Finale

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Finale

  1. 1. The leading digital commerce company in Latin America
  2. 2. index01. about Paymentez02. why Latin America?03. our services a. online services b. offline services c. monetization strategy04. why we make the difference05. who is working with us06. case studies
  3. 3. why PaymentezOne-stop shop:• Payments: online, offline, mobile (SMS, smartphones)• Product: We don’t just provide you with payment solutions, we help you increase your user base and conversion rate, and minimize your taxes and fees in the region. experience usability coverage Massive physical and & security Easy-to-use interface, 3- step process allowingdigital presence to reach young people to pay 4 million registered users,the entire Latin American beyond normal payment optimized system to reduce online population. methods. Plus, chargeback & fraud. customizable look and feel.
  4. 4. what do we offer?Along with a comprehensive marketing strategy, we give our customers a way to monetize their applications and games through an easy-to-use interface.
  5. 5. index01. about Paymentez02. why Latin America?03. our services a. online services b. offline services c. monetization strategy04. why we make the difference05. who is working with us06. case studies
  6. 6. why Latin America? By 2014 global ecommerce is expected to grow more than 90%.5 In Latin America that expectation is twice as big!! 1,2. Internet World Stats March 2011 3. Playspan report Feb 2011 4. January 2011, UN 5. Euromonitor International• Internet population: 183M1 (53% of population)• Growing Internet penetration (28.8%+ average)2• Virtual goods market in LatAm to reach $624MM by 20143• 70% of online transactions are executed through alternative payment methods.• The annual growth of e-commerce in Latin America is more than 20%.
  7. 7. need for alternative payments• E-commerce is growing exponentially in Latin America, but credit cards are still not as prevalent as in the US and Western Europe.• Less than 20% of credit cards in the region are accepted abroad.• Cash and offline sales make up almost half of transactions.
  8. 8. index01. about Paymentez02. why Latin America?03. our services a. online services b. offline services c. monetization strategy04. why we make the difference05. who is working with us06. case studies
  9. 9. online services We have created a checkout that can be customized according to the developer’s look and feel, in order to improve user experience within the game. Our gateway also adapts to the user’s behavior. We canprioritize price products or payment methodsaccording to the user’s purchasing behavior.
  10. 10. Revenue Report Wire transfers are made from our U.S. company after it receives remittances from the developer side, first we send a report where you can find in details the revenue of that period.
  11. 11. Backend of the TRX From the backend you will be able to see the transactions online, you will find there information such as payment date, payment type, the status, and the user information.
  12. 12. Zippio
  13. 13. Fraud Prevention Paymentez uses anantifraud process with world-class tools like “Retail Decisions”and “Kount”, enabling a control scheme of fraud sceneries.
  14. 14. meet some of our partnersWe are always aiming to provide full coverage in the region in order to help our partners reach their full potential in Latin America.
  15. 15. index01. about Paymentez02. why Latin America?03. our services a. online services b. offline services c. monetization strategy04. why we make the difference05. who is working with us06. case studies
  16. 16. Coverage 650K+ Points of Sale across the region
  17. 17. PIN codes & prepaid cards• We provide 3 different pre-paid card solutions that fit our partners’ needs and objectives:• Paymentez prepaid card• Partner prepaid card• Co-branded (Partner & Paymentez) prepaid cardOur POS networksallow small businessesto sell Paymentez PINs.Users can buy PINs frommagazine stands,restaurants,convenience stores, etc.
  18. 18. index01. about Paymentez02. why Latin America?03. our services a. online services b. offline services c. monetization strategy04. why we make the difference05. who is working with us06. case studies
  19. 19. monetization strategyAssessment Payments & Implementation Program-follow & Gap Transactions Decision- & execution through & fine analysis analysis Making tuning• Metric analysis with RJ • Offline campaigns • Weekly followMetrics (revenue, user profiles • Online marketing up callsapproval rate, ARPPU, etc) campaigns (including • Quarterly• Business Intelligence landing page, user targeting Businessstrategies and complex tools, etc) Reviews to goanalyses • Monetization strategies for over goals and• Business Model Assessment achieving proposed goals strategies for next quarter
  20. 20. sample marketing plan online offline • Press release to users• Landing page on Paymentez site • Visuals in POS including posters,• Monthly newsletters to users stickers, etc about upcoming promos and content in the site • Bi-monthly newsletter to Internet Café and POS owners• Media buys • Trainings and education sessions• Alternative selling channels like with VIP network of 100 POS Mercado Livre (like eBay) • Prepaid card distribution in retail stores
  21. 21. sample marketing plan Online / Customized Landing Pages
  22. 22. sample marketing planOffline / Lan Houses with Paymentez’s visuals
  23. 23. index01. about Paymentez02. why Latin America?03. our services a. online services b. offline services c. monetization strategy04. why we make the difference05. who is working with us06. case studies
  24. 24. why we • One Click Shop in order to ease themake the payment process. • Customize your platform! Include your logodifference and colors in order to improve the user experience by changing the look and feel. • BI is everything! With our metric system Powered by RJ Metrics you’ll be able to pull substantial information for further business decisions. • Out-of-the-box ideas to convert users into paying customers • Our corporate structure enables us to minimize normal taxes and fees in the region. • We have the experience and the presence in the region to reach the types of user you are looking for.
  25. 25. index01. about Paymentez02. why Latin America?03. our services a. online services b. offline services c. monetization strategy04. why we make the difference05. who is working with us06. case studies
  26. 26. who is working with us?We’d love to have your company on board too!
  27. 27. index01. about Paymentez02. why Latin America?03. our services a. online services b. offline services c. monetization strategy04. why we make the difference05. who is working with us06. case studies
  28. 28. meet our costumers situation: Brazil and the rest of Latam was a huge market for Zynga, representing a good portion of users, but not transacting customers. solution: Paymentez to reach users at POS and internet cafes. result: Before Paymentez, Zynga had no offline presence in the region. By the end of the first year, offline channels made up slightly more than half of total transactions, and sales increased 4-fold. Paymentez has helped strengthen awareness of the brand and(customer since 2010) games in the region.
  29. 29. meet our costumers situation: Although Zumba is a hit across the world, it had yet to take off in Brazil. After finding a payment partner in Paymentez, it began to offer training courses in the region. solution: With Paymentez, Zumba arrived with local payment methods, such as credit cards, Boleto, debit cards, and the innovation of the Paymentez PIN. result: Zumba has made a name for itself in Brazil with Paymentez’s help, and within the first 6 months it increased its revenue projections(customer since 2011) 3x.
  30. 30. meet our costumers situation: Habbo Hotel is a virtual world that started using Paymentez to reach Brazilian users through offline channels. solution: • Separation of payment methods into direct online and offline options • Branded PINs and prepaid cards to raise awareness of brand in offline channels • Poster contest for users to connect virtual world with Paymentez results: • Offline payments increased from 1% to 10% of total revenue in 4 months • ARPPU increased among users paying through offline channels • Poster contest: 500 submissions, 25K votes
  31. 31. thanks! Oscar Grondona & Fernando Paradiso Business Development ogrondona@paymentez.com & fparadiso@paymentez.comFeel free to check out our integration documentation to understand how we work

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