Take a look at New Brand Vision's full services brochure, including information on our Creative Design & Web Marketing services as well as case studies from our existing clients.

1. Make the leap!
Welcome to New Brand Vision Group

2. Hello.
The following brochure is a detailed look at our web capability.
NEW BRAND VISION GROUP
03 33
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About Us 3
12
Client List 4
Industry Experience 5 Website Development 33
Company Accreditations 6 Content Management 34
Quality Management 7 CMS Functionality 35
Staff Capability 7 CMS Plug-in Modules 36
Client Servicing 8 Web 2.0 37
How We Work 9 CMS Specification 38
Key Milestones 10 Taxonomy 41 Web Marketing 45
Our Process 11 Hosting 42 Web Marketing Overview 46
Why us? 49 Web Case Studies 12 Traffic Statistics 43 Search Engine Optimisation 47
Contact 50 Live Websites 32 Heatmaps 46 Pay Per Click Advertising 48

3. Welcome to New Brand Vision Group, About Us
an award winning agency delivering Experience
high-quality brands and websites.
Established eight years ago, New Brand Vision
(NBV) has a vast amount of experience in delivering
high quality brands and websites.
We work with businesses of all Results
sizes transforming their online NBV is a marketing-led agency, which means the
primary goal is to create websites that generate
and offline presence.
more business for our clients.
Resources
Our in-house creative and technical teams are
equally weighted enabling us to approach projects
from both a creative and technical perspective.
Precision
We are committed to fulfilling briefs in accordance
with client instructions and follow a robust process
to ensure every detail is put in place.
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4. Our mix of Client List
clients keeps Our mix of clients keeps us excited, fresh, and at the top of our game.
We work with ambitious businesses of all sizes.
us at the
• Microsoft • eFinancialCareers
• EMAP • London Borough of Lambeth
• easyGroup • London Borough of Camden
cutting edge.
• CL World Brands • London Borough of Haringey
• Excell Group Plc • International Tennis Federation
• The Share Centre Plc • The Churches Conservation Trust
• Money Debt and Credit Plc • Commonwealth Parliamentary Assoc.
• Euromoney Institutional Investor Plc • Consensio Partners
• Haymarket Media • Marlin Hawk
• Framework Media • Xenith
• University of Cambridge • NHS Islington
• Axiom • First Rate FX
• Kempton Park • ACEPSI
• V&A Museum • Creditflux
• Arrow Group • Ixico
• Swann Group • Financial Software / CGIX
• Smart Group • SmartPool (NYSE Euronext)
• Compre Group • Strictly Financial
• Catalyst Investment Group • Farn Williams
• Aston Carter Group • Marketforce
• Just Search Group • Grayling
• Dox Medical Group • Tresham Institute
• Etonbridge Consulting • Unitas
• DC Advisory Partners • Abacus Financial
• Abiquo • MJF
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5. You say tomato, Industry Experience
we say tomato. We bring experience, ideas, and knowledge from different industries and apply it to all
our clients. Here are some of the recent sectors we’ve worked in:
We speak your Business to Business (B2B)
• Financial/Insurance/City
• Corporate Finance
Business to Consumer (B2C)
• Entertainment / Sport
• Alcoholic Beverages
language. • IT and Software
• Professional Services
• Consultancy Firms
• Soft Drinks
• Health
• Travel
• Recruitment • Furniture
• Government / Public Sector • Charity
• Research
• Scientific
• Telecoms
• Agriculture
• Manufacturing
• Publishing / Exhibition
• Education
• Engineering
• Printing
• Medical
• PR
• Construction
• Training
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6. Associated Company Accreditations
with top Microsoft Approved Vendor List: NBV has been screened by the procurement
department at Microsoft and is deemed to have reached the required standards
businesses.
in terms of financial robustness and creative excellence. NBV has been
appointed as an approved vendor.
BBC Approved Supplier List: NBV has been screened by the procurement
department at the BBC and is deemed to have reached the required standards
in terms of financial robustness and creative excellence. NBV has been
appointed as an approved supplier.
New Brand Vision is an approved agency of the Department of Business
Enterprise and Regulatory Reform (BERR) run Business Link. They use
recommended selected and screened companies like ours to implement
marketing strategies and creative work in businesses they assist. It means
they recommend us to businesses around the UK.
The London Borough of Haringey has awarded New Brand Vision a three year
contract on its roster after a framework tender process involving more than
150 competing agencies.
Exor is an independent body for suppliers to the Public Sector. NBV is gold
accredited. This means we have been pre-screened and have all the required
processes, structures, staff, policies, insurances, and financial stature to work
with Local and Central Government. Exor’s standards are recognised as being
amongst the most stringent.
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7. Producing Quality Management
web design
NBV prides itself and its reputation on the delivery of top quality projects. Our
overall objective is to ensure that NBV consistently deliver a high level of service.
of the finest
We:
• Understand the requirements and expectations of our clients
• Implement projects in a systematic and planned way
quality.
• Work closely with our clients to achieve quality objectives
• Train our staff to support the delivery of high quality work
• Establish and measure performance and customer satisfaction
• Continually review and improve our processes and levels of service
• Maintain the involvement of senior management in every project
Staff Capability
New Brand Vision has been delivering excellent work consistently for eight years.
Our team are well trained, talented and understand the need for our output to
exceed expectations everyday. Their particular skills are:
• Producing top-end design and technical solutions
• Matching design styles identically to those already adopted by clients
• Total adherence to, and respect for brand guidelines
• Thorough planning and documentation at the outset
• Delivering work/fixes quickly even at short notice
• Ensuring that the client is kept up to date at all times
• Being easy to work with and transparent at all times
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8. We make Client Servicing
your job
Client servicing is at the core of our business. We understand that accurate delivery
is as important as producing impressive design. To us, client servicing means:
easy.
• Understanding the brief • Providing achievable timings
• Developing the brief where • Managing expectations accurately
necessary with the client • Giving clients sight of the process
• Planning projects in advance • Ensuring that details are considered
• Presenting excellent work and addressed
• Making feedback easy • Being proactive in making
• Being accurate when fulfilling constructive suggestions
feedback and requests • Being mindful of the ultimate
• Checking back amendments aims of the project
• Being transparent at all times • Returning calls immediately
• Providing updates regularly
Key Milestones
In summary the stages of the process involving clients are as follows:
• Briefing and workshop • Approval of all content pages
• Approval of prototype • Creation and insertion of content
• Approval of functional specificatons • Approval of working site
• Approval of the home page concepts • Client training and handover
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9. The strength How We Work
of our process Briefings and Workshops
We start by gathering and compiling stakeholder ideas.
is what makes
There are various ways to do this – whether it is via our 14
page questionnaire or via client interviews and workshops.
us different. Site Architecture and Prototyping
We draw architectural style plans and convert them in
working online prototypes. This enables all stakeholders
to test the user experience from the perspective of every
target audience.
Bespoke Design
Our designers have superb understanding of user
interface design, user experience, branding, search engine
optimisation, accessibility, content management, and of
course good clean creative design.
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10. We consider Collaboration with Clients
We encourage strong working relationships with clients.
projects from We request their input and feedback at defined moments
during the project, presenting various options and assisting
with the selection of the most appropriate work.
every angle. Customisation and Configuration
Our technology is both powerful and easy to use. Once we
define the functional and technical requirements we
configure the system and build any bespoke functions
according to our client’s exact requirements.
Training
Training is provided so that the clients can manage the
website themselves. We provide full support and aim to
respond to user questions or technical issues immediately
or within minutes of a call.
Online Marketing
Our overriding aim is to help clients generate more
business. We plan the marketing of the website at the
start, during the planning phase of the project, which
enables us to hit the ground running when the site is live.
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11. The Web Process
FUNCTIONAL
SPECIFICATION SYSTEM BESPOKE DATA
FUNCTIONAL REQUIREMENTS CONFIGURATION DEVELOPMENT INTEGRATION
UML
BRIEFING PROTOTYPING
& WORKSHOPS SITEMAP HOME PAGE TEMPLATE HTML CMS CLIENT CONTENT SEO
SITE ARCHITECTURE INTEGRATION TRAINING UPLOAD SETUP LIVE
PERSONAS
NAVIGATION
DESIGN DESIGN & CSS
FUNCTIONALITY
CONTENT ARCHITECTURE
CONTENT
ONE
SEO SEO
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12. Case Studies
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13. Creditflux
Background: Creditflux are a global financial
publishing company. They have an online news
portal and an offline publication. The website
had previously been outsourced to a one-man
development team who could not react fast
enough to their ongoing development needs.
The front end design and the back end system
urgently required updating.
Brief: New Brand Vision were asked to create
a new website with fully functioning CMS and
CRM application with news publishing functions,
subscriber management, journalist contact
management, banner ad management, conversion
tracking, ecommerce, email campaign management,
data collection, rich media, and a strong design with
clear calls to action for the web and PDA.
Outcome: The resulting website gives them full
control over their website, contacts, subscribers, and
streamlines their businesses processes. Since launch,
Creditflux has received a large increase in the number
of new registrations and subscriptions.
CLIENT: Creditflux
PROjECT: New website
DESCRIPTION: Design + Build + CMS + CRM
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14. emap
Background: emap Inform is one of the largest
magazine publishers in the UK. They have awarded
19 website projects to New Brand Vision, one
of which is an 150 page site to hold media pack
information across its 15 magazine titles. New
Brand Vision has a sophisticated digital publishing
platform, which makes managing websites like
this intelligent and easy.
Process: New Brand Vision researched each of the
magazines to identify the requirement for each of
the brands and put together a full wireframe content
architecture document with recommendations for
how to search and navigate across the site. After
updating the document with the feedback given
the site was designed.
Outcome: The design was approved in the first
round of ideas presented. emap believe the site
will transform this areas of their business.
CLIENT: emap
PROjECT: New website
DESCRIPTION: Design + Build + CMS
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15. Aston Carter
Background: Aston Carter is a large IT commerce
and financial recruitment agency which has
experienced rapid growth since its inception in 1995,
now with a presence in 9 countries worldwide.
Breif: Aston Carter instructed New Brand Vision to
design and build a global web presence, as well as
creating individual dual-language sites in each
location to reflect its new global position. Supporting
brochures, e-flyers and presentation documents
were also required.
Process: Our team started the project as always
with online research of competitors and the industry
as a whole, built an interactive prototype in html and
delivered clean and modern design concepts.
Deliverable: To launch the new site, and
drive traffic using on and off page SEO as well as
deliver eye-catching printed materials to support the
business as it grows.
CLIENT: Aston Carter
PROjECT: New website
DESCRIPTION: Design + Build + CMS + SEO
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16. Farn Williams
Background: The client is an International Executive
Search firm with a range of high profile clients.
They requested a new website to better represent
their business.
Process: We worked actively with the client to
create a corporate style to combine each of the
markets and industry sectors in which they
operate. The client gave us tight timelines
to deliver two websites.
Outcome: The client was extremely pleased with the
end result, and wrote a detailed testimonial letter
commending and recommending our services.
CLIENT: Farn Williams + FWP
PROjECT: New website
DESCRIPTION: Brand + Build + CMS + SEO
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17. Microsoft
Background: When Microsoft bCentral lost market
share in the small business online information
market, NBV was tasked to reposition them.
Issue: It was clear that bCentral had lost credibility
in the market as its competitors had grown in
sophistication. Our research led to the need to
re-structure and redesign their 5,000 page website.
Process: NBV formulated a brand and web
strategy, which was developed into a creative
brief and specification.
Deliverables: A new bCentral brand strategy, logo
identity, brand, website, and online launch campaign.
Outcome: Traffic targets were exceeded by over 100%.
CLIENT: Microsoft
PROjECT: New website
DESCRIPTION: Brand + Build + Marketing
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18. The Churches
Conservation
Trust
Background: The Churches Conservation Trust (CCT)
is the national charity for protecting historic churches
at risk. They represent over 340 churches across the
UK, attracting more than 1.5 million visitors a year.
Brief: New Brand Vision was tasked to create a
content-heavy site, with taxonomised content to
relate news, reviews, local attractions, projects and
imagery to each church in the network. The site had
to handle high level payment integrations for
donations payments, commenting functionality and
extensive image and video content.
Deliverables: After extensive consultations in order
to define the architecture, New Brand Vision prepare
a functional specification and work closely with the
designers to create a user friendly, highly accessible
and SEO-friendly site. Built around our core CMS, a
number of bespoke features are agreed in order to
CLIENT: The Church Conservation Trust offer CCT full flexibility and control over their
PROjECT: New website content.
DESCRIPTION: Design + Build + CMS + SEO
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19. Ixico
Background: Ixico are a spin-off from a University.
Having achieved some large funding they have seen
impressive growth.
Brief: Ixico tasked NBV with creating a cutting
edge website that would help establish them
as market leaders.
Process: We were involved in their general team
discussion and from that devised a list of ideas and
architecture for the site, thereafter leading them
through our typical web process.
Outcome: Ixico were extremely pleased that New
Brand Vision were able to deliver all of their
requirements by a specific deadline date, an
international exhibition at which they were showing.
The exhibition was successful and since we have
continued to work on new marketing collateral.
CLIENT: Ixico
PROjECT: New website
DESCRIPTION: Brand + Design + Build + CMS
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20. SmartPool
Background: SmartPool is part of the New York Stock
Exchange (NYSE/Euronext) and in partnership with jP
Morgan, HSBC and BNP Paribas.
Brief: The client was to present‘SmartPool’ as the
leader in this new area, so the website had to be
original and memorable. We worked with their CEO to
understand the business and its proposition, and to
identify with him key differentiating messages. From
this we developed an explosive theme which lead to
the development of an advertising campaign for high
profile financial publications (which we also created).
Outcome: SmartPool were impressed with the level
of creativity (having originally won the brief on the
basis of a conservative but contemporary corporate
website under their old CEO) and the clarity of our
ideas. They also commented at how quickly and
efficiently the site was developed to meet a tight
launch deadline.
CLIENT: SmartPool
PROjECT: New website
DESCRIPTION: Design + Build + CMS + CRM
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21. Epsom Downs
Background: Epsom Downs racecourse is a
national treasure – the home of the Derby and
a renowned events and conferencing venue in
the heart of Surrey.
Brief: Epsom’s brief was to put the Derby
back on the map whilst creating an integrated
campaign to appeal to core racing fans and
potential new customers in both the corporate
and consumer marketplace.
Process: We conducted full research, including
consumer surveys, visitor analysis and competitor
review before presenting three creative concepts.
Requirement: Advertising (on and off line), direct
marketing, brochure and website. As the on line
presence was key, the website was required to
present a vast amount of information at the
first level whilst using an eye-catching design.
Design shown is concept only.
CLIENT: Epsom Downs
PROjECT: New website
DESCRIPTION: Design + Build + CMS + SEO + Print
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22. Swann Group
Background: Swann Group had been through
a series of acquisitions with a vision of a group
structure. With many of these organisations run
by engineers, it was difficult to persuade them to
give up their name and brand and to agree to
adopt a new integrated approach.
Brief: The Swann Group CEO tasked NBV to
oversee the merger of 11 companies under one
brand, to create a brand strategy and a new brand
for the group.
Process: We involved all key stakeholders in a group
discussion about their businesses and their short
and long term vision. During this discussion we were
able to agree to a merger of all the companies into
three divisions. However they were not keen to give
up their existing brand (which we considered to be
extremely outdated). We agreed to show an
alternative which formed a progression and reference
to the existing logo. This was immediately approved.
Outcome: We created a combined site and since
have gone on to create websites for other companies
CLIENT: Swann Group with the wider organisation.
PROjECT: New website
DESCRIPTION: Brand + Design + Build + CMS
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23. Business
Systems UK
Background: Business Systems is a reseller of call
recording and analytical systems, marketing their
services to clients in highly compliant industries. The
company’s previous website had not been
redesigned for some time and was beginning to have
a detrimental effect on their business.
Brief: New Brand Vision were asked to redesign the
website with a fresh approach. The website had to
show a large number of products under different
categories, support a news archive dating back seven
years, capture user information, suggest products
and maintain a prominent search engine ranking.
Outcome: Business Systems were very pleased with
the resulting website thanks to a highly intuitive
CMS that makes the management of large amounts
of content easy. Different products are automatically
assigned to pages throughout the site based on
categories and users are recommended products
based on the keywords they used to find the site.
CLIENT: Business System The search engine rankings also increased on launch.
PROjECT: New website
DESCRIPTION: Design + Build + CMS + SEO
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24. Retail Jeweller
Background: Retail jeweller was part of a
website project to create 19 subscription
websites for emap.
Issue: It was decided that each of their business
publications required a dedicated site to promote
the benefits of subscriptions.
Process: We created a style which would make the
roll out of the 19 websites fast, cost effective but
still unique to each publication.
Outcome: Even though the types of publications
vary considerably, as seen by the Retail jeweller
example, it still looks as if it is unique to the brand,
and utilises search engine optimisation and pay per
click strategies to attract targeted traffic and
sign-ups.
CLIENT: Retail jeweller
PROjECT: New website
DESCRIPTION: Design + Build + CMS + VTS
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25. AcePSI
Background: We were approached after the merger
between two of the largest players in the Asbestos
market, Ace and PSI.
Issues: We were asked to combine their brands to
create a new identity and website presence, which
surpassed all of their competitors.
Process: As with all the websites we design and
build, our focus is to ensure that on launch, the
website can be marketed on search engines and
that it will generate new enquiries for the client.
Outcome: The client is extremely happy with the
strength of the visual identity and is already reaping
the benefit of a market leading website.
CLIENT: AcePSI
PROjECT: New website
DESCRIPTION: Design + Build + CMS + CRM
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26. mjf
Background: MjF is an established business services
organisation made up of five separate but interlinking
divisions. These divisions vary considerably in the type
of ‘sell’ and target audience, yet are part of a well
developed overall offering.
Brief: A clean, contemporary and uncluttered design
that adds credibility to each division. To create a look
and feel that is consistent across all divisions, with
each division differentiated through unique imagery
and a leading colour scheme.
Process: Meeting with the various divisions and
discussing their individual requirements regularly,
meant we acted as an intermediary between all
sectors and able to steer the project from the
off-set.
CLIENT: mjf
PROjECT: New website
DESCRIPTION: Design + Build + CMS + CRM
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27. Xenith
Background: Xenith is a large and successful
London-based organisation selling print
management solutions. They are one of Xerox’s
premium and most important resellers.
Issue: Xenith had a dated brand identity and only a
basic website. Up until now, the internet has not
been a sales channel. After meeting with them, they
recognised that the web could be a significant source
of new enquiries.
Process: We were asked to update their brand and
have created a strong corporate and product website,
which will are preparing to promote on search
engines. The website utilises best practice usability
and search engine optimisation.
Outcome: The website will be a new sales channel
when launched and is expected to generate an
increase in leads and notable business growth.
CLIENT: Xenith
PROjECT: New website
DESCRIPTION: Design + Build + CMS + SEO + PTT
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28. DC Advisory
Partners
Background: DC Advisory Partners Ltd was formed
when japanese investment bank, Daiwa Capital
Markets, acquired the Corporate Finance side of
Close Brothers. After a grueling tender process to the
global board, New Brand Vision was appointed to
handle the full re-brand, including naming, identity,
website, e-marketing and offline materials.
Process: New Brand Vision conducted a Europe-wide
naming consultation before implementing the
re-brand and creating the visual identity. The online
process involved building a fully working prototype,
functional specification and flexible design to be
used across Europe, built into a multi-lingual,
taxonomies website structure powered by a number
of bespoke content management tools integrated
into our own CMS.
Outcome: The launch was a huge success, achieving
press coverage for the business and transforming
their online presence to reflect their size and stature
CLIENT: DC Advisory Partner Ltd in the marketplace.
PROjECT: New website
DESCRIPTION: Design + Build + CMS + SEO
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29. Grayling
Background: Grayling was formed when four
companies merged to create the second largest
global public relations and public affairs consultancies
in the world.
Brief: To design, build and implement a global
website and extranet to represent Grayling’s 66
locations across the world, in 10 languages.
Process: The process started with server capacity
testing to manage an influx of traffic at launch,
before information architecture was sketched out
and an html prototype created. Template designs
were then agreed before implementing the build.
Deliverable: We have delivered a global website and
extranet and our supporting global online campaign.
CLIENT: Grayling
PROjECT: New website
DESCRIPTION: Design + Build + CMS + SEO
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30. Central Health
Background: Central Health is an ambitious
expanding health and physiotherapy company.
NBV created their initial brand and collateral
some time ago.
Outcome: More recently we devised a new website
concept for them. The design was to demonstrate
their potential online and was shown to them as
part of other general meeting. Although for various
reasons they were unable to implement it, we think
it represents a creative idea and a different way of
achieving quality stand-out design.
CLIENT: Central Health
PROjECT: New website
DESCRIPTION: Brand + Design
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31. Cambridge
University
Background: Cambridge University’s examination
arm, OCR, instructed New Brand Vision to create
an interactive portal for its Media Studies course.
The brief was to create a highly interactive website
to portray the exciting nature of a multi-media
rich course.
Process: We created a storyboard to show our
idea and on client approval rendered graphics in
3D to create a strong distinctive impression and a
high-quality experience. We then built the animated
graphics into our content management system so
that content could be changed and updated.
Outcome: NBV was given an open brief to create
a different, stand-out, and relevant website, which
supports a range of other marketing activities. It will
shortly be entered for a variety of industry awards.
CLIENT: Cambridge University
PROjECT: Virtual tradeshow
DESCRIPTION: Design + Build + CMS + VTS
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32. Live Websites
www.abacus-financial.co.uk
www.acepsi.com
www.adaptis-solutions.com
www.astoncarter.com
www.dcadvisorypartners.com
www.bevan-funnell.co.uk
www.blue-enterprises.co.uk
www.broadcastfreelancer.com
www.businesssystemsuk.co.uk
www.consensiopartners.co.uk
www.cornwalliselt.com
www.creditflux.com
www.dashcard.co.uk
www.dizengoff.com
www.doxmedical.co.uk
www.ecmod360.co.uk
www.etonbridge.com
www.farnwilliams.com
www.firstratefx.com
www.FWPglobal.com
www.hargould.co.uk
www.itshowcase.co.uk
www.ixico.com
www.justsearchgroup.co.uk
www.marketforce.eu.com
www.marlinhawk.com
www.mirada-medical.com
www.swanngroupltd.com
www.tda-group.com
www.tradeonsmartpool.com
www.unitas.uk.net
www.virtualmediastudies.com
www.xenith.co.uk
subs.retail-jeweller.com
www.68100.com
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33. Web Development
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34. Content Management
New Brand Vision’s web development platform and dynamic content management system
(CMS) is called Decibel. It is a mature, stable and powerful system that focuses on ease of
use, flexibility, and lead generation.
All clients are provided with a custom installation of the system to give them full control
of their new websites. Decibel means websites are quicker and easier to roll-out, are
robust, and clients benefit from new features added regularly.
• Corporate Websites
• Global Websites
• Consumer Websites
• Extranets and Intranets
• Subscription Websites
• Digital Publishing Websites
• Web 2.0 Websites
• Virtual Tradeshows
• Online Payment Processing
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35. Edit your CMS Functionality
website from The following details the core functionality delivered to all clients. The list is continuously
growing with new core features available to clients. The system enables content to be quickly
updated, is easy to use and has multi-level access so you can control who can access and edit
the comfort of pages. Below is a list of key functionality.
your office. • Full editing capabilities
• In-context contribution
• Virus scanning of uploaded assets
• Content reviewing and approval
• Extranet capabilities • Previous version rollback
• Remote administration access • Third-party database integration
• Expandable site architecture • Media library
• Application configuration • Video/audio streaming /RSS
• Database utilities • Sandbox development area
• Search engine optimisation functions • Archiving
• Accessibility flexibility and stable code • Full indexing and site search
• Multi level security and user profiles capabilities
• Multi-layered caching system • Automatic site maps
• Global update capabilities • Multi language / foreign characters
• Template based/CSS-driven • Automatic keyword creation
• Industry standards for accessibility • Unbreakable links
• Flexible page layout • Taxonomy structures
• Manual HTML content editing • Heatmaps
• WYSIWYG editor features • Timezone Management
• Spellchecking • Multiple Landing Page
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36. We configure CMS Plug-in Modules
our system Our development team configures and creates bespoke functionality that ‘plugs’ into the
CMS. We know that not all websites are the same, that you have your own unique needs
and requirements, that one size does not fit all. So we designed ‘Decibel’ CMS based on a
to meet flexible architecture. When you need to add a compelling new feature to your site you can
simply upload it to the plug-in module. The following is a list of available options.
your needs. • Content Manager
• Rich Media Manager
• Contact and Form Manager
• Data Collection
• Email Campaign Management
• Extranet / Client Login
• Banner Ad Manager
• Conversion Tracking
• Job Board Manager
• Subscriber Manager
• Ecommerce Shopping Basket
• Virtual Tradeshow
• News Publisher
• Conference Manager
• Instant Chat
• PDA / WAP
• Surveys and User Polls
• CRM / Customer Manager
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37. Web 2.0 Social Interaction and
User Generated Content
During the planning phase of any website or web strategy we consider which types of
interactivity will enhance a client’s brand and ultimately lead to an increase in sales. We
stay focused on the specific target audiences in question, consider their propensity to
engage with such interactivity, and make recommendations accordingly.
Social Interaction Mobile Devices User Generated Content
• Twitter • iPhone Apps • Blogging
• Linked-in • iPad Apps • Commenting
• Facebook • Android Apps • Forums
• YouTube • Websites for Mobile • RSS feeds
• Flickr • Ask a question
• Delicious • Rating
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38. The key to CMS Specification
a successful Decibel CMS is accessible through an online web interface. This allows anyone
with a basic knowledge of the web to successfully operate the software after just a
brief training session.
website. Ease of Use Search and SEO
An ‘inline’ editing interface is also provided, New Brand Vision CMS provides full support
enabling new content to be created and for Search Engine Optimisation. Metadata is
existing content to be edited, while browsing configurable at a page level, Search Engine
the site. This makes it very easy to correct Friendly URLs and XML Site Maps for
errors that are noticed within the site, and Google and Yahoo are automatically
to preview changes to the site. generated, and use standard HTML
enforced throughout the site.
Flexible and Expandable
New pages can easily be added without any The Content Manager provides statistics
limits. All changes are applied throughout on visitors usage of the website, tracking
the site without the need to create or conversions and the keywords and search
modify any files or scripts. engines that converted visitors accessed
the site from.
Navigation within the site is generated
automatically based on the site structure. The internal search engine also provides a
Any change to the site architecture instantly way for visitors to quickly find the content
updates any menus, breadcrumb trails and they are looking for.
site maps.
A single installation of the Content Manager
can run multiple sites, resulting in savings
on hosting and other technical costs.
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39. We provide
Creative Freedom Rich Media
New Brand Vision CMS places no restrictions The ‘Asset Manager’ stores all images,
on the look and feel of a website, giving our documents, videos and other rich content
web security
designers the opportunity to fully express used throughout the website. The asset
your brand through modern, accessible manager can identify media usage
page layouts. The inbuilt template system information and provides management
that offers produces XHTML compliant templates, and
supports the most stringent accessibility
standards.
functions including resizing and optimisation.
RSS
peace of mind.
Content published to the website can
The template system provides functionality automatically be published to RSS feeds,
to define different ‘views’ over the website allowing users to be informed when new
content. This system can be utilised to content is available without having to
provide a different version of website regularly visit the website.
pages for standard browsers and hand-
held devices. A printable version of the Performance
content can also be easily generated. A multi-layered caching system ensures
that content is returned to the user in a
The Content Manager also provides creative
fraction of a second.
freedom in website content, allowing you to
play videos and audio in your pages, and Workflow
upload Flash to the website. The inbuilt workflow engine ensures
only approved content is shown on the
WYSIWYG Editing
website. Multiple levels of approvals can
All content is created and edited through
be configured, with automated notifications
WYSIWYG editors, with no HTML coding
being sent to approvers. Content changes
skills required. An asset manager allows
can be approved or rejected, and in an
images, documents, and other multimedia
emergency the content can be rolled
to be uploaded and embedded within pages.
back to a previous version.
Links to internal and external content can
be easily created.
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40. Security internal requirements for documentation, screen readers. Sites degrade gracefully on
The permission system of New Brand Vision code cleanliness and algorithm efficiency. older computer systems. Our CMS supports
CMS provides full extranet capabilities that Inbuilt exception handling ensures the multiple languages should you wish to make
are tightly integrated with the public website. browsing experience of website visitors your content available to visitors.
Private sections requiring password is never interrupted should an issue occur,
Testing
authentication can be easily created by while alerting website administrators to
The system is fully tested although we
assigning custom permissions to sections potential problems.
ask our clients to assist with this process
of the site.
New Brand Vision employs industry-standard by undertaking their own testing
Content within the extranet is then source control methods and code versioning.
administered from the same interface as Updates and bug fixes are released as tested Service Level Agreement (SLA)
the public website. All functionality and packages, which can be applied to existing Our intention is to fix all code related bugs
resources can be shared between public installations. within 2 to 48 hours and to rectify any server
and private sections of the site, dependent downtime within a 2 to 12 hour period
Integration although in practice it is usually faster than
on the correct permissions being set.
The open plug-in architecture of Make this. Our full SLA can be provided on request.
Pages within private sections can have The Leap CMS allows for a vast range of
additional permissions assigned, limiting The specification is indicative only and
integrations to occur with any third party
access to users within sub-groups. subject to change without notice. The
database or application. External content and
exact configuration depends on the
The user management functions also allow you functionality can be exposed through the site
specific client requirement.
to easily manage your internal team, providing as required.
different employees with access to edit their The Content Manager’s flexible API allows new
respective areas of the website. functionality to be developed directly into the
Content Manager in the form of a plug-in.
Reliability
The software has been created using robust, Accessibility
industry-standard code. All code meets All of the websites we design and build are
recommended practices for PHP-based designed to W3C for accessibility, including
software and complies with our own strict both the visually impaired and those using
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41. The Future Taxonomy Structures
of Websites ‘Taxonomy’ by definition is “the science or technique of classification”. To us web folk it means
classifying content, whether it is pictures, videos, case studies, PDFs etc into predefined categories
when they are uploaded to a website. The website software that drives the website itself then
automatically decides the most relevant content to show a visitor for maximum impact. New Brand
Vision’s Decibel software offers this sophisticated functionality to all its clients.
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42. All our web Hosting
servers are Hosting
All our web servers are under 24 hour
monitoring to ensure continual and reliable
• 22°C +/- 2°C data floor temperature
• 16 Amp feed per equipment rack
monitored
• 24x7 secure entry via swipe card system,
performance. Our data centre provides the with 6-layer entry
capability required to maintain a 99.95% • Data centre located inside its own secure
24 hour.
uptime. We offer affordable hosting to compound, with 3-metre
all our clients and provide unsurpassed fencing and electric entry, including anti-
customer service. You will be hard pushed tailgate systems
to find a better package. • Onsite NOC engineers available
24x7 for remote hands service
We host all of our sites at a • Serviced, secure engineer/business office
dedicated facility in Maidenhead: space available from 200 sq.
• 10,000 sq ft total size ft. to 1,000 sq ft
• 1.5 megawatt on-site substation • 430mm raised heavy duty flooring
• Diverse power feeds to substation • 20GBit resilient Ethernet ring available
• Broadcrown 2 megawatt generator to all customers, linking to London
connected via ATS systems Docklands facilities, with 50ms
self-healing capacity
• Two main fibre duct points into building
• N+1 PowerWave UPS system Please ask if you require details
• N+1 Airedale Air Handling system on our server specifications.
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43. Receive reports Traffic Statistics
and analysis We tend to use Google Analytics. It is robust and provides useful information in well presented
reports that can automatically be set to be received weekly by email, and is free. Omniture,
Webtrends and other analytics programmes can also be integrated into the system.
weekly. Google Analytics provides the following information:
• Traffic Sources
• Traffic Keywords
• Visits
• Unique Visits
• Page Views
• Time on Site
• Bounce Rate
• Browsers
• Connection Speeds
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44. Easily spot Heatmaps
what interests New Brand Vision CMS has a built in ‘heatmap’ so that clients can see how pages on their sites
are performing. Clicks to each part of the page are represented by a change in colour. Clients
can improve the effectiveness of each element of each page by visually seeing what works.
your clients.
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45. Web Marketing
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46. We know what Web Marketing Overview
makes your Our search marketing team maximise website visibility. For decades clients and agencies
debated the possible solutions to Lord Lever’s famous quote “Half my advertising money is
wasted. The problem is that I don’t know which half”.
customers click. Now with search engine optimisation and Our aim is to get the maximum amount
pay per click advertising, collectively known of relevant traffic through to a website.
as search engine marketing or search
Gill le Fevre, Microsoft Marketing Manager,
marketing, marketing has been
said “I’ve been delighted with the quality
revolutionised forever. Using these
and level of service provided by New Brand
techniques, we can show clients how much
Vision for our search campaign this year.
they spent, and how much they get back.
They’ve kept on top of the campaign and
The two key areas of online marketing are: made a number of recommendations
1. Search Engine Optimisation around different approaches to test. Best of
2. Pay Per Click Advertising all our cost-per-click and cost-per-conversion
have been kept impressively low delivering
excellent overall results.”
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47. We make Search Engine Optimisation
your site There are two parts to optimising a During the normal course of redesigning a
easy to find.
website for search engines, on-page website and the adoption of our content
and off-page optimisation. management system, any on-page
optimisation issues are naturally ironed out.
On-page factors consist of the visible
An on-going campaign to create inbound
elements and front-end code that form
links for off-page optimisation though is
a website. By adapting these in line with
crucial and should begin as soon as possible.
best practice techniques, we can influence
how search engines regard the site when Our typical service breaks down as follows:
they visit it. 1. Website audit and analysis
2. On-page code improvement
Off-page optimisation is the process of
3. On-page metadata insertion
increasing the deemed importance of the
4. On-page content improvement
site so search engines rank a website higher
5. On-page content addition
than its competitors. To do this we approach
6. Off-page link building
related third party websites and ask them
7. Social media optimisation
to include a ‘link’ to the site from theirs.
8. Tracking and analytics
Search engines interpret these as ‘votes’
9. Creative feedback
for the site and they take this into account
10. New SEO suggestions
together with the content on the site to
deciding rankings. We would make a tailored
recommendation based on the
specific requirements of our client.
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48. Pay Per Click
Advertising
PPC is the principle of a company bidding against its
competitors for their adverts to appear as high as possible
on search engine results. The brilliance and simplicity of
PPC is that displaying the advert itself is free.
Advertisers only pay when their adverts are clicked-on by
web-users and a visitor is delivered to their site. Using
simple tracking methods, it is possible therefore to quantify
how many of those web-users requested more information
or bought something having clicked on a PPC advert.
Over the past year or two, PPC charges have increased
significantly, meaning it’s more important than ever
to manage your campaigns effectively, efficiently and
creatively. If you think you’re paying too much for your
PPC advertising, let us take a look at your campaign to
see how we can improve it.
Unlike any other form of marketing, it means when
using PPC, advertisers can accurately calculate how
much it costs to generate a lead or to make a sale.
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49. Why us?
We pride ourselves on our:
Web Planning
• Strategic input and ideas
• Planning and prototyping
Web Design
• Creative concepts and clean design
• Designer understanding of SEO, accessibility, and build
Web Development
• Robust and proven technology
• Fast response support
We also offer brand and marketing services.
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50. Contact
Call Ben on 020 7392 9740 or
email team@newbrandvision.com
The coffee’s on us.
www.newbrandvision.com
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