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How to Implement Gamification Successfully?

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How to Implement Gamification Successfully?

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How to Implement Gamification Successfully?

  1. 1. Step 1- Begin with the end in mind- Predicting the outcome of your gamification training
  2. 2. How does successofgamificationtraining lookliketo theleaders ofthe organization? Ask your stakeholders/leaders candidly- What would they need for this initiative to be successful in your world? The answers you receive will act as a definitive guide to your efforts!
  3. 3. Identifykey metrics that yourgamification training will be designed to deliver on It can range from participation numbers / performance indicators /cost, etc.
  4. 4. Alignyourgamificationtraining to thecurrent organization'sfocusareas Every organization constantly focuses on few areas of improvement for its employees. Be aware of those and understand what the leaders are talking in open forums.
  5. 5. Step 2-CommunicationStrategy-Your messagingneeds a carefullycrafted plan Communication to your audience needs to be clear and compelling. They should get excited with your communication and stay excited.
  6. 6. Communicatehowyour gamificationtraining ties upwith thebiggervision andmission Aligning your campaign's overall impact with the organization's mission and vision should be clearly communicated to your audience. This way the audience will be prepared to absorb all that you present to them.
  7. 7. Design an “Elevator Pitch” A 2-min introduction of your gamification training- This is like a story that you will use to sell your initiative internally to leaders and audience.
  8. 8. Usethe communication planner and stick to it
  9. 9. Step 3-Branding Strategy-How to perfect yourmessages through allmodalities? Craft Brief Communication- Make It Copy Perfect.
  10. 10. Create a logo for yourinitiative Images have a higher recall value.
  11. 11. Create apunch-lineandcopyfor yourinitiative Imagine the biggest benefit your audience will get, say it in a single sentence, review and revise till you can't take away anything from it and it resonates with your audience.
  12. 12. Create avideo teaser or explainer video to entice with youroffer Make it visually thematic, appealing, interesting and unique.
  13. 13. Step 4-Strategic Partnership- Yoursuccess will be measured byothers. Remember success is a perception that can be created by results you deliver, likability that people feel towards you, contribution others feel they have done to your campaign and trust that you have built as a person.
  14. 14. Identify keystakeholders Identify the leader with whom you plan to partner with to drive your initiative. Remember all leaders whose universe you will touch or not, are important.
  15. 15. Start communicationwith them before anyformal launch Update them about your campaign, take their expectations/ideas to make it more effective. Set expectations about the kind of support you need from them.
  16. 16. Get department leaders to sponsoryourcampaign Let their endorsement be known through live events and keep them updated while the campaign is on, keep taking their feedback and fine tuning the engagement.
  17. 17. Leverage leaders during closure phase of your campaign.
  18. 18. Step 5-CommunicatingSuccess-How to haveothers talkaboutyour success? A big part of success attribution comes from how the success is communicated.
  19. 19. Identify points where this initiative has made a leap over the previous ones.
  20. 20. Get sameleaders to sharetheir views aboutthecampaign’ssuccess Use that in communication.
  21. 21. Create avideos/infographics/ minilive events ofyoursuccess,wherever possible Involve as many leaders as possible to speak about it and recognize the good performers with reward announcement during the event. Keep it short, fun and meaningful.
  22. 22. Use the 5-Step Method and design your successful gamification campaign. Ride on the gamification wagon and see where the journey takes you!

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