Center for Non-Profit Success<br />Reiko Beach  The Non-Profit Toolbox<br />For Non-Profits<br />http://yir.linkedinlabs.c...
Questions<br />
What will I be covering today?<br />Social Media Basics<br />LinkedIn Overview<br />Terms of use<br />Etiquette<br />Using...
Social Media is…<br />Using the internet to share information, collaborate and have conversations<br />Web tools to reach ...
Social Media is…<br />
Social Media Funnel<br />SHARING and<br />Your message comes before your audience<br />
Largest ProfessionalNetwork<br />Over 100 million users<br />Users are:<br />Affluent <br />Over 50% represent 	          ...
Why should NPO’s be on LinkedIn ?<br />Can find experts to help solve problems/answer questions<br />Can find others that ...
So How does it work?<br />Connections<br />Connections<br />Connections <br />http://www.youtube.com/watch?v=2pXWrHN0elg<b...
So How does it work?<br />Get Help<br />Do Research<br />Stay up to date<br />Reconnect<br />http://www.youtube.com/watch?...
So How does it work?<br />
Terms of Use (from LinkedIn)<br /><ul><li>Do:
Comply with the law
Provide accurate information and updates
Use LI in a professional manner
Respect copyright of others
Don’t:
Create a user profile for anyone other than a natural person
Upload a profile image that is not your likeness</li></ul>http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_user...
Terms of Use (from LinkedIn)<br />LinkedIn may restrict, suspend or terminate the account of any User who abuses or misuse...
LI Etiquette (netiquette)<br /><ul><li>Do:
Connect with people that you know*
Reply to messages sent directly to you
Have a current, professional photo
Be sure your profile is Public
Upcoming SlideShare
Loading in …5
×

2011.07.14 center-for-np-success-li

607 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

2011.07.14 center-for-np-success-li

  1. 1. Center for Non-Profit Success<br />Reiko Beach The Non-Profit Toolbox<br />For Non-Profits<br />http://yir.linkedinlabs.com/<br />
  2. 2. Questions<br />
  3. 3. What will I be covering today?<br />Social Media Basics<br />LinkedIn Overview<br />Terms of use<br />Etiquette<br />Using Apps<br />Browser/Mobile tools<br />Linkedin Pro<br />
  4. 4. Social Media is…<br />Using the internet to share information, collaborate and have conversations<br />Web tools to reach out and connect with people as you turn your connections to conversations<br />
  5. 5. Social Media is…<br />
  6. 6. Social Media Funnel<br />SHARING and<br />Your message comes before your audience<br />
  7. 7. Largest ProfessionalNetwork<br />Over 100 million users<br />Users are:<br />Affluent <br />Over 50% represent senior management<br />Highly educated<br />Hold influential positions <br />http://www.onlinemba.com/linkedin/<br />http://press.linkedin.com/about<br />
  8. 8. Why should NPO’s be on LinkedIn ?<br />Can find experts to help solve problems/answer questions<br />Can find others that might be interested in your cause<br />possible board members<br />connect, recruit and assess skills of volunteers<br />Donors<br />Promote events<br />Connect with younger audience<br />
  9. 9. So How does it work?<br />Connections<br />Connections<br />Connections <br />http://www.youtube.com/watch?v=2pXWrHN0elg<br />
  10. 10. So How does it work?<br />Get Help<br />Do Research<br />Stay up to date<br />Reconnect<br />http://www.youtube.com/watch?v=2pXWrHN0elg<br />
  11. 11. So How does it work?<br />
  12. 12. Terms of Use (from LinkedIn)<br /><ul><li>Do:
  13. 13. Comply with the law
  14. 14. Provide accurate information and updates
  15. 15. Use LI in a professional manner
  16. 16. Respect copyright of others
  17. 17. Don’t:
  18. 18. Create a user profile for anyone other than a natural person
  19. 19. Upload a profile image that is not your likeness</li></ul>http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10<br />
  20. 20. Terms of Use (from LinkedIn)<br />LinkedIn may restrict, suspend or terminate the account of any User who abuses or misuses the Services. <br />Misuse of the Services includes inviting other Users with whom you do not know to connect; abusing the LinkedIn messaging services; creating multiple or false profiles; using the Services commercially without LinkedIn’s authorization, infringing any intellectual property rights, violating any of the Do’s and Don’t<br />http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10<br />
  21. 21. LI Etiquette (netiquette)<br /><ul><li>Do:
  22. 22. Connect with people that you know*
  23. 23. Reply to messages sent directly to you
  24. 24. Have a current, professional photo
  25. 25. Be sure your profile is Public
  26. 26. Recommend other that you have worked with
  27. 27. Request recommendations from contacts (yes it is okay)
  28. 28. Don’t:
  29. 29. Spam email to possible connections or current connections
  30. 30. Flood all your groups with “interesting” articles
  31. 31. Too much Twitter</li></ul>Photo by KristianBjornard from Flickr<br />
  32. 32. Applications<br />Add applications to your profile<br />your wordpress blog<br />slides (slideshare)<br />polls <br />events<br />files (Box.net)<br />reading list <br />Twitter<br />
  33. 33. Applications<br /> add your wordpress or bloglink blog<br /> slides (slideshare)<br />
  34. 34. Applications<br /> polls <br /> events<br /> files (Box.net)<br />reading<br />
  35. 35. Twitter<br />Share only tweets with #in or #li<br />
  36. 36. Twitter<br />
  37. 37. Mobile & Web<br />On your phone<br />On the web: Browser Tool Box<br />TweetDeck & other tools<br />
  38. 38. Pro<br />Portion of Info graphic from Mashable:<br />http://mashable.com/2011/07/09/linkedin-infographic/<br />
  39. 39. Pro<br />Pro benefits:<br />Contact anyone directly<br />See more profiles<br />Who’s viewing my profile<br />Saved Searches<br />Get intors to companies<br /> See 3rd degree names and group connections<br />From <br />$19.95/mo<br />
  40. 40. What Now?<br />When implementing any Social Media Remember:<br /><ul><li> Listen before talking
  41. 41. Trust yourself and your staff with Social Media
  42. 42. Trust your fans and your “enemies”
  43. 43. Learn by doing</li></li></ul><li>In conclusion…<br />strengthens and extends your existing network of trusted contacts.<br />
  44. 44. Questions?<br />Reiko Beach<br />The Non-Profit Toolbox<br />781 987 1655<br />Twitter & FB: Reikob<br />LI: reikobeach<br />Web development, video, web strategy<br />Oct 22, 2011 @ Quincy, MA<br />Twitter & FB: TechDayCamp<br />Twitter & FB: nptoolbox<br />

×