Think about motivation and a company’s success as being co-dependent on gamification. It is a creative way to motivate the individual to ultimately compete against their self, their peers and motivate customers to earn rewards/points. The five key components of gamification are developed around five intrinsic motivators — Mastery, Autonomy, Purpose, Progress and Social Interaction. In other words, control, improvement, making a difference, achieving results, and connecting to others/sharing information.

1. Trending: What is Gamification?
Think about motivation and a company’s success as being co-dependent on gamification. It is a
creative way to motivate the individual to ultimately compete against their self, their peers and
motivate customers to earn rewards/points. The five key components of gamification are
developed around five intrinsic motivators — Mastery, Autonomy, Purpose, Progress and Social
Interaction. In other words, control, improvement, making a difference, achieving results, and
connecting to others/sharing information.
Today we are always sharing relevant information between one another, whether it is using
social media or word of mouth. Gamification utilizes the psychology components to increase
motivation and productivity.
Consider implementing a strategy to increase sales, profits, generate leads and engagement:
For instance: At a trade show event
The companies that participant in leveraging their sales goals, profits, ROI, and lead generation
can be maximized on the outcome of using gamification. Integrate social media tools, points and
an incentive.
Example:
A company’s goal: create a buzz in the trade show using social media, incentives and a
fixed/interval schedule

2. For a successful campaign using personal interaction and the concept of gamification for
incentivizing customers: you will need the following
1) Twitter
2) Mobile Device
3) Human interaction
4) A separate board: to take photos (I.E- a company’s Instagram poster board, the company’s
banner, or a sign that is light enough to pick up and take a photo with the hashtags of the
company on it)
5) A social media team: be sure a social media team is on-board to collect the points of the
individuals tweeting to the company and adding up the points (a manual process as of now but
there are tools to aggregate the information; using topsy, storify, etc)
6) Marketing: increase promotion on what it is the company is doing to acquire engagement and
conversation around what the company is engaging in
7) Points for tweets: using the key hashtags from your company (1pt); tweeting at the company
through the event (1pt); a photo with the company’s brand in the background (3pts); filling out
the contact form (15pts); guessing what the incentive is based on clues [this should start a week
in-advance] (8pts); tweeting to two or more people on the team (5pts); sharing content via
company’s LinkedIn or Slideshare account (10pts); retweeting a photo to or from the company
(8pts); filling out an on-line survey and sharing it on social media to Twitter (18pts)
a. Engagement: social media users
b. Emphasize: the user needs to reach up to X (150) points to qualify for whatever reward or
incentive the company is giving out, be sure the reward is worth the work for the user (showing
what it is, giving clues about what it is)
c. Results: the users need to reach at least 150 points to qualify for the random drawing

3. About Us:
The Mode Group provides insight, idea and
investigates strategies and tactics useful to
challenge these questions on ideas and
thought-processes you may already have
developed.
Contact The Mode Group team at
Inquiry@TheModeGroup.com for direct
information on what The Mode Group can do
to leverage your brand or business.
Follow us at Twitter