This document discusses the rise of social commerce and key trends driving e-commerce growth. It notes that [1] websites are losing traffic to Facebook pages, [2] Facebook stores acquire visitors at no cost and can build monthly user bases up to 10% of fan bases, and [3] Facebook commerce conversion rates are on par with websites. The document also promotes GTA Internet Marketing, an innovative Puerto Rico firm specialized in online marketing, programming, art and technology to provide e-commerce and data analytics services.

1. SOCIAL COMMERCE
CAMARA DE COMERCIO DE PR
03/01/2012
Por: Carlos J. García
New Business Development & Corporate Strategy

2. SOCIAL COMMERCE
• Five cosumer trends will dominate enterprise
decisions this decade
• 1. Mobile
• 2. Social
• 3. Cloud
• 4. Analytics and Game Theory
• 5. Video and Unified Comms
*Ray Wang - Driving eCommerce Growth (Smarter Commerce Global Summit 2011)

3. SOCIAL COMMERCE
KEY FINDINGS
• Websites that do not engage in e-commerce are losing
traffic to their Facebook pages at a startling rate
• Facebook stores are very efficient at traffic acquisition,
acquiring visitors at no cost through wall posts and
establishing a store monthly user base up to 10% of the
retailer’s fan base
• Facebook commerce conversion rates are on par with
Commerce websites
*Webtrends Inc. &Adgregate Markets, Inc.
The Effect of Social Networks and the Mobile Web on Website Traffic and the Inevitable Rise of Facebook
Commerce Whitepaper

4. SOCIAL COMMERCE MARKET SIZE

5. SOCIAL COMMERCE APPS

6. SOCIAL COMMERCE APPS

7. SOCIAL COMMERCE APPS

8. ABOUT US
G TA I n t e r n e t M a r k e t i n g i s a n i n n o v a t i v e f i r m w i t h 1 4
years
experience in the Puerto Rico market. Our staff is specialized in
marketing, programming, art and technology to provide On-line
high quality consulting services in:
– Corporate Internet Interactions
– E-Commerce Solutions
– Interactive Data Analytics
Our services are designed according to the characteristics and
requirements of our individual Clients.
G TA I n t e r n e t M a r k e t i n g owns an established and accessible office
with the technological infrastructure required to give excellent
service to our Clients (such as Kia Motors, Serrallés, El Meson,
Ma n a t í Me d i c a l Ce n t e r, among many others).

9. ABOUT US
G TA i s a m e m b e r o f s e v e r a l p r e s t i g i o u s o r g a n i z a t i o n s s u c h a s t h e
Internet Advertisement Bureau- IAB, Internet Society- Puerto
Rico, SME- Sales and Marketing Executives Association, and La
Cámara de Comercio de Puerto Rico.
We will be more than happy to assist you to accomplish your
business goals. For more information, please visit us at
w w w. g ta. ma

10. QUESTIONS?

11. THANKS
For more information, pleasevisitus @
w w w. g t a . m a