on how to write content on social media • Guidelines
- 20. Why is this important? • Need for compliance • They’ve done the hard work for you • The guidelines are there
- 21. The 3 E’s of Social Media Marketing • Good Social Media Marketing is… – Educating – Entertaining – Engaging
- 22. Tips for good social media posts • Keep it light, open and interactive: – Good: Parents of 3F students: don’t forget that permission slips need to be returned tomorrow! – Bad: All permission slips MUST be returned tomorrow or 3F students will not go on the trip. – Good: Today is World Literacy Day, who is your favourite children’s author? – Bad: Today is World Literacy Day. Read a book.
- 23. Work in pairs….. • Scenario: It is world teacher aide day and you want to acknowledge all of the hard work these staff provide your school. 1. Draft a Facebook Post – will you include any pictures or links? 2. Write a tweet – will you link to another website etc? 3. Plan a video for YouTube – what will you say? Who will say it? Where will you place the link to the video so people will see it?
- 24. Ideas for content… • Post pictures of sports days • Interview one teacher per week and introduce • Have any children received any special awards? • Class of the week? • Cleanest classroom of the week? • Has your school entered any competitions (eg. tournament of the minds) • Have there been any changes to school policy? • Is your school fundraising? • What events are coming up?
- 25. Getting the conversation started… • Brainstorm 3 ways you can increase the social media interaction at your school
- 26. Critical Posts • Plan how you will politely respond to critical posts. 1. Acknowledge the post 2. Respond, clarifying any mistakes or misinformation 3. Invite the individual to meet with the appropriate contact person to discuss the issue further.
- 27. Work in pairs… • Task: respond to this Facebook Post on your school’s Facebook Page • Jack Riley: “I live down the road from your school, and I am sick of the traffic issues and loud children in the afternoons. Do something to fix this or I will make a complaint.”
- 28. Remember… • Social media is a conversation, so be engaging and ask questions to get them interacting • Respond quickly to critical posts • Schools should not promote businesses on their social media site as it infers endorsement by the school or department. • Be transparent but always check you aren’t releasing information that isn’t in the public domain.
- 29. Questions
- 30. s.sloan@griffith.edu.au Tweet me @happy_chappy89 Connect with me on LinkedIn Thank you
Editor's Notes
- Link: http://www.youtube.com/watch?v=zxpa4dNVd3c&list=UULC9cX5GntaQmTSF6hTqrzA This video provides an interesting array of facts and figures, to put social media usage in perspective.
- Can you name a few social media networks? Some are more popular than others.
- These are some of the most well known social networks to those of us in the room. However, you may be surprised that the scope of social media extends way beyond this.
- This graphic here depicts some of the lesser known social networks. These can be classified as above, from micro blogging platforms such as twitter where you may only use 140 characters, to virtual worlds where you create online versions of yourself. You may be surprised to learn that the biggest social network in the world exists in China, where facebook access is forbidden. Instead the chinese have their own social networks, own search engines etc such as weibo, ren ren and QQ.
- Yes social media is exciting, but why is it IMPORTANT?
- Examples of corporations using social media for their own gain are given here…