Sierra Mc Millan Digital Portforlio


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Digital Portfolio by Sierra McMillan canvassing experiencing in creating communications campaigns fro healthcare, food and beverage and non-profit organizations.

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Sierra Mc Millan Digital Portforlio

  1. 1. Sierra McMillan Public Relations & Marketing Portfolio<br />
  2. 2. Portfolio Overview<br /> Design Work <br />Document Layout <br />Writing Samples <br />Experience <br />Social Media Work <br />Resume<br />Contact Information <br />
  3. 3. The following slides contain design and document layout work along with writing samples created for various clients. <br />Design software experience in Adobe Creative Suite 4, including Photoshop, InDesign, Illustrator and Microsoft Office Illustrator. <br />Design - Layout – Writing Samples<br /><ul><li> Brochures
  4. 4. Fliers
  5. 5. Invitations
  6. 6. Press releases
  7. 7. Fact Sheets
  8. 8. Comprehensive reports
  9. 9. Backgrounder
  10. 10. Campaign Outlines
  11. 11. Articles
  12. 12. Q & As
  13. 13. Web Copy
  14. 14. Media packets
  15. 15. Marketing Packets
  16. 16. Research documents
  17. 17. Media lists
  18. 18. Ghost Writing
  19. 19. Blog posts
  20. 20. E-blasts
  21. 21. Conference Agenda
  22. 22. PowerPoint Slides
  23. 23. Memos </li></li></ul><li>Design - Layout – Writing Samples<br />Volunteer Recruitment Brochure<br />Please click the image to view this document online. <br />
  24. 24. Design - Layout – Writing Samples<br /> E-mail marketing campaign – Bobby McKee’s<br /><ul><li> Gained rapport with City officials.
  25. 25. Created, embedded directly into the email and sent, along with a personal introduction , to 57 City officials. </li></li></ul><li> Design - Layout – Writing Samples<br />Recruitment flier<br />Event Flier <br />Please click the image to view this document online. <br />
  26. 26. Design - Layout – Writing Samples<br />Fact Sheet<br />Please click the image to view this document online. <br />
  27. 27. Design - Layout – Writing Samples<br />Labor Union Report<br />Please click the image to view this document online. <br />
  28. 28. Design - Layout – Writing Samples<br />Campaign Plan Outline <br />Please click the image to view this document online. <br />
  29. 29. Writing Samples<br />Company-wide Social Media Plan Template<br />Please click the image to view this document online. <br />
  30. 30. Writing Samples<br />Article on labor communications <br />Please click the image to view this document online. <br />
  31. 31. Writing Samples<br />Press Releases<br />Please click the image to view this document online. <br />
  32. 32. Writing Samples<br />Press Release<br />Please click the image to view this document online. <br />
  33. 33. Writing Samples<br />Talking Points<br />Company Bio<br />Please click the image to view this document online. <br />
  34. 34. Social Media Management <br />Streamlined social network marketing initiatives including complete set-up, maintenance and content management of multiple Facebook, Twitter, MySpace and YouTube accounts. <br />Experience with Flickr, LinkedIn, Google Adwords and Blogger. <br />
  35. 35. Social Media<br />Bobby McKee’s Facebook Profile <br /><ul><li> Established rapport by consistent and constant messaging.
  36. 36. Penetrated target market to gain a following of 3,885 locals.
  37. 37. Personally interacted and delivered the Bobby McKee’s message in real-time aggressively every day. </li></li></ul><li>Social Media <br />Bobby McKee’s Facebook Fan Group<br /><ul><li> Monitored and answered the questions and concerns of 2,000+ potential customers.
  38. 38. Sent emails to over 5,000 locals reinforcing Bobby McKee’s message.</li></li></ul><li>Social Media <br /><ul><li> Gained employee buy-in by providing a place for them to be heard.
  39. 39. Managed the message by delivering the guidelines directly to employees .
  40. 40. Answered questions and leveraged ideas for Bobby McKee’s profitability. </li></ul>Bobby McKee’s Facebook Employee Group<br />
  41. 41. Social Media<br />Bobby McKee’s Grand Opening Event page<br /><ul><li> Constant communication about grand opening directly to target market.
  42. 42. Generated anticipation about new restaurant from locals.
  43. 43. Met capacity 3 times throughout the night of opening – serving over 1,000 people!</li></li></ul><li>Social Media<br />Bobby McKee’s MySpace Profile <br /><ul><li> Tapped into the local music scene to book talent.
  44. 44. Streamlined consistent messaging to every market. </li></li></ul><li>Social Media<br />Bobby McKee’s YouTube Profile <br /><ul><li> Further branded Bobby McKee’s as an authentic Irish Pub to the public.
  45. 45. Strategically tagged keywords to increase Search Engine Optimization and visually attracted the target market. </li></ul>View the success of Grand Opening by clicking the image above. <br />
  46. 46. Social Media<br /><ul><li> Held conversations in real-time with customers.
  47. 47. Heard feedback, thoughts and praises about both organizations.
  48. 48. Heightened Web presence for both brands, aligning with each one’s individual image, communication guidelines and overall marketing strategy. </li></li></ul><li>Resume <br />Please click the image to view this document online. <br />
  49. 49. Sierra McMillan <br />Public Relations <br />Marketing <br />Social Media Management <br />Content Management <br />Lead Generation <br />Design <br />Search Engine Optimization<br /> ∞ 423.923.8045 ∞ <br />