Twitter searches for a business model

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TWITTER!

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Twitter searches for a business model

  1. 1. Twitter Searches for a Business Model<br />Federico Perez<br />Dario Yunes<br />Adam Showell<br />
  2. 2. Beginning of Twitter<br />Began as a web-based version of popular text messaging services provided by cell phone carriers.<br />Started by a podcasting company called Odeo.<br />Basic idea was to marry short text messaging on cell phones with the web and to create a social group using this idea.<br />
  3. 3. How Twitter Works<br />Your only limited to 140 Characters.<br />Provides a platform for users to express themselves and sharing it with their “followers” who follow you to receive your “tweets”.<br />Has failed to generate any revenue.<br />
  4. 4. Stats of Twitter<br />September 2009, 50 million worldwide.<br />Third largest social media in the market by 2009.<br />60% churn rate.<br />Valued at 1 billion by September 2009<br />
  5. 5. Biggest Assets<br />Powerful PR tool for companies, business and celebrities among others<br />User attention and audience size<br />Database of tweets that contain real-time, spontaneous comments, observations, and opinions of the audience<br />Powerful search engine that mines for tweet patterns<br />Powerful distribution medium<br />
  6. 6. Possible ways to create Revenue<br />Ask subscribers for a subscription fee, or for premium services like video/music download.<br />Sell display ads or text ads.<br />Charge for advertisements inserted into audience tweets. <br />Charge professionals for providing unexpected appointment availabilities. <br />Sell information database of real-time tweets.<br />
  7. 7. Our Revenue Suggestion<br />Charge companies to create their twitter account and celebrities which can be used as a powerful Customer Service tool, PR tool and can be used to mine patterns in real-time tweets about their services. Also to sell the database to clients that want a database about all the real-time tweets. <br />
  8. 8. Thanks<br />

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