3. Daily active users on Facebook
Average Hours per month spent by
mobile users on FB
Average hours per month
by desktop users
Percent of all time spent on
apps in the US
Likes per day
Content shares per day
4. FACEBOOK TARGET MARKET
Audience
68,000 people
Who live in the United
States
Who live in Georgia
age exactly 50 and older
Who like #AARP
Audience
11,600 people
Who live in the United
States
Who live in Georgia
age exactly 40 and older
Who like #Baby boomer
Audience
820,000 people
Who live in the United
States
Who live in Georgia
age exactly 55 and
older
These are a few examples of the audiences we can target using
Facebook Ads. Tailoring a message to your specific audience will help
generate leads and engage consumers.
7. PAGE VS. PROFILE
PROFILE PAGE
Profile is
your
personal
page you
use to
stay
connecte
d to
family
and
friends.
Facebook
Fan Page
is a page
designed
to engage
customer
s and
provides
insightful
analytic
tools
10. ADS & PROMOTED POSTS
Promoted posts appear higher
in News Feed, so there's a
better chance your audience
will see them. There are two
ways to promote a post: from
your personal account and
from your Facebook Page.
An individual ad includes
its creative (ex: the
image and text it uses)
and the specific audience
it targets.
PROMOTED
POSTS
ADS
13. CONTENT LIST OPTION
TRENDS
BIG PROJECTS
TAKE A STAND
FUNNY
B
C
D
E
CONTENT LIST OPTIONHow to Format Your
Content
A PRACTICAL DAY TO DAY
14. CREATE VS. CURATE
cre·ate. [kree-eyt]
verb. to evolve from one’s
own though or
imagination, as a work of
art or an invention.
cu·rate. [kyoo-reyt]
verb. to pull together, sift
through, and select for
presentation, as music or
website content.