1. HOWARD S. HEYLMUN
1214 Buttermilk Lane, Batavia, IL 60510
630-877-1918 / hheylmun@comcast.net
SUMMARY
Creative, results-driven Chain Accounts Director with responsibility for $150 million in annual sales for a
$1.5 billion consumer products company. Proven team leader with highly developed skills in both team
building and account development. Successful record of developing positive client relationships and
improving operational effectiveness. A focused and committed professional with demonstrated ability to lead
teams and efficiently oversee large direct and chain account business within 12 states in the Midwest. Areas of
expertise include:
• Training & Development • Category Management
• Cross Functional Team Leadership • Customer Partnership
• Interviewing / Hiring • Account Management
• Business Analysis • Fact Based Selling
• Meeting and Events Planning • Business Plan Implementation
PROFESSIONAL EXPERIENCE
US SMOKELESS TOBACCO COMPANY, Aurora, IL 1988 – Sept 2009
Regional Chain Accounts Director 2006 – 2009
Established and defined new position of Regional Chain Director managing seven direct reports and allocating
annual trade budget of over $25 million. Responsible for developing and implementing strategic business
plans, developing budget, execution of key drivers, and achieving results for the key chain accounts identified
in the Midwest region. Provided on-going training to all direct reports ensuring they were kept up to date with
industry trends.
• Established chain and direct account call structure for six Regional Account Managers resulting in
8.7% growth.
• Re-allocated trade resources of $25 million to maximize efficiency. This resulted in 12% unit
volume growth for top 10 chains within Midwest region.
• Developed unique marketing plans to successfully establish new brands realizing initial
distribution levels 22% over the market average.
• Coached and motivated seven direct reports to accomplish specific objectives in regards to sales
and share trends through proper category management. Initiative resulted in Account Managers
being named “Category Captain” in over 60% of chains responsible for.
• Initiated process improvement efforts for interviewing sessions which led to promotion and hiring
of best qualified candidates.
Department Manager, Woodbury, MN 2002 – 2006
Managed and developed six Division Managers, one Chain Account Manager and 25 Sales Representatives in
seven-state, upper Midwest region.
• Developed and implemented successful state-by-state promotional plans that grew business an
average of 2.5% annually.
• Established customer entertainment venues with key direct and chain customers resulting in
excellent, long term business partnerships and enhanced business cooperation with larger key
accounts.
• Coached and developed six direct reports to successfully advance to positions of greater within
USSTC resulting in more effective team leadership throughout Midwest region.
• Planned successful team building meetings for over 50 Department and Regional personnel
resulting in outstanding team morale.
• Identified price value product issue and implemented business plan that grew price value business
an average of 160% in targeted chain accounts.

2. Howard S. Heylmun (630-877-1918) Page 2
US SMOKELESS TOBACCO (continued)
Chain Accounts Manager, Lake Mary, FL 2001 – 2002
Directed chain business development strategies for five Division Managers and 24 Sales Representatives in FL
region. Effectively trained all Division Managers and Sales Representatives in all aspects of account
management resulting in chain operational efficiencies. Responsible for developing 12 largest chain accounts
in Florida region.
• Increased annual sales of chain account base an average of 4.5%.
• Planned and coordinated all aspects of Daytona 500 NASCAR company suite.
Chain Accounts Manager, Richmond, VA 1995 – 2000
Directed chain business development strategies with seven Division Managers and 35 sales representatives for
Mid-Atlantic region (over 120 chain accounts).
• Managed 7-11 Chesapeake division (724 stores) and achieved double digit growth for three
consecutive years.
• Managed Kroger Roanoke division (140 stores). Developed and implemented chain-wide
category re-set resulting in 32% category growth.
• Developed and implemented West Virginia Convenience store promotional tactic resulting in
increased sales of 53% in targeted chains.
Division Manager, Pittsburgh, PA 1991 – 1995
Managed five Sales Representatives and category business in western PA market area. Managed business of
$25 million.
• Grew net sales an average of 7% over 4 year period.
Sales Representative, Allentown, PA 1988 – 1991
Managed a sales assignment in Eastern PA with sales and merchandising responsibilities.
EDUCATION
Bachelor of Science - Marketing, Indiana University of Pennsylvania
PROFESSIONAL DEVELOPMENT
Influence without Authority – Key Seminars
Large Account Management – Miller Heiman
Strategic Selling – Miller Heiman
Building Customer Relations – MP Seminars
Core Skills for Building Commitment – USSTC
Navigating Change – Grey Wolf Consulting
Leadership in Times of Change – Innovation Strategies
TECHNICAL SKILLS
Proficient in Microsoft Office products: Word, Excel, PowerPoint