"Summer of Cheese" winners to increase engagement on Fathead.com - an e-commerce platform for stickers. Presented idea to panel of judges and 800 strong audience.
Is it all a game? Understanding the principles of gamificationIan McCarthy
There is growing interest in how gamification–—defined as the application of game design principles in non-gaming contexts–—can be used in business. However, academic research and management practice have paid little attention to the challenges of how best to design, implement, manage, and optimize gamification strategies. To advance understanding of gamification, this article defines what it is and explains how it prompts managers to think about business practice in new and innovative ways. Drawing upon the game design literature, we present a framework of three gamification principles –— mechanics, dynamics, and emotions (MDE) –— to explain how gamified experiences can be created. We then provide an extended illustration of gamification and conclude with ideas for future research and application opportunities.
This is the full downloadable "Marczewski" or Gamified UK method workshop. It is the same workshop I delivered at gamification world congress 2014. It has now been changed for a new version, but this should still provide some interesting opportunities in gamification workshops you may wish to run.
http://gamified.uk
A selection of gamification frameworks that I have created and use. It includes the GAME design framework, RAMP motivation framework, EEEE User Journey framework and my gamification User Types Hexad
"Summer of Cheese" winners to increase engagement on Fathead.com - an e-commerce platform for stickers. Presented idea to panel of judges and 800 strong audience.
Is it all a game? Understanding the principles of gamificationIan McCarthy
There is growing interest in how gamification–—defined as the application of game design principles in non-gaming contexts–—can be used in business. However, academic research and management practice have paid little attention to the challenges of how best to design, implement, manage, and optimize gamification strategies. To advance understanding of gamification, this article defines what it is and explains how it prompts managers to think about business practice in new and innovative ways. Drawing upon the game design literature, we present a framework of three gamification principles –— mechanics, dynamics, and emotions (MDE) –— to explain how gamified experiences can be created. We then provide an extended illustration of gamification and conclude with ideas for future research and application opportunities.
This is the full downloadable "Marczewski" or Gamified UK method workshop. It is the same workshop I delivered at gamification world congress 2014. It has now been changed for a new version, but this should still provide some interesting opportunities in gamification workshops you may wish to run.
http://gamified.uk
A selection of gamification frameworks that I have created and use. It includes the GAME design framework, RAMP motivation framework, EEEE User Journey framework and my gamification User Types Hexad
Making Dollars and Cents of Social Media: Part 2Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
Rapid Prototyping and Usability Testing - HUXPADerrick Bowen
Why don't people adopt the changes we design to benefit them? It is a function of 1) Team bias towards believing they know what end users will want, and; 2) An environment that requires teams to “protect” themselves by showing constant short-term progress. Collecting and utilizing early unbiased feedback will help you balance the effort vs. value equation for your users / customers, leading to quicker uptake.
Written for AIA state and local chapters, the Social Media Playbook uses a sports metaphor of a playbook because a playbook is a game plan composed by the head coach and his/her staff based on intensive competitive intelligence and strategy supported by detailed tactics—all in the hopes of winning. This is not much different from how we learn to engage our members.
04: How To Engage And Retain Your Current And Future UsersLogan Merrick
In this episode of The Buzinga Podcast, Logan talks about a big issue for developers - retention. Here's how to engage and retain your users so you are squeezing the most value from them.
What Is Product Excellence by Google Product ManagerProduct School
What is an excellent product and does everyone agree? How did Google cultivate Product Excellence culture for teams of 5-10 Googlers? How did they do this in the entire operation with 60K+ employees in 50 countries, 100+ products used by tens of billions of users; across different platforms?
Sara discussed how Google did this along with the framework she designed to measure product excellence.
How to prep an effective kickoff workshop in 3 steps – UX Camp CPHMagdalena Zadara
How to get the most of the start of a project, get your client onboard with what you are doing and make them feel like they are part of the team. This presentation will be most valuable to UI/UX designers who work directly with clients and have some control over their process.
Enhancing Your Business With Social MediaKCaufield
Social media and web 2.0 have been creating a buzz online. Many of you may be aware of this but do not know how to utilize these outlets to build relationships and loyalty with customers.
The goal is to leverage the transparency and interactivity created through social media to your advantage. You can let customers know what’s new with your company and you can also in turn learn what your customers like and don’t like and how to better serve them.
How do you know you're ready for a Design Sprint?Highland
For leaders who want their teams to embrace human-centered approaches and collaborate in new ways, Sprints are a fantastic way to start.
Join Highland’s CX Practice Director David Whited and Lead Experience Designer Amrita Kulkarni as they share how Research Sprints and Design Sprints make Design Thinking—a reliable methodology to address complex, ambiguous problems—accessible in a way they have never been before. David and Amrita will introduce the purpose and philosophy of Sprints, talk through the differences between Research and Design Sprints, and what kind of issues, problems, or opportunities are the right fit for each.
We’ll be joined by Jennifer Severns, CXO, and Jennifer O’Brien, Innovation and Insights Manager, from the American Marketing Association, who will share how their organization has used Sprints to catalyze a culture of Design Thinking at the AMA. They will reflect on the realities of introducing Sprints and Design Thinking into an established organization, sharing advice for helping others think and work in new ways.
Attendees will learn:
- How are Research Sprints different from Design Sprints
- When is the right time or moment to conduct a Sprint
- What it takes for Sprints to be successful
- How to amplify Sprint outcomes for change in your organization
Persona development, user interviews and contextual inquiry are all important tools to help you understand users' wants, needs and the context in which they will be using your product, but they're only as useful as the user stories they inform.
User stories are the first step in converting the ideas of Discovery into functionality, and doing them well is critical to the success of your product. In this post I'll walk you step-by-step through our approach to developing user stories, and provide an example of what they might look like for a well-known social media application.
Full write-up: https://by.dialexa.com/approach-to-developing-user-stories
Learn how to integrate social media into marketing your business. This presentation covers social media basics to get you started. Learn how to create social media and content creation strategies.
Tapjoy shares its pre-launch checklist 101 for mobile app developers. This presentation shares five things developers should keep in mind before launching their mobile game.
Narratives and story telling in gamification, an entry into my Core Principles of Gamification series. This time explaining how to create and use narratives to create better gamified solutions
Making Dollars and Cents of Social Media: Part 2Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
Rapid Prototyping and Usability Testing - HUXPADerrick Bowen
Why don't people adopt the changes we design to benefit them? It is a function of 1) Team bias towards believing they know what end users will want, and; 2) An environment that requires teams to “protect” themselves by showing constant short-term progress. Collecting and utilizing early unbiased feedback will help you balance the effort vs. value equation for your users / customers, leading to quicker uptake.
Written for AIA state and local chapters, the Social Media Playbook uses a sports metaphor of a playbook because a playbook is a game plan composed by the head coach and his/her staff based on intensive competitive intelligence and strategy supported by detailed tactics—all in the hopes of winning. This is not much different from how we learn to engage our members.
04: How To Engage And Retain Your Current And Future UsersLogan Merrick
In this episode of The Buzinga Podcast, Logan talks about a big issue for developers - retention. Here's how to engage and retain your users so you are squeezing the most value from them.
What Is Product Excellence by Google Product ManagerProduct School
What is an excellent product and does everyone agree? How did Google cultivate Product Excellence culture for teams of 5-10 Googlers? How did they do this in the entire operation with 60K+ employees in 50 countries, 100+ products used by tens of billions of users; across different platforms?
Sara discussed how Google did this along with the framework she designed to measure product excellence.
How to prep an effective kickoff workshop in 3 steps – UX Camp CPHMagdalena Zadara
How to get the most of the start of a project, get your client onboard with what you are doing and make them feel like they are part of the team. This presentation will be most valuable to UI/UX designers who work directly with clients and have some control over their process.
Enhancing Your Business With Social MediaKCaufield
Social media and web 2.0 have been creating a buzz online. Many of you may be aware of this but do not know how to utilize these outlets to build relationships and loyalty with customers.
The goal is to leverage the transparency and interactivity created through social media to your advantage. You can let customers know what’s new with your company and you can also in turn learn what your customers like and don’t like and how to better serve them.
How do you know you're ready for a Design Sprint?Highland
For leaders who want their teams to embrace human-centered approaches and collaborate in new ways, Sprints are a fantastic way to start.
Join Highland’s CX Practice Director David Whited and Lead Experience Designer Amrita Kulkarni as they share how Research Sprints and Design Sprints make Design Thinking—a reliable methodology to address complex, ambiguous problems—accessible in a way they have never been before. David and Amrita will introduce the purpose and philosophy of Sprints, talk through the differences between Research and Design Sprints, and what kind of issues, problems, or opportunities are the right fit for each.
We’ll be joined by Jennifer Severns, CXO, and Jennifer O’Brien, Innovation and Insights Manager, from the American Marketing Association, who will share how their organization has used Sprints to catalyze a culture of Design Thinking at the AMA. They will reflect on the realities of introducing Sprints and Design Thinking into an established organization, sharing advice for helping others think and work in new ways.
Attendees will learn:
- How are Research Sprints different from Design Sprints
- When is the right time or moment to conduct a Sprint
- What it takes for Sprints to be successful
- How to amplify Sprint outcomes for change in your organization
Persona development, user interviews and contextual inquiry are all important tools to help you understand users' wants, needs and the context in which they will be using your product, but they're only as useful as the user stories they inform.
User stories are the first step in converting the ideas of Discovery into functionality, and doing them well is critical to the success of your product. In this post I'll walk you step-by-step through our approach to developing user stories, and provide an example of what they might look like for a well-known social media application.
Full write-up: https://by.dialexa.com/approach-to-developing-user-stories
Learn how to integrate social media into marketing your business. This presentation covers social media basics to get you started. Learn how to create social media and content creation strategies.
Tapjoy shares its pre-launch checklist 101 for mobile app developers. This presentation shares five things developers should keep in mind before launching their mobile game.
Narratives and story telling in gamification, an entry into my Core Principles of Gamification series. This time explaining how to create and use narratives to create better gamified solutions
A copy of my slides from the Gamification Europe talk I delivered, Lessons from the Front Line. I have also included a YouTube video I did of a version of the talk, in case I was not able to attend in person!
My presentation from the HR Gamification Day in Madrid. It is a mish mash of old and new content about what gamification is, why it is great and some simple thoughts on play.... you probably had to be there!
Following on from my last set of Core Principles of Gamification, here is a new slide deck outlining what the difference between game mechanics is compared to gamification elements. It also provides the 52 gamification mechanics and elements to use in projects as well as the Periodic Table of Gamification Elements.
The fourth part of my Core Principles of Gamification, Rewards and Feedback. You can now get all four of the principles in a handy book from amazon - https://www.amazon.co.uk/Marczewskis-Principles-Gamification-Chirstopher-Marczewski/dp/1974598306/
Game thinking - Differences Between Games, Serious Games, Gamification and More.Andrzej Marczewski
The aim of this article is to present an umbrella term for the use of games and game-like solutions in non-game contexts.
Many people lump this all under Gamification. I have chosen the term Game Thinking instead and hopefully by the end of this, you will understand why and also have a better understanding of the differences between games, gamification, serious games and more.
Based on my original blog post, the Intrinsic Motivation RAMP is a framework to help you better understand the basics of motivation and their places in gamification. The original post can be found here - https://www.gamified.uk/gamification-framework/the-intrinsic-motivation-ramp/
A presentation going into the details surrounding the gamification player and user types HEXAD from Andrzej Marczewski at Gamified UK.
This is aimed at game and gamification designers as a tool for helping design better solutions that focus on the wants and needs of the users.
The original artical can be found at http://www.gamified.uk/user-types/
The gamification design lenses are a series of lens cards to help appraise your gamification ideas and designs and offer new perspectives.
There are cards based on the HEXAD user types, COM-B behaviour model, Innovation lenses and the Gamification Design Framework.
A chapter from the Unicorn Edition, the upcoming expansion pack for Even Ninja Monkeys Like to Play. This chapter discusses how to build strong interactive narratives, introducing the concept of narrative atoms, narrative choice architecture and the Soap Hero's Journey
As the title says, my "Standard" gamification presentation that I have been using as my base deck during 2017 - also called Gamification in a Nutshell :)
This is the slide deck that accompanies my video about Action Feedback loops in gamification. These are the key to engagement in good gamified systems.
here is the video https://youtu.be/XvoQT3dWIcQ
The little cog is a parable about the importance of meaning and purpose in one's career, told in the style of children's book! It's a bit like gamification ;)
An updated version of my User Types and Player Types in Gamification for a recent GamEffective webinar. Includes new stats and the new user types / game mechanics connections based on the HCI Games Group and AIT research
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
8. Title: User Review Site
What
What are you gamifying. Describe the problem.
Why
Why are you doing it - Describe the desired outcome.
Who
Who is the target audience. Describe who they are and
why they might engage.
Gather
Record the reasons for what you are doing and who will
be involved.
Act
Describe how you will gamify this part of the users
journey.
Measure
Describe what your metrics are and measures of
success.
User Types
What user types are you expecting or trying to
encourage in each phase.
Enrol
Describe what the first phase of the users journey looks
like. Describe what they first experience and what
elements and mechanics will help them get started.
Enthuse
Now that the user is on board, give them
encouragement to keep going and using the system.
This phase may see accelerated use. This may be the
same activities as the Engage phase.
Engage
After the initial excitment has died down, what
elements, mechanics and ideas are you going to use to
keep the user engaged. You have to reduce any
reliance on points and badges at this phase.
Endear / Enrich
What will your users stay for and how will you
encourage longevity of the system?
We need more reviews
on the site
We find people respond
better to customer
reviews
Potential reviewers
Tutorial with simple
activities – rating
other people reviews.
Points & Badges
Completion of tutorial
and associated tasks
1. Players
2. Achiever
3. Philanthropist
Use leaderboards &
random rewards to
keep user active.
Progress.
Continued rating
activity as well as
exploring commenting
1. Players
2. Philanthropist
Open full access to
commenting and
reviewing. Progress and
Feedback
Comments and new
reviews
1.Philanthropists
2. Socialisers
Extra access to help
mentor other users.
Forums for experts to
help each other as well
Forum activity. New
reviews. More rating
and more users
onboarding
1. Socialisers
2. Philanthropists