Analysis of the Marketing outlook of Ferrari
4MARK001W Marketing
Principles: Report
Analysis of the Marketing outlook of Ferrari
Company Coursework 1: Apple Inc.
Company Coursework 2: Ferrari S.p.A.
Module Leader: Norman Peng
Seminar Tutor: Norman Peng
Student: Paolo Savio Foderaro W1616642
Marketing Report �1
Norman
Highlight
Analysis of the Marketing outlook of Ferrari
I. Introduction 3
II. PEST Analysis 4
III. Porter’s Five Forces Analysis 6
IV. SWOT and Positioning Strategy Analysis 8
V. Ansoff Matrix 10
VI. Ferrari’s Social Responsibility 11
VII.Referencing List 12
Marketing Report �2
Analysis of the Marketing outlook of Ferrari
Ferrari S.p.A
(Ferrari Corporate)
“Give a kid a paper sheet and some colours and ask him to
draw a car, for certain the car will be red” (Enzo Ferrari)
I. Introduction
A prancing black horse on a yellow background is not something that could pass unnoticed.
Destined to become an icon of style, luxury and speed, the first Ferrari made its appearance to the
public in 1947, eight years after the foundation by the Italian entrepreneur Enzo Ferrari of Auto
Avio Costruzioni, what would come to be, later on, the well-known brand Ferrari.
Throughout the history the company divided itself into the developing and production of
racing cars, becoming one of the most successful racing team in the world, and of luxury cars
distinguishing itself for the excellence of the Italian manufacture. As a matter of fact Ferrari’s cars
are build following the ideal of perfection in terms of design, power and elegance conveyed by the
Marketing Report �3
Analysis of the Marketing outlook of Ferrari
founder, Enzo Ferrari, who was used to say: “The best Ferrari is the next one” (Enzo Ferrari, no
date).
From its foundation till today Ferrari’s mission statement has been to build unique sport
cars, symbols of Italian excellence both on the road and on track. At the end of 2015 the Italian
sport car manufacturer can praise more than 7500 cars sold with a presence in 62 worldwide
markets and a net revenues of 2,854 millions of euros (Ferrari, Annual Report 2015).
Herein, the purpose of the report will be to analyse in the first part the external factors that
influence the company’s business. Then I will take into account the industry within which the
company operates in. After that, I will examine the strategic position of the company in the market
and the marketing strategy utilised for its products, namely sport cars. Finally I will conclude taking
into consideration sustainability and ethic-related issues that the company is dealing with.
(Ferrari Corporate)
II. PEST Analysis
The first concern for a company’s business is to understand and deal with all the external
factors that could affect the company’s future performance. It is worth saying that all possible
external factors are not under control of.
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
Analyze and describe how social media could influence each stage of .docxgreg1eden90113
Analyze and describe how social media could influence each stage of the Customer Decision Journey for a customer deciding where to go for a special night out (may include dinner, a special activity, etc.). Please be specific and cover each stage. Use the modified customer decision journey not the traditional journey. Note that this is for social media not other forms of internet sites.
Please note: Grading Criteria and textbook notes for reference are attached.
.
Analyze Delta Airlines, Inc public stock exchange NYSE- company’s pr.docxgreg1eden90113
Analyze Delta Airlines, Inc public stock exchange NYSE- company’s profitability, liquidity, leverage and the common stock as an investment. The length of the paper should be 3 to 5 pages in APA format. Prepare a financial analysis on the company using public information such as the company’s annual report, SEC 10-Q and 10-K.
.
Analyze and Evaluate Human Performance TechnologyNow that you ha.docxgreg1eden90113
Analyze and Evaluate Human Performance Technology
Now that you have a good understanding of human performance technology, explain the most frequently used means of gathering data in the field of human performance technology (HPT). Why is this important to an organization? What can go wrong?
Use scholarly research to back up your thoughts in this assignment. Your work should be a minimum of 2 pages following APA format.
.
Analyze a popular culture reference (e.g., song, tv show, movie) o.docxgreg1eden90113
Analyze a popular culture reference (e.g., song, tv show, movie) or a scholarly source outside psychology (e.g., literary novel, philosopher's theory, artistic movement) for its developmental themes. How does it understand development in comparison and in contrast to developmental psychology?
.
ANALYTICS PLAN TO REDUCE CUSTOMER CHURN AT YORE BLENDS Himabin.docxgreg1eden90113
ANALYTICS PLAN TO REDUCE CUSTOMER CHURN AT YORE BLENDS
Himabindu Aratikatla
University of the Cumberland's
March 22, 2020
Introduction
Yore Blends (YB) is a fictional online company dedicated to selling subscription-based traditional spice blends coupled with additional complementary products.
Yore Blends (YB) aspire to growing through mergers and acquisitions.
To do this, they need a strong customer base and steady revenue.
Yore Blends is concerned with the rate of customer churn.
Company’s Problem
Yore Blends has been in existence for years.
Nonetheless, the company is considering to expand through mergers and acquisition.
However, they are experiencing customer churn.
A considerable percentage of its clients don’t purchase their goods anymore.
As a result, the company needs to reduce customer attrition by at least 16%.
Causes for Customer Churn
Poor customer care service:
The company minimized rather than maximizing client cost
Bad onboarding:
Yore Blends clients failed to get value for the purchased products.
Clients might have lost interest in the company’s products.
Many companies think of customer service as a cost to be minimized, rather than an investment to be maximized. Here’s the issue with that: if you think of support as a cost center, then it will be. That is, if you don’t prioritize support and work to deliver excellent service to your customers, then it’s only going to cost you money…and customers. A disproportionate amount of your customer churn will take place between (1) and (2).
That’s where customers abandon your product because they get lost, don’t understand something, don’t get value from the product, or simply lose interest.
Bad onboarding – the process by which you help a customer go from (1) to (2) – can crush your retention rate, and undo all of that hard work you did to get your customers to convert in the first place.
4
Causes for Customer Churn (Cont.)
Limited customer success:
Lack of updates regarding new products
Extended absence of the company-client communication
Natural Causes:
Customers may have grown out of the products.
May have resulted due to Vendor switches might
While onboarding gets your customer to their initial success, your job isn’t done there. Hundreds of variables – including changing needs, confusion about new features and product updates, extended absences from the product and competitor marketing – could lead your customers away. If your customers stop hearing from you, and you stop helping them get value from your product throughout their entire lifecycle, then you risk making that lifecycle much, much shorter. Furthermore, Not every customer that abandons you does so because you failed. Sometimes, customers go out of business. Sometimes, operational or staff changes lead to vendor switches. Sometimes, they simply outgrow your product or service. (Salloum, 2016)
5
REASONS TO ANALYZE CUSTOMER CHURN
The company will be in a position to understand c.
Analytics, Data Science, and Artificial Intelligence, 11th Editi.docxgreg1eden90113
Analytics, Data Science, and Artificial Intelligence, 11th Edition.pdf
ANALYTICS, DATA SCIENCE, &
ARTIFICIAL INTELLIGENCE
SYSTEMS FOR DECISION SUPPORT
E L E V E N T H E D I T I O N
Ramesh Sharda
Oklahoma State University
Dursun Delen
Oklahoma State University
Efraim Turban
University of Hawaii
Microsoft and/or its respective suppliers make no representations about the suitability of the information
contained in the documents and related graphics published as part of the services for any purpose. All such
documents and related graphics are provided “as is” without warranty of any kind. Microsoft and/or its respective
suppliers hereby disclaim all warranties and conditions with regard to this information, including all warranties
and conditions of merchantability, whether express, implied or statutory, fitness for a particular purpose, title and
non-infringement. In no event shall Microsoft and/or its respective suppliers be liable for any special, indirect
or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an
action of contract, negligence or other tortious action, arising out of or in connection with the use or performance
of information available from the services. The documents and related graphics contained herein could include
technical inaccuracies or typographical errors. Changes are periodically added to the information herein. Microsoft
and/or its respective suppliers may make improvements and/or changes in the product(s) and/or the program(s)
described herein at any time. Partial screen shots may be viewed in full within the software version specified.
Microsoft® Windows® and Microsoft Office® are registered trademarks of Microsoft Corporation in the U.S.A. and
other countries. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation.
Vice President of Courseware Portfolio
Management: Andrew Gilfillan
Executive Portfolio Manager: Samantha Lewis
Team Lead, Content Production: Laura Burgess
Content Producer: Faraz Sharique Ali
Portfolio Management Assistant: Bridget Daly
Director of Product Marketing: Brad Parkins
Director of Field Marketing: Jonathan Cottrell
Product Marketing Manager: Heather Taylor
Field Marketing Manager: Bob Nisbet
Product Marketing Assistant: Liz Bennett
Field Marketing Assistant: Derrica Moser
Senior Operations Specialist: Diane Peirano
Senior Art Director: Mary Seiner
Interior and Cover Design: Pearson CSC
Cover Photo: Phonlamai Photo/Shutterstock
Senior Product Model Manager: Eric Hakanson
Manager, Digital Studio: Heather Darby
Course Producer, MyLab MIS: Jaimie Noy
Digital Studio Producer: Tanika Henderson
Full-Service Project Manager: Gowthaman
Sadhanandham
Full Service Vendor: Integra Software Service
Pvt. Ltd.
Manufacturing Buyer: LSC Communications,
Maura Zaldivar-Garcia
Text Printer/Bindery: LSC Communications
Cover Printer: Phoenix Color
ISBN 10: 0-13-519201-3
ISBN 13: 97.
Analytical Essay One, due Sunday, February 24th at 1100 pmTopic.docxgreg1eden90113
Analytical Essay One, due Sunday, February 24th at 11:00 pm
Topic A
In Unit 4, we claimed that empire-builders in the ancient world needed to "craft a type of multi-ethnic cohesion" – ways for people from different backgrounds to coexist under the umbrella of the empire – in order for their state to function (Video 4.1). On the other hand, we consider evidence discussed in Units 3 and 4 that the foundation of empire was the willingness of leaders to use violence to overwhelm their enemies.
In an essay of 600 to 1200 words, explore such evidence to make an argument about some of the ways people balanced political solutions to problems with war. In the end, you should persuade your reader, through your thoughtful analysis of the historical evidence, that empire-building in the ancient world transformed the ways that humans understood the role of violence in politics.
When organizing your ideas and drafting your essay, follow these guidelines:
1. Build your analysis using the course materials. The basis of your essay should be the primary source material found at the end of Unit 4 under “Unit 4 Resources.” By all means, take the ideas and evidence offered in the videos (and please note that we have provided transcripts of the videos as well.) This information will provide context for the primary resources.
*DO NOT base your observations on other evidence that you locate on the web or elsewhere. Remember, a big part of this essay is showing your mastery of the course material as assigned.*
2. After reviewing the material from Week 4, choose the two -- four examples from the primary sources that best allow you to make a persuasive case about the role of empire in the ancient world. While you want to show that you understand the larger trends in the material, take the time to explore in depth these specific examples.
3. When you refer to specific historical evidence (which should be something you do frequently throughout the essay), indicate, in parentheses, the location in the course materials of the evidence. An example of this is in the first sentence above.
4. Do not simply copy what we (or anyone else) have said. If you do, use quotation marks to indicate that the words were written by someone else and be sure to indicate your source for the quotation in parentheses. Plagiarism is a serious violation of GSU policy that leads to severe penalties!
5. To qualify for a grade in the C range, your essay must be at least 600 words (which is approximately 2 double-spaced pages, depending on the formatting of your document). B-range essays must be at least 900 words, and A-range essays must be at least 1200 words. However, meeting the word requirement does not mean that you will necessary receive a certain grade.
We will grade the essay out of 100 possible points according to these criteria:
Up to 30 points for the student's grasp of the larger historical context covered in the units
Up to 25 points for the appropriateness of the student's choi.
Analytical Essay Two, due Sunday, March 31st at 1100 pmTopi.docxgreg1eden90113
Analytical Essay Two, due Sunday, March 31st at 11:00 pm
Topic A
In Unit 9, we described some of the ways that the Silk Road facilitated both the spread of religion and the dispersal of commodities.
In an essay of 600 to 1200 words, explore the videos and the primary source evidence to make an argument about some of the ways the Silk Road created a form of (near) globalization. In the end, you should persuade your reader, through your thoughtful analysis of the historical evidence that succeeded in creating aspects of a common culture in throughout Eurasia.
When organizing your ideas and drafting your essay, follow these guidelines:
1. Build your analysis using the course materials. The basis of your essay should be the primary source material found at the end of Unit 9 under “Unit 9 Resources.” By all means, take the ideas and evidence offered in the videos (and please note that we have provided transcripts of the videos as well.) This information will provide context for the primary resources.
*DO NOT base your observations on other evidence that you locate on the web or elsewhere. Remember, a big part of this essay is showing us your mastery of the course material we have assigned.*
2. After reviewing the material from Week 9, use both primary sources to make a persuasive case about the role of the Silk Roads in creating a new form of globalization. While you want to show that you understand the larger trends in the material, take the time to explore in depth these specific sources.
3. When you refer to specific historical evidence (which should be something you do frequently throughout the essay), indicate, in parentheses, the location in the course materials of the evidence.
4. Do not simply copy what we (or anyone else) have said. If you do, use quotation marks to indicate that the words were written by someone else and be sure to indicate your source for the quotation in parentheses. Plagiarism is a serious violation of GSU policy that leads to severe penalties!
5. To qualify for a grade in the C range, your essay must be at least 600 words (which is approximately 2 double-spaced pages, depending on the formatting of your document). B-range essays must be at least 900 words, and A-range essays must be at least 1200 words. However, meeting the word requirement does not mean that you will necessary receive a certain grade.
We will grade the essay out of 100 possible points according to these criteria:
Up to 30 points for the student's grasp of the larger historical context covered in the units
Up to 25 points for the appropriateness of the student's choice of examples to analyze in depth and proper citation of these sources
Up to 25 points for the quality of the student's analysis of those examples
Up to 20 points for appropriate grammar and graceful expression
Topic B
Friar John of Pian de Carpine and William of Rubruck each provide a description of a Mongol court. In an essay of 600 to 1200 words, explore their descriptio.
analytic 1000 word essay about the Matrix 1 Simple english .docxgreg1eden90113
analytic 1000 word essay
about the Matrix 1
Simple english please and easy to understand
the question is :How does
The Matrix
use religious concepts in the unfolding of its narrative?
USE SOURCES THAT I CAN ACCESS EASILY
APAth 6 STYLE REFERENCE
.
ANALYSIS PAPER GUIDELINES and FORMAT What is the problem or is.docxgreg1eden90113
ANALYSIS PAPER: GUIDELINES and FORMAT:
What is the problem or issue to be solved?
ABSTRACT:
State the problem and best course of action (i.e. solution) in the absolute fewest words possible. YOU MUST BEGIN YOUR PAPER WITH A ONE PARAGRAPH SUMMATIVE “ABSTRACT” DEFINING YOUR POSITION/THESIS.
1. INTRODUCTION:
Restate the problem and proposals/solutions CLEARLY. Provide any necessary background information. Explain/Summarize why your proposed course(s) of action are worthwhile/best, etc. Explain key terms needed to understand the problem.
2. BODY (Part One):
What are the causes of the problem?
Why/How did it happen?
For whom is this a problem?
What are the effects of the problem?
Why is it a problem?
The better you, the writer, understands the problem/issue and all its implications, the better solutions you will find.
Properly document/support your arguments/findings, etc.
3. BODY (Part Two):
Discuss and examine each solution, course of action, etc. Why is it feasible. Why is this the best course of action. What are the advantages over other courses of action or solutions.
What resources are available or will be necessary?
Use logic and critical thinking in your discussion.
Apply learned or researched theories and/or principles.
Fully and properly DOCUMENT your work/paper.
Discuss and consider all sides/arguments and look for repercussions. What could go wrong; what might not work; what might not be supported?
4. BODY (Part Three/Conclusion):
Discuss which/why your proposed course of action/solution is the
most feasible and why you chose it, developed it, etc.
Make sure your justification of the “value” of the chosen solution is fully supported/rationalized.
When you done, make sure you did the following:
Are all your arguments/reasoning logical and supported?
Are your transitions and connections clear and do they flow together?.
Are all your ideas, arguments, sources moving the reader further from one idea to the next?
Is there a constant “nexus” between what you are writing and your abstract?
Are you using correct words?
Short sentences?
Short paragraphs?
Complete sentences?
Punctuation, capitalization, spelling, word-choice, word usage?
Length: (7) FULL pages (double-spaced, one inch margins, 11 point type)
NOTE:
**Your paper should be balanced between ( background, general research, and your PERSONAL insight and analysis.)
** Use reliable sources.
DUE : IN April 2nd.
Indirect Trauma in the Field Practicum:
Secondary Traumatic Stress, Vicarious Trauma,
and Compassion Fatigue Among Social Work Students
and Their Field Instructors
Carolyn Knight
A sample of BSW students and their field instructors was assessed for the presence
of indirect trauma, including secondary traumatic stress, vicarious trauma, and
compassion fatigue. Results indicated that students were at greater risk of experi-
encing vicarious trauma than their field instructors and research participants in
previous studies. Risk factors for stud.
Analysis on the Demand of Top Talent Introduction in Big Dat.docxgreg1eden90113
Analysis on the Demand of Top Talent Introduction
in Big Data and Cloud Computing Field in China
Based on 3-F Method
Zhao Linjia, Huang Yuanxi, Wang Yinqiu, Liu Jia
National Academy of Innovation Strategy, China Association for Science and Technology, Beijing, P.R.China
Abstract—Big data and cloud computing, which can help
China to implement innovation-driven development strategy and
promote industrial transformation and upgrading, is a new and
emerging industrial field in China. Educated, productive and
healthy workforces are necessary factor to develop big data and
cloud computing industry, especially top talents are essential.
Therefore, a three-step method named 3-F has been introduced
to help describing the distribution of top talents globally and
making decision whether they are needed in China. The 3-F
method relies on calculating the brain gain index to analysis the
top talent introduction demand of a country. Firstly, Focus on the
high-frequency keywords of a specific field by retrieving the
highly cited papers. Secondly, using those keywords to Find out
the top talents of this specific field in the Web of Science. Finally,
Figure out the brain gain index to estimate whether a country
need to introduce top talents of a specific field abroad. The result
showed that the brain gain index value of China's big data and
cloud computing field was 2.61, which means China need to
introduce top talents abroad. Besides P. R. China, those top
talents mainly distributed in the United States, the United
Kingdom, Germany, Netherlands and France.
I. INTRODUCTION
Big data and cloud computing is a new and emerging
industrial field[1], and increasing widely used in China[2-4].
Talents’ experience is a source of technological mastery[5],
essentially for developing and using big data technologies.
Most European states consider the immigration of foreign
workers as an important factor to decelerate the decline of
national workforces[6]. Lots of universities and research
institutes have set up undergraduate and/or postgraduate
courses on data analytics for cultivating talents[7]. EMC
corporation think that vision, talent, and technology are
necessary elements to providing solutions to big data
management and analysis, insuring the big data success[8].
Bibliometrics research has appeared as early as 1917[9],
and has been proved an effective method for assessing or
identifying talents. Based on analyses of publication volume,
journals and their impact factors, most cited articles and
authors, preferred methods, and represented countries,
Gallardo-Gallardo et. al[10] assess whether talent management
should be approached as an embryonic, growth, or mature
phenomenon.
In this paper, we intend to analysis whether China need to
introduce top talents in the field of big data and cloud
computing by using bibliometrics. In section 2, the 3-F method
for top talent introduction demand analysis will be dis.
AnalysisLet s embrace ourdual identitiesCOMMUNITY COHE.docxgreg1eden90113
Analysis
Let s embrace our
dual identities
COMMUNITY COHESION Absorbing British values does not
mean ignoring our different heritages, says Alan Riddell
Local heritage: many Britons retain distinctive cultural ana reiigious characteristics
Minorities and faith issues stir strong
emotions. The Archbishop of Canter-
bury's mistake in raising the issue of
how the (J K should accommodate the
needs of one of its larger minorities
was to mention Sharia law. with all the
fears it raises about executions, cut-
ting off hands, and lack of rights for
women. It's not surprising that politi-
cians were brisk to condemn him.
Questions involving the Muslim
community are complicated by the
tendency to use "Islam" and "terror-
ism"in thesame breath. An example of
such muddled thinking was the Royal
United Services Institute's warning
last month that "misplaced deference
to multiculturalism has failed to lay
down the line to immigrant communi-
ties", undermining the fight against
extremism (R&R, 29 February. pl6).
But while the treatment, real or per-
ceived, of parts of our Muslim commu-
nity may exacerbate problems in this
country, the origins of violent extrem-
ism are not domestic - and they cannot
be cured by "laying down the line".
Accommodating diverse cultures
and faiths will always be difficult: there
could be no meeting of minds between
the Hindu monks in Hertfordshire
who believed that the natural death of
their sacred eow should not have been
hastened, and the Royal Society for
the Prevention of Cruelty to Animals
who were equally adamant that the
animal should be put down humanely.
When minorities are small, it is easy
forthe majority to ignore iheir customs.
The Orthodox Jewish communities in
north London have been accepted for
years. But their plans to create an 11
mile symbolic boundary.or Eruv.incor-
porating the Jewish community in
Golders Green met a decade of resist-
ance from people who felt that shared
space was beingcolonised.even though
the visible impact was minimal.
But we cannot ignore the increasing
diversity of our population. There has
been a steady increase in immigration
over the last 20 years and recent im-
migrants tend to be younger and so
have more children than the resident
population. Coupled with natural pop-
ulation growth, the proportion of our
population with a relatively recent
overseas heritage will continue to rise.
And the number of ethnically-mixed
neighbourhoods will grow with it.
There are areas where minorities
will soon be majorities, such as Birm-
ingham and several London boroughs.
But the internal migration patterns of
our minority population are similar to
those of the majorityionc in five neigh-
bourhoods in England are projected to
be ethnically mixed by 2011.
Of course, most of our diverse pop-
ulation will absorb the broad values
of British society, and there will be
many more children from mixed race
relationships. But it would be a mis-
take to ignore different heritages. We
cannot choos.
Analysis of the Monetary Systems and International Finance with .docxgreg1eden90113
Analysis of the Monetary Systems and International Finance with Focus on China and Singapore
Name
Institutional Affiliation
Analysis of the Monetary Systems and International Finance with Focus on China and Singapore
Regional Economic Integration and Economic Cooperation
The Asian region is among the leading international economic powerhouses due to its economic potential and size with countries such as China and Singapore dominating the region. Nonetheless, the capacity constraints in various Asian nations and the diversity of the continent complicate the efforts to create a unified market in the Far East. Achieving success in Asia's regional economic integration requires high commitment levels among the member countries in addition to the effective implementation of various initiatives to facilitate economic cooperation (Rillo & Cruz, 2016). I consider China and Singapore as significant players in the global and Asian economies due to their volumes of traded goods and investments in their local and foreign markets. For instance, China leads in the Asian continent, and its economy is the second largest in the world based on its nominal gross domestic product as an indicator of market performance. On the other hand, Singapore's highly developed economy is among the most rapidly growing in the world, and this has allowed the country from a third-world nation into a developed country in about five decades. I also observe that variations scope and breadth exist in regional economic integration, and the economic integration in the East Asia region initially assumed a market-oriented cooperation process before transforming into an economic integration drive.
My understanding is that a trade bloc refers to a form of an agreement between different governments that reduce or eliminate trade barriers to increase trade volumes among the member states. I have also learned that the trade blocs can exist as independent agreements between specific countries or form components of regional organizations. The trade blocs can further be categorized as monetary and economic unions, common markets, customs unions, free trade areas, and preferential trading areas. In Asia, the intergovernmental agreements have resulted in some regional trade agreements as well as the formation of the ASEAN trading bloc. I noted that China and Singapore are currently members of the Association of South-East Nations trading block alongside eight other countries in Southeast Asia. The primary objectives of ASEAN include the facilitation of sociocultural, educational, military, political, and economic integration as well as promoting intergovernmental cooperation in the region (Berman & Haque, 2015). The first stated aim of ASEAN is enhancing the competitiveness of the region in the international market as a production base by eliminating non-tariff and tariff barriers within the member states. The second aim of ASEAN is increasing the volume of FDI's to the Southeast Asia .
Analysis of the Barrios Gomez, Agustin, et al. Mexico-US A New .docxgreg1eden90113
Analysis of the B
arrios Gomez, Agustin, et al.
Mexico-US: A New Beginning
. COMEXI, 2020.
Write a summary and included the relevance to globalization, trade, finance, and immigration for international economics.
1-2 pages double-spaced; include footnotes/reference sources.
.
More Related Content
Similar to Analysis of the Marketing outlook of Ferrari4MARK001W Mark.docx
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
Similar to Analysis of the Marketing outlook of Ferrari4MARK001W Mark.docx (8)
Analyze and describe how social media could influence each stage of .docxgreg1eden90113
Analyze and describe how social media could influence each stage of the Customer Decision Journey for a customer deciding where to go for a special night out (may include dinner, a special activity, etc.). Please be specific and cover each stage. Use the modified customer decision journey not the traditional journey. Note that this is for social media not other forms of internet sites.
Please note: Grading Criteria and textbook notes for reference are attached.
.
Analyze Delta Airlines, Inc public stock exchange NYSE- company’s pr.docxgreg1eden90113
Analyze Delta Airlines, Inc public stock exchange NYSE- company’s profitability, liquidity, leverage and the common stock as an investment. The length of the paper should be 3 to 5 pages in APA format. Prepare a financial analysis on the company using public information such as the company’s annual report, SEC 10-Q and 10-K.
.
Analyze and Evaluate Human Performance TechnologyNow that you ha.docxgreg1eden90113
Analyze and Evaluate Human Performance Technology
Now that you have a good understanding of human performance technology, explain the most frequently used means of gathering data in the field of human performance technology (HPT). Why is this important to an organization? What can go wrong?
Use scholarly research to back up your thoughts in this assignment. Your work should be a minimum of 2 pages following APA format.
.
Analyze a popular culture reference (e.g., song, tv show, movie) o.docxgreg1eden90113
Analyze a popular culture reference (e.g., song, tv show, movie) or a scholarly source outside psychology (e.g., literary novel, philosopher's theory, artistic movement) for its developmental themes. How does it understand development in comparison and in contrast to developmental psychology?
.
ANALYTICS PLAN TO REDUCE CUSTOMER CHURN AT YORE BLENDS Himabin.docxgreg1eden90113
ANALYTICS PLAN TO REDUCE CUSTOMER CHURN AT YORE BLENDS
Himabindu Aratikatla
University of the Cumberland's
March 22, 2020
Introduction
Yore Blends (YB) is a fictional online company dedicated to selling subscription-based traditional spice blends coupled with additional complementary products.
Yore Blends (YB) aspire to growing through mergers and acquisitions.
To do this, they need a strong customer base and steady revenue.
Yore Blends is concerned with the rate of customer churn.
Company’s Problem
Yore Blends has been in existence for years.
Nonetheless, the company is considering to expand through mergers and acquisition.
However, they are experiencing customer churn.
A considerable percentage of its clients don’t purchase their goods anymore.
As a result, the company needs to reduce customer attrition by at least 16%.
Causes for Customer Churn
Poor customer care service:
The company minimized rather than maximizing client cost
Bad onboarding:
Yore Blends clients failed to get value for the purchased products.
Clients might have lost interest in the company’s products.
Many companies think of customer service as a cost to be minimized, rather than an investment to be maximized. Here’s the issue with that: if you think of support as a cost center, then it will be. That is, if you don’t prioritize support and work to deliver excellent service to your customers, then it’s only going to cost you money…and customers. A disproportionate amount of your customer churn will take place between (1) and (2).
That’s where customers abandon your product because they get lost, don’t understand something, don’t get value from the product, or simply lose interest.
Bad onboarding – the process by which you help a customer go from (1) to (2) – can crush your retention rate, and undo all of that hard work you did to get your customers to convert in the first place.
4
Causes for Customer Churn (Cont.)
Limited customer success:
Lack of updates regarding new products
Extended absence of the company-client communication
Natural Causes:
Customers may have grown out of the products.
May have resulted due to Vendor switches might
While onboarding gets your customer to their initial success, your job isn’t done there. Hundreds of variables – including changing needs, confusion about new features and product updates, extended absences from the product and competitor marketing – could lead your customers away. If your customers stop hearing from you, and you stop helping them get value from your product throughout their entire lifecycle, then you risk making that lifecycle much, much shorter. Furthermore, Not every customer that abandons you does so because you failed. Sometimes, customers go out of business. Sometimes, operational or staff changes lead to vendor switches. Sometimes, they simply outgrow your product or service. (Salloum, 2016)
5
REASONS TO ANALYZE CUSTOMER CHURN
The company will be in a position to understand c.
Analytics, Data Science, and Artificial Intelligence, 11th Editi.docxgreg1eden90113
Analytics, Data Science, and Artificial Intelligence, 11th Edition.pdf
ANALYTICS, DATA SCIENCE, &
ARTIFICIAL INTELLIGENCE
SYSTEMS FOR DECISION SUPPORT
E L E V E N T H E D I T I O N
Ramesh Sharda
Oklahoma State University
Dursun Delen
Oklahoma State University
Efraim Turban
University of Hawaii
Microsoft and/or its respective suppliers make no representations about the suitability of the information
contained in the documents and related graphics published as part of the services for any purpose. All such
documents and related graphics are provided “as is” without warranty of any kind. Microsoft and/or its respective
suppliers hereby disclaim all warranties and conditions with regard to this information, including all warranties
and conditions of merchantability, whether express, implied or statutory, fitness for a particular purpose, title and
non-infringement. In no event shall Microsoft and/or its respective suppliers be liable for any special, indirect
or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an
action of contract, negligence or other tortious action, arising out of or in connection with the use or performance
of information available from the services. The documents and related graphics contained herein could include
technical inaccuracies or typographical errors. Changes are periodically added to the information herein. Microsoft
and/or its respective suppliers may make improvements and/or changes in the product(s) and/or the program(s)
described herein at any time. Partial screen shots may be viewed in full within the software version specified.
Microsoft® Windows® and Microsoft Office® are registered trademarks of Microsoft Corporation in the U.S.A. and
other countries. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation.
Vice President of Courseware Portfolio
Management: Andrew Gilfillan
Executive Portfolio Manager: Samantha Lewis
Team Lead, Content Production: Laura Burgess
Content Producer: Faraz Sharique Ali
Portfolio Management Assistant: Bridget Daly
Director of Product Marketing: Brad Parkins
Director of Field Marketing: Jonathan Cottrell
Product Marketing Manager: Heather Taylor
Field Marketing Manager: Bob Nisbet
Product Marketing Assistant: Liz Bennett
Field Marketing Assistant: Derrica Moser
Senior Operations Specialist: Diane Peirano
Senior Art Director: Mary Seiner
Interior and Cover Design: Pearson CSC
Cover Photo: Phonlamai Photo/Shutterstock
Senior Product Model Manager: Eric Hakanson
Manager, Digital Studio: Heather Darby
Course Producer, MyLab MIS: Jaimie Noy
Digital Studio Producer: Tanika Henderson
Full-Service Project Manager: Gowthaman
Sadhanandham
Full Service Vendor: Integra Software Service
Pvt. Ltd.
Manufacturing Buyer: LSC Communications,
Maura Zaldivar-Garcia
Text Printer/Bindery: LSC Communications
Cover Printer: Phoenix Color
ISBN 10: 0-13-519201-3
ISBN 13: 97.
Analytical Essay One, due Sunday, February 24th at 1100 pmTopic.docxgreg1eden90113
Analytical Essay One, due Sunday, February 24th at 11:00 pm
Topic A
In Unit 4, we claimed that empire-builders in the ancient world needed to "craft a type of multi-ethnic cohesion" – ways for people from different backgrounds to coexist under the umbrella of the empire – in order for their state to function (Video 4.1). On the other hand, we consider evidence discussed in Units 3 and 4 that the foundation of empire was the willingness of leaders to use violence to overwhelm their enemies.
In an essay of 600 to 1200 words, explore such evidence to make an argument about some of the ways people balanced political solutions to problems with war. In the end, you should persuade your reader, through your thoughtful analysis of the historical evidence, that empire-building in the ancient world transformed the ways that humans understood the role of violence in politics.
When organizing your ideas and drafting your essay, follow these guidelines:
1. Build your analysis using the course materials. The basis of your essay should be the primary source material found at the end of Unit 4 under “Unit 4 Resources.” By all means, take the ideas and evidence offered in the videos (and please note that we have provided transcripts of the videos as well.) This information will provide context for the primary resources.
*DO NOT base your observations on other evidence that you locate on the web or elsewhere. Remember, a big part of this essay is showing your mastery of the course material as assigned.*
2. After reviewing the material from Week 4, choose the two -- four examples from the primary sources that best allow you to make a persuasive case about the role of empire in the ancient world. While you want to show that you understand the larger trends in the material, take the time to explore in depth these specific examples.
3. When you refer to specific historical evidence (which should be something you do frequently throughout the essay), indicate, in parentheses, the location in the course materials of the evidence. An example of this is in the first sentence above.
4. Do not simply copy what we (or anyone else) have said. If you do, use quotation marks to indicate that the words were written by someone else and be sure to indicate your source for the quotation in parentheses. Plagiarism is a serious violation of GSU policy that leads to severe penalties!
5. To qualify for a grade in the C range, your essay must be at least 600 words (which is approximately 2 double-spaced pages, depending on the formatting of your document). B-range essays must be at least 900 words, and A-range essays must be at least 1200 words. However, meeting the word requirement does not mean that you will necessary receive a certain grade.
We will grade the essay out of 100 possible points according to these criteria:
Up to 30 points for the student's grasp of the larger historical context covered in the units
Up to 25 points for the appropriateness of the student's choi.
Analytical Essay Two, due Sunday, March 31st at 1100 pmTopi.docxgreg1eden90113
Analytical Essay Two, due Sunday, March 31st at 11:00 pm
Topic A
In Unit 9, we described some of the ways that the Silk Road facilitated both the spread of religion and the dispersal of commodities.
In an essay of 600 to 1200 words, explore the videos and the primary source evidence to make an argument about some of the ways the Silk Road created a form of (near) globalization. In the end, you should persuade your reader, through your thoughtful analysis of the historical evidence that succeeded in creating aspects of a common culture in throughout Eurasia.
When organizing your ideas and drafting your essay, follow these guidelines:
1. Build your analysis using the course materials. The basis of your essay should be the primary source material found at the end of Unit 9 under “Unit 9 Resources.” By all means, take the ideas and evidence offered in the videos (and please note that we have provided transcripts of the videos as well.) This information will provide context for the primary resources.
*DO NOT base your observations on other evidence that you locate on the web or elsewhere. Remember, a big part of this essay is showing us your mastery of the course material we have assigned.*
2. After reviewing the material from Week 9, use both primary sources to make a persuasive case about the role of the Silk Roads in creating a new form of globalization. While you want to show that you understand the larger trends in the material, take the time to explore in depth these specific sources.
3. When you refer to specific historical evidence (which should be something you do frequently throughout the essay), indicate, in parentheses, the location in the course materials of the evidence.
4. Do not simply copy what we (or anyone else) have said. If you do, use quotation marks to indicate that the words were written by someone else and be sure to indicate your source for the quotation in parentheses. Plagiarism is a serious violation of GSU policy that leads to severe penalties!
5. To qualify for a grade in the C range, your essay must be at least 600 words (which is approximately 2 double-spaced pages, depending on the formatting of your document). B-range essays must be at least 900 words, and A-range essays must be at least 1200 words. However, meeting the word requirement does not mean that you will necessary receive a certain grade.
We will grade the essay out of 100 possible points according to these criteria:
Up to 30 points for the student's grasp of the larger historical context covered in the units
Up to 25 points for the appropriateness of the student's choice of examples to analyze in depth and proper citation of these sources
Up to 25 points for the quality of the student's analysis of those examples
Up to 20 points for appropriate grammar and graceful expression
Topic B
Friar John of Pian de Carpine and William of Rubruck each provide a description of a Mongol court. In an essay of 600 to 1200 words, explore their descriptio.
analytic 1000 word essay about the Matrix 1 Simple english .docxgreg1eden90113
analytic 1000 word essay
about the Matrix 1
Simple english please and easy to understand
the question is :How does
The Matrix
use religious concepts in the unfolding of its narrative?
USE SOURCES THAT I CAN ACCESS EASILY
APAth 6 STYLE REFERENCE
.
ANALYSIS PAPER GUIDELINES and FORMAT What is the problem or is.docxgreg1eden90113
ANALYSIS PAPER: GUIDELINES and FORMAT:
What is the problem or issue to be solved?
ABSTRACT:
State the problem and best course of action (i.e. solution) in the absolute fewest words possible. YOU MUST BEGIN YOUR PAPER WITH A ONE PARAGRAPH SUMMATIVE “ABSTRACT” DEFINING YOUR POSITION/THESIS.
1. INTRODUCTION:
Restate the problem and proposals/solutions CLEARLY. Provide any necessary background information. Explain/Summarize why your proposed course(s) of action are worthwhile/best, etc. Explain key terms needed to understand the problem.
2. BODY (Part One):
What are the causes of the problem?
Why/How did it happen?
For whom is this a problem?
What are the effects of the problem?
Why is it a problem?
The better you, the writer, understands the problem/issue and all its implications, the better solutions you will find.
Properly document/support your arguments/findings, etc.
3. BODY (Part Two):
Discuss and examine each solution, course of action, etc. Why is it feasible. Why is this the best course of action. What are the advantages over other courses of action or solutions.
What resources are available or will be necessary?
Use logic and critical thinking in your discussion.
Apply learned or researched theories and/or principles.
Fully and properly DOCUMENT your work/paper.
Discuss and consider all sides/arguments and look for repercussions. What could go wrong; what might not work; what might not be supported?
4. BODY (Part Three/Conclusion):
Discuss which/why your proposed course of action/solution is the
most feasible and why you chose it, developed it, etc.
Make sure your justification of the “value” of the chosen solution is fully supported/rationalized.
When you done, make sure you did the following:
Are all your arguments/reasoning logical and supported?
Are your transitions and connections clear and do they flow together?.
Are all your ideas, arguments, sources moving the reader further from one idea to the next?
Is there a constant “nexus” between what you are writing and your abstract?
Are you using correct words?
Short sentences?
Short paragraphs?
Complete sentences?
Punctuation, capitalization, spelling, word-choice, word usage?
Length: (7) FULL pages (double-spaced, one inch margins, 11 point type)
NOTE:
**Your paper should be balanced between ( background, general research, and your PERSONAL insight and analysis.)
** Use reliable sources.
DUE : IN April 2nd.
Indirect Trauma in the Field Practicum:
Secondary Traumatic Stress, Vicarious Trauma,
and Compassion Fatigue Among Social Work Students
and Their Field Instructors
Carolyn Knight
A sample of BSW students and their field instructors was assessed for the presence
of indirect trauma, including secondary traumatic stress, vicarious trauma, and
compassion fatigue. Results indicated that students were at greater risk of experi-
encing vicarious trauma than their field instructors and research participants in
previous studies. Risk factors for stud.
Analysis on the Demand of Top Talent Introduction in Big Dat.docxgreg1eden90113
Analysis on the Demand of Top Talent Introduction
in Big Data and Cloud Computing Field in China
Based on 3-F Method
Zhao Linjia, Huang Yuanxi, Wang Yinqiu, Liu Jia
National Academy of Innovation Strategy, China Association for Science and Technology, Beijing, P.R.China
Abstract—Big data and cloud computing, which can help
China to implement innovation-driven development strategy and
promote industrial transformation and upgrading, is a new and
emerging industrial field in China. Educated, productive and
healthy workforces are necessary factor to develop big data and
cloud computing industry, especially top talents are essential.
Therefore, a three-step method named 3-F has been introduced
to help describing the distribution of top talents globally and
making decision whether they are needed in China. The 3-F
method relies on calculating the brain gain index to analysis the
top talent introduction demand of a country. Firstly, Focus on the
high-frequency keywords of a specific field by retrieving the
highly cited papers. Secondly, using those keywords to Find out
the top talents of this specific field in the Web of Science. Finally,
Figure out the brain gain index to estimate whether a country
need to introduce top talents of a specific field abroad. The result
showed that the brain gain index value of China's big data and
cloud computing field was 2.61, which means China need to
introduce top talents abroad. Besides P. R. China, those top
talents mainly distributed in the United States, the United
Kingdom, Germany, Netherlands and France.
I. INTRODUCTION
Big data and cloud computing is a new and emerging
industrial field[1], and increasing widely used in China[2-4].
Talents’ experience is a source of technological mastery[5],
essentially for developing and using big data technologies.
Most European states consider the immigration of foreign
workers as an important factor to decelerate the decline of
national workforces[6]. Lots of universities and research
institutes have set up undergraduate and/or postgraduate
courses on data analytics for cultivating talents[7]. EMC
corporation think that vision, talent, and technology are
necessary elements to providing solutions to big data
management and analysis, insuring the big data success[8].
Bibliometrics research has appeared as early as 1917[9],
and has been proved an effective method for assessing or
identifying talents. Based on analyses of publication volume,
journals and their impact factors, most cited articles and
authors, preferred methods, and represented countries,
Gallardo-Gallardo et. al[10] assess whether talent management
should be approached as an embryonic, growth, or mature
phenomenon.
In this paper, we intend to analysis whether China need to
introduce top talents in the field of big data and cloud
computing by using bibliometrics. In section 2, the 3-F method
for top talent introduction demand analysis will be dis.
AnalysisLet s embrace ourdual identitiesCOMMUNITY COHE.docxgreg1eden90113
Analysis
Let s embrace our
dual identities
COMMUNITY COHESION Absorbing British values does not
mean ignoring our different heritages, says Alan Riddell
Local heritage: many Britons retain distinctive cultural ana reiigious characteristics
Minorities and faith issues stir strong
emotions. The Archbishop of Canter-
bury's mistake in raising the issue of
how the (J K should accommodate the
needs of one of its larger minorities
was to mention Sharia law. with all the
fears it raises about executions, cut-
ting off hands, and lack of rights for
women. It's not surprising that politi-
cians were brisk to condemn him.
Questions involving the Muslim
community are complicated by the
tendency to use "Islam" and "terror-
ism"in thesame breath. An example of
such muddled thinking was the Royal
United Services Institute's warning
last month that "misplaced deference
to multiculturalism has failed to lay
down the line to immigrant communi-
ties", undermining the fight against
extremism (R&R, 29 February. pl6).
But while the treatment, real or per-
ceived, of parts of our Muslim commu-
nity may exacerbate problems in this
country, the origins of violent extrem-
ism are not domestic - and they cannot
be cured by "laying down the line".
Accommodating diverse cultures
and faiths will always be difficult: there
could be no meeting of minds between
the Hindu monks in Hertfordshire
who believed that the natural death of
their sacred eow should not have been
hastened, and the Royal Society for
the Prevention of Cruelty to Animals
who were equally adamant that the
animal should be put down humanely.
When minorities are small, it is easy
forthe majority to ignore iheir customs.
The Orthodox Jewish communities in
north London have been accepted for
years. But their plans to create an 11
mile symbolic boundary.or Eruv.incor-
porating the Jewish community in
Golders Green met a decade of resist-
ance from people who felt that shared
space was beingcolonised.even though
the visible impact was minimal.
But we cannot ignore the increasing
diversity of our population. There has
been a steady increase in immigration
over the last 20 years and recent im-
migrants tend to be younger and so
have more children than the resident
population. Coupled with natural pop-
ulation growth, the proportion of our
population with a relatively recent
overseas heritage will continue to rise.
And the number of ethnically-mixed
neighbourhoods will grow with it.
There are areas where minorities
will soon be majorities, such as Birm-
ingham and several London boroughs.
But the internal migration patterns of
our minority population are similar to
those of the majorityionc in five neigh-
bourhoods in England are projected to
be ethnically mixed by 2011.
Of course, most of our diverse pop-
ulation will absorb the broad values
of British society, and there will be
many more children from mixed race
relationships. But it would be a mis-
take to ignore different heritages. We
cannot choos.
Analysis of the Monetary Systems and International Finance with .docxgreg1eden90113
Analysis of the Monetary Systems and International Finance with Focus on China and Singapore
Name
Institutional Affiliation
Analysis of the Monetary Systems and International Finance with Focus on China and Singapore
Regional Economic Integration and Economic Cooperation
The Asian region is among the leading international economic powerhouses due to its economic potential and size with countries such as China and Singapore dominating the region. Nonetheless, the capacity constraints in various Asian nations and the diversity of the continent complicate the efforts to create a unified market in the Far East. Achieving success in Asia's regional economic integration requires high commitment levels among the member countries in addition to the effective implementation of various initiatives to facilitate economic cooperation (Rillo & Cruz, 2016). I consider China and Singapore as significant players in the global and Asian economies due to their volumes of traded goods and investments in their local and foreign markets. For instance, China leads in the Asian continent, and its economy is the second largest in the world based on its nominal gross domestic product as an indicator of market performance. On the other hand, Singapore's highly developed economy is among the most rapidly growing in the world, and this has allowed the country from a third-world nation into a developed country in about five decades. I also observe that variations scope and breadth exist in regional economic integration, and the economic integration in the East Asia region initially assumed a market-oriented cooperation process before transforming into an economic integration drive.
My understanding is that a trade bloc refers to a form of an agreement between different governments that reduce or eliminate trade barriers to increase trade volumes among the member states. I have also learned that the trade blocs can exist as independent agreements between specific countries or form components of regional organizations. The trade blocs can further be categorized as monetary and economic unions, common markets, customs unions, free trade areas, and preferential trading areas. In Asia, the intergovernmental agreements have resulted in some regional trade agreements as well as the formation of the ASEAN trading bloc. I noted that China and Singapore are currently members of the Association of South-East Nations trading block alongside eight other countries in Southeast Asia. The primary objectives of ASEAN include the facilitation of sociocultural, educational, military, political, and economic integration as well as promoting intergovernmental cooperation in the region (Berman & Haque, 2015). The first stated aim of ASEAN is enhancing the competitiveness of the region in the international market as a production base by eliminating non-tariff and tariff barriers within the member states. The second aim of ASEAN is increasing the volume of FDI's to the Southeast Asia .
Analysis of the Barrios Gomez, Agustin, et al. Mexico-US A New .docxgreg1eden90113
Analysis of the B
arrios Gomez, Agustin, et al.
Mexico-US: A New Beginning
. COMEXI, 2020.
Write a summary and included the relevance to globalization, trade, finance, and immigration for international economics.
1-2 pages double-spaced; include footnotes/reference sources.
.
Analysis of Literature ReviewFailure to develop key competencie.docxgreg1eden90113
Analysis of Literature Review
Failure to develop key competencies and behaviors has been researched before through studying the workplace conflicts. In essence, workplace conflicts are inevitable mainly when employees are people from various backgrounds and different work styles that are brought together for the sake of shared business objectives. The history of organizations failing to develop competencies is quite long, and only a few studies have shown that about 30% of organizations have initiatives to improve behaviors among employees (Sperry, 2011). Previous have depicted several progressive organizations that use a leadership competency model to assist in outlining key skills and behaviors wanted by managers, supervisors, and executives.
Several questions remain unanswered about this subject, and they exist in some ways. First, the question is about the guilty of facilitation of workshops with management. It happens because organizations fail to identify and specify the essential competencies that apply to particular issues in the organization. Ideally, organizations need to shuffle and prioritize on the generic competencies as well as behaviors that would require management leaders to help in solving problems that may arise in the workplace (Sperry, 2011). Second, there is no proof of the competencies that matter to organizations. Indeed, there is must empirical data about the key behaviors that have the most significant effect on the engagement of employees, attraction, customer levels, and productivity of the employees in several organizations (Frisk & Larson, 2011).
The current best practices in dealing with this particular type of organization conflict are many and precisely based on the supervisors, managers, and executives. Develop towering strengths that would help in overshadowing weaknesses in the organization. Ideally, good leadership development always tries to magnify small natural strengths to highly energized strengths that would result in double improvement (Halász & Michel, 2011). The current best practice is the application of the competency models to assist leaders in improving their effectiveness, especially when dealing with employee behaviors in the organization.
Design Proposal and Outline
Topic of Training
The topic of training is using competency models for development and building of key competencies and behaviors in an organization.
Reason for the Choice
The topic is chosen because the primary purpose of the competency model is to assist leaders in the improvement of their effectiveness in developing key competencies and behaviors in an organization. The strengths cross-training is a common thing in an organization since it is closely associated with competency and behavior improvement (Sperry, 2011).
Subsequently, the topic is narrow enough to address in two-hour training since it is quite specific. The topic is based on enhancing the competency framework at the workplace which is indeed critical i.
Analysis Of Electronic Health Records System1C.docxgreg1eden90113
Analysis Of Electronic Health Records System
1
Chyterria Daniels
Capella University
May 3, 2020
Introduction
Merit-founded Incentive Payment System (MIPS) is a platform for value-founded settlement under the Quality Payment Program (QPP). The system aims at fostering the current innovation and improvement in clinical operations. MIPS mean that the organization should rationalize Physician Quality Reporting System (PQRS) (Meeks & Singh, 2019). Meaningful use guidelines are certain facets of an HER system that providers will be needed to use in their organization.
2
MIPS denote Merit-founded Incentive Payment System.
It is a platform for value-founded settlement under the Quality Payment Program (QPP)
It aims at fostering the current innovation and improvement in clinical operations
MIPS means that the organization should rationalize Physician Quality Reporting System (PQRS)
Meaningful use guidelines are certain compliance facets of an HER system that providers will be needed to use in their organization.
It means that the organization should have its set meaningful use guidelines
Current State of Compliance
The organization has set technology in the ICU
EHR not integrated to accommodate patient’s needs
Application of computers to draw guidance and instructions on conditions
Availability of lab information system
No replacement of diagnosing equipments
Independence Medical Center’s Electronic Health Records (HER) system has complied with some set guidelines. For instance, the healthcare organization has set technology system in its intensive care units. In addition, there is use of computers to draw guidance and instructions regarding several conditions on patients. However, the organization has not obeyed some guidelines like the replacement of outdated diagnosing equipment and lack of integrating EHR to accommodate all patients’ needs (Boonstra & Vos, 2018).
3
Current EHR Used in the Organization
Laboratory Information System (LIS)
Computerized Physician Order Entry (CPOE)
Central Supply System
Pharmacy system
Picture Archiving and Communication System (PACS)
Independence Medical Center’s Electronic has set up various EHR systems for use in different departments to deliver healthcare services to patients. For instance, the organization has implemented PACS, which is a health check imaging technology which offers reasonable storage and expedient admission to images from numerous modalities (Data & Komorowski, 2017).
4
Evaluation of EHR
The electronic health record system used in the ambulatory system lacks integration to accommodate patient’s needs. The system does not alert physician on drug interactions and other warning. On another point, each department has its exclusive system making it hard to share information between staff members in various units (Boonstra & Vos, 2018). An effective EHR system should be in a position to enable information transmission to all staff.
Analysis of element, when we perform this skill we break up a whole .docxgreg1eden90113
Analysis of element, when we perform this skill we break up a whole into its constituent parts. It is the identification and separation of the prts or components that constitute a communicatio. we look at the communivation in details so as to determine its natura. The elements ir parts are then classified or labeled into categoties.
There are a total of 5 text. I need to make an outline of each text. The last 2 pages is an example of how it should be done. If there are any questions please let me know.
.
Analysis of a Career in Surgery
Student Name
Professor Williams
English 122 02H
Date Due
Outline
Thesis: This analysis will explore the education, training, and career of a Surgeon.
· Introduction
· Definition of Surgeon
· Qualities of a Surgeon
· Thesis, Purpose, and Audience
· Source and Scope of Research
· Career Analysis
· Education
· Undergraduate Degree
· Application Requirements
· Medical School
· Residency & Fellowship
· Life of a Surgeon
· Duties and Responsibilities
· Surgery
· Teaching
· Research
· Work/Life Balance
· Employment Prospects
· Career Growth
· Advancement Opportunities
· Pros and Cons
· Conclusion
· Summary of Findings
· Interpretation of Findings
· Recommendations
Analysis of a Career in Surgery
INTRODUCTION
A career as a surgeon is long, incredibly difficult, competitive, costly, and one of the most rewarding pursuits you can have in your life. Something not typically mentioned to aspiring pre-medical students is the complicated nature of applying to medical school and residency. Much more is required than just a set of good grades. Volunteer work in the community, leadership and research experience, writing and interviewing skills, are all necessary for a successful application to medical school. All of those things are required yet again, when applying to surgical residency.
Before digging into all those things, let’s look at the definition of a surgeon. The United States Department of Labor, Bureau of Labor Statisticsdescribes the surgical profession in the Occupational Outlook Handbook as the following: “Using a variety of instruments, a surgeon corrects physical deformities, repairs bone and tissue after injuries, or performs preventive or elective surgeries on patients.” This is a strict definition however; a more useful outlook would be to focus on what traits lend themselves to becoming a successful surgeon.
There is a useful list created by the American College of Surgeons (ACS), titled, “So You Want to Be A Surgeon: An Online Guide to Selecting and Matching with the Best Surgery Residency,” which aims at current medical students. The guide says that a surgeon should work well as a member of a team; enjoy quick patient outcomes; welcome increasing responsibility; excel at solving problems with quick thinking; be inspired by challenges; and love to learn new skills (American College of Surgeons). The ACS recommends looking into a surgical career if you believe some or all of those traits apply to you. However, there is no such thing as a “standard surgical resident” and the ACS points out that “surgeons are trained, not born.…Becoming a good surgeon is a lifelong process.”
For students interested in pursuing a surgical career, this analysis will explore the education, training, and career of a Surgeon. Information for objective analysis will be taken from multiple sources including article databases, government sources, a personal interview with an orthopedic surgeon, the American College of Sur.
Analysis Assignment -Major Artist ResearchInstructionsYo.docxgreg1eden90113
Analysis Assignment -
Major Artist Research
Instructions
You will select one of the major, heard-of artist mentioned in the textbook as a subject for your research paper.
Step 1: Research the artist and a theme within their work
This paper should be more than just being "about" the artist. More than a biography.
Identify a theme or central idea about the artist or his/her artwork (your thesis) as it relates to a theme explored in Module 4 (Part 4 of the textbook) and then build the paper around that idea.
Select an artist from the list below:
Ana Mendieta
Chuck Close
Robert Mapplethorpe
Faith Ringgold
Kehinde Wiley
Carrie Mae Weems
Judy Chicago
Cindy Sherman
Yasumasa Morimura
Shirin Neshat
The expectation is that the research should represent information from several sources (
at least four -- websites will only count as sources if they are online versions of print material
) and that any direct borrowing of wording from these sources will be indicated by quotation marks and listed on the works cited page.
Step 2: Write the analysis
Draft your thesis (remember, this is not a biography paper so your thesis needs to be about the art)
Research information about the artist and their background
Identify a common theme within the artist works
What is the context of their work? Cultural? Spiritual? Political? Historical?
Step 3: Before you submit... make sure that you have the following:
The analysis length should be a minimum of 3 pages. (Not including the Works Cited page)
The paper should meet normal standards for documentation (citations and works cited such as found in the Modern Language Association, 8th ed.).
Use MLA format (Times New Roman 12-point size font, double-spaced, appropriate in-text citations, Works Cited page, etc...)
At least four sources -- websites will only count as sources if they are online versions of print material
Similarity Report must within 0-10%
.
Analyse and evaluate Burberry’s tangible resources(stores,building.docxgreg1eden90113
Analyse and evaluate Burberry’s tangible resources(stores,buildings,materials,money,employees)
300-400 words
2-3 cites
ANDERSEN
UNITED STATES HISTORY I
SPRING 2019
1
BIOGRAPHY ASSIGNMENT
Overview: It has been proven that writing in history class helps students learn and retain information.
Academic biographies are especially useful for this purpose due to their format and use of primary source
materials. Thus the intention of this assignment is to familiarize students with United States history by writing
an informed and articulate review of a specific American biography. All components of this assignment are
directed towards the completion of critical review of a major biography in United States history.
Instructions: Students are free to choose their own topics, subject to my approval. I encourage students to
choose topics that personally interest them. For example, students interested in politics may wish to select a
president like Andrew Jackson or Abraham Lincoln. It is your responsibility to do some preliminary research on
your subject and consult with me before you begin your project.
Once you have chosen your topic, you must choose a book. Students are free to select a book of their own
choosing, subject to my approval. Books should be around three hundred pages in length and from a reputable
publisher (such as an academic or major commercial press.) At the end of this document is a list of pre-
approved books.
Your paper itself a critical analysis of the book that you have read. The review may be positive, negative, or
qualified. You must analyze (not just summarize) the book’s structure and argument, use of source materials,
readability, and overall usefulness to people in learning about United States history through the life of your
subject. Papers should be free of grammatical and typographical errors.
Required format:
• Font – Use either Times New Roman (12pt), Calibri (11pt), or Arial (11pt).
• Margins – 1 inch margins all around
• Page numbers starting with 1 at the bottom and centered on each page after the cover sheet.
• Double-space, do not include extra spacing between paragraphs.
• Reviews should be at least three full pages. There is no maximum length. The cover sheet and works cited do not
count towards the three page minimum.
• Name, full title of book review prefixed with “Review of,” course information (class and section number), and
date should be single spaced, center aligned, and placed in middle of the cover sheet. Example:
Jack D. Andersen
Review of American Lion: Andrew Jackson in the White House
HIST 1301-21300
October 28, 2019
• The essay should be organized into multiple paragraphs including an introduction, body paragraphs, and a
conclusion.
• All citations, including the works cited page, should be in accordance with the Chicago Manual of Style, 16th
Edition. MLA, APA, or any other format is not acceptable.
• Please refer to the Writi.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The French Revolution Class 9 Study Material pdf free download
Analysis of the Marketing outlook of Ferrari4MARK001W Mark.docx
1. Analysis of the Marketing outlook of Ferrari
4MARK001W Marketing
Principles: Report
Analysis of the Marketing outlook of Ferrari
Company Coursework 1: Apple Inc.
Company Coursework 2: Ferrari S.p.A.
Module Leader: Norman Peng
Seminar Tutor: Norman Peng
Student: Paolo Savio Foderaro W1616642
Marketing Report �1
Norman
Highlight
Analysis of the Marketing outlook of Ferrari
I. Introduction 3
II. PEST Analysis 4
III. Porter’s Five Forces Analysis 6
IV. SWOT and Positioning Strategy Analysis 8
V. Ansoff Matrix 10
2. VI. Ferrari’s Social Responsibility 11
VII.Referencing List 12
Marketing Report �2
Analysis of the Marketing outlook of Ferrari
Ferrari S.p.A
(Ferrari Corporate)
“Give a kid a paper sheet and some colours and ask him to
draw a car, for certain the car will be red” (Enzo Ferrari)
I. Introduction
A prancing black horse on a yellow background is not
something that could pass unnoticed.
Destined to become an icon of style, luxury and speed, the first
Ferrari made its appearance to the
public in 1947, eight years after the foundation by the Italian
entrepreneur Enzo Ferrari of Auto
Avio Costruzioni, what would come to be, later on, the well-
known brand Ferrari.
Throughout the history the company divided itself into the
developing and production of
racing cars, becoming one of the most successful racing
team in the world, and of luxury cars
3. distinguishing itself for the excellence of the Italian
manufacture. As a matter of fact Ferrari’s cars
are build following the ideal of perfection in terms of design,
power and elegance conveyed by the
Marketing Report �3
Analysis of the Marketing outlook of Ferrari
founder, Enzo Ferrari, who was used to say: “The best Ferrari is
the next one” (Enzo Ferrari, no
date).
From its foundation till today Ferrari’s mission statement
has been to build unique sport
cars, symbols of Italian excellence both on the road and on
track. At the end of 2015 the Italian
sport car manufacturer can praise more than 7500 cars
sold with a presence in 62 worldwide
markets and a net revenues of 2,854 millions of euros (Ferrari,
Annual Report 2015).
Herein, the purpose of the report will be to analyse in the first
part the external factors that
influence the company’s business. Then I will take into
account the industry within which the
company operates in. After that, I will examine the strategic
4. position of the company in the market
and the marketing strategy utilised for its products, namely
sport cars. Finally I will conclude taking
into consideration sustainability and ethic-related issues that the
company is dealing with.
(Ferrari Corporate)
II. PEST Analysis
The first concern for a company’s business is to understand and
deal with all the external
factors that could affect the company’s future performance.
It is worth saying that all possible
external factors are not under control of the company, this
means that the firm must monitor them
and change its strategy accordingly (Baines, Fill and Page,
2013).
Marketing Report �4
Analysis of the Marketing outlook of Ferrari
Above all, the political environment can constitute a huge
problem if the company does not
detect any possible changes in government regulations and
requirements associated with the car
5. industry. The company has to mediate with the government to
avoid or at least reduce the impact of
future political decisions. From Ferrari’s perspective the
political threats are, for instance, the
possibility of more severe EU or US regulations on CO2
emissions or minimum wages that could
affect its business (Ferrari, Annual Report 2015). For
instance, eco-friendly government
policies, applied in order to preserve the environment, are
expected to be followed by cars
manufacturers. It’s very difficult to impede or alter this kind of
regulations because most of
them are socially cared and may also influence consumer’s
purchasing decisions. Other legal
aspects, formal consequence of political decisions, that Ferrari
has to deal with are laws upon
passengers safety and maximum fuel emissions. For a
luxury car brand, which stresses the
design and performance of the vehicle these regulations
can deeply affect the company’s
business in terms of financial revenues.
Global economic changes could deeply alter the business
performances, as well. On
the one hand, for instance, economic uncertainty could
6. lead consumers to save instead of
spending their money and, as a consequence, luxury brands
would be the first ones to suffer
losses in revenues (Ferrari, Annual Report 2015). Albeit
there always be wealthy people
willing to buy luxury products, economic uncertainty will
certainly affect their willingness to
spend money. On the other hand, growing markets represent
new possibilities for expansions
of the firm. Indeed raising economies, like India or China,
may constitute new profitable
investment opportunities for the company.
In terms of social environment the company must keep track of
people’s preferences
and values. Ferraris’s main clients are automobile collectors and
enthusiasts who are willing
to pay premium prices to own a great piece of
craftsmanship. Moreover it’s worth
mentioning the two main value sought by consumers,
hedonic and experiential value. The
former is about the feeling of pleasure due to the ownership of a
luxury product. The latter
consists in all subjective feelings the consumer has
towards the luxury good that help
7. perceiving it as rare and unique (Hung et al., 2011).
Therefore, the main concern for the
company would be about changes in life style and taste
of this small group of costumers,
especially those linked to this two values.
Technological issues also play a major role in an industry where
quality is the queen.
All car manufacturers take these concerns very seriously
since they have a huge impact on
such sectors like automobile manufacture. For instance,
developing a new hybrid system
Marketing Report �5
Analysis of the Marketing outlook of Ferrari
reducing emissions while maintaining high performances
can be a breakthrough in the
market and will constitute a huge competitive advantage.
That is why Ferrari invests
massively in research and development to stay at the pace with
the newest technology in the
market, offering in this way the best product to its costumers.
(Appnova, 2014)
8. III. Porter’s Five Forces Analysis
The further step in our analysis is to examine and investigate
the industry within which our
company operates, taking into account the five force acting
within the market: the bargaining power
of buyers; the bargaining power of suppliers; the threats of new
entrants; the threat of substitutes
and the rivalry among existing competitors.
First of all, the customer’s bargaining power can be considered
as medium. This is linked to
the fact that the niche segment that buys sport cars isn’t price
sensitive, i.e. consumers are willing to
spend great amounts of money to own a specific product. This
can be explained by the consumer’s
Marketing Report �6
Analysis of the Marketing outlook of Ferrari
awareness of the luxury brand superior quality, well-known
design, and exclusivity (Hung et al.,
2011). For this reason they could not influence the price of the
products and Ferrari could charge
high prices for its cars. On the other hand, wealthy people have
9. bargaining power to some extend;
as matter of fact they can choose wether to buy a Lamborghini
rather than a Ferrari (Brugnoni,
2015). Nevertheless it must be said that more than often when a
person buys a Ferrari, it’s very
common for him to develop a feeling of loyalty to the brand.
This mainly happens because of the
intrinsic value related to the luxury car brand.
Supplier’s bargaining power is generally weak in this kind of
markets. This can be explained
by the great amount of suppliers compared to the actual number
of car manufacturers. Nonetheless
if we consider only the luxury car market, the supplier’s power
become less and less weak. As a
matter of fact, luxury car brands, like Ferrari, look for specific
material and most of the times they
choose the same dealer, albeit it isn’t the cheapest one (Leruste,
2013). It does that to guarantee a
certain level of quality for the product to be offered to the
public.
The threat of new entrants is relatively low since there are many
barriers to enter this kind of
market. The main one is the brand itself; in the luxury market
all of the competitors have a history
10. behind the brand that talks by itself (Brugnoni, 2015).
This contributes to create the sense of
exclusivity linked to the product that the consumer is looking
for. The owner of car feels a sense of
belonging to the history of that specific brand. Another huge
barrier is the initial capital required to
enter into the market. That is why many luxury brand are
owned, and in this way supported, by non-
luxury brand, like Fiat for Ferrari or Volkswagen for Porsche.
To understand the risk of substitutes we shall start saying that a
luxury car satisfies two main
needs of the consumers; a Ferrari is not only a means of
transportations, but also and especially a
status symbol (Leruste, 2013). Indeed, the ownership of a
Ferrari comes with a privileged status for
their owner. Therefore, even though there are a lot of
substitutes in terms of means of
transportations, like trains or public transportations, the owner
of a Ferrari buys this kind of product
for the pleasure to drive a powerful car and to “own” a symbol.
Then, the threat will mainly consist
in all the other luxury cars that can offer the same thing, like
Lamborghini, Porsche or Bentley.
11. Thus, the risk of substitutes is high not because of the possible
different means of transport, but due
to the consistent amount of automobile brands that have a
similar offer.
In the end, the competition between firms is very high. This can
be explain by the already
mentioned great deal of substitutes among which the costumer
can make his choice. As a matter of
fact the almost identical car manufacturers strive to gain the
same market segmentation. Moreover
Marketing Report �7
Analysis of the Marketing outlook of Ferrari
the presence of high sunk cost constitute a barrier to exit that
contributes to enhance even more the
competition within the industry.
IV. SWOT and Positioning Strategy Analysis
The first thing that distinguishes Ferrari from other car
brands is the symbolic value
associated to the company itself. Broadly speaking most luxury
cars possess a strong brand image,
but Ferrari’s brand is way more well-known than the others
(Bhashin, 2016). A Ferrari is considered
12. a status symbol more than any other luxury car. Consumers
know they own a great piece of the
Italian craftsmanship, a powerful car with a great design.
This feeling can be explained by the
recognition gained by Ferrari in his racing history,
counting 15 drivers’ world titles and 16
constructors’ world titles (Ferrari Corporate, 2016), which
contributes to support the costumer’s
awareness about the quality of a Ferrari. Another important
strength is the working environment, to
which Ferrari gives a lot of importance. It does care
about the happiness and satisfaction of its
employees; in this way all the people involved in the
production process will do their best to
produce the best product in the market.
Nonetheless, there are some factors that weaken our
company. First of all, the very low
volume of production, while creating the sense of
exclusivity linked to the product, it also
constitutes a huge weakness (Bhashin, 2016). Being the demand
for a Ferrari very high compared to
the actual supply, many possible costumers won’t be able to buy
a Ferrari and, as a consequence,
13. they may turn towards a competitor. Besides that, the
need of specialised workers necessary to
guarantee a high standard of production comes at high costs for
the firm. Indeed, to build highly
performing cars Ferrari needs skilled engineers and designers,
very difficult to find or train.
Going through the opportunities for the Italian car manufacturer
it’s worth mentioning the
new possibilities offered by the development of new
technologies. As a matter of fact, R&D
programs helps finding new unexploited technologic frontiers
that the firm could explore and gain a
profit from them. Besides that, growing markets represent a
further opportunity for expansion for
the brand (Shah, 2012).
Finally, the main menaces that Ferrari has to face are
common to all car manufacturing
brand. In the first place the likelihood of more severe
emission restrictions can threaten the
company’s business. Then, the fear of an economic crisis that
would primarily affect luxury goods
can also constitute a great risk for this kind of brands.
Marketing Report �8
14. Analysis of the Marketing outlook of Ferrari
Now, to introduce the position of Ferrari in the market, we will
rely on a perceptual map,
which constitutes a visual and straightforward tool to
understand where the firm is located in the
market. As it can be seen from the diagram, the two main
attributes taken into consideration are
prestige and exclusivity. From the diagram it’s clear that Ferrari
is the leader in the market for two
main reasons: it has a higher prestige compared to the others,
thanks to his racing history and the
symbolic value associated to the black horse brand; with his
“waiting list” marketing strategy it
enhances its exclusivity till the excess, since the brand produces
very few cars of the same model
compared to the actual demand. Furthermore this two reasons
support the premium pricing strategy
of the firm; Ferrari prices his car way too much
compared to their real value. This can also be
justified by the price insensitivity of the target segment.
PERCEPTUAL MAP
Marketing Report �9
16. Ansoff matrix because it is a useful and
strategic instrument to develop a well-structured strategy for the
company’s growth. As a matter of
fact, the Ansoff matrix gives the opportunity to compare current
and new products with current and
new markets so that the company can choose the right approach
for each of its products. The matrix
is then divided into four parts according to the combination of
products and markets; the four parts
are market penetration, market development, product
development and diversification.
Market penetration is about improving existing product in
existing market. It is not easy to
increase the market penetration of a product within the market.
Ferrari could increase its market
shares continuously improving its product or decreasing the
price in order to get more consumers.
As a consequence, the rivalry within the market will increase
because the other firms would try to
counteract Ferrari’s new strategy.
Market development is typically riskier than the previous
one because it deals with the
introduction of an existing product in a new market in order to
increase the sales volume. Ferrari
17. could do that in three different ways: it can expand
geographically, seeking growing economies, e.g.
India or China, and enter those markets; it can target new
segment, i.e. finding new group of people
willing to share the Ferrari vision, or it can find new users to
sell its cars to (Leman, 2015).
Marketing Report �10
Analysis of the Marketing outlook of Ferrari
Product development means entering an existing market but
with a slightly changed or
completely new product. In this part, the firm makes use of
innovation and research in order to
continuously design and manufacture products that will
effectively meet consumer’s needs and
preferences. This doesn't merely refer to introducing new cars
in the market, but also utilising new
technologies, like hybrid engines, to create a properly different
car (Leman, 2015). In addition to
that, Ferrari yearly participates to the Formula One racing
competition to give a direct
demonstration of the improvements they made on their product.
18. Finally diversification involves the developing of new products
for different markets. Ferrari
achieves this objective by sponsoring universities to create,
for instance, specified engineering
courses of Ferrari (Leman, 2015). Moreover, the company also
invested in the creation of Ferrari-
themed parks and hotels increasing its offer. This is a
good way to increase the value of the
company but can be very costly due to the lack of experience in
new markets.
VI. Ferrari’s Social Responsibility
Before concluding this report an evaluation of the social
commitment of Ferrari’s brand
must be carried out. Firstly, Ferrari follows a program,
called “Go Green project”, to reduce
polluting emissions caused by the production of
components for their cars. Then, thanks to the
project “Formula Uomo” it managed to create an eco-friendly
and safe work environment for its
employees. Moreover, in 2011 the firm became independent in
terms of energy; it actually installed
solar panels in order to use renewable energies instead of other
sources. Doing so, it managed to
reduce its CO2 emissions of 42.1% (Ferrari, Sustainability). As
19. far as cars are concerned, Ferrari
aims to reduce by 40% consumptions and emissions; it would
succeed in doing so by applying a
road map to improve energy efficiency and, in this way, the
entire car. Moreover engineers are at
work to develop the first Ferrari hybrid; the firm is investing to
build the infrastructures that will be
utilised to achieve this goal and the first Ferrari hybrid is
planned to be issued in 2015 (Newton,
2014).
On a 360 degrees perspective Ferrari participates actively and
organises initiatives in order
to help people. In 2012, the company managed to raise more
than 80 million yen to support families
hit by the Great Eastern Earthquake in Ishinomaki. In the same
year Ferrari arranged an auction,
called “Ferrari for Emilia”, in order to help Italian families
victims of an earthquake. The auction
was about selling Ferrari’s rare item and it succeeded in raising
over 1.8 million euros, all donated
Marketing Report �11
Analysis of the Marketing outlook of Ferrari
20. to the victims (Newton, 2014). In addition to that, the
company, in cooperation with Starlight
Children’s Foundation, also organised a project called “The ride
of your life”; this consisted to give
passenger rides to terminally or seriously ill children (Newton,
2014).
Finally, it is clear that the main ethical issues the firm
has to face are linked to CO2
emissions, dangerous for the environment. To cope with
environmentalists Ferrari not only is
investing in hybrid technology but also supports different
no-profit organisations, like Ferrari
Owners Charity Organization, which aim to raise funds and
awareness about people living in poor
conditions and environmental problems.
In my opinion this kind of approach to solve ethical issues can
be very profitable because
even though the company might not succeed in solving directly
the problem, namely reducing CO2
emissions, consumers are aware about the efforts of the
company dealing with its emissions and
about the fact that it is balancing it with initiatives to help the
environment. On the other hand the
21. sponsorship to many events gives also a great deal of visibility
to the company.
(Virtual Car, 2012)
VII.Referencing List
- Aforisticamente (2015). Le più belle frasi di Enzo Ferrari.
Aforisticamente. Available at http://
aforisticamente.com/2015/10/14/le-piu-belle-frasi-di-enzo-
ferrari/ [Accessed 12 December
2016].
- Bhashin, H. (2016). SWOT Ferrari. Marketing91.com.
Available at http://www.marketing91.com/
swot-ferrari/ [Accessed 8 December 2016].
Marketing Report �12
http://aforisticamente.com/2015/10/14/le-piu-belle-frasi-di-
enzo-ferrari/
http://aforisticamente.com/2015/10/14/le-piu-belle-frasi-di-
enzo-ferrari/
http://www.marketing91.com/swot-ferrari/
http://www.marketing91.com/swot-ferrari/
Analysis of the Marketing outlook of Ferrari
- Brugnoni, Y. (2015). Ferrari Strategy Analysis. Share and
Discover Knowledge on LinkedIn
SlideShare. Available at
http://www.slideshare.net/yari1912/ferrari-strategy-analysis
[Accessed 8
22. December 2016].
- Chierici, S. (2012). Ferrari per l’Emilia. Virtual Car.
Available at http://www.virtualcar.it/alle-16-
di-oggi-6-giugno-2012-al-via-lasta-ferrari-per-il-terremoto-in-
emilia/ [Accessed 12 December
2016].
- Deviprasad Goenka Management college of Media Studies
(2014). Brand Positioning. Share and
Discover Knowledge on LinkedIn SlideShare. Available at
http://www.slideshare.net/
DGMediaSchool/brand-positioning-42507748 [Accessed 8
December 2016].
- Ferrari (2015). Annual Report, 2015. Ferrari.com.
Available at http://corporate.ferrari.com/it/
annual-report [Accessed 8 December 2016].
- Ferrari (2016). At A Glance. Ferrari Corporate. Available
at http://corporate.ferrari.com/en/
about-us/glance [Accessed 8 December 2016].
- Ferrari (2016). Ferrari DNA. Ferrari Corporate. Available
at http://corporate.ferrari.com/en/
about-us/ferrari-dna [Accessed 12 December 2016]
- Ferrari (2016). Ferrari Sustainability: All-Round Energy
Efficiency. Ferrari.com. Available at
http://auto.ferrari.com/en_EN/ongoing-
heritage/company/maranello/sustainability/ [Accessed 8
December 2016].
23. - Ferrari (2015). Product Range. Ferrari Corporate.
Available at http://corporate.ferrari.com/en/
media/media-gallery/photos/range [Accessed 12 December
2016].
- Hung, K-p., Chen, A.H., Peng, N., Hackley, C., Tiwsakul,
R.A. Chen, C-l., (2011), "Antecedents
of luxury brand purchase intention", Journal of Product & Brand
Management, Vol. 20, Iss. 6, pp.
457 - 467.
- Leman, S. Analysis of Ferrari and Porsche. Share and
Discover Knowledge on LinkedIn
SlideShare. Available at
http://www.slideshare.net/SharimarLeman/analysis-of-ferrari-
and-
porsche [Accessed 8 December 2016].
- Leruste, V. (2013). A Porter’s Five Forces Analysis of the
Luxury Cars Industry. Audi AG vs.
Mercedes-Benz. Available at http://dasauto-
skema.blogspot.co.uk/2013/11/a-porters-five-forces-
analysis-of.html [Accessed 8 December 2016].
- Newton, E. (2014). Ferrari’s CSR. Prezi. Available at
https://prezi.com/hq53in1jvpzg/ferraris-csr/
[Accessed 12 December 2016].
- Shah, S. (2012). Ferrari. Share and Discover Knowledge on
LinkedIn SlideShare. Available at
http://www.slideshare.net/sagar0013/ferrari-11398733
[Accessed 8 December 2016].
25. Analysis of the Marketing outlook of Ferrari
- UKEssays (No Date). Ferrari sports cars manufacturer.
UKEssays. Available at https://
www.ukessays.com/essays/management/ferrari-sports-cars-
manufacturer.php [Accessed 8
December 2016].
- UKEssays (No Date). Marketing strategies in different markets
of Ferrari. UKEssays. Available
at https://www.ukessays.com/essays/marketing/marketing-
strategies-in-different-markets-of-
ferrari-marketing-essay.php [Accessed 8 December 2016].
- Waka, W. (2014). 5 Most Inspirational Car Slogans.
Appnova. Available at http://
www.appnova.com/5-inspirational-car-slogans/ [Accessed 12
December 2016].
- Wikipedia (No Date). Ferrari. Wikipedia. Available at
https://en.wikipedia.org/wiki/Ferrari
[Accessed 8 December 2016].
Marketing Report �14
https://www.ukessays.com/essays/management/ferrari-sports-
cars-manufacturer.php
https://www.ukessays.com/essays/management/ferrari-sports-
cars-manufacturer.php
https://www.ukessays.com/essays/marketing/marketing-
strategies-in-different-markets-of-ferrari-marketing-essay.php
https://www.ukessays.com/essays/marketing/marketing-
strategies-in-different-markets-of-ferrari-marketing-essay.php