Analysis (with relevant screenshot)1.ScreenshotDoes the.docx

Analysis (with relevant screenshot)
1.
Screenshot:
Does the website provide customer reviews for products?
____ Yes ____ No
If Yes, are the reviews accessible for reading?
____ Yes ____ No
If the Website uses reviews, do they also use a rating system?
____Yes (describe)
_________________________________________
____ No
Additional Comments:
2.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____Yes (describe)
_________________________________________
____ No

3.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____Yes (describe)
_________________________________________
____ No
4.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____Yes (describe)
_________________________________________
____ No
5.
Screenshot:

____ Yes ____ No
____ Yes ____ No
____Yes (describe)
_________________________________________
____ No
6.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____Yes (describe)
_________________________________________
____ No
7.
Screenshot:
____ Yes ____ No
____ Yes ____ No

____Yes (describe)
_________________________________________
____ No
8.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____Yes (describe)
_________________________________________
____ No
Overall Evaluation:
1.
Screenshot:
Does the website use pop-ups?
____Yes ____No
What is the content of the pop-up?
Describe:

2.
Screenshot:
____Yes ____No
Describe:
2.
Screenshot:
____Yes ____No
Describe:
4.
Screenshot:
____Yes ____No
Describe:

5.
Screenshot:
____Yes ____No
Describe:
6.
Screenshot:
____Yes ____No
Describe:
7.
Screenshot:
____Yes ____No
Describe:
8.
Screenshot:

____Yes ____No
Describe:
1.
Screenshot:
What is the nature of the close function?
___ an ‘x’ ___ the word ‘close’ ____Other
explain
Does the cancel option use a ‘shame’ statement?
___Yes ___No
2.
Screenshot:
explain
___Yes ___No

3.
Screenshot:
explain
___Yes ___No
4.
Screenshot:
explain
___Yes ___No

5.
Screenshot:
explain
___Yes ___No
6.
Screenshot:
explain
___Yes ___No
7.
Screenshot:
explain

___Yes ___No
8.
Screenshot:
explain
___Yes ___No
Overall Evaluation:
1.
Screenshot:
Auto correct: ___Yes ___ No
Location:
___ Top Left ___ Top Center ___ Top
Right
___ Other
(explain)____________________________________________
Additional comments:

Presentation:
___ Magnifying Glass Only (Box visible after clicking on
glass)
___ Magnifying Glass and Box visible
___ Other
(explain)_____________________________________________
Scrolling Position:
____ Search box remains in view when vertical scrolling
(Fixed)
____ Search box disappears when vertical scrolling (Not
Fixed)
2.
Screenshot:
Location:
Right
___ Other
(explain)____________________________________________
Presentation:
glass)
___ Other
(explain)_____________________________________________

Scrolling Position:
(Fixed)
Fixed)
3.
Screenshot:
Location:
Right
___ Other
(explain)____________________________________________
Presentation:
glass)
___ Other
(explain)_____________________________________________
Scrolling Position:
(Fixed)
Fixed)
4.
Screenshot:

Location:
Right
___ Other
(explain)____________________________________________
Presentation:
glass)
___ Other
(explain)_____________________________________________
Scrolling Position:
(Fixed)
Fixed)
5.
Screenshot:
Location:
Right
___ Other
(explain)____________________________________________
Presentation:

glass)
___ Other
(explain)_____________________________________________
Scrolling Position:
(Fixed)
Fixed)
6.
Screenshot:
Location:
Right
___ Other
(explain)____________________________________________
Presentation:
glass)
___ Other
(explain)_____________________________________________
Scrolling Position:
(Fixed)

Fixed)
7.
Screenshot:
Location:
Right
___ Other
(explain)____________________________________________
Presentation:
glass)
___ Other
(explain)_____________________________________________
Scrolling Position:
(Fixed)
Fixed)
8.
Screenshot:

Location:
Right
___ Other
(explain)____________________________________________
Presentation:
glass)
___ Other
(explain)_____________________________________________
Scrolling Position:
(Fixed)
Fixed)
Overall comments:
1.
Screenshot:
Clickable Logo/Name?
____ Yes ____ No
Does the website use breadcrumbs?
___ Yes ____ No

Dedicated Return Icon
____ Yes ____ No
If yes, describe:
________________________________________________
2.
Screenshot:
____ Yes ____ No
___ Yes ____ No
____ Yes ____ No
If yes, describe:
________________________________________________
3.
Screenshot:
____ Yes ____ No
___ Yes ____ No
____ Yes ____ No
If yes, describe:
________________________________________________
4.

Screenshot:
____ Yes ____ No
___ Yes ____ No
____ Yes ____ No
If yes, describe:
________________________________________________
5.
Screenshot:
____ Yes ____ No
___ Yes ____ No
____ Yes ____ No
If yes, describe:
________________________________________________
6.
Screenshot:
____ Yes ____ No

___ Yes ____ No
____ Yes ____ No
If yes, describe:
________________________________________________
7.
Screenshot:
____ Yes ____ No
___ Yes ____ No
____ Yes ____ No
If yes, describe:
________________________________________________
8.
Screenshot:
____ Yes ____ No
___ Yes ____ No
____ Yes ____ No
If yes, describe:
________________________________________________

Overall Analysis:
1.
Screenshot:
Is a menu icon (or word) used?
____ Yes ____ No
If yes, is the menu icon/word fixed on the page?
____ Yes ____ No
Does the website have a navigation bar?
____ Yes ____ No
If yes, if the navigation bar fixed?
____Yes ____ No
2.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____ Yes ____ No
____Yes ____ No
3.
Screenshot:
____ Yes ____ No

____ Yes ____ No
____ Yes ____ No
____Yes ____ No
4.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____ Yes ____ No
____Yes ____ No
5.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____ Yes ____ No
____Yes ____ No
6.
Screenshot:
____ Yes ____ No

____ Yes ____ No
____ Yes ____ No
____Yes ____ No
7.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____ Yes ____ No
____Yes ____ No
8.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____ Yes ____ No
____Yes ____ No
Overall Analysis:

1.
Screenshot:
Does the website use an image slider?
____ Yes ____ No
If yes, what is the content of the slider?
____ Product images only
____ Special Deals (explain)
________________________________
____ Other
(Explain)_______________________________________
How many images are on the slider (How many slides)?
____ 1 ____ 2 ____ 3 ____ 4 ____ More than 4
Can the presentation be controlled?
____ Yes ____ No
If yes, explain how
__________________________________________
2.
Screenshot:
____ Yes ____ No
________________________________
____ Other
(Explain)_______________________________________

____ 1 ____ 2 ____ 3 ____ 4 ____ More than 4
____ Yes ____ No
If yes, explain how
__________________________________________
3.
Screenshot:
____ Yes ____ No
________________________________
____ Other
(Explain)_______________________________________
____ 1 ____ 2 ____ 3 ____ 4 ____ More than 4
____ Yes ____ No
If yes, explain how
__________________________________________
4.
Screenshot:
____ Yes ____ No

________________________________
____ Other
(Explain)_______________________________________
____ 1 ____ 2 ____ 3 ____ 4 ____ More than 4
____ Yes ____ No
If yes, explain how
__________________________________________
5.
Screenshot:
____ Yes ____ No
________________________________
____ Other
(Explain)_______________________________________
____ 1 ____ 2 ____ 3 ____ 4 ____ More than 4
____ Yes ____ No
If yes, explain how

__________________________________________
6.
Screenshot:
____ Yes ____ No
________________________________
____ Other
(Explain)_______________________________________
____ 1 ____ 2 ____ 3 ____ 4 ____ More than 4
____ Yes ____ No
If yes, explain how
__________________________________________
7.
Screenshot:
____ Yes ____ No
________________________________
____ Other
(Explain)_______________________________________

____ 1 ____ 2 ____ 3 ____ 4 ____ More than 4
____ Yes ____ No
If yes, explain how
__________________________________________
8.
Screenshot:
____ Yes ____ No
________________________________
____ Other
(Explain)_______________________________________
____ 1 ____ 2 ____ 3 ____ 4 ____ More than 4
____ Yes ____ No
If yes, explain how
__________________________________________
Overall Analysis

1.
Screenshot:
Does the product display allow for multiple views?
____ Yes ____ No
Does the product display allow for review of different colors?
____ Yes ____ No
Does the product display have a zoom option?
____ Yes ____ No
Does the product display use videos?
____Yes ____ No
Does the product display use virtual reality?
____Yes ____ No
2.
Screenshot:
____ Yes ____ No

____ Yes ____ No
____ Yes ____ No
____Yes ____ No
____Yes ____ No
3.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____ Yes ____ No
____Yes ____ No

____Yes ____ No
4.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____ Yes ____ No
____Yes ____ No
____Yes ____ No
5.
Screenshot:

____ Yes ____ No
____ Yes ____ No
____ Yes ____ No
____Yes ____ No
____Yes ____ No
6.
Screenshot:
____ Yes ____ No
____ Yes ____ No

____ Yes ____ No
____Yes ____ No
____Yes ____ No
7.
____ Yes ____ No
____ Yes ____ No
____ Yes ____ No
____Yes ____ No
____Yes ____ No

8.
Screenshot:
____ Yes ____ No
____ Yes ____ No
____ Yes ____ No
____Yes ____ No
____Yes ____ No
Overall Analysis:
PC Laptops
https://www.pclaptops.com/
Superior PC systems

http://www.superiorpcsystems.com/desktops/
Action Computers
http://actionpc.com/
CompUSA
https://www.compusa.com/
Computer world
http://www.computer-world.com/index.php/
Acer Store
https://us-store.acer.com/
PC Warehouse
http://www.pcwarehousema.com/
Computer Deport
http://www.thecomputerdepot.com/
1. Store 1:
Screenshot:
Is the name/logo on every page?
____ Yes ____ No
Location of name/logo:
____ Upper Left Corner
____ Upper Center
____ Upper Right Corner
____ Other (explain)
____________________________________________

2.
Screenshot:
____ Yes ____ No
____ Upper Center
____________________________________________
3.
Screenshot:
____ Yes ____ No
____ Upper Center
____________________________________________
4.
Screenshot:
____ Yes ____ No
____ Upper Center
____________________________________________

5.
Screenshot:
____ Yes ____ No
____ Upper Center
____________________________________________
6.
Screenshot:
____ Yes ____ No
____ Upper Center
____________________________________________
7.
Screenshot:
____ Yes ____ No
____ Upper Center
____________________________________________

8.
Screenshot:
____ Yes ____ No
____ Upper Center
____________________________________________
Working Template for Brand Inventory
Important notes for completing this project
This template is designed to help you complete your project. In
doing so, the framework for collecting and organizing the data
has been developed.
Here are some important notes:
1. The sample retailers will be provided for you.
2. The sample is divided between chain and non-chain
retailers. The reason for this is to compare the results; in
essence, we want to examine the extent to which the two groups
are the same or whether they differ with regard to their
adherence to website design guidelines.
3. There are several components to the template:
· Retailer name and URL: These will be provided. (Check
Attachments)
· Screenshot: for each retailer and each guideline, the relevant
screenshot needs to be presented.
· The template provides two forms of analyses: (1) Correctly
checking the category that represents what the website has done
and (2) an additional comments section where you can provide
any additional clarification on the execution of the guideline.

· An overall evaluation at the conclusion of each guideline
analysis. This allows the analyst to critically evaluate the
results and report on the findings.
· Replace the red with the appropriate information AND change
to BLACK color.
4. The template is a worksheet; it is not the final report. At
the completion of the data analysis, a 1-3 page, single-spaced
executive summary needs to be prepared. This templated is
included as an appendix to the report. The summary should
reflect what was found in the analysis and SHOULD NOT be
based on personal feelings. Instead, it should be based on the
evidence. Finally, this is an opportunity to provide any
additional elaboration on website design.
Note:
Please Check the attachments to find the related form for each
section
Executive Summary
The purpose of this analysis was to identify the degree to which
retailers in the XXXXX sector are adhering to ‘points of parity’,
as established by the literature, and have developed meaningful
‘points of difference’ for their retail website designs. In this
way, the analysis reflects an inherent component of a brand
audit; namely, the brand inventory.
Eight retailers were selected, approximately half of which were
chain retailers and have were non-chains (less than 11 retail
stores). Unless otherwise specified, all stores in the study have
both an online and a physical store. Comparisons are made
between the chains and non-chains to further identify the degree
to which there are differences. It was initially anticipated that
non-chains may conform less closely to the guidelines as a
result of having fewer resources.
The report contains definitions for each design characteristic
and the general guidelines for implementation as established in
the relevant literature.
The report concludes with an overall assessment of the results

and implications for website design.
The remainder of the executive summary should address the
following: The extent to which the retailers met the guidelines.
Think carefully about this and how you want to write it so that
the information is concise, relevant, and readable. And, as a
reminder, the information needs to be presented using logic and
relying on the evidence (the data), NOT your personal feelings.
Evidence of personal feelings is evidenced with statements that
are presented in first person.
So, it might be best to start with general statement that reflects
what the data indicates. It there is a lot of
consistency/inconsistency either among the retailer or the
retailers and the guidelines, simply state that and then provide a
summary of the evidence to support this view. In doing so, it
provides executives with a relatively efficient means of
understanding the results. The raw data from the template is
include as an appendix in the event that such information is
needed to help verify the executive summary.
Website Design Characteristic 1:
The Search Box
Definition: The search box is also referred to as a ‘search field’
or ‘search option’ in the literature and among practicing
professionals. It is typically evidenced on a website by a
single-line text box or search icon (which will transform into a
search box on click activity) with the dedicated function of
accepting user input to be searched for in the retailer’s
database. Search boxes on web pages are usually used to allow
users to enter a query to be submitted to a Web search engine
server-side script, where an index database is queried for entries
that contain one or more of the user's keyword research.
(source: https://en.wikipedia.org/wiki/Search_box).
General Guidelines:
· Charlton (2012) surveyed the top 50 UK retailers an found that
the most popular location was center (23%) with top right
second at 16%. Top left was 1% and elsewhere was 10 percent.

He notes that practice in the U.S. tends to rely more heavily on
top right positions.
· For full sites, it may make sense for a box to be present so that
it is easier for the user to identify. For mobile, a magnifying
glass may sufficient (mobile testing is not a requirement for this
assignment, we are only looking at desktop versions)
· Auto-complete helps avoid spelling errors an allows for more
accurate searches, resulting in higher conversions. (
· A fixed bar (Sometimes called a ‘sticky bar’) is one that
remains at the top of the page even during vertical found that
sticky scrolling (i.e., it doesn’t disappear when scrolling).
Denney (2012) found that fixed bars are 22% quicker for
consumers to navigate.
Website Characteristic 2:
The Logo Position
Defined: The brand logo is the visual representation of the
brand (e.g., the Nike Swoosh). It is sometimes incorporated
with the brand name.
General Guideline:
· The logo should be displayed on each page.
· Logos are most effective when placed at the upper left corner.
Whittenden (2016a) reports that users are “89% more likely to
remember logos shown in the traditional top-left position than
logos placed on the right.”
· Although centered logos may be easier for the web designer,
Whitenton (2016b) reports that logos positioned on the left
allow for significantly fast navigation to the homepage (based
on the logo being clickable); specifically, users were “6 times
more likely to FAIL to navigate to the homepage on a single
click when the logo was centered versus left aligned.”

Access to Homepage
Defined: Access to the homepage is defined as the capability of
returning to the homepage in a relatively efficient manner.
General Guideline:
· Loranger (2017) has argued that having the logo icon link to
the homepage is a long-standing convention.
· Loranger also notes that the standard location for the logo is
top left corner.
· Loranger recommends having a dedicated ‘home’ link as well
in order to minimize homepage-navigation confusion.
Placement should be in the top left of the page.
· A third option is bread crumbs. Loranger notes that
breadcrumbs ‘tell people their current location while offering
one-click access to the higher site levels. The best practice is to
start the breadcrumb trail with the Home link as it represents
the highest level.’
Website Characteristics 4:
Menu Icon
Defined: The purpose of the menu icon (or word) is to provide
the user with a list of options for navigating the website. Harley
(2014) has argued that there are few icons that have near
universal recognition from users. The three-line ‘hamburger’
icon is an example of an icon that has become very popular and
appears to be gaining wide recognition.
General Guideline:
· Inclusion of a menu icon is not a requirement, but one that
appears to have become increasingly popular, particularly with
mobile versions of the website.
· The hamburger icon has become highly familiar to consumers,
but it might not be the most effective. A study by
ConversionXL reported a 6% increase in revenue when the
hamburger icon was used. However, another study by ExisWeb
found that when the hamburger icon was replaced with a ‘menu’
icon, revenue increased 12%. However, this evidence is too

weak to know with much confidence, which icon is most
effective (more research is needed in a controlled environment).
Nonetheless, menu icons are considered important to a web
design.
· In the absence of a menu icon, the website should have a
‘navigation bar’ that includes the information that would be
included in the menu. The menu items should be
understandable and not ambiguous.
Product Display
Defined: Product display is how products are presented for
viewing by the visitor to the site. With advances in information
technology, websites can now provide the opportunity for users
to view a product from difference angles, size, and colors, a
process referred to as ‘image interactivity’ (Fiore, Kim, & Lee,
2005)
General Guideline:
· At a minimum, it is helpful to display products with the option
to see multiple views/angles. A single view is sub-optimal and
should be avoided.
· Displays should allow for reviewing the product in different
colors
· A zoom option is desirable.
· Displaying the product through short videos has become an
emerging trend and has been shown to significantly influence
sales.
· The use of virtual reality allows for the most realistic display
of the product.

Image Sliders
Defined: Image sliders (also called carousels, slideshows,
rotating offers, faders) are rotating screenshots of brand content
that are usually displayed above the fold on the main home
webpage.
General Guidelines: Runyan (2013) and others (Moray, 2015;
Neilsen, 2013; Peatt, 2015) offer general guidelines on the use
image sliders/carousels:
1. The content should be compelling. This is somewhat
subjective, but it typically reflects special deals (sales) or other
offers that would likely be meaningful to users (e.g., offer of
free shipping). Image sliders that simply display pictures of
brands without an accompanying key selling proposition (such
as a discount) may not be compelling. This may help explain
some of the conflicting evidence reported by Runyan and Peatt.
2. It is suggested that the number of features on the slider be
restricted to a maximum of four (and preferably three) as it
appears that as the number of images in the slider increases, the
click-through rate decreases. Both Runyan and Peatt report a
decay after the first slider. Although this recommendation by
Runyan is somewhat subjective (i.e., there is no exact evidence
of the optimal cut-off), this guideline seems reasonable given
that the evidence from Peatt suggests that there are a marginal
number of clicks beyond the 4th slide.
3. Users should have an option to control the speed/pause of
the slider. Some websites use a button, an arrow, or a swipe
(for mobile applications) to rotate the slider.
Guideline 7:
Social Media
Defined: Social media refers to a two-way form of
communication that allows users on the Internet to interact with
the information being transmitted. Social media encompasses a
wide variety of online content. On retail websites, they are
typically in the form of social networking sites like Facebook,

Twitter, Instagram, LinkedIn, Google+, Pinterest, Snapchat,
Flickr, and Tumblr. Most retail websites, if they use social
media, will use a subset of these. Retailers appear to be
increasingly using social media to augment their marketing
communication efforts. (Shin & Bissell, 2013)
General Guidelines:
· Social media buttons should utilize the trade dress of social
media companies (per trademark use agreement).
· There do not appear to be any generally accepted guidelines
on where to place the buttons on the website. Some place it at
the top fold, some at the bottom fold. Some use a floating bar
that stays visible even during scrolling (on a side-bar). The
floating option appears to be viable as long as the bar DOES
NOT cover content. It has the benefit of being readily available
to users (since the icon are always in view).
· Although there is no known evidence regarding the most
optimal number of social media to use, it makes intuitive sense
to limit the number of social media to the most popular
platforms and only use those where the brand is actively
involved in managing the site. That is not a decision for the
analyst.
Website Guideline 8:
Consumer Product Reviews
Defined: Customer reviews are feedback regarding the quality
of the product.
General Guideline:
· There is emerging evidence that consumer reviews are
important influencers of purchase decisions. Charlton (2012)
maintains that they are ‘no essential for e-commerce sites’.
· According to Reevoo (as reported in Charlton), consumer
reviews produce and average of 18% uplift in sales.
· eMarketer (2010) reports that consumer reviews are
significantly more trusted (12 times) than descriptions that

come from manufacturers (as reported in Flannagan)
· Charlton notes that the presence of negative review can be
beneficial because it makes the positive ones more believable.
But it depends very much on proportion; there is a point at
which too many negative reviews will harm sales.
· Research from Lightspeed (reported by Charlton), however,
found that 1-3 bad online reviews would be enough to deter the
majority (67%) of shoppers from purchase the product or
service.
Consumer reviews (via a review link) should be located near the
product description. In some cases, a website may allow for a
review to be posted, but not read. This defeats the purpose of
reviews and should be avoided.
Website Guideline 9 a:
Pop-Up Ads
Defined: Pop-up ads or ‘pop-ups’ are forms of online
advertising intended to attract web traffic or capture email
addresses (they are a form of ‘interstituals’ and are also referred
to as ‘dialogs’ or ‘overlays). Pop-ups are generally new web
browser windows to display advertisements on top of existing
windows. (https://en.wikipedia.org/wiki/Pop-up_ad).
General Guideline: The main webpage should be accessed
through their URL and evaluated for any pop-ups that occur,
when they occur, and their characteristics. Pop-ups should be
relevant to the user experience (i.e., related to the shopping
activity). Pop-ups ads that are ‘intrusive’ (a somewhat
subjective term) should be avoided on retail shopping sites as
they have greater potential to reduce the user experience (see
comments above). As Google reports: “Pages that show
intrusive interstitials provide a poorer experience to users than
other pages where content is immediately accessible.” (as noted
in Giroux, 2016).

Website Guideline 9b:
Cancel/Close Button for Pop-Up
Definition: A cancel function is typically an ‘x’ (or ‘cancel’)
link that is positioned in the top right corner of the pop-up. It
allows the user to exit the pop-up frame without have to open it
or take any other action.
General Guideline: The website UXM (2017) states that there
should always be a clear close option (e.g., ‘x’ or ‘close) and
that the button should be located at the top right corner of the
pop-up. Additionally, Babich (2016) recommends that users
should be allowed to exit the pop-up when they click the
background area outside of it.
CONCLUSIONS
Write a 1-2 page summary and discussion that outlines the
major conclusions of the study. For example, how much
congruency was there between the literature evidence and
website application evidence? How can the differences be
explained?
It is helpful not to answer these question in this section as if
this was a questionnaire. Instead, use them to help format the
logic you use to write the conclusions.
1.
Screenshot:
Does the website use social media?
____ Yes ____ No

If yes, where are the icons located on the homepage?
____ Top of Fold
____ Bottom of Fold
____ Other
(Explain)_______________________________________
If yes, do the icons use the social media’s trade dress?
____ Yes ____ No
Which social media are used? (Check all that apply)
___ Facebook
___ Instagram
___ Pinterest
___ Twitter
___ YouTube
___ Google+
___ LinkedIn
___Reddit
___ Other
(explain)__________________________________________
2.
Screenshot:
____ Yes ____ No
____ Top of Fold
____ Bottom of Fold
____ Other
(Explain)_______________________________________
____ Yes ____ No

___ Facebook
___ Instagram
___ Pinterest
___ Twitter
___ YouTube
___ Google+
___ LinkedIn
___Reddit
___ Other
(explain)__________________________________________
3.
Screenshot:
____ Yes ____ No
____ Top of Fold
____ Bottom of Fold
____ Other
(Explain)_______________________________________
____ Yes ____ No
___ Facebook
___ Instagram
___ Pinterest
___ Twitter
___ YouTube

___ Google+
___ LinkedIn
___Reddit
___ Other
(explain)__________________________________________
4.
Screenshot:
____ Yes ____ No
____ Top of Fold
____ Bottom of Fold
____ Other
(Explain)_______________________________________
____ Yes ____ No
___ Facebook
___ Instagram
___ Pinterest
___ Twitter
___ YouTube
___ Google+
___ LinkedIn
___Reddit
___ Other
(explain)__________________________________________
5.
Screenshot:

____ Yes ____ No
____ Top of Fold
____ Bottom of Fold
____ Other
(Explain)_______________________________________
____ Yes ____ No
___ Facebook
___ Instagram
___ Pinterest
___ Twitter
___ YouTube
___ Google+
___ LinkedIn
___Reddit
___ Other
(explain)__________________________________________
6.
Screenshot:
____ Yes ____ No
____ Top of Fold
____ Bottom of Fold
____ Other

(Explain)_______________________________________
____ Yes ____ No
___ Facebook
___ Instagram
___ Pinterest
___ Twitter
___ YouTube
___ Google+
___ LinkedIn
___Reddit
___ Other
(explain)__________________________________________
7.
Screenshot:
____ Yes ____ No
____ Top of Fold
____ Bottom of Fold
____ Other
(Explain)_______________________________________
____ Yes ____ No
___ Facebook

___ Instagram
___ Pinterest
___ Twitter
___ YouTube
___ Google+
___ LinkedIn
___Reddit
___ Other
(explain)__________________________________________
8.
Screenshot:
____ Yes ____ No
____ Top of Fold
____ Bottom of Fold
____ Other
(Explain)_______________________________________
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Analysis (with relevant screenshot)1.ScreenshotDoes the.docx

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