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SOCIAL COMMERCE
              CAMARA DE COMERCIO DE PR
                    03/01/2012

Por: Carlos J. García
New Business Development & Corporate Strategy
SOCIAL COMMERCE
• Five cosumer trends will dominate enterprise
  decisions this decade
• 1. Mobile
• 2. Social
• 3. Cloud
• 4. Analytics and Game Theory
• 5. Video and Unified Comms

*Ray Wang - Driving eCommerce Growth (Smarter Commerce Global Summit 2011)
SOCIAL COMMERCE
KEY FINDINGS
• Websites that do not engage in e-commerce are losing
  traffic to their Facebook pages at a startling rate
• Facebook stores are very efficient at traffic acquisition,
  acquiring visitors at no cost through wall posts and
  establishing a store monthly user base up to 10% of the
  retailer’s fan base
• Facebook commerce conversion rates are on par with
  Commerce websites
*Webtrends Inc. &Adgregate Markets, Inc.
The Effect of Social Networks and the Mobile Web on Website Traffic and the Inevitable Rise of Facebook
    Commerce Whitepaper
SOCIAL COMMERCE MARKET SIZE
SOCIAL COMMERCE APPS
SOCIAL COMMERCE APPS
SOCIAL COMMERCE APPS
ABOUT US

G TA I n t e r n e t M a r k e t i n g i s a n i n n o v a t i v e f i r m w i t h 1 4
                                                            years
experience in the Puerto Rico market. Our staff is specialized in
marketing, programming, art and technology to provide On-line
high quality consulting services in:

     –   Corporate Internet Interactions
     –   E-Commerce Solutions
     –   Interactive Data Analytics

Our services are designed according to the characteristics                               and
requirements of our individual Clients.

G TA I n t e r n e t M a r k e t i n g    owns an established and accessible office
with the technological                    infrastructure required to give excellent
service to our Clients                   (such as Kia Motors, Serrallés, El Meson,
Ma n a t í Me d i c a l Ce n t e r,      among many others).
ABOUT US

G TA i s a m e m b e r o f s e v e r a l p r e s t i g i o u s o r g a n i z a t i o n s s u c h a s t h e
Internet Advertisement Bureau- IAB, Internet Society- Puerto
Rico, SME- Sales and Marketing Executives Association, and La
Cámara de Comercio de Puerto Rico.

We will be more              than     happy to assist you to accomplish your
business  goals.             For      more  information, please  visit us at
w w w. g ta. ma
QUESTIONS?
THANKS


For more information, pleasevisitus @
             w w w. g t a . m a

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Social commerce presentation 2012

  • 1. SOCIAL COMMERCE CAMARA DE COMERCIO DE PR 03/01/2012 Por: Carlos J. García New Business Development & Corporate Strategy
  • 2. SOCIAL COMMERCE • Five cosumer trends will dominate enterprise decisions this decade • 1. Mobile • 2. Social • 3. Cloud • 4. Analytics and Game Theory • 5. Video and Unified Comms *Ray Wang - Driving eCommerce Growth (Smarter Commerce Global Summit 2011)
  • 3. SOCIAL COMMERCE KEY FINDINGS • Websites that do not engage in e-commerce are losing traffic to their Facebook pages at a startling rate • Facebook stores are very efficient at traffic acquisition, acquiring visitors at no cost through wall posts and establishing a store monthly user base up to 10% of the retailer’s fan base • Facebook commerce conversion rates are on par with Commerce websites *Webtrends Inc. &Adgregate Markets, Inc. The Effect of Social Networks and the Mobile Web on Website Traffic and the Inevitable Rise of Facebook Commerce Whitepaper
  • 8. ABOUT US G TA I n t e r n e t M a r k e t i n g i s a n i n n o v a t i v e f i r m w i t h 1 4 years experience in the Puerto Rico market. Our staff is specialized in marketing, programming, art and technology to provide On-line high quality consulting services in: – Corporate Internet Interactions – E-Commerce Solutions – Interactive Data Analytics Our services are designed according to the characteristics and requirements of our individual Clients. G TA I n t e r n e t M a r k e t i n g owns an established and accessible office with the technological infrastructure required to give excellent service to our Clients (such as Kia Motors, Serrallés, El Meson, Ma n a t í Me d i c a l Ce n t e r, among many others).
  • 9. ABOUT US G TA i s a m e m b e r o f s e v e r a l p r e s t i g i o u s o r g a n i z a t i o n s s u c h a s t h e Internet Advertisement Bureau- IAB, Internet Society- Puerto Rico, SME- Sales and Marketing Executives Association, and La Cámara de Comercio de Puerto Rico. We will be more than happy to assist you to accomplish your business goals. For more information, please visit us at w w w. g ta. ma
  • 11. THANKS For more information, pleasevisitus @ w w w. g t a . m a