The Basics of Using Facebook for Business

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  • Add tabs to personalize your pageSearch in FB for apps or look on other pages to see what they useTo change tab name, go to Edit Info, Apps, Edit SettingsCan have “more” tabs – rearrange to have those you want show. Wall and Info cannot be moved.
  • The Basics of Using Facebook for Business

    1. 1. The Basics of Using Facebook to Promote Your Business<br />
    2. 2. some facebook facts<br />Over 500 million active users, HALF log on every day<br />61% of users are over 35<br />62% earn at least $60,000<br />Second most popular website in U.S.<br />People have Profiles; Businesses have Pages<br />
    3. 3. commonly used tools<br />2011 Social Media Marketing Industry Report<br />Social Media Examiner<br />
    4. 4. benefits<br />2011 Social Media Marketing Industry Report<br />Social Media Examiner<br />
    5. 5. profile<br />
    6. 6. page<br />
    7. 7. adding tabs/links<br />
    8. 8. examples<br />
    9. 9. advertising<br />Can promote website or Facebook pages, events, applications and groups<br />Daily budget<br />Schedule<br />Target audience<br /> Location<br /> Demographics<br />Likes and interests<br />Connections<br />
    10. 10. example<br />Demographics<br /> Over 18 years old, within 25 miles of Denver, NOT fan of my Page<br />$10 daily budget<br />404,229 impressions<br />75 clicks throughs<br />$1.31 cost per click<br />$98.61 spent<br />
    11. 11. tips & techniques<br /><ul><li>Be a resource AND ask questions
    12. 12. 70/30 rule
    13. 13. Don’t be one-dimensional</li></li></ul><li>tips & techniques<br /><ul><li>Don’t let people forget you
    14. 14. Grammar, spelling and punctuation DO count!
    15. 15. Be responsive AND say Thank You!</li></li></ul><li>tips & techniques<br /><ul><li>Do not ever lie, swear, tell bad jokes and so on
    16. 16. Do not ever post something you don’t want “someone” else to see</li></li></ul><li>it’s all about…<br />Relationships,<br />Relationships,<br />Relationships!<br />
    17. 17. questions?<br />Connect with me!<br />www.facebook.com/deb.krier<br />www.facebook.com/DebKrierTheSociaLight<br />www.linkedin.com/in/deborahkrier<br />www.twitter.com/debkrier<br />www.debkrier.com/my-blog<br />www.youtube.com/dkrierthesocialight<br />

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