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`
SOCIAL
NETWORKING AND
BUSINESS
COMMUNICATIONS
INTRODUCTION
A BRIEF HISTORY
 Online business communication platforms have existed
since the local, dial-up bulletin boards of the late 1970s.
 As far back as the late 1990s, business pundits worried
about how “Generation Y” would impact the business
world.
 The burst of the dot-com bubble in the early 2000s
validated some theories that a wave of loose, informal
business professionals would find themselves adopting
the stricter habits of their predecessors.
SOCIAL MEDIA VS TRADITIONAL MEDIA
Accessibility Usability
Recency Permanence
 Source: Technoratimedia (2013)
Benefits Of Social Media Marketing
Increased Brand Recognition
Improved brand loyalty
Higher conversion rates
Higher Brand Authority
Increased Inbound Traffic
Decreased Marketing Costs
Better Search Engine Rankings
Richer Customer Experiences Improved Customer Insights
Helps Target Consumers
conclusion

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Employment Practices Regulation and Multinational Corporations
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Social networking and business communication

  • 3. A BRIEF HISTORY  Online business communication platforms have existed since the local, dial-up bulletin boards of the late 1970s.  As far back as the late 1990s, business pundits worried about how “Generation Y” would impact the business world.  The burst of the dot-com bubble in the early 2000s validated some theories that a wave of loose, informal business professionals would find themselves adopting the stricter habits of their predecessors.
  • 4. SOCIAL MEDIA VS TRADITIONAL MEDIA Accessibility Usability Recency Permanence
  • 6. Benefits Of Social Media Marketing Increased Brand Recognition Improved brand loyalty Higher conversion rates Higher Brand Authority Increased Inbound Traffic Decreased Marketing Costs Better Search Engine Rankings Richer Customer Experiences Improved Customer Insights Helps Target Consumers
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